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A cream with a built-in gua sha?! Are you kidding me?! This is the innovation we are here for!!

I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. This shampoo bar can work across a range of hair types and textures, but it may be especially appealing for dry, damaged, curly, coily, or breakage-prone strands in need of some extra TLC.

PureEssenceFragrance is a small business that handcrafts everything from luxurious soaps to scented candles in small batches, proving that upgrading your daily routine doesn't have to cost a fortune.

Promising reviews: "Love this bar shampoo! Lathers quickly and rinses quickly." —Marilyn

"Really nice shampoo. Lathers well, makes my hair feel great, and smells nice. I like the textured side, it gets into your hair easier." —Sarah

Get it from PureEssenceFragrance on Etsy for $10.40+ (originally $16+; available in eight scents, including an unscented option, and with the option to add a soap-saving net).

To use, add a pearl-size drop of cleanser, fill the container with water to the dotted line, and pump into its foam.

Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly, it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated, and when you put it on your face, you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump, and you instantly have foam. I made a video on TikTok, and it went viral! This product is so cute and fun, plus it will help stretch your cleanser." —Aimee Silva

Get it from Amazon for $7 (also available in a bundle with a bottle of facial cleanser).

Promising review: "This is a great product. The color is beautiful, easy to apply, lasts long on the skin, and is very easy to remove. I also see this product lasting a long time too and will be repurchasing again whenever needed." —Andrea DiGanci

Get it from Amazon for $9.99+ (available in four shades).

This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.

Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curling iron for me!" —nikki liu

Get it from Amazon for $4.99+ (available in four colors/patterns).

Check out a TikTok of a dermatologist explaining the different ways this can be used! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Get it from Amazon for $9+ (available in two sizes and as a pack of two). 

Promising review: "Blends so smoothly. It melts into your skin. Not too pigmented but definitely buildable. Looks very natural. The staying power is excellent! I put it on at 6 a.m., and at 9 p.m., it’s still holding strong. Best bang for your buck." —LAURA KASS 

Get it from Amazon for $7 (available in six shades). 

Promising review: "I absolutely love the Wonderskin pHlush Stick! The color it creates when it reacts with my skin's pH is beautiful and natural-looking — like a custom blush shade made just for me. One of my favorite things about this product is its versatility. I can use it on both my cheeks and lips, which makes it perfect for a quick, coordinated look. The formula is wonderfully moisturizing and glides on effortlessly without tugging or dragging. Unlike many cream blushes, it doesn't leave any residue, feels completely nonsticky, and blends beautifully. It also has a very light, refreshing minty sensation that feels pleasant on the skin, and I appreciate that it's essentially fragrance free." —EnGee

This shampoo is a great pick for all hair types, but especially dry, dehydrated, frizz-prone, wavy, and curly strands that could use some extra moisture and slip. If your hair is fine or gets oily easily, you may want to concentrate it primarily on your lengths and use a lighter hand near the roots.

Promising reviews: "Obsessed with how fresh my hair smells after using this shampoo. The packaging is super cute too, and I love that it's part of the clean product line at Sephora!" —CassieJ12

"The best shampoo for my hair type. I have hair that needs to be washed every day, and this is the best shampoo to make sure that it doesn’t get greasy after one day. I live in an all-seasons region, and it’s perfect when it’s dry and below freezing and when I am in humid temps." —bobmom07

Get it from Sephora for $14+ (available in two sizes).

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98 (available in two colors).

Promising review: "If you do winged eyeliner and need to make corrections, this pen makes it so easy to correct! Or if you get a lot of fallout from eyeshadows, this is a lifesaver. Easy to use, no scent, works well, and is effective for the intended use! Strong makeup-removal formula without oiliness or greasy residue. I used to use the E.l.f. and Sephora brand eye makeup remover pens, but this is way better for the value." —Kimmy C

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $13.97+ (available in two sizes and four styles). 

This is designed to be used without soap — just wet your skin for 5–10 minutes, then get to scrubbing! Check out a TikTok of the back scrubber in action. 

Dermasuri is a small business that specializes in skincare and personal care products. 

Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed clean, too." —Naomi M. 

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products.

Promising review: "I’ve used several Clean Skin Club products and the Grace & Stella ones are a perfect replacement. They may not be as thick but the size of the towels and the effectiveness is practically the same. Easier to get one out of the box too. Nice quality and leaves my face dry but not overly dry. I like these ones because they don’t have the odd smell the CSC ones do. 10/10 recommend." —Jordan Couch

Get a pack of 60 from Amazon for $9.95 (available in larger packs and as a facial puff style). 

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Promising review: "Honestly, this is the BEST blush formula ever. As a blush lover (I have a huge blush collection, including Dior, Chanel, Westman, Hourglass, Glossier, Rhode, and Armani), I have eight shades of Mario blushes, and I can't wait to get more. Beautiful! Blendable! Comfortable! Durable! 10000/10" —juliamoura

Get it from Sephora for $34 (available in 10 shades).

For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain. 

Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly

Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

"I love this product! This is the fourth one I have bought so far. It’s easy to use and lasts most of the day. Color will be stronger depending on how long the stain was left on. I personally like the XOXO color the best, it’s more natural than some of the other bolder colors. Highly recommend this product!" —C. Raburn

Get it from Amazon for $22 (available in 19 shades).

Learn more about the many uses of tea tree oil at Cleveland Clinic.

Promising review: "I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

Get it from Amazon for $14.97+ (available in five scents).

To receive your customized formula, Prose asks you to complete a quick questionnaire (which shouldn't take more than 10 minutes) about your hair type and lifestyle.

Promising review: "I love my custom hair oil! It absorbs very well into my hair and completely healed the dryness I was dealing with for months within one to two uses. I have a streak of bleached hair I thought was a lost cause, and the hair oil revitalized it back to the condition of the rest of my natural hair. I wish I had known sooner that it could be this easy. 12/10!" —Celeste M.

Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

"1. One pea-size application per day is all it takes. 

2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.

Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

Get it from Amazon for $11.99+ (available in two styles and five sizes).

Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

Get it from Amazon for $16.99+ (available in three variations). 

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!

Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

And read our full review of Elizavecca's Hair Protein Treatment.

Promising review: "I was skeptical about whether the plane would truly exfoliate, but the proof is in the cloth and how my skin feels afterwards. This blunt, smooth, and soothing plane really does gently remove your dead skin — so different from abrasive scrubs or cloths. It is also detoxifying in that it doubles as lymphatic drainage." —glenna s

It comes with a spatula for removing the cream!

Promising review: "I have been looking for a good hair removal for my sensitive skin, and this one is perfect. It has a great odor and leaves my skin feeling smooth and silky. It does not burn my skin at all, even when I leave it on for 15 minutes or more. This is definitely my new hair removal cream. I will recommend this one to everyone." —Crystal

Promising review: "This cuticle oil is the real deal. The scent is light and refreshing, and it instantly makes my nails look like I just left the salon. A few drops go a long way — my cuticles feel hydrated, soft, and never greasy. After consistent use, I’ve noticed my nails growing stronger and sturdier with way less breakage. The packaging is sleek and easy to use, and the dropper makes application quick and mess free. Honestly, it’s become part of my self-care routine, and I don’t want to go without it. If you love keeping your nails looking fresh between sets, this is the one. Highly recommend!" —JustJo312

Get it from Amazon for $5+ (available in four scents).

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Get it from Amazon for $14.87 (also available in a two-pack).

See how much dead skin one TikToker was able to remove from their husband's feet here (warning: it's kinda gross). 

Promising review: "I have purchased every callous cream on the market and it has been a waste of time and money. This simple device is a miracle worker. The callous on my big toe is very, very hard and the nearby callous along the side of the foot, while not as large and hard, is also difficult. I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. It is important that you do not rush this process. Just a little at a time. Remember how long it took for that callous to form! Because I have been gentle and careful I have no pain. Cleaning is simple. I wholeheartedly recommend!" —desertdragonfly

Check out a reviewer trying it on TikTok! 

This is better than the commonly used blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events.

When it's time to clean, just pop out the little ball, rinse, and air dry.

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Watch one TikToker apply several Mooncat shades, including Fake Halo, to their nails here! 

Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who sees nail polish as a "symbol of rebellion" and considers the brand's *gorgeous* products to be "wearable art."

Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic gloss has me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L. 

* Beauty Products Reviewers Say They’ve Been Using For Over 5 Years

* Easy Makeup Products That Won’t Require You To Watch Beauty TikTok Tutorials

* Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP

* TikTok-Approved Beauty Products That’ll Convince You That App Isn’t A Total Waste Of Time

* Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved

Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.