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There’s no way you can look at these Eberjey cooling pajamas or this Fruity Pebbles body spray and not fall in love instantly.

Tamalitoz is a Latine- and queer-owned business based in Texas. This ribbon-style candy is filled with a mild chili lime seasoning, making for a tangy, sweet treat. It was started in a tiny candy store in Mexico City by husband-and-husband team, Jack and Dec.

The variety pack has five flavors: pineapple, mango, cucumber, watermelon, and tamarind. 

Promising review: "I once tried these after seeing them on a checkout line, and now I am completely in love. They are the perfect mixture of sweet, spicy, and salty! Since I go through them pretty fast, this is a great way to get all the flavors for a good price at once. They tend to get stuck together in transit, especially when traveling in Florida, but I’ve never had trouble separating them by gently patting the bag. If these candies pique your interest, go ahead and buy them!" —Katie

Get a pack of five from Amazon for $32.95.

Eberjey was founded by Latina entrepreneurs Ali Mejia and Mariela Rovito founded Eberjey in 1996. FYI, Oprah is a fan!

Promising review: "These truly are the most comfortable, cooling pajamas I’ve ever purchased. I love them so much that I gifted them to six friends who are raving about them, too. Do yourself a favor and get a pair for yourself — you won’t regret it." —Meena K

Get them from Eberjey for $158 (available in women's sizes XXS–XXL and 12 designs).

Patty Delgado, the designer and founder of Hija De Tu Madre is an LA-based artist and the daughter of Mexican immigrants.

Promising reviews: "They are so well made and beautiful. I get compliments every time I wear them." —Naret M. 

"LOVE LOVE LOVE. Super Cute!!! They are not heavy, which is something I look for with hoop earrings. Wore them the entire day and did not irritate my ears in any way. Love that they say 'Bruja' ... makes people look twice :)" —Alexis G.

Get it from Hija De Tu Madre for $58 (available in 18k gold or stainless steel).

Birdies is a woman–founded footwear brand from Marisa Sharkey and Bianca Gates, the latter of whom is a first-generation Latina who grew up in Southern California.

Promising review: "Love my Hummingbird Mary Janes. This is my fourth pair. I can wear these all day and my feet are still happy at the end of the day!!" —Melody M.

Get them from Birdies for $160 (available in women's sizes 6–12, in eight fabrics, and dozens of colors/styles) or Nordstrom for $150 (available in women's sizes 6–12; see all Birdies styles here).

Rizos Curls is a small business founded by Julissa Prado, who was inspired by her own journey to find the perfect product for her curls. When she couldn't find it, she created Rizos Curls to create a haircare line that would celebrate all types of curls, from coily strands to loose waves.

Promising reviews: "Great for natural 4b hair. I use this product for twist-outs after I wash and condition my hair. Simply apply to each section, twist, let dry, and untwist. My hair looks and feels very healthy." —Sabrina S.

"This smells so good! The scent is tropical, but in an elevated way, and not synthetic. I am on a journey to repair my curls, and blindly trying new products is always hit-or-miss... I can confidently say Rizo’s Curls Curl Defining cream is a HIT on my 3a/3b hair. Leaves hair feeling silky, without weighing it down." —Maegan

Get it from Amazon for $8.99+ (available in two sizes).

Ocoa was founded by two sisters from the Dominican Republic and specializes in "curl care for hermanas everywhere." 

Promising review: "I LOVE this so much that I purchased two more for my daughter and sister. I rarely wore my hair curly because other products left my hair stiff or my scalp itchy after a day. Once my hair air-dried, I would be a puffball in the Florida humidity. BUT this product keeps my hair soft, my curls defined, and paired with the gel, keeps it looking fresh even after the hair is dry. I spritz water on it the next day, and it's good as new!" —Olga

EZ Bombs is a Latina-owned business founded by Tina Castaneda, who wanted to make traditional recipes simpler, and less time-consuming, for busy families. Each EZ bomb is inspired by a family recipe and crafted with spices like guajillo, ancho, and arbol chilies — YUM. 

These can be cooked in the slow cooker, pressure cooker, or stove top. 

Promising review: "Coming from a Hispanic/Mexican making this review, I can confirm this tastes very authentic. Probably even better than any other birria that I’ve tried. It’s so mouthwatering and flavorful. We can’t get enough of it. I 100% recommend these bombs to anyone who loves birria and wants something that’s quick and easy to make. It isn’t spicy by the way. What I also did was replace one of the cups of water with a cup of beef broth to enhance the flavor. Remember y'all can add your own twists to it." —Griselda Rubalcava

Get a pack of two from Amazon for $19.99 (available in three other recipes and as a four-pack). 

Farm Rio is a Brazilian fashion label founded by friends Kátia Barros and Marcelo Bastos. If you love colorful, tropical, in-your-face prints, this is the brand for you!

Get it from Farm Rio for $248 (available in women's sizes XXS–XL).

Dezyner is a Latine-owned small business based in San Antonio; owner Nadia Ramon makes all the jewelry by hand. 

Rare Beauty was founded by Mexican-American actress and singer Selena Gomez. 

Promising review: "I'm so impressed by this blush. I read an article stating it was voted best blush because it lasted all day! Say less, that is a dream. I love that a small dot blends into so much space. A tiny dot is all you need! It truly lasts all day long. Even with me holding a phone against my shoulder and ear half of the day. Lasts through sweat and heat. Its phenomenal. I love the color options as well. Highly recommend!" —Steph

Get it from Ulta or Sephora for $25 (available in 16 total shades and two finishes; also available in mini sizes at Sephora).

CEO and founder of Woxer Alex Fuente set out to create skin-safe, functional designs in gender-inclusive boxer designs to help customers celebrate their individuality and self-expression.

Promising review: "These are so comfy! Eliminates any chafing you might get from regular briefs. Washes and dries nicely. True to size. I’m just glad I bought a bundle." —Sharon

Get them from Woxer for $20.40 (available in women's sizes XS–4XL, 27 colors, and multipacks).

Lights Lacquer is a Miami-based small business founded by Cuban-American beauty influencer Kathleen Fuentes (aka Kathleen Lights).

Promising review: "I’m really into the dark red nail look that my mom rocked in the '90s, and this is perfect for that! It’s so beautiful, and the formula is amazing." —Keigs

Get it from Lights Lacquer for $13 (also available in 20+ other colors). 

Wick & Star is a Latine-owned business based in California run by a husband and wife. 

Promising review: "I literally just received this package and had to come run to review, that’s how good this candle is! The minute I opened the box to the candle I could smell the comforting scent of cinnamon and arroz! The scent is spot on, and I will be ordering more because now I never want to be without this candle!!" —April

Get it from Amazon for $24.95 (available in five scents).

Valorosa (formally known as Bonita Fierce Candles) is a small business founded by Salvadorian-American Melissa Gallardo, who is committed to creating a sensory experience that honors Latin heritage. 

Promising review: "So yummy. It’s very cinnamon-y, but still has a depth of scents that makes it smell like you just walked into a bakery. There’s a lot of power in this little candle, so sometimes I just leave the lid off without lighting it. The wood wick adds a nice crackle, and the candle burns so evenly. Plus, it’s in a cute tin that I’m sure I’ll reuse after the candle is finished." —Danielle Hassan

Min & Mon is a Colombian-born brand based in New York, created by founders Carolina, Catherine, and Andres. They strive to create playful, whimsical, hand-designed products that reflect a soulful human experience. 

Promising review: "This bag is highly functional (roomy, lots of pockets, cool magnetic closure) and truly adorable. I love the golden color and cartoon eyes. It’s a real conversation starter." —Nancy Tabor 

Get it from Min & Mon for $348 (available in yellow and black). 

Touchland is a small business founded by Andrea Lisbona in 2018 that specializes in hand sanitizers and body mists. 

"I am a huge fan of all things Touchland, and this is yet another winner from them! The cotton candy scent is so whimsical and fun that I'm like, 'Ooh, a little treat for my hands!' as a reward for wrestling my tiny feral son into a diaper change in a public restroom. 😂 My hands never feel dry after using it, and the thing I love most about this scent (and all of Touchland's scents!) is that I never feel weird spraying it in public — it smells more like a perfume than a sanitizer, so I'm not making everyone nearby go 'ick!' from the intense sani smell." —Emma 

Tucketts is a small business founded by Paola Ramirez-Shah, who realized there was a need for Pilates socks that allow for easy movement while fitting a wide variety of foot shapes and sizes.

Promising review: "This is my fourth pair of these socks, and they are great! I wear them for reformer Pilates and never have trouble with slipping — the grip truly works, unlike some other brands. The colors are great. If you’ve never worn open-toe socks, it takes a class or two to get used to, but the open style helps me feel more connected and like my feet can move more freely. Very comfortable — fitted without being too tight. I have put them in the dryer several times, and they’ve done well, but I try not to just to prolong their life. Definitely recommend spending a little more to get these vs the cheap multipacks — they just don’t last and don’t grip as well as these do. Definitely worth the extra money!" —Mackenzie F.

Get it from Amazon for $18.99 (available in women's sizes S–XL and nine colors).

Nopalera is a Latine-owned brand from Sandra Velasquez. The brand's offerings are inspired by Mexican heritage and often feature ingredients derived from the nopal cactus.

Promising review: "I love this company and everything about it! This is excellent for travel. It does contain clay, which dries your face, but if you pair it with the lotion bar, it balances out perfectly and does not clog your pores." —Gaby

Get it from Amazon for $14 (available in two scents). 

JZD is a queer-, Latina-owned, Brownsville, Texas–based lifestyle brand. 

Promising review: "Very nice and sturdy. Bigger than I was expecting!" —Samantha

"OK, I'm kind of obsessed with the double-sided design of this pot. That's mine above, and the rubber plant inside started as a wee baby on the smaller side of the pot. As it grew, did I need to buy a brand-new pot? NOPE! I just used the bigger, second side of the same pot. I have a few of Franca NYC's handmade items, and they're all very well made and stunning in person — this terracotta planter is no different!" —Amanda

Franca NYC is a Latine-owned and AAPI-owned brand founded by Jazmin De La Guardia and Sierra Yip-Bannicq, two great friends hailing from Paraguay and France, respectively. Their brand was inspired by and named after the term "lingua franca," which means common language. They aim to speak to the commonalities between human beings with their handmade functional art pieces. 

Get it from Franca NYC for $62+ (available in three sizes and in six other colors/designs, including the color-blocked pattern shown above).

P.S. That's the small-size pot shown above!

ShadyVeu is a Los Angeles-based small business founded by Jasmin Molina in 2018 that specializes in super dark sunglasses and snow goggles. 

Learn more about migraines and light sensitivity at NIH. 

Promising review: "They really are darker and the darkest I’ve found for an affordable price. I’m sensitive to light and can trigger a migraine, and these are such a relief." —Robert E. G. 

Get it from Amazon for $25.99 (available in eight styles and in packs of two). 

Marcela Lopez Art is a Florida-based small business that 3D-prints original designs, then carefully finishes them by hand with polishing and painting. 

Promising review: "Beautiful, well-crafted piece. I am happy with my purchase." —A

Get it from Marcela Lopez Art on Etsy for $128. 

It's gluten free and vegan/vegetarian–friendly. The sazón and sofrito are salt-free. 

Healthy Rican is a small business owned by Mayra Luz Colón, a Latina who also wrote the Healthy Rican cookbook, which gives recipes and tips for traditional Puerto Rican foods done in a gluten-friendly way, with vegan options. 

Promising review: "I purchased this set because I wanted to reduce my salt intake. They are delicious! I use them in my traditional Puerto Rican dishes as well as my non-Puerto Rican dishes. My favorite way to use them is in soup, whether it’s homemade or store-bought. They enhance every dish!" —Sandra Grau

FryAway is a woman-owned and Latine-owned small business started by Laura Lady, who loves both cooking and being kind to the planet. They donate 1% of revenue to nonprofits focused on water conservation.

Promising review: "I used to HATE cooking with oil because I never knew what to do with it when I was finished. Not anymore! This stuff works amazingly well, is easy to use, and allows me to trash oil without a big mess! It just takes a little scoop and a short amount of time for it to set into a gel, and then it all scoops out of the pan so easily! I’m just sad I didn’t find this product sooner!" —TheBjamin

Get it from Amazon for $8.99+ (available in three styles).

Kitsch is an LA-based, woman-owned business founded by Colombian-American, Cassandra Morales Thurswell. 

Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

Get it from Amazon for $15.19+ (available in sizes standard/queen and king and 18 styles). 

Cuyana is a woman– and Latine–founded biz from Karla Gallardo and Shilpa Shah. The brand works with craftsmen and craftswomen in Ecuador, Argentina, Italy, and more to supply high-quality, sustainable materials such as leather, silk, and alpaca wool. 

Get it from Cuyana for $98 (available in seven colors).

Loquita Bath and Body is a California-based small biz founded by Yamira Vanegas with the purpose of representation and relatability for the Latine community. 

Get it from Loquita Bath and Body for $7.50.

DedCool is a genderless fragrance brand founded by CEO Carina Chaz. 

"I took a risk and bought Mochi Milk without smelling it, and OMG, I was not disappointed. It's so creamy and candy-like, without being sickly sweet. This fragrance is delightful on its own, but my favorite way to use it is to layer it with other perfumes when I feel like they need a little kick of something interesting. It's, like, ridiculously versatile." —Karly

Get it from Sephora for $30+ (available in two sizes).

Artelexia is a Latina-owned business based in San Diego and founded by Elexia, whose experience growing up in Tijuana turned into a desire to share Mexican art with the world. What started as a stand in markets and festivals has grown into a cultural space where identity is celebrated and small-, woman-, and Latinx-owned businesses can sell their art. 

Promising review (for the rainbow towel): "I love these towels! They are perfectly colorful — it's like bringing back part of my childhood into my home." —vix

Get it from Artelexia for $18 (available in 17 styles). 

Café Aroma is a family- and Latino-owned business founded in 1961 that began after Roy and his wife, Ines, emigrated from Cuba. They wanted to share their love for traditional Caribbean coffee with the growing Latino community in the U.S..

Promising reviews: "The BEST coffee ever. It's smooth, non-acidic, and has a nice bold flavor. Love it!!!" —phookie

"Very good. This is smoother and noticeably much less bitter than Café Bustelo, which I had been drinking, and it has less caffeine kick, but still is very strong." —scottyfon

Get a pack of four from Amazon for $17.96 (also available in larger packs). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.