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27 Affordable Walmart Beauty Products That Deserve An Award For Their Results
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More These all deserve a 30-minute standing ovation. I am a contributor who has been writing for BuzzFeed Shopping since 2020, focusing on beauty, fashion, home decor, and pets (especially cats!), and whose work has been featured in publications like Marie Claire, Coveteur, Byrdie, The Zoe Report, Bustle, & more. Promising review: "It's shiny with a little tingly for the plumping effect and lasts for a long time! I've gotten unsolicited compliments a few times. I was originally getting this to stash in other purses for emergencies, but this one is staying with me in my everyday purse." —Jessica Promising review: "This is a good moisturizer for oily/combo skin. I have sensitive skin, and this doesn't irritate me. Has a lightweight gel texture that sinks into my skin and gives a hydrated look to my skin. Makeup sits well on top of this and works well with different sunscreens. Definitely give it a try if you have oily/combo skin." —StephanieTN Promising review: "THE BEST!! This stays on all day, no joke. I prefer these lip stains over lip liner crayons because they usually don't stay on that long. Although I found a trick, which is to set your lip liner with translucent powder before your lip gloss/lipstick and that makes anything last. This lip liner stain just looks so natural!" —Lmisha Promising review: "Rich oil and only need a small amount to apply. Have used in the past and always come back to Opi." —Manny Promising review: "This is my new favorite mask. I have hypersensitive, combo, middle-aged skin. This mask seems to do it all; my skin absolutely loves it. It's soothing and moisturizing, brightens my skin, cleans my pores, and balances my dry/oily spots. My skin feels so comfortable after using this. The price is incredible for what it does. The jar will last a while. I highly recommend it!!" —Sara This is formulated for curly, wavy, and straight hair types. Promising review: "The smell is unreal. They are not lying with the high lathering. I have thick long hair and I only had to use a penny size and my hair was covered in suds. It really feels like you're getting a deep scrub clean compared to other shampoos. I got the conditioner also and I am obsessed. I feel like I got my hair done at the salon. My new must-have. I don't know how I could use any other shampoo after this." —Marianne According to reviewers, this product works best for curly, wavy hair types. Promising review: "My favorite hair styler. I already have super curly hair, but this product controls my frizziness, is easy to style, loses curls, is soft, and makes hair look and feel so nice. I use a leave-in conditioner and then apply this to my damp hair. Been using for years now and won't be using anything else." —Jessica Price: $3.48+ (originally $3.97; available in three sizes) Promising review: "Cleans ALL makeup off immediately! No traces left AT ALL! I have searched for a product like this for YEARS! I love it and will definitely buy more! 😍" —Sherena Promising review: "I have used this product for several years. It is a gentle cleanser for the face and works well to remove eye makeup, It is also gentle and has no problem using it in the eye area." —Kay Promising review: "I love it, no complaints, I know my skin is sensitive but this facial cleanser is caring of my sensitive and problem-prone skin. So I love it, and yes I will recommend it to friends and family who want clean skin with no problems." —Regenia Promising review: "This is the only face wash I use. The others break my face out more or keep it oily and not fresh-feeling. This one does the trick for me all day!" —Chealsie Note: Though this features SPF 15, the AAD recommends using formulas with SPF 30 or higher for adequate daily sun protection — so this should be used alongside a sunscreen with SPF 30 or higher. Promising review: "It's not greasy, it's light enough to wear under my makeup, and it has been helping with dry skin on my face during the day. I really like this product a lot." —Wendy Just remember: a higher SPF doesn't mean prolonged protection. Make sure to reapply every two hours, especially if you're going to be out in the sun! Read the American Academy of Dermatology's (AAD's) recommendations for sunscreen here. Promising review: "I'm using this as my only face moisturizer and makeup, without any other foundation, etc. It has a nice consistency and is a very good level of moisturizer, not greasy at all. It provides very light coverage, making my skin look brighter and nicer but still a very natural look. I also love that it has SPF 30, so I don't have to apply any extra sunscreen just for a regular day." —Susan Price: $7.85+ (originally $15; available in three shades) Promising review: "I was very surprised at how well these rollers stay in place and curl my hair. My hair is thin and a little shorter than shoulder length. I can't use a curling iron or hot rollers because they burn my scalp. I was very impressed with these rollers and definitely recommend them." —Debbie906 Promising review: "This is a great blush. The color is perfect, and is very smooth to apply. It lasts for the majority of the work day. I would buy it again when needed." —Helen Price: $6.98+ (available in four shades) Promising review: "I have repurchased this brow gel six or seven times already. I get compliments on my brows every time I use this NYX brow glue, and everyone I recommend it to loves it!" —Michelle Promising review: "I bought this today and used it after I washed my hair tonight. I ran it through my long hair before I got in the shower. Soooo smooth! It did not pull my hair (ends). Then, when I got out of the shower, I used a wide-tooth comb and then this brush. Wow! The brush went through my hair so easily. I hope it will be like this every time I do my hair. At the moment, I am very happy with this brush." —Elizabeth Promising review: "I have been using Age Rewind for several years. I have found it outperforms even the more expensive brands, it stays put. It even takes a little longer to wash off at the end of the day compared to the rest of my makeup. They have many colors for many complexions. Give it a try!" —vic Promising review: "Best mascara I’ve ever used! Better than my $30 mascara! Give it a shot!" —Caroline Price: $9.97+ (available in seven shades and two-packs) Promising review: "I LOVE this bronzer. I have a light to medium complexion, which is just the perfect level of warmth. Not too brown, not too orange, but just right. And the consistency is amazing. I don't see a lot of fallout with this. Add in that delicious scent that has me enjoying a day at the beach, my happy place, and I'm in heaven. I won't stop buying this one." —kathleen Price: $12.55+ (available in two shades) Promising review: "I was surprised by how well this keeps makeup in place and prevents creasing. I've tried a few different primers and wasn't impressed until this product. I do recommend trying." —Angela Promising review: "If you are looking to set your makeup in hot weather or you have the issue with your makeup not lasting in general you need to get this product. What sets this apart is it's excellent for dry and mature skin, plus it does not cost a fortune." —Kelly Watch someone rave about the L'Oreal Paris True Match Lumi Glotion on TikTok! Promising review: "I am absolutely in love! This product offers the perfect balance of coverage and lightness, giving my skin a natural, glowing finish. It feels incredibly lightweight, almost like wearing nothing, yet it evens my skin tone beautifully. The subtle tint provides enough color to enhance my complexion without looking heavy or cakey. Plus, it's super easy to apply and blends effortlessly." —Emi Price: $14.97 (available in three shades) Promising review: "This is a great item for the price. [I] will keep buying and making sure I keep this in my skincare routine." —Erica Promising review: "This lotion, especially mixed with the body oil in this scent, is so nice! It's a more complex vanilla scent than a basic vanilla. I love it!" —Sonya Promising review: "It does its job to highlight my eye area more. I do have dark brown eyes, which are almost black, and it totally enhances the shape of my eyes." —Apple Promising review: "This CeraVe eye product is amazing, especially for the price. I've tried MANY eye products, and none moisturize and smooth my delicate eye area like this... After one use, I could see it working. I use it in the morning under my face cream and makeup, and put it on before going to bed. It also helps with under-eye bags, but my main reason for using and loving this product is the moisturizing quality and the way it makes my skin brighter. I highly recommend." —samone * Beauty Products Worth Discovering If You Wanna Get Better At The Whole Makeup Thing * No, It’s Not Photoshop, These 38 Beauty Products Are Just *That* Good * This $13 Tubing Mascara Makes My Short, Pale Lashes So Long That They Smack My Damn Sunglasses * Beauty Products Reviewers Say They’ve Been Using For Over 5 Years * Easy Makeup Products That Won’t Require You To Watch Beauty TikTok Tutorials Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews for this post have been edited for length and/or clarity.
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