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Performance was driven by a recovery in U.S. e-commerce following the resolution of warehouse management system (WMS) issues that had previously disrupted shipments.

Management prioritized high-margin sales and brand integrity over promotional volume in third-party marketplaces, resulting in a 500 basis point gross margin improvement despite lower revenue.

New customer acquisition was fueled by 'iconic' franchises, specifically totes and swim, which served as entry points for younger demographics and new-to-brand shoppers.

The Europe business pivoted toward a 'franchise-first' assortment to simplify operations and improve product margins, resulting in flat revenue but enhanced profitability.

B2B Outfitters demand remained solid, particularly in national accounts like Delta Air Lines, though revenue recognition was hampered by ongoing WMS challenges in processing value-added services for school uniforms.

Inventory levels increased 13% year-over-year, which management characterized as a return to pre-2025 norms following an intentionally lean position during prior tariff uncertainties.

The new CEO's 'North Star' involves building a centralized AI engine to automate customer experiences, integrating browsing history, weather, and inventory data for personalized marketing.

Guidance for the remainder of fiscal 2026 incorporates current tariff rates and assumes continued execution of mitigation measures to manage these headwinds.

Management expects to unlock further warehouse efficiencies in 2027 by layering additional software solutions onto the newly implemented warehouse management system.

The joint venture with WHP Global is expected to generate over $150 million in long-term guaranteed royalty value, though immediate impacts are limited by product lead times.

Second half 2026 strategy relies on 'owning the weather' through a broader outerwear assortment and layering pieces like fleece, leveraging normalized inventory levels.

The company completed a significant capital structure shift by using $300 million in proceeds from the WHP Global transaction to fully repay its term loan, reducing interest burdens.

A $100 million stock repurchase program was authorized, with $11 million executed during the second quarter.

Operational inefficiencies stemming from the WMS transition impacted SG&A expenses and delayed revenue recognition in the school uniform segment.

Tariff headwinds remain a persistent factor, influencing both inventory planning and gross margin expectations for the fiscal year.

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CEO Charlie Cole intends to build an AI infrastructure that rivals top industry e-commerce platforms, focusing on real-time processing of customer behavior and environmental factors.

The goal is to move beyond generic marketing to creative personalization that optimizes both conversion and long-term customer lifetime value.

Management confirmed that WMS operations have returned to normal throughput levels, though they are still working through a remaining backlog in the Outfitters division.

No further negative impacts from the WMS are anticipated in the Q3 or Q4 guidance, aside from the timing of the catch-up shipments.

The European strategy has shifted to focus on core franchises to drive profitability rather than chasing trend-heavy or promotional volume.

New licensing agreements under the WHP partnership are in place, but management noted a long lead time before these significantly impact revenue due to production cycles.