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Everyone needs to pat pat this sparkly nail strengthening treatment and pink air fryer and tell them they’re pretty.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

Check out a TikTok of the rainbow Astercook knife set in action. 

Promising review: "These things are SHARP! Lol. Nice, clean, easy cutting. Have zero problems cutting into anything. Watch those fingers! I haven't worked with such sharp knives in a while, and these will bite if you're not super careful. But I also like to sharpen knives after almost every use as well. Sheath is a must-use for safety. Very durable, handles well. I haven't experienced any rust, and they're comfortable to use. And the colors are a nice contrast to the bland everyday of regular knife sets." —Shawna

Check out a TikTok of the Sunkissed Poppy Hand Soap in action. 

I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. 

Promising review: "Very nice sound and light, and easy to operate. I love the light settings that look like flames dancing. Bluetooth sounds good too! The sunrise feature works well and actually makes waking up easier." —Nathan

Febu is a small business that specializes in earth-friendly, non-toxic home products. 

Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred

Get a set of five from Amazon for $14.95 (available in 14 very pretty sets). 

Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently, my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming, and neither is taste. I came back to order them all." —Khloe3

Starface World is a small business that specializes in skincare products. 

Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton

Get a pack of 36 from Amazon for $13.99 (available in three styles). 

Promising review: "Super easy to set up, and it works! We set ours up, and after charging it and mounting it, the bird fell down. We opened the windows, and about 10 minutes later, the bird went upright. People have commented how cool it look, going to buy as a gift for a family member as well." —M English 

Get it from Amazon for $199 (available in five styles). 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $9.95+ (available in a steel or rose quartz rollerball). 

Promising review: "The shave on these is great, and in my opinion, absolutely worth the price. I almost like it better than the standard Billie razor, if I’m being honest. It’s been a few days, and I don’t have any of the usual prickly feelings on my legs. They’re super smooth, and I had zero irritation afterward." —sam

Get a set of three from Amazon for $5.99 (available in two sets). 

Promising review: "We’ve been using this every day for a week. It is easy to use and cooks food up nicely. Love the glass so you can see what’s being cooked. If you open the drawer during cook time to check on or turn something, it stops briefly, then when you push it back in, it will restart where it left off. The control buttons are self-explanatory. So far so good. We upgraded from our old Ninja model and really appreciate having more capacity to cook more food and to be able to cook two things at once. There’s a setting where you can have them ready at the same time, which is another nice feature. The glass is easier to clean as well. It was well worth the upgrade for us. We can make foods with no oil or butter that will still be moist and juicy." —Darling Dumpling

Get it from Amazon for $379.99 (available in three colors).

Promising reviews: "I'm impressed with the quality of these pens. The 0.5mm fine point delivers a super smooth writing experience, and the ink dries quickly, leaving clean, neat lines. The barrel is also very comfortable to hold, even for extended periods. The retro colors are a stylish bonus. Highly recommend!" —Marie70

Get a set of five from Amazon for $7.99 (available in 12 styles and different pack sizes).

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $9.93 (available in four colors and in two packs). 

Check out a TikTok of the Bella toaster in action. 

Psst — if you're looking to save space in your kitchen and don't want to sacrifice on aesthetic, check out Bella's matching line of compact, affordable kitchen appliances! 

There are three reasons I love this toaster: One, I have a small NYC kitchen and very little appliance real estate. Two, I love love love giant slices of sourdough toast, and this is one of the only toasters long enough to fit an entire slice and toast it all at once. And three, it is VERY cute. I've toasted just about everything a person can toast in this gizmo, and she's done a great job every time. I can't believe how useful it is at this price point! 

BuzzFeeder Elizabeth Lilly loves this too: "I didn't have enough space for a toaster before I discovered it from our BF Shopping stories! Before that I was turning on the oven for a single piece of breakfast toast, which I think we can all agree was a bit silly." 

Promising review: "The narrow width of this toaster helps free up real estate on my small countertop, plus it accommodates two slices of toast, English muffins or bagels as well as a regular width toaster. It comes in a beautiful teal color which I love. And the three toast levels ensure you don’t burn food and the quality of the toast is just right — from light to brown. I highly recommend it!" —Joyce Hill

Get it from Amazon for $24.99 (available in five styles and two other sizes). 

Levain & Co is a small business that specializes in kitchen conversion charts and kitchen tools. 

Promising review: "I bake often (following recipes on the internet) and usually have to convert some of the ingredient amounts. I’m glad I got this — super helpful, especially because it has the conversions for different ingredients. It’s also very cute! It’s not too big either which is a plus." —Jasmine

Psst — parents really love this as a "calm down" moment for their kiddos! 

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound

Check out a TikTok of the BrüMate Rise Water Bottle in action. 

I have been on the hunt for a leakproof, "throw it in your bag" water bottle for a long time, and this is the holy grail of them. I've had this thing knocked off my couch and rolling all over my living room so many times now that I know for a fact it keeps its promises. I am the mom to a very curious little baby boy who likes to lunge and grab for things, so having this in my arsenal has been a total lifesaver in the spill department. I am especially impressed by how long it stays cold! I put my iced tea in here every morning, and by the time I wash it out at night, the ice is still perfectly intact. I also just love the sipping experience! The straw is very soft and satisfying to use. 

Get it from Amazon for $37.99+ (available in 19 colors and three sizes). 

Promising review: "I really love this silicone drying mat. The size is perfect for my kitchen counter, and the wavy design not only looks cute but also helps keep dishes elevated so water can drain and air can flow underneath. The material feels thick and high quality, not flimsy at all. The design is honestly one of my favorite things about it. The wavy pattern looks so adorable, and the ivory color is beautiful, soft, and elegant. It matches my kitchen perfectly and makes my countertop look more organized and cozy. It’s also very easy to clean, just rinse it or wipe it down, and it looks new again." —Nutella Z 

Get it from Amazon for $9.99+ for a pack of two (available in seven colors). 

Check out a TikTok of the multicooker in action. 

Promising review: "The Dream Cooker is so easy to use, and I was able to try a recipe that I had never made before. It was delicious and came together very quickly. Amazing for a new mama! Cleaning up the Dream Cooker is also easy, and it can easily be stored on the counter or down below! The many features are explained in detail, and I was able to utilize each one seamlessly. Wonderful!" —Missy P. 

Get it from Amazon for $199 or Our Place for $199 (available in four colors).

Promising review: "It works!! This works great for hot or cold beverages. Frees a hand when I am carrying a fast-food takeout order." —deb

Get it from Amazon for $9.99 (available in three styles). 

Promising review: "Absolutely gorgeous!! 😍 It is SO stunning! I love it! Well worth the money. Fast shipping and greatly packed!" —Diane

Get it from Amazon for $59.99 (available in five styles). 

Check out a TikTok of the coat rack in action. 

Promising review: "I bought one and was so in love with it that I immediately ordered a second one. I love the design when not in use, and when in use, it is sturdy and versatile. I get a lot of compliments from visitors." —Femke

Get it from Amazon for $50.56+ (available in four colors)

Marée is a small business that specializes in beauty products. 

Promising review: "Gifted these masks to my sister-in-law, and she loved them. So I figured I’d try them too. What a difference in my skin. I like to leave all masks on a lot longer than most people or directions say. I let the mask gel absorb into my skin. So when I took it off, it was not wet anymore. I woke up the next day with a nice glow and dewy appearance. I will have to get more. I think it actually tightened my eyes and laugh lines, too. I love this product and will continue to buy it. Thank you, Marée!!" —Eugene Cecora 

Get a set of six from Amazon for $9.98. 

Promising review: "Durable and good value for the money. Luggage can get expensive, and I thought this was a good price for what I needed, and so far it’s been perfect.  I have used it now several times, and it has held up well. I have also yanked at the zippers a few times, and nothing has broken. It rolls very easily, making it easy to maneuver. I can also fit quite a lot inside. I have used it for weekend and week-long trips in which I packed several pairs of pants, jeans, and jackets. It’s also visually very cute, which is what originally drew me to it. I get SO many compliments on it every time I use it. It also fits nicely on my closet shelf when not in use. Would recommend!" —Allison 

Get it from Amazon for $129.99+ (available in two colors and two larger sizes). 

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

Promising review: "These drapes are gorgeous. They are a total blackout, which assures you of a good thickness to the material. They are weighted and hang beautifully. I am a picky individual. Would highly recommend!!!!!" —Amazon Customer

Get it from Amazon for $47.99 (available in seven styles and five sizes). 

Reviewers also use this for "emergency kits" for their car! 

Promising review: "Best Amazon purchase in a while. The bag is TSA-compliant, which was the most important thing for me, but it is also well-made, very sturdy, and the shape of it makes it easy to organize my liquids by laying them down rather than forcing them all to stand up. Even the packaging was beautiful. 10/10 would recommend." —RZ 

Get it from Amazon for $15.99+ (available in seven styles and nine colors). 

Promising review: "This book is a fantastic way to dig deeper without having any worries of being judged. It's a book you can vent to, be 100% honest with, and find out more about yourself. I love it and need more books like it!" —Amazon Customer

Promising review: "I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!" —Adrian 

Get it from Amazon for $9.99 (available in five styles and two sizes). 

Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse, which took up an unnecessary amount of room. Now with this product, I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention, I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen

Get it from Amazon for $7.49 (available in five styles). 

Here's what BuzzFeeder Elizabeth Lilly has to say about them: "I own multiple sets of these and even pack them when I travel because I never want to sleep on a cotton pillowcase again after getting used to these beauts." 

Promising review: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri

Get a set of two from Amazon for $7.99+ (available in 36 colors and four sizes).

Promising review: "I decided to start eating hard-boiled eggs and was tired of them rolling around on a plate in my refrigerator. I didn’t want to mix them up with uncooked eggs and was so happy to find this lovely ceramic holder at such a reasonable price. The yellow reminds me of egg yolks and stands out nicely from other things in my refrigerator. Great little storage item." —Carol Fentiman

Get it from Amazon for $13.99+ (available in six colors, half dozen and full dozen, and in solo packs). 

Promising review: "Excellent small size cooler! Good size for transporting most lunch containers." —PCJ

Get it from Amazon for $29.95+ (available in eight styles). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.