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If You Love Being First To Cool New Products, Allow Me To Show You These 53 Treasures
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More You need to try this new K-beauty collagen with a built-in gua sha and this delightful “monochrome” coloring book for adults so everybody else knows about them, stat. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Promising review: "This lotion smells so good! It truly gives me confetti cake vibes with vanilla icing on top. I was hesitant to buy this lotion because I am usually an EOS girl, but I couldn't resist trying this confetti cake scent. I am very impressed with this lotion. It is moisturizing without feeling heavy or greasy. The formula is thick and creamy, which makes application a breeze. Jergens needs to reconsider making this a permanent scent! It has made me want to try the other Jergens scents." —amber Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Each set has a sample size of Moroccanoil Treatment, Hydrating Shampoo & Conditioner, All-in-One Leave-in Conditioner, Mending Infusion, and Shower Gel. Promising review: "I bought this set to see what all the hype was about, and I'm so glad I did! Every product smells amazing without being overpowering, and my hair felt noticeably softer, shinier, and much less frizzy after just a few uses. The travel sizes are perfect for vacations, the gym, or trying the line before committing to full-size products. Everything feels high quality, and a little goes a long way. This would also make a great gift. I'll definitely be purchasing the full-size versions of my favorites!" —Mary Promising review: "I have to wear my hair up for work. These are great to dress up a simple pony! The colors are exactly as shown and go with a variety of outfits. The quality is top-notch." —SunnyStyle Get a set of two from Amazon for $8.99 (also available as single ties and in smaller sizes). Promising review: "Had these for quite some time before tearing off the tags to wear them, and had so many compliments on them! I love them! Super comfy and fun." —Shannon Taylor Get it from Amazon for $35.99+ (available in women's sizes XS–XXL and 13 styles). Check out all of Kitsch's new releases on their Amazon storefront! Fun extra feature — you can even use these as a remote clicker for your camera!! Promising review: "These earbuds are a great buy. The sound is crisp, the fit is comfy even after hours, and the battery life is really impressive. Super easy to pair, and the call quality is solid. The noise cancellation is amazing." —Kelley Hadley Get it from Amazon for $16.99+ (available in five colors). Promising review: "Love the Summer Fridays minis — they’re perfect to throw in your bag for on the go!!! The colors are amazing, and they smell so good." —Lovello Promising review: "Feeling how soft the Squishmallow kids' toys are, I decided to try out the pillow for sleeping since I have yet to find the right pillow. This pillow is the best I've come across — perfect amount of head support and super comfortable. Even the provided pillow cases are soft and inviting." —TAP Get a set of two (plus pillowcases!) from Amazon for $49.95. Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $9.99 (available in four colors). Promising review (for the truck): "Great Lego set to add to your Halloween decor." —Shelley Get them from Amazon: the Halloween wreath for $39.99 and the truck for $14.95 Promising review: "Great high-quality mascara. I'm super mascara-picky, and this one pleases me. I was afraid of the applicator at first, but once I practiced with it, it did a great job. I like that it stays put and doesn't dot over my eye even after exercising. Comes off with soap and water without tugging my lashes. Great price for a 'high-end' mascara. Highly recommend it!" —Jen Get it from Amazon for $13.97 (available in black and brown). Promising review: "I adore the original Dove scent and love anything gourmand, so when I saw this, I had to grab it. It’s DELICIOUS! Not overly nutty like Eos Pistachio. This smells very clean and leans more toward warm vanilla with a hint of pistachio. It’s light, but you can smell it. My boyfriend loves how this smells too, and kept smelling me after the shower lol. Might have to grab another bottle." —K Check out a TikTok of the butter squishy in action. Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez Get it from Amazon for $7.59+ (available in a two-pack and in gold). Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic. Promising review: "I will keep buying this product!!!!! The scent is sooo nice, I love it. Even before you get into the bath, you feel relaxed." —samantha Promising review: "I have sensitive skin, so I am always nervous awaiting the reaction I’ll experience from a new product. I have been SO happy with this!! It glides on like butter. It doesn’t take much at all to hydrate your skin. I love to use it in the mornings when I don’t feel like doing my whole skincare routine. I’ll just slap this on my face, and I’m good to go for the day, haha. My skin feels moisturized for like 8+ hours when I use it. I don’t notice a scent, or I’ve just never sniffed for one lol. I have bought one that stays at work as well because the work air just makes my skin feel dry. And this serum stick makes my skin instantly feel sooo much better and revived. Overall, 10 out of freaking 10." —Mackenzie Good Molecules is a small business that specializes in affordable skincare products. Promising review: "I love this cream! It feels great on my skin, absorbs quickly, and doesn't leave a sticky residue. My skin feels softer, looks healthier, and has a beautiful glow. It does plump up under the eyes. I highly recommend giving it a try!" —CYNTHIA Promising review: "The cutest shape for Halloween. They were soft and fresh. The size is so good to grab a handful and snack on. We ate them way too fast." —The A Team Promising review: "These eye patches feel very refreshing and hydrating. They help reduce puffiness and make my under-eye area look brighter after use. They stay in place well and are comfortable to wear. Great addition to my skincare routine!" —Kseniia Get a pack of 24 from Amazon for $24.95. Promising review: "SUCH a great introduction to color by numbers! Lots of cozy, peaceful scenes to pick from, and the book size is great for carrying around with you. All you need is a small packet of Artistro black acrylic markers, and you're set! They don't bleed through either, thanks to the thick, one-sided paper. It's also super fun to slowly reveal the whole picture by coloring in only the areas with the 'O.' I can't wait to work through this one and invest in more of these books! Well worth the money if you want a relaxing new hobby!" —Sabrina Check out the rest of the Lee x Marilyn Monroe collab for more styles! Get it from Lee for $187.99 (available in women's sizes XS–XXL and two washes). Promising review: "ADORABLE. What's not to love! Mini lip balms in sweet shades of sheer creamy hydrating balm, PERFECT for these ridiculous mini and micro bags and the ever-so-cute but worthless cross bodies too. I adore these little things, and they'd make great gifts too. Obviously, they're for short-term use only since there's about a third of the usual amount of product in them, but the cute factor just makes it all worth it. Buying back-ups in case they get discontinued, as every other great thing does!" —Kat Promising review: "I have to thank all the Amazon customers who have written precise, accurate details on these pants. You guys are the reason I pulled the trigger, after so many failed purchases/returns of similar pants product from other vendors. It has been a totally frustrating experience. These are the closest pant to the Ruti 'On the Loose' barrel pant. Quality is so good, and fit is spectacular. I almost cried for joy when I put these pants on and looked in the mirror. Better than I ever could have imagined. And that is saying a lot as I just had abdominal surgery six days ago — which means a lot of swelling to boot. Do not hesitate. You will not be disappointed." —Brenda Shuey Get it from Amazon for $34.98 (available in women's sizes XS–XXL and seven colors). Promising review: "It works!! This works great for hot or cold beverages. Frees a hand when I am carrying a fast-food takeout order." —deb Get it from Amazon for $9.99 (available in three styles). Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn GUESS WHAT, they also have an entire line of NFL nails for fall!! You're welcome. Get it from Amazon for $19.99 (available in dozens of other styles for fall and Halloween!). Promising review: "I got this dress for a wedding, and it was perfect! Absolutely stunning fit and design, and I got so many compliments! I am 5"3' and was worried about the length, but it was perfect. I ordered a medium, and it was super comfortable and had good stretch, but also hugged my figure perfectly. I also LOVE the neckline! Highly recommend!" —Kaila Overstreet Theising Get it from Amazon for $39.99 (available in women's sizes XS–XL and nine colors). Promising review: "Great hair dryer. I have wavy, fine, low-porosity hair that has been colored and Graves disease, which causes issues with hair. This dryer is fast, has great cooling air, and helps with frizz." —reader985 Get it from Amazon for $74.99 (available in three colors). Promising review: "I love these! Halloween is my favorite holiday, and these are a great subtle way to show some Halloween flair. They are a bit higher than your average ankle sock, which I think is great and allows the design to show well. They’re the perfect thickness." —Carly Bee Get a set of five from Amazon for $13.89 (available in three other styles). Promising review: "This CD player is excellent; I can take it anywhere, it has Bluetooth connectivity, and the audio quality is very good!" —Gabriel Get it from Amazon for $74.95 (available in six colors). Get it from Amazon for $10.99 (available in 18 other scents). You can check out the rest of Eucerin's Radiant Tone collection on Amazon! Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. Promising review: "Best-tasting cookie ever. These are so delicious. I wish they were sold all year long. The best cookies I have ever tasted. My only complaint is that there should be more cookies in the package." —Linda Wyatt Get it from Amazon for $5.79 (available in three other flavors). Promising review: "I use CeraVe's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field Promising review: "So comfortable and true to size. Would recommend these shoes for anyone looking for something easy to wear and durable for inside or outside wear." —Rita McClain Get it from Amazon for $57.90 (available in women's sizes 5.5–11 and eight colors). Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer Get it from Amazon for $10.99 (available in five shades). Promising review: "Nice soft, thin, and stretchy material. I love the way it feels and fits well." —Mystyrsmars Get it from Amazon for $11.99+ (available in women's sizes XS–XXL and 19 colors). Promising review: "CUTEST candles that were perfect for a dirty martini lover!!!!" —Gthair Promising review: "This was a great tip from an Apple employee. It fits nicely next to the keyboard. I got the light blue computer and purchased the black shortcut. Easy to read." —Sharon Get it from Amazon for $5.99 (available in five colors). Promising review: "A very thick, long scarf. Warm, bundled up around your ears. I've been getting compliments left and right — my coworker even asked for one for her birthday, so I have to make another purchase. I love the warmth of it." —Davona Dunns Get it from Amazon for $10.99 (available in six styles). Promising review: "Bought for my home office, exactly what I expected! Definitely recommend." —Kindle Customer Get it from Amazon for $17.99+ (available in white, black, and a 10-foot-long version). Promising review: "This is one of my favorite scents out of the Sol de Janeiro line. It is not too sweet but has that subtle scent of coconut and vanilla. It's very fresh, and I get many compliments. It's great and versatile, just toss it in your purse or bag, the size is perfect. I think the price is right. I wouldn't hesitate to purchase this item." —Zuska Promising review: "We’ve been using this every day for a week. It is easy to use and cooks food up nicely. Love the glass so you can see what’s being cooked. If you open the drawer during cook time to check on or turn something, it stops briefly, then when you push it back in, it will restart where it left off. The control buttons are self-explanatory. So far so good. We upgraded from our old Ninja model and really appreciate having more capacity to cook more food and to be able to cook two things at once. There’s a setting where you can have them ready at the same time, which is another nice feature. The glass is easier to clean as well. It was well worth the upgrade for us. We can make foods with no oil or butter that will still be moist and juicy." —Darling Dumpling Get it from Amazon for $379.99 (available in three colors). Promising review: "The material is very thick and so soft! The color is beautiful, I can't wait to wear it for fall/winter." —FP Customer Get it from Free People for $108 (available in women's sizes XS–XL and six colors). Promising review: "Very nice sound and light, and easy to operate. I love the light settings that look like flames dancing. Bluetooth sounds good too! The sunrise feature works well and actually makes waking up easier." —Nathan Promising review: "These organizer racks are awesome, and you can adjust the height of them. It just makes it so much easier to get in and out from underneath the sinks." —Careful shopper Get it from Amazon for $35.99 (available in two finishes). Promising review: "I bought all the bouquet sets to make with my daughter and son's girlfriend. We had so much fun making these and the quality was amazing. Even came with a vase to place them. Will definitely be buying the other sets I've seen out. You won't be disappointed buying these." —Angela Get it from Amazon for $39.97 (available in two sets). Promising review: "This tea was a nice splurge. It's worth treating yourself to it at least once. I had never tried it, and I love Earl Grey, and oh my goodness.. It's SO good! The whiskey/vanilla flavor is very much a bourbon cask flavor, but doesn't overpower the tea. Earl Grey is still very front and center. It's so well crafted. The tea was well sealed and fresh. Highly recommend." —Melissa G Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery. Check out more new finds from Ban.do on their Amazon storefront! Promising review: "Love this mist! I use several toners for skin-flooding and I recently made the switch over to mists because they are easier to use and they waste a lot less toner than other methods. This product goes on nicely with a fine mist, and the ingredients are soothing and feel amazing. This is great to use a.m. and p.m. as a first step before serums and creams. Will purchase again!" —BMG Promising review: "This stuff is a miracle. After using it for a couple of weeks, my arms are smooth. No more little bumps that I have had for years. It also smells really good!" —conrad wright Promising review: "I really love this silicone drying mat. The size is perfect for my kitchen counter, and the wavy design not only looks cute but also helps keep dishes elevated so water can drain and air can flow underneath. The material feels thick and high quality, not flimsy at all. The design is honestly one of my favorite things about it. The wavy pattern looks so adorable, and the ivory color is beautiful, soft, and elegant. It matches my kitchen perfectly and makes my countertop look more organized and cozy. It’s also very easy to clean, just rinse it or wipe it down, and it looks new again." —Nutella Z Get it from Amazon for $9.99+ for a pack of two (available in seven colors). Starface World is a small business that specializes in skincare products. Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton Get a pack of 36 from Amazon for $13.99 (available in three styles). BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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