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$10 Laneige sleeping mask swap and a chic set of glittery highlighters .... Don’t mind if you do.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

This brand, Grace & Stella, is also behind the viral, beloved under-eye masks that blow up on TikTok all the time! 

Promising review: "This is the best lip balm I've ever tried. It is intensely moisturizing and feels pleasant. When my lips get super dry in winter, this lip balm turns things around IMMEDIATELY. It's the only lip balm I ever plan to repurchase, honestly." —!!!

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $7.99 (available in four colors). 

Promising review: "Great little pouches to help organize your purse or backpack. I use it for my makeup and a separate one for essentials while I am out and about. I love that I can see what’s in them instead of having to rummage around. Haven’t had to clean them yet, but that seems like it will also be very easy to do." —KR

Get it from Amazon for $8.99+ (available in 12 styles). 

Promising review: "I adore the original Dove scent and love anything gourmand, so when I saw this, I had to grab it. It’s DELICIOUS! Not overly nutty like Eos Pistachio. This smells very clean and leans more toward warm vanilla with a hint of pistachio. It’s light, but you can smell it. My boyfriend loves how this smells too, and kept smelling me after the shower lol. Might have to grab another bottle." —K

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer

Starface World is a small business that specializes in skincare products. 

Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton

Get a pack of 36 from Amazon for $13.99 (available in three styles). 

Promising review: "This product is AMAZING! I am an RN, and I am on my feet for 13+ hours during my shifts. Over the past four years, my feet (and pinkie toes) have taken a beating. Cracked, peeling, dry, hard...I was embarrassed to wear flip-flops, not only for my fifth toe, but because my heels were flaky, peeling, and horrid. I had tried pedicure tools to no avail. THIS. This product healed my feet. I have only used one application so far, but my feet are like 90% better. I am wearing flip-flops! And my pinkie toes are almost healed! It's incredible! I am so very happy with my results, and I highly recommend this product." —Rachel L 

Get a pack of two from Amazon for $9.98. 

Check out a TikTok of the Sunkissed Poppy Hand Soap in action. 

I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. 

Check out a TikTok of the mushroom night-light in action. 

Promising review: "So I got two of these bad boys for the hallway and the main part of my studio apartment. and the effectiveness of how they respond to light (turn off if it's light, turn on when dark) and how happy they make me. Genuinely one of the few things I’ve LOVED buying." —Kaitlyn

Promising review: "I’ve tried a variety of aluminum-free deodorants over the years, but many either fade halfway through the day or leave a heavy, waxy feel. This Native Buttercream & Vanilla formula surprised me right from the first use. The scent is rich and sweet — it truly smells like fresh buttercream frosting with a hint of warm vanilla. Performance-wise, it really does hold up for the full day. I wore it during errands, a workout, and even an evening out — and it still smelled fresh.  If you’re looking for a deodorant that combines a delicious scent and dependable odor control, this one is worth a try. It feels a little like wearing a comforting dessert — but in a fresh, wearable way." —Darshil

Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16

Get it from Amazon for $8.87 (also available in Instant Pot and keto-friendly versions). 

Promising review: "The shave on these is great, and in my opinion, absolutely worth the price. I almost like it better than the standard Billie razor, if I’m being honest. It’s been a few days, and I don’t have any of the usual prickly feelings on my legs. They’re super smooth, and I had zero irritation afterward." —sam

Get a set of three from Amazon for $5.43+ (available in two sets). 

Promising review: "Very lightweight product and works amazingly. I have extremely sensitive skin and have not experienced any flare-ups while using this product. It is part of my nightly routine, and my skin looks amazing. I will say a little goes a long way. You don’t need much product to lather your entire face, and it does not have a strong smell. I might even say it smells clean, not perfume-y." —Claudia Lara 

Psst — parents really love this as a "calm down" moment for their kiddos! 

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "I love this cream! It feels great on my skin, absorbs quickly, and doesn't leave a sticky residue. My skin feels softer, looks healthier, and has a beautiful glow. It does plump up under the eyes. I highly recommend giving it a try!" —CYNTHIA

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $7.94 (available in four colors and in two packs). 

Each set includes a hand lotion, body lotion, lip balm, and a foot cream. 

Promising review: "The foot cream works wonders on the heels. It has a thick consistency, and it's a bit greasy, so it may be hard to put on, but it'll be worth it in the end for those baby-soft heels. I just put socks on for 15 minutes while I wait for my skin to absorb it. The lotion and lip balm are also great to have for travel, in the office, or in your purse." —Kerrrns

Promising review: "On my third box now. Unequivocally, my favorite writing instrument. Even beat out my Pilot G2 and Sharpie S-Gels of the same size/width. The color is just bold enough, does not smear, and works well even with a pretty heavy hand. Also, it doesn’t dig into Wite-Out tape, which is a godsend. I have one in all my bags, and I try to replenish my stock when the price gets justifiably reasonable as far as pens go." —aye

Promising review: "Absolutely love this beach bag! It’s lightweight, stylish, and surprisingly spacious. The mesh design is perfect for the beach because sand falls right through instead of getting trapped inside. I was able to fit towels, sunscreen, water bottles, and even a change of clothes with no problem. The inner pocket is super convenient for keeping my phone and keys safe. The material feels durable, and the color looks exactly like the pictures. Perfect for vacations, pool days, or even casual summer outings." —Raidel Gonzalez Cabrera

Get it from Amazon for $8.99+ (available in six styles). 

Check out a TikTok of the Aussie multi-use spray in action. 

Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like “10” products. Can’t go wrong with this stuff!" —Shayne

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay 

Get it from Amazon for $7.97 (available in three scents). 

It fits any phone up to 100 mm x 170 mm (or about 3.9 inches x 6.7 inches). It's also a great fix for keeping out sand and dirt (and a great option for runners, if you're caught in the rain but still want to be able to toggle through your music options).

Promising review: "I purchased this case in July for an upcoming canoe trip with a friend, and as luck would have it, we flipped our canoe. I just assumed my phone would be discovered a thousand years from now and placed in a museum as an ancient artifact. Fast forward to this week. I was contacted via FB by an Alachua County Sheriff’s Office diver, and guess what he found? Yup, my phone case with all of the contents intact and dry as a bone! He had to cut the case open, but there was not one single drop of water in it, and he ended up purchasing a case for himself because he was just that impressed!" —Julie McDonald

Here's what BuzzFeeder Elizabeth Lilly has to say about this case: "With these, I find that they're good for about a day due to condensation. So, for a trip, I'll buy two to three. I've used this case to take underwater pics, on boat rides, and have worn it with the lanyard, jumping off a boat into water. So, I really trust these!"

Get it from Amazon for $6.99 (available in 14 colors).

Check out a TikTok of the cloud knife in action. 

Between my job on the shopping team at BuzzFeed and being a first-time mom, I have a LOT of packages to open, and very little time to do it while my creature "naps" (air quotes because naps clearly go against his baby religion). I am also very, VERY vain about my nails, so I refuse to open packages without some kind of blade. I ordered a pack of these a few years ago, and even though I have lost all but one of them (I am very disorganized, oops), it still performs as well as it did the day I bought it! It gives super clean cuts and gets packages open instantly, and automatically retracts when you're done, so you don't have to worry about putting it in a drawer. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $6.49. 

Promising review: "These are amazing!!! Beautiful colors, and the sparkle/shimmer is more than I imagined it would be. Mr. Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" —FBJH12

Get a set of eight from Amazon for $5.99. 

Promising review: "This is a beautiful scarf. The material is soft and the print is beautiful. I wore it as a belt and as hair accessories. I got many compliments. Definitely a nice piece to add to your collection." —Yvette Tapia

Get it from Amazon for $8.99 (available in 42 styles). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've been using these for awhile, and I love them! I usually use an electric toothbrush, but I feel like I get a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Promising review: "Worked fantastically. My wife had doubts about how egregiously dirty and caked-on the gunk in our 15-year-old microwave was (she thought we'd need serious chemicals!), but with only one pass of using this, it got 80% of all the gunk built up. A second pass a few days later got most of the rest!" —Some Hyena

Check out a TikTok of the banana hanger in action. 

Promising review: "I recently purchased this folding banana hook hanger, and it has been a great addition to my kitchen! The design is clever and space-saving, allowing me to easily fold it away when not in use. It keeps my bananas fresh and prevents them from bruising, which is a big plus. The hanger is sturdy and well-made, ensuring it can hold a bunch of bananas without any issues. Highly recommend for anyone looking to organize their kitchen and keep their fruit in great condition!" —Challas Gordman

Get it from Amazon for $7.99 (available in four colors and in packs of two). 

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Promising review: "I was quite skeptical of all the hype but decided to try it out anyway. This stuff actually works! Two weeks in and my stubborn blackheads are almost gone, and my skin is much clearer. Holy grail!" —Tmuk

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Plus, finds from Amazon, Urban Outfitters, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.