BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Consider this your sign to fall madly, deeply, #obsessively in love with your locks.

I am a contributor who has been writing for the BuzzFeed Shopping team since 2020; as a film nerd and long-term pop culture enthusiast, I bring an engaging, conversational voice to my work and love discovering and testing new products to share with readers.

This brush is specifically designed with curly, coily, and tightly textured hair in mind, but it can also be a great pick for wavy strands that need gentle detangling and definition. It works especially well on wet, conditioned hair, helping curls and coils clump together while working through knots without unnecessarily pulling apart your natural pattern.

Promising reviews: "First time using a detangling brush and I was first skeptical because I have 4c hair…BUT she did the job. I’m obsessed with this brush. It’s lightweight but effective. So easy to clean. 10 out of 10 recommend." —Dee's Top Reviews

"Compared to my Denman (which I loved), this brush is superior in every way. The removable brush bed keeps the brush secure, unlike my previous one, which would slide whenever I brushed my hair with conditioner in it. The bristles themselves are securely in place, unlike my old brush, where I often had to reposition them. The handle is ergonomically dynamic and so easy to hold. This brush detangles and defines my curls effortlessly. I love it!!!!" —Gianni Watts

Get it from Amazon for $10 (also available in a standard size).

This primer is made for all hair types, with reviewers praising it for use on everything from fine, straight strands to thick, curly hair. If your hair is fine or gets oily easily, start with a light spritz and add more as needed.

Promising reviews: "This is my first time using a leave-in spray as an adult, and after changing my washing routine, Amika The Wizard Detangling Primer has been absolutely perfect for those extended wash days. I first discovered it when my hairdresser used it in my hair, and I instantly became obsessed with the scent. It’s truly dreamy.

Not only does it make detangling effortless, but it also leaves my hair feeling soft and manageable without any heaviness. This product has easily earned a permanent spot in my routine!" —Cami Grabill

"I love this product so much! The scent is AMAZING, and I'm obsessed. It works amazingly, and my hair is so soft after using!" —Lindsay Pollard

Get it from Amazon for $16+ (available in two sizes).

This rotating curling iron works on straight, wavy, and curly hair, with adjustable heat making it easier to tailor the styling session to your particular strands. If your hair is fine, fragile, damaged, or color-treated, stick with a lower temperature and heat protectant, while thicker or coarser textures may need a little more heat to help curls hold.

Promising reviews: "Fantastic product. Works great! My three teenage daughters are obsessed with it. I can finally curl my hair without any help." —Alexa1

"I am obsessed with this rotating curling iron! As someone who struggles with curling my hair the traditional way, this tool has completely changed the game for me. It’s so easy to use — the automatic rotation does all the work, and I get perfect, consistent curls every single time.

The long barrel is a huge plus, especially for longer hair, and I love how smooth and frizz-free my curls come out thanks to the ceramic and ionic technology. It heats up quickly, doesn’t snag or tangle my hair, and feels really safe to use. (No burns, which is a miracle for me. 😅) My curls last all day without needing a ton of hairspray, and I’ve gotten so many compliments since I started using it. If you’re on the fence — just get it. It’s 100% worth it!" —Brandi

Get it from Amazon for $67.31+ (available in three sizes and three colors).

I am personally SO #obsessed with this stuff at the moment, as it not only helps smooth out my frizz, but also helps my curls hold their natural shape. AND I've actually gotten compliments on how much darker and richer my hair looks since I started using it, thanks to ingredients designed to support and enhance natural pigmentation! This luxe oil works especially well for dry, damaged, frizz-prone, curly, and color-treated hair, but it's lightweight enough to use sparingly on finer textures, too.

Promising review: "I have tried so many hair products, nothing has made my hair look better than this. A little goes a long way, so it will last a long time. It smells so good, and makes my hair so soft and silky, but doesn’t make it lose its body." —Maddy

This restorative mask is especially well-suited to damaged, weakened, dry, color-treated, or frequently heat-styled hair in need of some extra conditioning. It can work across straight, wavy, curly, and coily textures, though folks with fine or easily weighed-down hair may want to use a smaller amount and concentrate it on the mid-lengths and ends.

Promising review: "I’m practically obsessed with this product, and I’ve been using it for years. I am a 4c, natural African American/Nigerian woman with dermatitis on my scalp, and I HIGHLY RECOMMEND THIS MASK. My hair looks like I have a relaxer every time, even if I’m doing it myself!" —Danielle Oniya

Get it from Amazon for $18+ (available in three sizes).

This shampoo is a great pick for all hair types, but especially dry, dehydrated, frizz-prone, wavy, and curly strands that could use some extra moisture and slip. If your hair is fine or gets oily easily, you may want to concentrate it primarily on your lengths and use a lighter hand near the roots.

Promising reviews: "Obsessed with how fresh my hair smells after using this shampoo. The packaging is super cute too, and I love that it's part of the clean product line at Sephora!" —CassieJ12

"The best shampoo for my hair type. I have hair that needs to be washed every day, and this is the best shampoo to make sure that it doesn’t get greasy after one day. I live in an all-seasons region, and it’s perfect when it’s dry and below freezing and when I am in humid temps." —bobmom07

Get it from Sephora for $14+ (available in two sizes).

This heatless curling set works best on straight, wavy, and loosely curly hair, especially strands that hold a curl fairly easily. Those with fine hair may want to use a little styling product for extra staying power, while thick or coarse hair may need to be divided into smaller sections to get more defined results.

Promising reviews: "These are great! Once you get the hang of it, it’s such an easy way to get cute hair the next day. I wore them almost every night of vacation so that my hair looked great the next day with minimal time spent styling... You can make the curls tighter or looser by how tightly you wrap them. Easy to sleep in. I’m a big fan!" —Amazon Customer

"I've been wanting to get a heatless hair curler for a long time after hearing my coworkers talk about using one and coming in with beautiful curls to work. I chose this one for the softness and the different curl styles I could get from using it. I love that I can wrap my hair up in it at night, sleep without interruption from some bulky curlers, wake up and easily remove it in the morning, and have flawless curls. I just remove the curler in the morning, run my fingers through all the pieces, and spray some hairspray. I have extremely thick hair that tends to get heavy and doesn't hold curls, but this, along with the hairspray, would keep my curls fluffy all day long. It's at a great price point, and I've not had any issues with it (have had for several months now). Would definitely recommend this one!" —Krystina J

Get it from Amazon for $14.99+ (available in six colors).

To receive your customized formula, Prose asks you to complete a quick questionnaire (which shouldn't take more than 10 minutes) about your hair type and lifestyle.

Promising review: "I love my custom hair oil! It absorbs very well into my hair and completely healed the dryness I was dealing with for months within one to two uses. I have a streak of bleached hair I thought was a lost cause, and the hair oil revitalized it back to the condition of the rest of my natural hair. I wish I had known sooner that it could be this easy. 12/10!" —Celeste M.

Promising reviews: "I am obsessed with this leave-in! I have wavy hair, BUT my hair is so heavy and coarse. Most products just sit on top of my hair and make it heavier. This is the first product that has brought my waves out. It’s lightweight and smells soooo good! Use this entire line! It is amazing!! My hair has NEVER looked SO GOOD!!" —Celeste

"Absolutely wonderful! I read the other reviews after I purchased here, but I don’t care about the price difference... it was well worth the cost. I will shop around for a different price — but I’m definitely obsessed with this leave-in conditioner! Curls and curls for days. Highly recommend for anyone who wants super soft, bouncy, and tamed curls!" —potshunter

Get it from Amazon for $12+ (available in three sizes and in two-packs).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. This shampoo bar can work across a range of hair types and textures, but it may be especially appealing for dry, damaged, curly, coily, or breakage-prone strands in need of some extra TLC.

PureEssenceFragrance is a small business that handcrafts everything from luxurious soaps to scented candles in small batches, proving that upgrading your daily routine doesn't have to cost a fortune.

Promising reviews: "Love this bar shampoo! Lathers quickly and rinses quickly." —Marilyn

"Really nice shampoo. Lathers well, makes my hair feel great, and smells nice. I like the textured side, it gets into your hair easier." —Sarah

Get it from PureEssenceFragrance on Etsy for $12+ (available in eight scents, including an unscented option, and with the option to add a soap-saving net).

This deep-conditioning mask is made for all hair types and is super helpful for dry, damaged, thick, curly, or coily strands that crave an extra dose of moisture and softness. 

Promising review: "This hair mask works incredibly well. After just one use, my hair felt noticeably softer, smoother, and much more hydrated. I have dry, color-treated hair, and this helped reduce frizz while adding shine without making my hair feel heavy or greasy.

The texture is rich but easy to distribute, and a little goes a long way. The scent is pleasant but not overpowering. I use it once or twice a week, and it has made a big difference in the overall manageability of my hair. Definitely a staple in my routine." —Pollyanna

This multitasking leave-in is designed for all hair types, but it's especially handy for dry, damaged, frizz-prone, tangled, or heat-styled strands.

Promising review: "I have long, wild, easily tangled hair (especially when it’s wet), and when I use this after a hair wash, it makes my hair so easy to brush. It’s also extra soft when it dries and works as a heat protectant, so I don’t need to use many sprays. Highly recommend!" —Amazon User

This styling cream is made with curly, wavy, and coily textures in mind, particularly hair that tends to get frizzy or needs a little extra definition. It's designed to give curls a soft, touchable finish rather than the stiff or crunchy feel some styling products can leave behind.

Promising review: "Amazing!!! I have fine, curly, short hair, and I am obsessed with this product! The smell is delicious. I am constantly smelling my hair. It does not leave my hair greasy, but it does give my hair an amazing shine! I don't know how I have lived without this product! I will be ordering more for sure!!!" —Bamababys

Get it from Amazon for $17.59 (also available in a two-pack).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. This strengthening oil is designed for all hair types and textures, but it can be especially helpful for dry, damaged, curly, coily, and protective-styled hair that could use some extra nourishment.

Promising review: "My hair has never felt more nourished since I added this product to my routine. After just a few uses, I noticed my hair feeling thicker and fuller, with a noticeable improvement in texture. It’s much smoother and more manageable. It also completely eliminated my dandruff, something I’ve struggled with for a while. The formula leaves my scalp feeling refreshed and clean without any irritation. My hair looks shinier and more vibrant overall, and I’m seeing less breakage." —Jonathan Santos

This mousse is especially well-suited to wavy, curly, and coily textures, helping enhance natural curl definition while adding soft, touchable hold. It can also work well for twist-outs, braid-outs, and roller sets, while fine-haired folks may appreciate its lightweight foam texture when they want definition without piling on heavy product!

Promising review: "I have permed hair with 3b curls, and this is the best mousse I have found! It does not leave my hair sticky or stiff, it's very moisturizing, and the foam has a great consistency. The scent is light and pleasant, and this is my new go-to for both freshly washed hair and the day after re-boost. So glad I found this!" —Tonii

Get it from Amazon for $4.22 (also available in a two-pack).

This satin bonnet can benefit all hair types, but it’s especially useful for curly, coily, textured, frizz-prone, or breakage-prone hair that could use extra protection overnight. It’s also a great pick for preserving braids, twists, curls, and other protective or styled looks, while the adjustable fit helps keep everything comfortably tucked in until morning.

Promising review: "I have long curly hair and use bonnets at night to prevent tangling, drying, and breaking of my hair. I knew this bonnet was different as soon as I put it on. The wide, soft band was so comfortable on my head, and the long straps to tie it were incredible. I’ve had bonnets before where the elastic was just one size with no option to tie, and they were often too tight or too loose; both were awful to sleep in. I also love the size of the bonnet because I did not have to find a way to fit all of my hair in; it was roomy enough to fit with ease. The material is so silky and smooth, and it's incredibly lightweight, so it didn’t feel like it was tugging down. I was not disturbed at all in my sleep while wearing this bonnet because it was so comfortable. The color is super pretty, and I will be buying more of these. They’re now my favorite!" —Emily

Get it from Amazon for $9.99+ (available in three sizes and 20 colors).

This scalp sunscreen can work for all hair types and textures, but it’s especially handy for fine, thin, thinning, or parted hair that leaves more of the scalp exposed to the sun. If your roots tend to get oily or weighed down easily, start with a light mist and add more as needed for coverage.

Promising reviews: "I can't live without this in the summer or on tropical vacations. This has saved me from burning my scalp for the past several years. I just mist it on my part before going out in the sun and gently rub it into my scalp. It does make my roots a little bit greasy by the end of the day, but it doesn't bother me, especially on a beach or pool day." —Amazon reviewer

"I stopped using hair dye almost two years ago, and I have beautiful white hair that needs protection from the sun... This goes on non-greasy and light. I am glad that there is such a product and will purchase again." —Sandy M.

These claw clips can work across a range of hair types and textures, but they’re especially great for thick, long, curly, or otherwise voluminous hair that smaller clips struggle to contain. Those with fine or slippery strands can also use ’em for loose twists and half-up styles without relying on tight elastics.

Promising review: "I loooove these! They hold well and don't slip out of your hair. I can put my hair up in these and not have to fix it for the entire day, and it still looks okay! They don't crease your hair like a hair tie would when you take it down; it looks the same! They don't pull on my hair or feel heavy — I have an issue with headaches from ponytails and tight styles. —SC

Get a two-pack from Amazon for $6.39+ (available in nine styles).

This lightweight oil is designed to work across all hair types, but it’s an especially nice match for those with fine or easily weighed-down strands that want smoothing and shine without feeling greasy or heavy.

Promising review: "If you have never tried this stuff, you are seriously missing out! Prior to using this, I tried about every conditioner there is on the market, and some left my hair greasy, but then some did nothing and left my hair like a haystack. Since finding Verb Ghost Oil, I no longer use ANY kind of conditioner at all. I simply wash my hair, and with my hair still wet, I pump three to four pumps of this oil into my hand and rub my hands together to heat it up, then simply massage it into my hair until I can no longer see it on my hands, then brush my hair. There is zero residue, and my hair is so light and soft. Again, this stuff is absolutely awesome!!!!" —Caitlyn Foss

Get it from Amazon for $10+ (available in two sizes and in a two-pack).

Just a note that you don't have to lay your edges, but this stuff works great if you do! It's especially good for curly, coily, kinky, and textured hair, including type 3 and 4 curls that need a little extra hold around the hairline.

Promising review: "I love this edge control!! At first, I was very skeptical because I didn’t know how to use it properly. It would leave a white residue on my edges. Once I started adding water while applying the product, it made a huge difference and no longer left any residue. It also lasts a long time and is easy to refresh throughout the day. My biggest tip is to use it with water, it works amazingly well!" —Khia

This dry shampoo is made with brunettes in mind, especially anyone with medium-to-dark brown hair who's tired of powdery white residue showing up at the roots. It can work across straight, wavy, curly, fine, and thick textures, but those with especially dry or curly hair may want to use it sparingly and focus primarily on oilier areas of the scalp.

Promising review: "Amazing product and smells really good and floral, perfect for any brunette, even with wavy/curly hair, and even covers my roots! Definitely lasts and keeps away the oil, even at work." —Sassy sweet

This dry shampoo can work across a wide range of hair types and textures, including straight, wavy, curly, fine, and thick hair. It's especially good for oily roots or anyone trying to extend the time between washes, while those with dry, curly, or coily textures may want to apply it sparingly and concentrate primarily on the scalp.

Promising review: "This is hands-down the best dry shampoo ever! It instantly refreshes my hair, adds volume, and leaves it looking clean without any chalky residue. The scent is light and fresh, and it blends in perfectly — even on darker hair. I love that it doesn't weigh my hair down or make it feel gritty like some other brands do. On busy mornings or in between washes, this stuff is a total lifesaver. Highly recommend to anyone who wants great hair with zero effort!" —Paul Billman

Get it from Amazon for $19.13+ (available in two sizes).

This mousse is especially useful for fine, thin, flat, or easily weighed-down hair that could use some extra body and bounce without a ton of heavy product. It can also help add airy volume and definition to wavy and curly textures, especially if you want to pump things up without sacrificing your hair's natural movement.

Promising reviews: "This has become my new favorite hair product! It gives me a salon-quality blowout at home, adds amazing volume, and makes my hair so much easier to style. It's now part of my everyday routine because it saves me time while still giving me great results. As a busy working mom on the go, I love having a product that helps my hair look polished with minimal effort. Highly recommend!" —Jennifer

Get it from Amazon for $12+ (available in two sizes and in a set).

This brush is a hit with reviewers across a wide range of hair types and textures, including straight, wavy, curly, coily, fine, and thick hair. 

Promising review: "My friend recommended this hair brush and brand to me, and I am obsessed! It literally glides through my hair, and it makes my hair instantly feel silky. I love that the bristles don't retain the hair or lint...it is easy to keep the brush CLEAN! I can't stand traditional brushes that no matter how hard you try, you can never get all of the hair out of. I would recommend this for anyone." —Katrina Sheets

Get it from Amazon for $9.99 (available in 10 colors, two sizes, and in two-packs).

This texture spray can work across a variety of hair types, but it’s especially handy for straight, wavy, fine, or flat strands craving extra body, movement, and definition. Curly and thicker textures can use it to add piece-y texture and refresh a style, while those with dry or easily weighed-down hair may want to start with a lighter spritz and build from there.

Promising review: "This product is exactly what I was looking for, and it will continue to be my go-to for beautiful curls! My hair is very long and curly, but I have thin hair shafts. With my hair long now, it gets pulled down, so the curls are a little harder to manage. But I won't cut my hair. So I was looking for something to give me some volume and to help define my curls. And this is it!... The curls are so amazing, and my hair feels sooooo soft, not sticky with your everyday products. I don't even have to put hairspray on; it just stays all day. This product is so AMAZING!" —Brenda VV

Get it from Amazon for $16+ (available in two sizes and in a two-pack).

This scalp scrub can work across a range of hair types and textures, including fine, thick, straight, and curly hair. It's especially useful for anyone prone to oily roots, product buildup, or flakes, though those with a sensitive or dry scalp may want to use it less frequently.

Promising reviews: "I had been trying different products here and there, both expensive and inexpensive, but this by far has worked the best! Both my boyfriend and I use this one once a week to exfoliate our scalps. It smells great and leaves your hair feeling silky smooth. It also helped detangle my hair! I will most definitely purchase it again." —Estephany

Get it from Amazon for $19.99+ (available in two scents).

This wax stick can work across all hair types and textures, but it’s especially handy for frizz-prone hair, stubborn flyaways, baby hairs, and slicked-back styles that could use some extra hold. Curly, coily, and textured hair can use it for smoothing edges and finishing protective styles, while those with fine or easily weighed-down strands may want to use a lighter hand.

Promising review: "The R+Co Dart Pomade Stick has quickly become my go-to styling product for effortlessly chic hair. This compact pomade stick packs a punch, delivering long-lasting texture and shape with ease.

What sets this pomade stick apart is its convenience and versatility. The stick format allows for precise application, making it easy to target specific areas and tame flyaways. The R+Co Dart Pomade Stick delivers the perfect amount of hold and control without feeling sticky or stiff.

Despite its compact size, a little goes a long way with this pomade stick. I've found that just a small amount is all I need to achieve the desired style, making it a cost-effective option in the long run. Additionally, the formula is lightweight and non-greasy, leaving my hair looking and feeling natural with a matte finish. It's perfect for adding texture and definition to any hairstyle without weighing it down or making it look overly styled." —Amazon reviewer

Get it from Amazon for $25 (also available in a two-pack).

* Products That’ll Make The Complicated World Of Haircare A Little Simpler

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.