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You’ll fall hook-and-eye (and sinker) in love with these bras.

I have been a BuzzFeed Shopping contributor since 2022.

Unless otherwise specified, all sizes in this post are listed in women's.

Promising review: "Love this bra! Came to buy three more. This is the most comfortable bra that I own. I wear 38B so I got an XL." —Rider88

Get it from Target for $18 (available in sizes S–XXXL and in five colors).

Promising review: "Loved the five colors, very VERY comfortable and worth the price. The material is very soft, feels like you have nothing on. I HIGHLY RECOMMEND this product." —Amazon Customer

Get a set of four from Amazon for $22.99+ (available in sizes S–XL and in five color sets).

If you like these, check out our picks for the best tank tops with built-in bras!

Promising review: "Best sports bra ever. So comfy, the laser cut is sweet! It looks so cool through a light work out top or mesh festival top! I'll be getting more in different colors."   —Racheal 

Get it from Amazon for $19.99+ (available in sizes XS–XL and in eight colors)

You can also find this bra at #1 in our list of chic sports bras!

Promising review: "The best bra on earth! I love this bra, so comfortable, soft, and holds everything in place. I am going to order several more! I have large pendulous breasts, am 69 years old, and have worn sturdy underwire bras my whole life. I have had to wear softer yet supportive bras after a recent lumpectomy. I ordered three different types; most had hooks or zippers in the front, which were visible through most shirts. But this smooth, seamless, soft bra goes on over the head. Admittedly, it takes a little finesse to get in place, but then it holds everything in place, allowing no painful jiggling and no pooching out of fat around the borders since it covers more area. I may keep a couple of underwire bras in my underwear drawer, but I seriously doubt I will ever want to wear anything other than this Floatley Cozy Bra!" –Jody Castor

Get it from Amazon for $22.12+ (available in sizes XS–XXL and in 16 colors)

FYI, reviewers say it runs small, so consider sizing up!

Promising review: "I never write reviews, but these are so dang comfy and adorable I have to share. I love these tops and own them in blue, Rose red, and black. They're great for lounging, sleeping, layering, and wearing alone on hot days. They're fitted and comfy without being too tight, the shelf bra+padding is supportive without squashing the chest down, and the padding/cups aren't at all visible. There's the slightest gap, a few mm at most, where the bottom hem hits the smallest point of my waist, but I prefer that to sausage casing and the risk of rolling up. I don't work out in these, so I can't speak to breathability or whether they show sweat, but water spills are very obvious on the rose red and blue, so there's that. For every other use, they're perfect. Get you some." —Jess_C

Get it from Amazon for $19.79+ (available in sizes S–XXL and in 21 colors).

Promising review: "This is the most comfortable bra I’ve ever owned. It’s supportive, pretty, and the straps don’t fall down. I have three of them and would give 10 stars if I could. The sizing isn’t perfect (I have to size down), but this one is worth trying a few different sizes and sending back the ones that don’t fit. Not as easy as trying on bras in a fitting room at a store, but absolutely worth the extra effort!" —Jbraz75

Get it from Amazon for $34.95+ (available in band sizes 34–50, cup sizes B–H, and in 12 colors/prints)

Promising review: "Sexy, comfortable, and cute. This is just as comfortable as a similar bra I bought from Nordstrom. The blue is hard to match with panties, but other than that, I’d buy again in other colors. Straps are easily adjustable, washed on delicate, and no issues with fabric." —Rose

Get it from Amazon for $14.99+ (available in sizes S–XXL, 11 colors, and a mixed two-pack).

Promising review: "This bra very quickly became my go-to for everyday wear. It’s incredibly comfortable, fits perfectly, and provides great lift without an underwire. The fabric is soft and supportive, making it easy to wear all day without any discomfort. The seams are not visible under clothing, which is a great plus, and it has held up well after several washes. I loved it so much that I went back and bought several colors. It’s easily one of the most comfortable bras I’ve ever owned and strikes the perfect balance between support and comfort. If you’re looking for a soft, wire-free bra that still looks and feels great, this one is a winner. Highly recommend!" —Pippa Baker

Get it from Amazon for $18.98+ (available in sizes XS–3XL straight, XS–XL plus, and in 21 colors/patterns)

Promising review: "It’s very comfortable and light, but with plenty of comfort for a D-cup size." —PMess

Get it from Amazon for $17.18+ (available in band 34–42, cup sizes B–DD, and in four colors).

Promising review: "Sizing seems to be right on. The lace is nice and soft and not scratchy and itchy like some lace can be. Very comfortable. This is the third one that I ordered. I will order this one again." —Annalies

Get it from Amazon for $19.28+ (available in band sizes 32–44, cup sizes B–G, and in nine colors)

Promising review: "To preface this, I NEVER go out of my way to leave reviews for things, but have to say this is one of the best bras I’ve ever put on my body! Being plus-size, I’ve found that it’s always been hard to find something comfortable and cute for my size, and I felt so much relief after putting this on. Finally, a bra that lifts and supports the way it should and makes me feel confident. I’ll definitely be ordering more!! Not to mention, it has a super thick strap and connector on the back that leaves that whole area looking seamless. No back fat spilling over whatsoever. 1000/10 recommend." —jessica

Get it from Amazon for $28.99+ (available in band sizes 32–48, cup sizes B–I, and in 22 colors)

Promising review: "As a petite woman with a larger bust, I find well-fitted and comfortable bras hard to come by. This one is so comfortable and cute, and I really like the way the clasps are sort of magnetic. It makes it easier to find the right hook while uncomfortably reaching your arms completely behind your back. LOL." —Amber Way

Get it from Amazon for $14.49+ (available in sizes S–3XL and in 18 colors).

Promising reviews: "Very comfortable, the lace is super soft with enough stretch that it is easy to pull on. Also fits smoothly against the skin without gaps. True to size. Great for days where I don’t feel like wearing a full bra with underwire/hooks, and also works well for layering/dressing up a look. There is a seam on the front cups where the lace meets that would show as A-line on a thin T-shirt, but that ended up being less of an issue than I expected; it really doesn’t show with most of my shirts. Overall, a quality bralette for a good price. I ended up getting several colors. And so far, they have not shrunken or lost color in the wash." —KLB

Get it from Amazon for $22.49+ (available in sizes XS–XXL and 29 colors)

I own a couple of these bras, and let me tell you, they are my favorite bras EVER! I'm a DD-cup, and they are so incredibly comfortable and supportive. Thanks to the lacy material, they also make me feel so good. Plus, they're WIRE-FREE!!!

Promising review: "My favorite bra!! Lightweight and cool, with a little soft padding to hide your nipples. I’m 5’6, 130 pounds, and ordered a small. Perfect fit! So comfortable!" —M's Mommy

Get it from Amazon for $24+ (available in sizes S–3XL and in 11 colors).

Promising review: "I wasn’t expecting much, but this white bra really surprised me. Soft fabric, great fit, and it stays comfortable all day without constant adjusting. Perfect under tees and light tops — definitely an everyday staple now." —Shawna

Get it from Amazon for $16.99+ (available in band sizes 32–40, cup sizes A–DD, and in 14 colors).

Smart & Sexy is a woman-owned business that values diversity and aims to help everyone in their journey to find bras that fit, no matter your age, status, or size.

"Promising review: "Good support and comfortable.   I have several bras by this brand. Love them all!!!" —Becky

Get it from Amazon for $18+ (available in band sizes 32–42, cup sizes B–DDD, and six colors).

Promising review: "Absolutely love this bra! It's incredibly comfortable and offers great support without feeling restrictive. The fabric is soft and breathable, making it perfect for all-day wear. It fits true to size and provides a nice shape. I’m so happy I found this, it’s now my go-to! Highly recommend!! Truly sooo comfortable." —Gisele Marson

Get it from Amazon for $17.60+ (available in band sizes 32–40, cup sizes A–DD, and in 33 colors/patterns).

Promising review: "Very soft material and very supportive. Perfect balance between comfy and keeping the chest secure." —Mary M.

Get it from Bare Necessities for $29.99+ (originally $68; available in band sizes 30–40, cup sizes DD–I, and 16 patterns/colors).

Promising review: "Seriously, the BEST bra EVER. I don't know how it is so comfortable and soft but it is. It feels like I am wearing a cloud bra. lol For the price, I was thinking it would just be so so. Nope. The straps don't dig in and my ladies aren't squished. The size is spot on if going by their chart. Super easy to put on and take off, and it is full coverage. Seriously stretchy but maintains shape. I am highly disappointed I didn't come across this bra sooner. I will most definitely be buying another one or 5.5 stars!!!" —dawson c.

Get it from Amazon for $18.99+ (available in sizes S–4XL, 20 colors, and in two packs).

Promising review: "Best bra I've ever owned! This is seriously the most comfortable bra I’ve ever owned. And it makes nursing easy, which is a win in my book. I love that it came with expanders, so it would continue to fit while very pregnant, and then I could remove them after, and it still fit. Functionally, the clip things are easy to clasp and unclasp (I often do it one-handed since my other arm has a baby, lol). I’ve never had them pop off. The straps also remove in the back if you need to cross them for tank tops. Super durable! I've slept in them, washed them several times, and constantly clasp and unclasp them, and they’re the same as when I bought them months ago. Highly recommend!" —Sammy

Get it from Amazon for $29.99 (available in sizes S–3XL, six colors, and two-packs).

Promising review: “Wow, just wow. I don’t usually write reviews, but I had to on this product. I always struggled to find bras that were comfortable, tight, and held up. This is the one. I wear 34 DDD and am 5.7 (162 pounds) (little curvy), and it fits perfectly!!!!! It's so comfortable I can, for the first time, wear shoulder-free shirts or dresses. It also takes away the heaviness. I feel so light!” —Melisa

Get it from Amazon for $65 (available in band sizes 32–40, cup sizes B–DDD, and two colors).

Promising review: "The best strapless bar. I have been looking for a good strapless bra that didn't make me feel like my breasts were going to fall out of it. This is super comfy, comes with straps. Stays up on holds the chest in without giving you a uniboob. You can wear it alone with shorts as a bandeau top or under sheer tops and it looks cute. I bought my size based on the chart and fits perfect."  —Magen

Get it from Amazon for $26.99 (available in sizes XS–3XL and 17 colors).

Promising review: "I bought this bra because I liked the style and I wanted something different that what I already have. This bra is so smooth, comfortable, and made me feel good about myself." —Delynn89

Get it from Torrid for $29.94 (originally $59.90; available in band sizes 38–50, cup sizes C–DDD, and three colors).

Promising review: "Comfortable. Durable, yet flexible. A truly high impact supportive sports bra. The front zip makes putting on and taking off a breeze compared to other styles without a closure option. The product is true to size, go with your normal size and it should fit just right—snug, but still comfortable. Padding is there, but it’s not over the top, mostly to shape the bra. I love that it’s in my go to colors, and simple in appearance. By the way, it is not adjustable!" —Sara Kozlowksi

Get it from Amazon for $36+ (available in sizes S–5XL and 14 colors).

Promising review: "I had a lumpectomy with sentinel node removal and was having a hard time finding a comfortable and supportive bra – I tried three different brands. This one wins. Very supportive and comfy. I didn't buy until three weeks post surgery and it would have been hard to put on since it goes over my head (the sentinel node removal limited my range of motion), but the others were not comfy and rode up and gave me uni-boob – all this depsite a front closure." —L. Lewis

Get a three-pack from Amazon for $16.89+ (available in sizes S–3XL and six color combos).

Promising review: "Finally a comfortable soft cotton bra that can be worn ALL day without the band cutting! These are not for show, since no structure or definition but for my days around house, quick errands, exercising, these are perfect." —Mary Ellen

Get a four-pack from Amazon for $16.89+ (available in sizes 34–50 and 21 colors/patterns; also available in three- and six-packs).

Promising review: "I never find bras that fit being a 34 DDD, but this bra is perfect! I wear it all the time. Comfy, no padding, great material. No itching from tags. I am only going to buy these type of bras."  —Shahara Dowd

Get it from Amazon for $19.99+ (available in band sizes 32–42, cup sizes B–DDD, and 15 colors).  

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Reviews for this post have been edited for length and/or clarity.