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You’ll feel like SpongeBob at Sandy’s tree dome, needing this makeup-brush dry shampoo + snail mucin serum like he needed water.

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Promising review: "This liquid blush is absolutely amazing, and the formula is top-tier! It is incredibly pigmented, so a little goes a long way — you definitely need to work it in little by little, dot by dot, to build up the color. It blends out beautifully and works wonderfully on my dry skin, leaving a gorgeous, healthy finish without clinging to dry patches. It lasts all day and the color looks beautiful. Highly recommend if you want a high-quality blush!" —Yunia

Promising review: "This perfume is stunning. When I sprayed myself with this scent, it was still lingering on me 7–8 hours later. I can't wait to wear it in the fall. This is def a perfume I'll be repurchasing when I'm out. 100/10, highly recommend this fragrance." —Ash

Check it out on TikTok! It's literally giving skin.

Promising review: "This has been my new go-to for everyday makeup. It goes on so nicely and blends beautifully. I do like a lighter layer, and this does that, but it has coverage and is buildable. Literally puts the 'skin' in skin tint with how well it matches my tone." —Cheyanne

Promising review: "I'm not going to say that I don't believe reviews that I see on TikTok, but I'm definitely suspicious 99% of the time. This stuff actually worked. I would recommend this to anyone. I self-tan sometimes, and I hate how my pores look after it's faded. This stuff completely unclogged my pores, and it was noticeable after a few uses. If you have clogged pores on your nose, you'll notice a HUGE difference. Also, when I noticed that my moisturizer was starting to make me break out, I used this instead, and it cleared my skin up so quickly." —Mae

Promising review: "Most of the plumping lip glosses that I've tried plump my lips, but they leave them dry. These leave my lips so hydrated + bouncy! And the level of sparkle is perfect! I have 'Chuckie', and I need to try 'Fembot'. < 3" —Benji

Promising review: "I am absolutely obsessed with the Charlotte Tilbury Hollywood Contour Wand. It has quickly become a staple in my routine because of how creamy and lightweight the formula feels on the skin. What I love most is how super easily it blends — it never looks muddy or harsh. It gives me that perfectly subtle glow and a naturally sculpted look without much effort. If you're looking for a contour that looks seamless and feels like nothing, this is it!" —Arlene

Promising review: "Very easy to use and effective. Not greasy, and sprays onto/into brushes easily. I am so lazy about cleaning brushes. This is so low effort. Maybe my brushes might actually be clean from now on." —Katie R.

Promising review: "I've been waiting for a Cécred hairspray ever since I was introduced to the line in December 2025. After quickly becoming obsessed, I kept hoping they'd release a hairspray with their signature scent — and they did not disappoint! This hairspray smells amazing, offers a light, flexible hold, and adds a beautiful shine that really elevates the look. The cherry on top is the built-in heat protectant. Now, let's get a medium-hold version too!" —Lionel

All Cosrx products are dermatologist tested, cruelty free, and are free from parabens, sulfates, and phthalates.

Promising review: "I had a bad run-in with a La Roche Posay cleanser, and a friend gave me this to restore my skin barrier. I used this and a moisturizer, and everything was back to normal and IMPROVED! Went out and bought my own! I use this day and night. It's become a staple in my routine. Safe for dry, sensitive skin!!! Would inject it into my veins if I could!!!!!" —emmy

Promising review: "I wear this scent in all forms, and this tops them all off!! It is perfect for your purse to have on-the-go. I bought two, and it did not disappoint. It lasts! My go-to summer scent. Highly recommend if Cheirosa '62 is your scent." —KJB

Price: $26 (also available in Cheirosa '40 and Cheirosa '68)

Promising review: "Holy grail! I have used this product for years and continue to receive compliments on my brows all the time! This will forever be in my makeup bag." —Amanda

Promising review: "Love this. Easy to use, looks great, and lasts all day. I was asked if I had gotten brow lamination done." —Lydia

Promising review: "Hands-down, the best bronzer I have ever used! Buildable, glowy, and gorgeous." —Erin

Promising review: "Wow, this product is amazing!!! The formula is so soft and velvety, and it goes on perfectly!!! The glitter isn't too much, it's just right, and gives this beautiful iridescent look. I definitely would recommend and buy again!!" —Vane

Promising review: "Honestly, I've never tried a foundation like this before. It's so lightweight, but somehow covers everything! I was honestly surprised by how natural it looks, it makes my skin look healthy and hydrated without feeling sticky at all. It dries down really nicely, feels comfortable, and still gives the prettiest semi-glowy finish." —Kay

Promising review: "Lasts literally all day. You can apply and peel a couple of times to build the color. You have to use a very thick amount and let it sit for at least 5–10 minutes. I reapply lipstick, glosses, oils, and ChapStick over it all day long, and it doesn't move. I can eat and drink and not worry about reapplying my lip liner. Forever love, and will be repurchasing time and time again." —Lena

Clean Skin Club is a US-based small biz specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "This is my second order, and I'm telling all my friends to try these. They make my nightly routine so easy, and morning is a breeze now, too. There is nothing I can find that is in the same league as these. If you haven't tried them, what are you waiting for?" —Cynthia

Price: $5.99 (available in 10- and 50-counts)

Rizos Curls is a Latine woman–owned small biz!

Promising reviews: "I have 2b wavy curls, and this has saved my life. It does not weigh my hair down and defines and moisturizes my hair. I was looking for something that would give me mousse-type definition without feeling crunchy, and THIS IS IT. I have gotten compliments on my hair, and feel so much more comfortable wearing it down. Also, it smells godly." —mar

"My first holy grail. I have fine, 2b/3a mixed girl curls/waves that are always dry. This product has made my hair so happy. I will shave my head if they ever discontinue this. Not going back!" —Becca

Promising review: "This is my HOLY GRAIL setting spray. Trust me, I've tried them all. I live in Texas, and this keeps my makeup in place alllll day. I even had a day where I cried a lot and my makeup was still PERFECT. I get so sad whenever I run out, but excited when I get to rebuy it, lol. Please, don't ever get rid of this." —Lexi

Promising review: "This concealer really is the GREATEST OF ALL TIME! It's absolutely iconic. I've tried other concealers, but keep coming back to this one. It's so creamy, it just glides across the skin. The pigment is impeccable, and it has fantastic coverage. It lasts all day without any creasing, bunching, or crunching. It's perfection and I highly recommend!!" —AmBeR

Price: $36 (available in 30 shades; also available in a travel size for $17)

Promising review: "I absolutely adore this hair oil. You get a very generously sized bottle that will last you a long time. The bottle feels heavy and luxurious, and the oil always fixes whatever frizz I've got going on and smells incredible. I'm on my third bottle already, and I will never stop. I will rebuy this until my last days. Worth every penny." —Kay

Promising review: "This has quickly become my new go-to lip gloss. I love that it leaves a little stain behind, the gloss is a beautiful color, and the smell is INCREDIBLE!! I am obsessed. I definitely will be trying some of the other colors/scents! I have already recommended it to so many of my friends because I truly am obsessed!" —Emily

Promising review: "This leaves such a beautiful finish, and lasts all day! My makeup stays put, even when I am sweating due to working in the heat outside! Outstanding foundation! Highly recommend!" —Lisa

Promising review: "This spray goes on easily, does not weigh down my hair, and has a very slight fragrance that does not bother me at all, even though I have allergies. After spraying, it seemed like my tangles just disappeared. Blow drying and styling were fast and easy, and I'd buy this again." —Vickie

Promising review: "I walked into Ulta and started swatching EVERY dark brown eyeliner that claimed to be waterproof or long-lasting on the back of my hand. Drugstore brands, fancy brands, whatever. Then, I licked my finger and tried to rub them off. This one SURVIVED. I have now purchased my second one of these (a year after the first one), and it is perfect. I've tried six other 'long-lasting' eyeliners, and this is the only one that is nice to apply, nice-looking, and lasts through my emotional episodes. I love the marker tip for the liquid side, and the soft pencil side is perfect for smoking out the line, or doing my under eye. LOVE IT!" —Valaine 

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Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.