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So easy, it might make you want to start making tutorials instead of simply watching them.

I am a contributor who has been writing for BuzzFeed Shopping since 2020, focusing on beauty, fashion, home decor, and pets (especially cats!), and whose work has been featured in publications like Marie Claire, Coveteur, Byrdie, The Zoe Report, Bustle, & more.

Promising review: "I really like this brow glue. It keeps my eyebrows in place all day without feeling stiff or heavy. The formula is clear and gives a natural finish, which I love because it doesn’t leave any residue or flakes. It’s easy to apply and works well to shape and lift the brows. The packaging is nice, and the size is convenient to carry in a makeup bag. Overall, it does a great job keeping my brows looking neat and defined." —Cristina

Get it from Amazon for $9.26+ (available in five shades and a combo two-pack).

Promising reviews: "Love this pen! It’s perfect for on the go or around the world! Took it with me to Paris, Canada, and to regional chorus events. Holds up well, good quality product, doesn’t make my eyes water. Love, love, love! " —C&HM

"Amazing for traveling, especially if you're a makeup girl. It keeps my bag minimal and my makeup on point. Super easy to use, and the color worked amazingly on my skin, very pigmented. I ordered it a month ago, and I am still using it. The best travel makeup out there to get more bang for your buck. I would also recommend this for first-time makeup users because the application process is so smooth, it's not expensive, and it has everything you need to start. 100% will buy again." —gina s

Get it from Amazon for $15.99 (available in three shades).

Promising review: "I do not like to wear makeup and just need a bit of color. I added this to my to give me a little definition and rubbed it in. Very easy, not greasy and gave that little bit of definition I needed. I did also get the trio. Quick and easy!" —Carole D Baker

Get it from Amazon for $28 (available in nine shades and in a trio).

Promising review: "Thank you for this easy to use eye pencil! I am not a makeup artist but I want my eyeliner to look on point and not like a clown! I love using this during the day because it is easy to apply and doesn't come out heavy which I like because I can build to my degree of comfort. Also knowing that I am applying ingredients like jojoba oil and sweet almond oil makes me feel taken care of. This eyeliner is a awesome! Thank you for making quality makeup products." —Annie

Get it from Amazon for $24 (available in six shades).

Promising reviews: "Hello, new favorite! This stuff is excellent quality and blends so seamlessly into my light olive skin tone...and it is really, really hard to find a shade that works for me. Perfect for warmer weather and pairs excellently with natural cream blush/concealer/illuminator for that dewy no-makeup makeup look. Feels like I don’t have anything, which is a huge bonus. Highly recommend!" —Leanna

"I am in my 50s and have to changed up my routine. A friend recommended this product and I gave it a try. I am sold on Pur Minerals now. I love this product easy to apply every day and it has great coverage but is light to wear." —Amazon Customer

Get it from Amazon for $38 (available in 12 shades).

Promising reviews: "Love how lightweight these are! I purchased the peche and rose, and they are wonderful to add to my routine. They add color in a light and beautiful way. Must, must, must have for those who love a natural look, with just a dash of glam!" —Isidora

"I really like this product ! Perfect colour for my skin, very easy to use and a combination of comfort and glow. It's definitely part of my routine now!!" —Fraisse P.

Get it from Westman Atelier for $58 (available in four shades).

Promising reviews: "I don't usually write reviews, but this product warrants one. When it comes to highlighters or glow lotions, I don't like a ton of shine where my face looks like I've got high beams on. This 'glotion' provides the perfect balance of hydration and glow; it isn't drying whatsoever, and it lasts a while. For this price, don't think, just buy it and try it. You won't regret!" —City Boy

"Great highlighter. I usually use this as an add in to my foundation. It makes my face look glowy and moisturized but not oily. It’s also easy to apply in select areas to highlight." —HULKJESUS

Get it from Amazon for $14.51+ (available in five shades and two-packs).

Promising reviews: "HOLY GRAIL PRODUCT! Literally so glad I bought this after so much reluctance on if I could justify buying a $20 sponge. I got a great deal here on Amazon, and I went for it, and I have never gone back to using my hands or brushes to blend my foundation or concealer. This just gives an amazing finish to the skin." —Nadia

"The Original Beauty Blender lives up to all the hype! It’s my go-to tool for applying foundation, concealer, and even cream blush. The sponge is soft and bouncy, making it easy to blend products seamlessly into my skin. It gives me a flawless, airbrushed finish every time, without any streaks or harsh lines." —Gabrielle

Get it from Amazon for $20 (available in six colors and a combo two-pack).

Promising reviews: "I love how evenly and smoothly this goes on my eyelids. What’s even better than that is that a blending brush/sponge is on the other end of the eyeshadow stick! It’s so handy because you don’t have to use your fingertips to blend the eyeshadow. I wear this every day to the gym. I sweat a ton, and this eyeshadow stays on. It’s a great product, and I think it’s priced fairly." —Kelly D–M

"Love the color! It just glides on and the other end of the tip is able to be used to blend the product for a perfect feathered finish. So fast and easy." —s. mattlage

Get it from Amazon for $15.12+ (available in 39 colors).

Promising reviews: "The color is very beautiful and resistant. I used it as eyeshadow or as eyeliner, and it is very transfer-proof even with a hooded eye. The color is very beautiful and complements my brown eyes. Also, I used Lune Liner in ultraviolet as a liner on top, and it made it pop very nicely. Love the product." —Andreea V.

"Beautiful color and versatile application. Blends nicely and buildable coverage. As an artist I love that I can customize colors and use this product in various ways ie. A light wash, bold color, liner etc. Easy to use and beautiful on any age." —Samantha W.

Get it from Violette_FR for $32 (available in 17 shades and two finishes)

Promising review: "The colors are perfect. They are easy to apply and blend in flawlessly! Works well with my dry skin." —Sherri

Get it from Ulta for $36 (available in 10 shade combos).

Promising reviews: "I LOVE this bronzer! This bronzer is a creamy powder, velvety to the touch, which makes applying it a breeze. I use it every day as contour/bronzer, and it does a beautiful job of warming up the skin while still looking natural. The formula doesn't have any glitter but has almost a satin finish, which leaves the skin looking glowy and radiant. And the smell! It's like a tropical vacation in a compact, I can't get enough. There are several shades of this bronzer, so if you think you need something lighter or darker, just try a different color. For reference, I have light/medium skin with warm/neutral undertones, and I think the classic bronzer shade looks perfect on me." —K. Jenkins

"This is such soft and easy to build powder. It smells delicious and the color builds well. Lasts forever with how much is in the pot." —dennis haedley

Get it from Amazon for $10.99+ (available in eight shades).

Promising reviews: "I purchased this tint in a couple of shades, and I have to say that I am incredibly impressed. It is not drying or uncomfortable. And the staying power! It seriously lasts 8+ hours while wearing a mask, eating, drinking, sweating, and talking all day long. I soooo recommend this product." —Sharon

"Great color; great applicator for easy lines; lasts most of the day; it’s not wax you have to worry will melt in your car. I have 6–7 different shades in this brand/bottle!!" —Ellen Phillips

Get it from Amazon for $9.90+ (available in 38 shades).

Promising review: "I am not very hand-eye coordinated or an eyeshadow maven by any means. I do not even know how to do a cut crease yet. But these crayons are so easy to use, and have allowed me to create amazing, multicolored looks with a swipe of the stick! The built-in primer also makes sure it stays all day." —D

Get it from Ulta for $26 (available in ten shades).

Promising reviews: "I love this product! Works really well for my skin. Although I don’t have acne, I’m usually red as a tomato. The product is a little bigger than what I thought it was going to be; it’s a decent size. What I liked about this cream was that it wasn’t thick and it goes smooth on my face very easily. It’s slightly thinner than your average lotion. It blended into my skin so well, and the redness was gone within about 30 seconds. Afterward, I just added a bit of mascara, and that’s about it. No need for foundation. My new holy grail!" —Jesse James

"The best blending makeup and so easy to use. Very light weight and a little goes a long way!" —Whitney Cravey

Get it from Amazon for $10.97 (also available in a two-pack and four other styles).

Promising reviews: "I don’t know how to do makeup. This eyeliner is awesome! A simple stamp for the wings, and I just fill in the rest. It glides on smoothly and lasts all day and sometimes through to the evening. Even through sweat. I have hooded eyelids, and this eyeliner with its magic opens up my eyes and makes me look like I’ve gotten a good night's rest. 😁" —Gomez

"The wing stamp side is excellent. It makes creating even, clean wings incredibly easy — especially if you’re a beginner like me. It saves so much time and prevents the constant wiping off and redoing that usually comes with winged liner." —Kris Lee

Get it from Amazon for $17.99+ (available in three wing sizes and a combo pack).

Promising reviews: "I love, love, love this product! Creamy and glowy. I use it as a cream blush, on my lids, and on my lips. Such a pretty color. Blends incredibly well and holds up as a blush even in humidity or through sweat. Buildable. Gives a dewy/shiny highlighted look that's great for adding luminosity and brightening on mature skin." —Sarah S

"Lightweight, not greasy, and easy to use. Nice colors to pick from, and it just glides right on. I’ve bought about three. I blend with my fingers a bit, but you could use a sponge." —Mica

Get it from Amazon for $5 (available in seven shades).

Promising reviews: "When I first heard about lip stains that you peel or wipe off, I thought they were weird. After using this one, it is a game-changer! This is easy to use; you just brush the stain on your lips. This color is gorgeous when revealed and makes it so I do not have to reapply any lip color. It lasts for my 8-hour server shifts, and I expect it to last all day teaching. Game changer to easily elevate your look!!" —Nerdy-Birdy101

"TikTok made me buy it. It goes on metallic purple, but smooth. I let it sit while I did the rest of my face, then wiped off the mask. I did try to peel the corner, and it came off in a small piece, so I said whatever and just used a damp tissue, which worked perfectly. The color, first of all, is highly pigmented and gorgeous. It's super dry once the mask is wiped off, and I applied a shimmery gloss over top, and it looked great.

Now, for the true testament — it is currently 90 degrees Fahrenheit, full sun, just literally SO hot. I work in education, and today we walked the pre-K students to the park next door for 90 minutes. I sweat off my under-eye concealer, and I looked like I was crying, with mascara streaks, because the sweat was dripping down my face as I chased those kids around... But these lips... These lips still look snatched! They look as good as when I put them on 4 hours before." —Emily Owens

Get it from Amazon for $19.95+ (available in 15 shades).

Promising review: "Beautiful! The packaging makes it super easy to dispense the product and convenient to take on the go. The pearly color worked well for my olive undertones. I use two methods for application. The first is just my hands: I'll warm the product up on the back of my hand, then apply using my fingers to the high points of my cheeks and nose. The second: If I want a more precise application, I'll pick up the product with a brush and apply it to the inner corner of my eyes and brow bone. The product wears well and layers well both under and over powder. I'm interested in trying the more pink shade now! Highly recommend this!" —Jasmine

Get it from Ulta for $28 (available in six shades).

Promising reviews: "I wanted to use this for a while before I reviewed. I bought this about a month ago. My go-to brand was discontinued, so I'd been trying different things, only to and up disappointed. Until now!! I scrolled past this one; it had good reviews, so I decided to give it a try. I'm so glad I did! I live in Ohio, where it gets pretty hot and humid. I can mow my lawn, end up covered in sweat, but my eyeshadow is still perfect! I recently went to a Metallica concert and got gross and sweaty, but my eyeshadow was perfect! It goes on smoothly and dries instantly! I will never buy another brand of primer! I'm definitely ordering again!! I wish I could give this more than five stars!!" —Shannon Wilson

"This eye primer is fantastic. I was not expecting it to be this good as I’ve tried several different primers trying to find one that works and was happily surprised. Easy application, a few minutes of drying time and eye makeup went on beautifully. Most importantly, it stayed on, with no fading or bleeding onto the top of my eyelids." —Melissa

Promising review: "This is my first time using this brand, and I love this primer so much I’m going to look for other products to buy. It is a great primer that doesn’t try to do too much. It is lightweight and allows makeup to be applied much more easily and smoothly than without a primer. It makes it feel like you don’t have many layers of makeup on. I also like the subtle glow this primer gives. I even used a bit on top of my makeup for a little glowy shine. I recommend buying the large size." —Natalie E

"Just the right amount of glow. This creamy, easy-to-use product is the best!" —stephanie kushner

Get it from Amazon for $18+ (available in two sizes, four shades, and in multipacks). 

Promising review: "These last a while on the lips, they don’t smudge, the colors are so pretty, and I personally don’t find them drying! I definitely reach these for these a lot because they’re so easy to use and look so nice." —Nicole

Get it from Amazon for $5 (available in six shades).

Promising reviews: "I have hollow, dark under-eye circles, and concealer never works for me because it just makes my under-eyes dry and doesn’t conceal the darkness. THIS STUFF IS MAGIC. It has a very hydrating formula, and a tiny bit goes a very, very long way. I’m so impressed and incredibly happy with this purchase!" —Val

"Works better than anything I've ever used for under my eye easy to apply and it goes a long way. I will be purchasing more in the future no doubt." —dee herb

Get it from Amazon for $6 (available in four shades).

Promising review: "I’ve been using this for a week now, and I’m obsessed with it. I’ve tried other primers in the past, and I just figured I’m not the kind of person who uses primer because my makeup would slide off. Unlike the Smashbox one I was using, this one gives your skin a sticky feeling and really grips the makeup in place. I have oily skin, and I sweat a lot, and when I tell you nothing but a makeup wipe would remove my makeup with this primer, believe it. I had zero creasing and zero lines in my makeup after wearing it for 10 hours." —Kia Couture

"One of my biggest makeup issues is the creases from smile lines. I've noticed this primer FINALLY fixed that! It's easy to apply and not heavy at all." —Natalie Alexis

Get it from Amazon for $7+ (available in three sizes).

Promising reviews: "Gives a beautiful dewy glow. I like how this setting spray gives my skin a natural, dewy finish. It feels lightweight, refreshes my makeup, and helps my skin look radiant throughout the day.” —Odilexis

"Great results at an affordable price. This product leaves your skin looking fresh and glowing after application and throughout the day into the evening. The lightweight spray bottle makes it incredibly easy to use. A simple and effective product that delivers exactly what it promises." —Ellen

Get it from Amazon for $10.97 (also available in five other formulas and two-packs).

Promising reviews: "I really loveeeeee this mascara. It has changed my daily routine for the best! It's really easy to apply, no extra product is in the brush, and when you start applying, you see your lashes get longer, no lumps. And the best of it is that it stays on your lashes all day!!!! All the mascaras I’ve tried before always ran either with sweat or over time, but I even proved this one on my daily spinning workout, and it was right there, AMAZING! Never going back to the other products/brands. —Michelle Ramirez

"Best mascara — have used it for three years now. I can sleep in it (when I have a late night), but wake up fresh-looking with no smears. Same when it's hot out (like summer weddings) — no smear, under-eye circles. And it's not a hassle to wash off like waterproof, it just slides off the lashes with a little warm water. Amazing!" —Texas Mom

Get it from Amazon for $26 (available in two colors and four styles).

Promising review: "I love this, easy to use, smooth, melts in beautifully and gives A great glow to my face." —DGG

Get it from Ulta for $19 (available in seven shades).

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Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.