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You didn’t wake up this morning thinking you needed these Hoka look-alikes or this TikTok-viral tubing mascara...oh, how quickly things change.

I'm a BuzzFeed Shopping fellow with a background in journalism and PR who is always looking for affordable finds and things that make life a little easier, prettier, or more fun.

Promising reviews: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Reviewers also love how versatile it is, letting you wear it however you want: solo for a little shine or layered over your favorite lip color — no wrong choices here!

Check out a TikTok of the Strawberry Acai Super Balm in action. 

Promising review: "I can't believe how hydrating this is for how cheap it was. It smells/tastes lovely as well." —Venice De Carlo

"I had really dry lips and I would use the Summer Fridays lip balm, but I ran out and decided to find a new one. I ended up going with the EOS and it works perfect. It makes my lips soft and keeps them moisturized all day." —Ivett

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $21.25 (refills available, plus bundles with a cute keychain).

Check out a TikTok of the nausea relief inhaler in action. 

Read more about essential oils and morning sickness at the Mayo Clinic, peppermint oil and nausea in one small study at the National Library of Medicine, and aromatherapy at the Cleveland Clinic.

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of three and four). 

Promising review: "I was worried at first because it's a very thin consistency, but oh my goodness, my skin is incredibly soft, and it lathered so well. The smell is a soft vanilla with woody undertones. It smells really good. It's better than the Dove body wash that is all the hype currently." —Jessica 

Get it from Amazon for $7.99 (available in six styles). 

Promising review: "I’ve been using this for over a year now and it’s been great! It’s super cute and does the job perfectly for espresso shots and milk frothing. It does feel a bit fragile, so I always hand-wash it instead of using the dishwasher — especially to protect the wooden handle from any wear. Still in great shape after regular use. Definitely a nice little accessory for any espresso setup!" —KP

Get it from Amazon for $8.99 (available in a pack of two).

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at the Cleveland Clinic.

Promising review: "Love this warm vanilla scent! Warming fragrance lingers even as it dissolves well in the bathtub. When I looked at the fragrance components, I was doubtful I would like it, but the combination does impart a warm vanilla scent." —Erma

Get it from Amazon for $5.87 (available in three scents and a pack of two).

Promising review: "LOVE THEM! I’ve already worn them so many times and always get compliments. They’re a nice true gold color, NOT yellow gold. I purchased others that were too yellow and replaced them with these. They’re on the medium-small side, which I like, but they are still a statement piece. Not too heavy, and the backings that come with them are good. Don’t hurt my ears and go with so much." —Jessica

Get it from Amazon for $9.99 (available in 22 styles). 

Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I personally will live, breathe, and die by the magic of 'universal' Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!"

Promising reviews: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

"I searched high and low for this color after I saw it on, guess what ... TikTok! And the creator was right, it’s great for everyone. It’s not too dark or too light. Keeps my lips hydrated with a bit of color and shine. Love it." —Erin C. 

Get it from Amazon for $7 (also available in five other shades). 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Get it from Amazon for $9.98 (available in nine scents).

Hanni is a small business that specializes in personal care products. 

Promising review: "Love love love! Holy grail shower product. This saves me money on soap because the lather it produces takes just a couple of pumps for my whole body. The exfoliation is epic, and I can finally reach my entire back. Also dries very quickly and is such a cute pattern! I will definitely be purchasing them as gifts." —Tirza Sosah

Get it from Amazon for $18 (available in a pack of two).

Check out a TikTok of the E.l.f. tubing mascara in action. 

Emma says, "I am not a new human to the tubing mascara game, and in fact, readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in five colors). 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.94 (available in a pack of two). 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Emma has a lot to say about it: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get them out with soap and water, but the stain was still there when they came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Get it from Amazon for $6.98+ (available in two sizes). 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

Promising reviews: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smooth. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley 

"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high-quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara

Get them from Amazon for $32 (available in women's sizes XXS–XL and 33 colors) — you can also check out matching tops and bras at the Amazon CRZ Yoga page! 

Promising review: "This pistachio butter was a hit at home. My wife and kids loved it — smooth texture, rich flavor, and not overly sweet. It tastes natural and fresh, great on toast or even by the spoonful. Definitely something we’d buy again." —José Rodríguez

Get it from Amazon for $11.99 (available in two sizes). 

Check out a TikTok of the reading pillow in action. 

Promising review: "I’m loving my new pillow. It has been the best money I have spent on an item. I’m a reader and love that this pillow gives me good support. It stays firm. It’s a good-size pillow. It gives good support for your shoulders and neck. It doesn’t weigh too much, and it is thick. It doesn’t make you hot at night when you’re asleep or when you’re just reading. I love that you can use it in so many different ways. I have even used it to hold my laptop when I’m working." —Malone

Get it from Amazon for $35.72+ (available in two colors).

Learn more about different kinds of eye drops and what they can do at the Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to the Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

The set includes three cables: Lightning, Type-C, and one for your Apple Watch.

Promising review: "Perfect for travel. I have one in my carry-on and the second in my computer bag. You can easily coil them up and tuck them into a side pocket. So far, they work very well and seem durable. I love the fact that you have all your bases covered with the USB-C, Lightning, and Apple Watch charger." —Jane

Get it from Amazon for $8.48 (available in nine colors and six pack sizes). 

If you're not into the oversize look, reviewers say sizing down is the way to go!

Promising review: "This is the second one I've bought. It is super warm and so cozy. Very much like the Barefoot Dreams material. It runs super oversized, so I suggest sizing down one or even two sizes. I'm keeping mine to wear with leggings for that big on top, cozy look, but I would size down if I bought another to wear with jeans/pants." —Tina B

Get it from Amazon for $24.99+ (available in women's sizes XS–XL and 33 styles). 

Check out a TikTok of the heel hydrating socks in action. 

Promising review: "These gel socks are your feet's answer to soft, hydrated calmness. One treatment and I not only visually saw results, but also felt the results. One week and I would say my feet feel and look 75% improved! Thank you." —Gigi 

Get a pair from Amazon for $9.99 (available in six colors). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

Emma swears by this brand: "I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —AN

Get a two-pack from Amazon for $9.99+ (available in a pack of three).

Check out a TikTok of the multi-flashlight in action. 

Promising review: "This tiny, affordable flashlight is the most versatile light I've ever seen. It's small enough to disappear in a pocket. The dial-a-lumen brightness wheel saves battery by allowing you to pick exactly how much light you need fast, and the selectable multicolor LED mode is so handy! Use it as a travel light, swivel the clip for attaching to a shirt pocket or the brim of a cap, use the color wheel secretion to perfectly light your face during video calls, use the red and amber safety flasher mode while riding rental bikes or scooters, or place the magnetic base on the hood of your car for hands-free light for auto work." —Chris M. 

Get it from Amazon for $19.99+ (available in five colors). 

Promising review: "Wow! So much better than I even expected. I am a true WIDE in all shoes, boots, and sneakers, so I was pretty skeptical that they’d actually fit, much less be comfortable. But, to my happy surprise, they fit beautifully and are comfy! Mind you, I own and use Hoka sneakers (in 'wide'). I’d heard these were like Hoka but more inexpensive: I certainly agree! These may even be better because you can buy 2-3 of these for the price of the Hokas. If you know and love Hoka, like I do, these are a fantastic option!!!" —Lourdes M. Matos

Get it from Amazon for $50.97 (available in women's sizes 6–11, including regular and wide sizes, and seven colors). 

Promising review: "I get so many compliments on this guy. Easy to assemble, very sturdy, and super cute. I was surprised at the quality for the price!" —Alexis K. Wisniewski

Get it from Amazon for $30.98 (also available in a set of two).

And Emma can vouch for this: "I own both versions of these pants — the $118 Anthro ones and the Amazon ones — in different colors. I really only got the Amazon ones because the color I want from Anthro is backordered into oblivion, and I could not wait any longer, but I'm so glad I did! These may not have the lightweight feel of the Anthro ones, but I think the more structured denim will be warmer for fall. More importantly, they are still ridiculously comfortable, and the barrel cut is SO adorable and fun to pair with shirts and sweaters. I found these to be true to size. I highly recommend these to anyone who wants a comfortable, cute, affordable pair of jeans for fall!"

Get it from Amazon for $33.99 (available in women's sizes 2–16 and in eight colors). 

Promising review: "More beautiful than the photos show, if that's possible. I appreciate that it's reversible, as the two distinct colors make it seem like a totally different blanket. It's well constructed, soft, and warm enough to use to sleep with." —Fair Mona

Get it from Amazon for $22.99+ (available in six sizes and 42 styles). 

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BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Note: Reviews have been edited for length and/or clarity.