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Like, who do they think they are? The best products ever or something? (I mean, pretty much.)

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

Promising reviews: "For me Fenty lipgloss is holy grail level lipgloss. It's not sticky, hydrating, and easy to apply. Most of the colors you can just pop on without even looking at a mirror. They also blend well with other lip products." —katherinef

"Prettiest gloss I own, beautiful colour and I personally find that it lasts. The texture also feels great, not gritty which is surprising for the amount of sparkle!!" —Sephora Reviewer

Promising review: "I’m on my third bottle of this and I adore it. It really does seem to make a difference. I haven’t had Botox in over a year and don’t feel like I need it yet — and this was the only thing I added to my routine." —kathrynjcook

Promising review: "I love this eyeliner pencil. I was looking for a new vibrant eyeliner to replace my old favorite brand that has increased in price, and I have found it! The color is lovely, and you can smudge it after applying, before it sets. Once it sets, it lasts all day! I have several other colors, and I will continue to buy more beautiful options!" —JaeMarie46

Price: $23 (available in four finishes and 29 shades)

Promising reviews: "Used this last winter and it prevented my knuckles from cracking like they always do. Also really helped heal my hands after a contact dermatitis reaction. Love that it absorbs quickly and isn't greasy!" —rosesandmilktea

"I have rosacea and this product is the best moisturizer! I have combo skin, and works perfectly. The colloidal oatmeal is the STAR of this product, amazing for sensitive skin. Calms everything!" —Bellabru

Promising review: "I’ve gotten this product consistently for the past three years, it makes my skin smooth, removes skin imperfections, and hydrates it so beautifully. I have recommended this product to everyone I know. If you are thinking about buying it, buy it." —Ariane5PK

Promising reviews: "On my repurchase list!! My go-to gym/workout  lip tint. It stays on, and I look cute while working out!! I keep one in each of my rotating bags. One of the few tints that don't cause dry spots on my lips." —brendaeliza

"I eat, it stays on. I drink something, it stays on. I put gloss on, it stays on. I go in a mosh pit, it stays on. I work a seven-hour shift, it stays on (for the most part). I kiss my man, it stays on. BEST LIP TINT. Only thing I don’t like is you have to be super careful with putting it on bc it will bleed outside of your lip line if you’re not careful, and it will stain." —keena444

Price: $28+ (available in two sizes and eight shades)

Promising review: "I use the Tower 28 Swipe Serum Concealer every single day, and I love it! It looks super natural, doesn’t crease on me, and lasts all day without feeling heavy or dry. It’s one of the few concealers that make my skin look better, not cakey. Definitely my everyday favorite. 🤍" —rocy04

Promising review: "I absolutely love this CC+ Cream! I’ve been using it for years, and it’s honestly my favorite foundations. I love that it gives full coverage but still feels amazing on my skin. The SPF 50+ is such a great bonus too. I still apply my regular sunscreen underneath, but I love having that extra protection in my makeup. I’ve recommended this product to so many people because it really is that good. I hope they never change the formula or stop making it because I’ll definitely keep buying it. 😊❤️" —ariannyjassiels

Price: $19+ (available in two sizes and 30 shades)

Promising review: "I’ve been using this dry shampoo for about 10 months and I love it! I have brown hair and I don’t notice it leaving any white in my hair which is always a bonus. I love how it doesn’t feel heavy in my hair and it leaves me feeling refreshed." —brooklynss3

Promising reviews: "I try other brands when they are hyped. I always come back to this product! I am always shocked by how well it fades my freckles and sun spots. It truly makes my skin look 10 years younger." —LW4JC

"I think I am now on my 8th bottle of Good Genes that I purchased with my own money.  I have tried almost every other lactic acid from high-end to drugstore.  Nothing compares to this product, it has to be the other ingredients in this formula.  Even my 10-year-old son told me my face feels so soft and smooth.  That was after I put this back into my routine.  Seriously, wonderful product. Great results with texture (I use it daily).  I will not go without Sunday Riley Good Genes." —uberlicious

Promising review: "This has been a staple for me ever since trying it a few years ago. Not only does it smell AMAZING but I notice a difference in my skin when using it. My skin is smoother and more moisturized after using." —jordandz92

Promising review: "Smells amazinggg! I use it in the morning when I don’t want to use my fancy perfume, and it lasts well into the afternoon without doing a touch up spray." —jlyng03

Promising review: "I suck at lining my small, uneven lips, but this pencil is actually a game changer. The formula is so nice and easy to apply. The tip didn’t dull during application, and I didn’t need to reapply throughout my friend's entire wedding and reception. Without a doubt, I will definitely be repurchasing more colors to incorporate into my daily routine." —MUisMyWarPaint

Price: $26 (available in two finishes and 21 shades)

Promising review: "I wore this blush and sweated all day outside and it never budged. Also, when you apply it blends into your skin like butter. I like some are matte finish too. Forget the alternatives, get the real deal." —slkgirl38

Price: $16+ (available in two sizes, two finishes, and 15 shades)

Promising review: "First of all this smells absolutely amazing and I need more products from them and definitely the perfume cause wow and it holds my braid waves when I take them out and it isn't frizzy or anything. I will keep buying this!" —ShannonWins

Price: $20+ (available in two sizes and three scents)

Promising review: "This is a five-star product for me. It feels so nice on the skin and I love the texture; it’s super smooth and comforting. It makes my skin feel fresh, hydrated, and restored, especially when I’m on flights or traveling in dry climates. It really helps bring my skin back to life and keeps it from feeling tight or dull. Overall, such a reliable moisturizer that I always reach for when I need extra hydration." —itsnicolerosa

Promising review: "I really love these blushes! Cream products have been intimidating for me but these are so forgiving and easy to use. You can build it up for a more pigmented look or go for a lighter flush of color.  I’ve since ordered other colors and am really enjoying them! Quick, easy, pretty, and no adverse reaction with my skin." —lexikenz

Promising reviews: "This product helped revive my natural curly texture!! 😭 I now feel so excited about wearing my hair natural, untreated with hot tools which I was never comfortable doing! My hair feels fuller, softer, and just just more lovely." —gemmmabean

"I cannot believe how much this product has repaired my bleached hair. I was literally in tears prior to this product because nothing I used prior would get my hair smooth. Highly recommend." —francine16

Promising review: "I’ve been using this product for as many years as I can remember, and I always recommend it to everyone I know. I get so many compliments on the health of my hair, and I largely contribute it to this leave in conditioner. I have very thick and dry hair and this definitely helped with the dryness, and left my hair feeling good and never made my hair oily. It also smells great." —AvaCorr

Promising reviews: "I have been using this perfume since around 2021 and love the scent! I have always received compliments whenever I wear it. I love that even though I think the smell has faded others can still smell it and ask what I’m wearing. I also like that its smell is unique to to each person’s chemistry." —EKayyy

"I was really scared buying this one because one of the notes was pepper. I’m not a pepper lover and some of the reviews made me nervous that it would be overwhelming. On my skin chemistry, it smells divine. Like iris and comfy sweaters! It’s so subtle that it doesn’t give me a headache. I love it!!" —knig2780

Promising review: "THE BEST! I have  been using this product since high school. It is my favorite mascara! Dramatic results and perfect lashes!" —EmilyIorio

Promising review: "This is a must-have!!! Dry chapped lips will be no more after using this product. I found results after just one use. I’ll never not have this in my routine." —nicolecj313

Promising review: "These have genuinely changed my life. I struggled with cystic acne on my neck and jaw for years after going off of hormonal birth control. I also had started noticing some early signs of aging as I neared the end of my 20s. I have been using these peel pads once a week for about two months and my neck has completely cleared up from the cystic acne and I am now starting to notice the deeper lines on my forehead and crows feet are smoothing out. I will always have these in my routine and could not recommend them more!" —Goobyjayyy

Price: $20+ (available in three pack sizes)

Former BuzzFeed Shopping writer Jordan Grigsby has this and says, "I love, love, love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is seriously bad B. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfectly for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!"

One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising reviews: "This is my tried and true!! This powder with the primer is such a good combo! It lasts all day, from a hot football game to the bar on the same day, no smudge, and a mini size will last you a few months!! I would recommend!!" —suugie

"Literally, what's in this powder? Beauty spells? I have normal to dry skin, but tend to grease up pretty easily when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one, for me, is top tier. It didn’t necessarily dry out my skin, but it prevented it from becoming greasy and kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

Price: $19+ (available in two sizes and 10 shades)

Promising reviews: "Me and my friend both bought these, I bought berry bliss and she got the watermelon one, both smellsss sooo frickinnn’ goodd. The scent is delicious and it does not dry your hands, instead moisturizes your hands." —Ramandeepvirk

"As a germ conscious girl, I use this every day — and I mean every day. Beach coco is my absolute favourite scent and I’ve repurchased three times already! Highly recommend." —bohoquene

Promising review: "Absolutely my new favorite lip balm!!!!!! Cannot stop applying it! It adds the perfect color and creamy texture. Obsessed!!" —gunana

Promising review: "The best eye cream I've ever used, I'm on my second jar.  It diminishes my dark circles after one use, gets better over time with consistent use.  I like the glow it leaves." —Juliapdx

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Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.