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Remember when Sabrina discovered her powers on her 16th birthday? This is the closest you’ll get to that.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

As Aly & AJ once sang in the 2005 Disney Channel Original Movie Now You See It..., "Do you believe in magic???" If the answer is no, I have a feeling you'll change your mind by the time you reach the end of this post. Feast your eyes on an oven cleaner that makes greasy goo disappear, an eyeliner stamp to make your eyes take flight, a magic wand to add some sparkle back to your jewelry, and other products that'll make you suspect some wizardry is afoot.

Promising reviews: "I’ve been desperately searching for a more affordable option to Tarte’s Tartelette tubing mascara, and I dare say that I like this mascara better. Definitely worth the purchase." —Michelle

"Each lash was instantly transformed, looking noticeably longer, fuller, and completely free of clumps. The overall effect was so natural that it genuinely looked like I had beautiful lash extensions.

Then came the real test… getting them wet. WOW! Nothing smeared, flaked, or ran. When it was time to remove the mascara, all I needed was warm water and my fingertips. The tiny 'tubes' simply slid off my lashes with no rubbing, pulling, or tugging. My lashes were clean in under a minute. I’ll definitely be buying this again because I’ve finally found 'The One!'" —MysteryGirl

Just tear and put pieces of chicken into the shredder, place the clear lid firmly on top, and twist left to right to shred. 

Promising reviews: "Perfectly shredded chicken in just seconds! I was skeptical about how well this would work, but after seeing a guy on TikTok use it, I decided to purchase it. We mix chicken and vegetables with our dog's dry food and my fingers end up hurting when shredding with forks. This is so fast and easy! Very happy with this purchase!" —Cathy

"Every time I use this tool to shred my chicken, I say, 'I’ve got to tell people about this!' I’m going to do that after this review. I make shredded chicken often, for tortilla soup, tacos, and enchiladas; sometimes chicken salad sandwiches. I used to struggle with the two-fork method; then I bought those big claws. Still struggled. This item is amazing. It truly grips the counter or cutting board, and with hardly any effort at all, my chicken gets shredded so good and without any frustration. Cleans up so easily. I love it!" —Jennifer K. Griffin

Get it from Amazon for $19.99+ (available in 13 colors).

This is a mildly abrasive cleaning paste, so use with care and go slowly when testing on new surfaces. Simply apply it to the surface with a damp sponge or cloth, give it a few scrubs, and then rinse away with hot water.

Check out a TikTok of the cleaning paste in action.

Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman

Get a bottle and scrubber from Amazon for $5.97.

If you want some exfoliation, try rubbing it in with a well-loved exfoliating mitt.

Promising review: "I've used foot mask booties in the past that take a few days to work and then your feet are peeling for days which is a bit unsightly. I bought this spray based on the reviews and it did not disappoint. A few spritzes and some gentle massaging with a non-abrasive foot file and the results were astounding. I can't believe how much skin came off and how smooth my feet are after no more than five minutes." —Brenda W.

Get it from Amazon for $5.48 (also available in packs of two and three, and also in a bundle with a buffer and scrubber tool).

Just spray and wipe — or leave it on for up to two minutes for caked-on messes.

Promising review: "Wow! A degreaser that actually works! I love the foam, which starts to work immediately on my stove top as well as cookware and other kitchen surfaces." —P. Webb

Get it from Amazon for $7.99+ (available in two sizes and a two-pack).

Promising review: "Alright… let me give you the lowdown on what an amazing product this is. I’m not lying when I say it does EXACTLY what it says it’s supposed to do. I bought the tube eight months ago, and I use it daily. A pea-size amount is perfect for my neck area. The tube lasts a long time. I still have some left and bought it again. It’s scentless and rubs in quickly and smoothly, leaving no greasy feeling behind whatsoever. I wasn’t sure what to expect, but figured I’d give it a try. I always hated my hangy double chin. After eight months, I have the tightest, most beautiful neck. Dude, I have a new neck! I am delighted!! I think I paid like $12 for it at the time. Worth it!!! I will use this stuff every day for the rest of my life. Gold Bond makes amazing products." —Gloria Betters

Get it from Amazon for $11.97 (also available in a two-pack).

Check out a TikTok of the plug-in fly trap in action. 

Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. 

Get the device and two refill cards from Amazon for $14.97 (also available in a two-pack; you can also pick up a refill packs separately for $6.97+).

According to reviewers, this cream will add a slight bit of volume to thin, fine hair or enhance the waves in those with thick, curly hair.

Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product one time so far, and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610

Get it from Amazon for $8.99 (also available in a pack of two).

Promising review: "I take my wedding rings in every six months to get cleaned professionally, but they end up looking less shiny just 1–2 months afterward. This stuff is incredible! Perfect to use in between cleans and looks just as good as when the professionals do it… seriously! Would definitely recommend!" —Amy R.

Get it from Amazon for $9.48 (also available in various packs).

Check out a TikTok of the biotin shampoo in action. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

"This shampoo is like NOTHING I've ever tried in the past. The way my 4c hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —Jae

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.

Get it from Amazon for $14.95+ (available in five scents and three sizes).

These wipes are nonabrasive so they're safe to use on smooth surfaces like car exteriors, vinyl, baseboards, and more.

Promising review: "I have a small kitchen, and everything tends to get an oily, greasy film on it very quickly. I don't have a tile backsplash or a range hood, and my fridge is right next to my stove, so the paint on the wall and the textured fridge get pretty disgusting. The tiniest little oil splatter seems to cover my whole kitchen. When these wipes arrived yesterday, I attacked my kitchen with them. They worked amazingly well! I didn't realize how much grease was really sticking to everything until I saw how disgusting the wipes were getting. Luckily, they're huge, so I was able to cover a lot before I needed a new one. I have very sensitive skin, and these didn't dry my hands out at all. I also get severe migraines, which are easily triggered by chemical smells, and these have a nice, lemony scent that didn't trigger me at all. 10 stars!" —Michele West

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith 

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Promising reviews: "Anyone with dark under eye problems like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It’s very pigmented and covers blue hues in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well, and it's very creamy and easy to apply. It will probably last me six months — a little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend to all my friends and family. Just BUY it!" —Caitlin Newcomb

"Bought this after seeing an influencer use it on TikTok. This works really well. I can instantly see a difference when I use it under my eyes. For the price, this is a win-win. I had never heard of this brand, but I will be using their products more often." —Kerry C

Get it from Amazon for $6 (available in four shades).

Fill it up with vinegar and water (there are helpful fill lines inside for each!), microwave for 5–8 minutes, then remove after two additional minutes and wipe away any mess!

Promising review: "This little device is great and it's super simple. Fill to the lines with vinegar and water, nuke for seven minutes, let it sit for two minutes, then wipe clean. My embarrassingly super-gross microwave wiped completely clean with a couple of paper towels. I highly recommend this." —UglyPetty

Get it from Amazon for $7.59+ (available in three colors).

Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

Apply this daily two to three times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Promising review: "This product is amazing!! Truly a miracle product. I had an AWFUL keloid bump forming near my nose piercing about six weeks after getting it done, and it was just getting bigger and more irritated by the day; nothing was helping. I bought this stuff and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then the second week, it started totally disappearing, so make sure to give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick! Also smells pretty good, definitely no bothersome or overwhelming scent, which is appreciated in a product that I’m applying on the nose area." —Jordan Caprigno

Get it from Amazon for $11.99 (also available in multipacks).

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror." —Angela Leonard

To use on carpet, apply the spray and let it sit for up to 5 minutes before blotting away with a damp cloth. For use on clothing, let the spray sit for up to 5 minutes and then wash it as usual.

Promising review: "Amazing cleaning power in one small bottle. When my friend told me she'd heard of this product from her wine group, I realized immediately that this is something I can use even for non-wine-related spills. And immediately upon receiving this stain remover, I had the opportunity to spritz a spray on my placemat where someone had accidentally gotten some gel marker pen ink smeared all over it. With just a few quick sprays, I was able to wash the placemat, and it came out of the wash looking clean and fabulous! Food stains have also come out of the placemat just as easily, and I'm just delighted to have such a powerful cleanser available for those unplanned moments when the next stains occur. Highly recommended!" —Cynthia Sue Larson

Wine Away is a woman-owned business that was founded by Staci Wanichek (the CEO) and her mom, Cheryl, over 20 years ago.

Get it from Amazon for $12.49 (clip the coupon on the product page to get it for $9.86).

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $14.95 (available in various packs).

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising reviews: "My hair when wet tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair and this product doesn’t weigh it down at all. This stuff works like magic and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary S.

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

This uses plasma flameless arc technology to create an electric spark that can ignite flammable materials, so no butane or flame is involved!

Promising reviews: "I absolutely love this product. Now I’m able to light candles where the candle wax has melted down and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable, and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. Very durable and a great value for the price. I definitely recommend this." —Cassandra S. 

"Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently." —Nijada

Get it from Amazon for $13.29+ (available in nine colors and in two packs). 

Just a note that you don't have to lay your edges, but this is great if you do!

Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

Get it from Amazon for $7.19 (also available in multipacks).

Promising review: "I saw this on TikTok...This stuff is MAGICAL! I am a cleaning freak, and I am always looking for things that make cleaning easier. I got the two-pack of lavender as my daughter wants me to come help her do a deep clean of her apartment, and she loves lavender. But honestly, I did not smell it very much, which I like, as strong scents give me headaches. I started out using gloves and cleaning my stove. Then I got hot and took off the gloves and this stuff did not tear up my hands like harsher cleaners do, but it cut through grease on my in-counter pop-up air vent like it was nothing... I went on to do my sink and sink grate, dishwasher, and countertops. Everything is so shiny! You don’t realize the coats of stuff left from other products until it is all shiny again!... This stuff even got the spots off the gas plates on my stove…that cooked on grease stuff. It’s amazing." —Kirsty

Get it from Amazon for $15.99 (available in five scents).

Promising review: "This eyeliner is worth the buy, do it now!!! It is very easy to apply, and once it is on, it stays in place unless you wipe it off. I love, love, love this eyeliner. —Catrinna F.

The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.

Get it from Amazon for $17.99 (available in three sizes and a combo pack).

Reviewers with hair textures from type 1a (stick straight) to type 4c (coily) have left 5-star ratings for this bottle of magic. Those with straighter hair say it helps smooth flyaways and add volume, while those with coily hair say it enhances their natural curls and adds shine.

Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Check out a TikTok of the laundry spray in action. 

BuzzFeed Shopping writer Emma Lord has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen).

Promising review: "I just turned 60 and have been using this product for a little over a month. I am LOVING the results. I saw a review on TikTok and decided to give it a try. I am so happy with the results. I have seen an overall improvement to my skin. Hyperpigmentation fading, skin smoother and firmer. My pores are almost non-existent. I have been using my own skincare formulations for over eight years, and this is literally the ONLY product I use outside of my own formulations. It gave just that extra boost I needed. I have always had sensitive skin, especially to fragrances, so I love the fact that this is unscented." —Kat M.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.