A TV reporter in Cincinnati “hit the brakes” at just the right moment after seeing a car crash occur while delivering a traffic report.

“Oh sh–” KJ Jacobs, who is the traffic anchor and meteorologist for WCPO 9 in Cincinnati, said before he cut himself off and covered his mouth:

LIVE TV‼️ OSh… First time seeing a crash during a traffic segment #blooper pic.twitter.com/wx5XWL2hxS

“Oh, I’m so sorry,” he added. “Literally just watched a crash happen in real time. I almost said something inappropriate.”

Jacobs made a quick recovery.

“You can see this car just smash right into this car in real time,” he said, then continued to describe the scene and what was happening.

He posted the footage on social media, where it took off and has since been seen by millions.

“A natural reaction on LIVE TV, but I’m so glad I hit the brakes just in time!” he wrote on Instagram.

By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.