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Ferrari Buyers Keep Splurging on Custom Supercars—And It's Boosting Profits
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The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational. Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Ferrari N.V. stock gained Thursday after the luxury automaker reported fiscal second-quarter 2026 results and reaffirmed its full-year guidance. The Italian carmaker posted revenue of 1.94 billion euros ($2.25 billion), up 8% from a year earlier and above the analyst consensus estimate of $2.14 billion. Earnings per share came in at 2.62 euros ($3.05), topping expectations of $2.83. Revenue from cars and spare parts rose 8% year over year, driven by a richer sports-car mix and higher personalization. Sponsorship, commercial and brand revenue increased 2%, supported by higher sponsorships, partially offset by lower Formula 1 commercial revenues. Don't Miss: A single bad hire can set a startup back years. Here are the 5 hires founders most often misjudge — and why Still Learning the Market? These 50 Must-Know Terms Can Help You Catch Up Fast Total shipments declined 3.7% to 3,366. EBITDA rose 7% to 755 million euros, while the margin declined 70 basis points to 39.0%. Net profit rose 9% to 463 million euros. Operating cash flow totaled 437 million euros, and free cash flow reached 201 million euros. Ferrari reported net industrial debt of 131 million euros as of June 30, 2026, compared with net industrial cash of 388 million euros as of March 31, 2026. Cash and equivalents stood at 1.49 billion euros. CEO Benedetto Vigna said Ferrari delivered another strong quarter through disciplined execution and healthy demand. He said stronger-than-expected personalization supported the company's raised full-year guidance. CFO Antonio Picca Piccon said Ferrari benefited from a strong sports-car mix, higher personalization and increased racing revenue. CFO Antonio Picca Piccon said personalization exceeded expectations and represented more than 20% of cars and spare-parts revenue, with carbon and paint supporting growth. Vigna added that customers were also spending more on rims and special leathers. Trending: Avoid the #1 Investing Mistake: How Your 'Safe' Holdings Could Be Costing You Big Time Ferrari's current product cycle is weighted toward higher-value models, including the 3.6 million euros F80 hybrid supercar and the Purosangue Handling Speciale. The F80, limited to 799 units, began reaching customers late last year and is contributing to the product mix alongside other special-series vehicles, Bloomberg reported on Thursday. Citi analyst Harald Hendrikse told Bloomberg that Ferrari's strategy shows how the company is extracting more value from scarce, low-volume cars while most automakers face tougher conditions. He estimated Ferrari sold 60 to 70 F80s in the quarter, near what he expects to be the model's peak quarterly pace. Vigna said Ferrari now offers its broadest and most diversified lineup, spanning combustion, hybrid and electric models. He said Ferrari Luce, the company's first electric model, has generated orders in line with plan from existing customers and new buyers, including people who had never owned a Ferrari before. Ferrari also introduced the limited-edition 12Cilindri Manuale on July 3, targeting traditional customers with a manual-gearbox 12-cylinder model. See Also: Skip the Regrets: The Essential Retirement Tips Experts Wish Everyone Knew Earlier. Vigna said Ferrari has the most complete lineup in its history and continues to see healthy demand. He said the company's order book fully covers 2027, giving Ferrari strong visibility as it balances scarcity, pricing power and new-model launches. Ferrari raised its fiscal 2026 revenue forecast to about 7.60 billion euros (or $8.84 billion), up from the prior outlook of about 7.50 billion euros, versus the analyst consensus of $8.72 billion. The company expects adjusted earnings per share of at least 9.68 euros (or $11.25), up from the prior outlook of at least 9.45 euros, compared with estimates of $11.24. Photo via Shutterstock Read Next: Think you're saving enough for your kids? You might be dangerously off — see why Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That's why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn't tied to the fortunes of just one company or industry. Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly. Institutional-quality real estate has traditionally been difficult for individual investors to access. Realberry gives accredited investors direct access to private real estate opportunities backed by a team with 35 years of experience, $3.4 billion in assets under management, and $481 million in cumulative distributions paid to investors as of Q4 2025, according to the company. With a portfolio spanning 13 million square feet across seven U.S. states, Realberry focuses on acquiring, developing, and managing real estate with an emphasis on long-term value creation while its principals often invest alongside clients to help align interests. Farmland has historically held its value through market volatility and delivered returns uncorrelated to stocks and bonds. For accredited investors, FarmTogether offers direct access to high-quality U.S. farmland starting at $15,000 — fully managed, with no landlord headaches. Immersed is building technology for the future of work through spatial computing. Known for its AR/VR productivity platform that enables users to work across multiple virtual screens, the company has grown to more than 1.5 million users worldwide. Immersed is also developing Visor, a lightweight headset designed specifically for professional productivity, positioning the company at the intersection of remote work, extended reality (XR), and next-generation computing. Private real estate and private credit can add income and stability to a stock-heavy portfolio. Fundrise offers access to diversified private real estate and credit strategies through an easy-to-use platform, with professionally managed portfolios designed to generate passive income and long-term growth. Mode Mobile is changing the way people interact with their phones by letting users earn money from the same apps and activities they already use every day. Instead of platforms keeping all the advertising revenue, Mode Mobile shares a portion back with users who engage with content, play games, and scroll on their devices. Named one of Deloitte's fastest-growing software companies in North America, the company has built a large beta user base and is scaling a model that turns everyday smartphone usage into a potential income stream. For accredited investors looking beyond stocks and bonds, EquityMultiple provides access to vetted commercial real estate deals starting at $5,000, with only ~5% of opportunities passing their due diligence process. © 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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