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Including a Jelly Job lip gloss that’s so good, you may just find yourself cutting open the tube to make sure you don’t waste a single drop.

I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process).

Promising review: "Easy to apply! Nice bright colors for all skin types! I like how it gives you ideas for putting it on! Waterproof." —kathy pallaoro

Get it from Amazon for $8.58+ (available in four different palettes).

Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

"I love this product! This is the fourth one I have bought so far. It’s easy to use and lasts most of the day. Color will be stronger depending on how long the stain was left on. I personally like the XOXO color the best, it’s more natural than some of the other bolder colors. Highly recommend this product!" —C. Raburn

Get it from Amazon for $19.95+ (available in 15 shades).

Promising reviews: "I absolutely looooooooove this product. It’s definitely long-lasting, lasts me all day. I’m a retail manager who works 10-to-12-hour shifts, no touch-ups needed, and I have very oily skin." —Erica Carr

"I’m super picky with setting sprays, and I really love this one!" —Hannah Rice

Get it from Amazon for $25+ (available in three sizes).

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Pro tip: Some reviewers say the foundation can get cakey, but the key is to use a light hand when tapping the cushion. It may *appear* like there isn't any product on it, but there is.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and it went viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $9.99+ (available in 49 shades, a mini size, and three other finishes: matte, semi-matte, and dewy).

Promising review: "If you do winged eyeliner and need to make corrections, this pen makes it so easy to correct! Or if you get a lot of fallout from eyeshadows, this is a lifesaver. Easy to use, no scent, works well, and is effective for the intended use! Strong makeup-removal formula without oiliness or greasy residue. I used to use the E.l.f. and Sephora brand eye makeup remover pens, but this is way better for the value." —Kimmy C

Promising review: "I really wanted to find an eyeshadow that was easy to put on, lasted, and did not crease. Well, I found it. Lasts all day and love the color, so I bought a second color as well." —Bridget Gwaltney 

Get it from Amazon for $14+ (available in 37 shades). 

Promising review: "This is a great product. The color is beautiful, easy to apply, lasts long on the skin, and is very easy to remove. I also see this product lasting a long time too and will be repurchasing again whenever needed." —Andrea DiGanci

Get it from Amazon for $9.99+ (available in four shades).

Kulfi Beauty is a small business creating high-performance makeup products and empowering the South Asian community, which typically lacks representation.

Promising reviews: "I love it! It goes on like butter and lasts a long time. My eyes are almost always moist from allergies, but it stays all day long!" —Caryl S.

"I love these liners! I ordered the berry shade for fall and brown for everyday/natural looks. These are creamy and don’t pull or tug on the delicate eyelid area. I had absolutely NO smudging. Color payoff was perfect, smudgeable to soften your lines if you work quickly or do one eye at a time, and removal was a breeze with an oil cleanser or balm. Best pencil liner I’ve ever tried! These do not irritate my eyes either. So glad I discovered Kulfi!" —Anna S.

Get it from Kulfi Beauty (available in five colors) or Sephora (available in five colors and two finishes) for $20.

The color-adaptive formula is designed so that one of two shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: "As a 32-year-old millennial mom, I want coverage without creasing and easy application. This is now part of my everyday essentials. Upon opening the package, I immediately applied it with my fingertip and was shocked by how well it blended into my skin! The coverage was perfect for an everyday, minimal look. I went to the gym and then kept the product on for about six hours. I’m in awe of the quality based on the price point!" —itsivana93

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed writer Emma Lord says, "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $7 (available in three shades). 

Promising review: "Just when I thought I didn’t have the patience for contouring, I stumbled across this. Easy to use and blends very well. And I only have to keep track of one thing. I use it for all parts of my face, every day. If you’re feeling particularly spicy, you can wrap it up with other makeup, but this is all you need on a day-to-day basis." —Heather

Get it from Amazon for $5.47 (available in two shades). 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

BuzzFeed Shopping writer Emma Lord has this and says, "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricey compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: "This blush is stunning! I’m picky about my blush, and when I went to Ulta, I saw this color and wanted it, but it was out of stock. So I went on Amazon and ordered it, and it’s my favorite blush. I use it all the time. The formula is very soft and blends amazingly! It does have a little bit of shimmer, but I love it!" —Rachel Wertz

Get it from Amazon for $9.93+ (available in 13 shades).

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay... They don't hold a candle to Thank Me Later. I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. I could maybe get five or six from the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

Promising review: "I’m not a makeup girly, but at the same time, I am very picky with the makeup that I do wear. This is by far the best cream bronzer I’ve used! This is my second time repurchasing itl; it’s just that good." —JB

Get it from Amazon for $7.99+ (available in five shades).

BuzzFeed Shopping writer Emma Lord says: "TBH, at the start of the pandemic, I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OKAY, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."

Promising review: "Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more deets.

Get it from Amazon for $9.98 (available in a variety of shades, including some meant for color correcting).

Danessa Myricks Beauty is a Black woman–owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

Promising reviews: "So impressed with both of these shades! The texture is glossy, and the colors are gorgeous. The Milky Way shade is very sparkly, and the Pink Ice is like a glossy pink. I’m obsessed with both of them. Super easy to apply as well." —MegSuee

"This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and eyeshadow. I have combination skin, and I have to say I’m pleased with this product's wearability. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey

Get it from Sephora for $22 (available in 47 colors and three finishes).

Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!

Promising reviews: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL, but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried; it saved me so much time rather than trying to make a winged one myself." —Linds

Get a set of two (both left and right wings) from Amazon for $17.99+ (available in three wing sizes and a combo set).

Learn more about proper sunscreen usage by checking out the AAD’s Guidelines / Sunscreen FAQ’s and BuzzFeed’s post on Sunscreen Myths.

Promising review: "I bought this stuff last weekend, but I HAD to leave a review because I have never in my life had a product that makes me feel SO beautiful in my own skin. It definitely leaves my skin a little dewy, but a little powder fixes that! This stuff has completely replaced my foundation, and I LOVE IT! 10/10 recommend!" —Taylor Rowe

Get it from Amazon for $25+ (available in two sizes and two formulas).

Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment! 

Former BuzzFeed Shopping editor Ciera Velarde has this and says, "I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 42 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!"

Get it from Amazon for $7.99+ (available in 42 shades and two-packs).

Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

Promising review: "Third time I have re-bought this. Great for a subtle brow. Easy to apply. Doesn't clump. Enhances natural shape and color." —Helen

Get it from Glossier or Sephora for $22 (available in seven shades).

Live Tinted is a South Asian woman–owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

Promising reviews: "This works really well. It's quick and easy to apply. I dab and blend the concealer right over it. It takes just a few minutes, and you get great coverage." —Mary M.

"I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

Get it from Ulta for $28 (available in five shades) or Amazon for $26+ (available in three shades).

Promising reviews: "Easy to use. Great primer and helps with lines." —Dcrundiane

"I was skeptical, but after trying this poreless putty, my mind is forever changed! It shrank the appearance of my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor, and it doesn't make my skin oily! I will keep using this product!" —Christy

Get it from Amazon for $10 (also available in acne-fighting, luminous, and matte formulas, and multi-packs)

Promising review: "I love this product so much it smells like Jolly Ranchers in the cherry flavor. It blurs my lip lines, making my lips look smooth. It’s super moisturizing, and it makes my lips look plumped. It’s kinda thick but in a nice way, not too sticky." —carlos guerra

Get it from Amazon for $4.04+ (available in 16 shades).

Promising reviews: "All the hype it's getting is completely deserved, OMG! I live in a super hot place, I sweat excessively, and setting spray doesn't even set my makeup, but this seals my makeup and keeps it intact for hours. It's marvelous!" —Prizz

"This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — what a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McG

Get it from Amazon for $11.80+ (available in four shades). 

This starter stack comes with BB powder, concealer, bronzer, eyeshadow, lip and cheek, a dry brush cleaner, a four-piece brush set, a mirror lid, and a base with brush.

Promising review: "I finally found a makeup system that works for my lifestyle. Everything is labeled, organized, and travel-friendly. The shades matched my complexion beautifully, especially the concealer, which looked natural without being too light or too orange." —Angel

Get it from Subtl Beauty for $99 (originally $176; each product is available in a variety of shades and can be purchased individually).

Also, if you follow beauty influencers, you miiiight notice this is extremely similar to the James Charles x Morphe palette, which costs almost $40. 👀

Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even-4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on around 3 p.m., and it's almost 1 a.m. The 'highlight' stayed on my nose, even with my mask on, through a whole day of work. That blew my mind." —Daniel T Adams

"Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands, and I've been experimenting with colors I've never worn before!!" —Mary Diamond

Get it from Amazon for $9.89 (also available in a more neutral palette).

Promising reviews: "SO glad I found these. I used to spend $20 on one makeup sponge, but decided to give these a try for the price, and WOW, they are just as good, if not better. This is my new go-to moving forward." —Gringalaura

"I love these makeup sponges and have repurchased them many times! They’re soft, expand perfectly when damp, and blend foundation, concealer, and any cream makeup products so well. My makeup always goes on very smoothly and evenly. The set comes with several sponges, so you always have a clean one ready. The price is amazing, especially since they often go on sale, and the quality is the best I've found among others I've tried. They’re easy to wash, dry quickly, and don’t tear easily, even after many uses. Highly recommend." —Amazon Customer

Get a pack of six from Amazon for $9.95.

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Plus, finds from Amazon, Soko Glam, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.