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Obsessed in a healthy way, not in the Obsession movie kind of way.

I am a Shopping & Products contributor and former BuzzFeed Shopping fellow who covers tech, fashion, cleaning, beauty, and budget-friendly alternatives to cult-fave products.

Promising review: "Obsessed! My Tub Looks Brand New – Now I Can’t Stop Cleaning.

I bought The Pink Stuff to try on my tub, and I was not prepared for how good this stuff is. After one use, my tub looked brand new—I’m talking sparkling clean, no grime, no stains. I was so impressed that I went a little cleaning nuts and started using it everywhere.

✔ Works Like Magic – My sink, stove, and bathroom surfaces all look cleaner than they have in years.✔ No Harsh Smell – Unlike other strong cleaners, this doesn’t have that overpowering chemical scent.✔ A Little Goes a Long Way – I barely used any, and it still got the job done.

💡 Final Thoughts: If you love that deep-clean satisfaction, you need this. Just be warned—you might start cleaning everything in sight!" —Stacey R.

Here's what BuzzFeed Shopping writer Emma Lord has to say about her new pieces: "For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my 'daily wear' jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets!" 

Promising review: "OBSESSED! Cannot write enough good things about this bracelet. It is SO pretty and has a lot of sparkle to it. The camera does not do it Justice. I get compliments on it all the time!" —Hannah

Get it from Amazon for $19.95+ (available in three lengths, 14-karat gold-plated or 18-karat gold vermeil, in yellow, rose, or white gold, and in packs of two). 

Promising review: "I bought this hoping I can get rid of pet smell and hopefully pet hair in the air will lessen as well. I have only had this machine for one day, and I'm obsessed. The ultimate test on this is if I could smell my cats poop in the rest of the apartment before it got cycled, and I couldn't, AND the fan speed is on the lowest setting. I am so happy I won't have to open my patio door to air out the litter box smell and/or lingering food smells anymore. It was such a pain having to get up and try to catch the smelly air before it spread to the rest of my apartment. This thing is great. And I saw you only have to change the filter every 6 to 8 months? That's soooo good. Very satisfied, especially for the price." —Hannah

Get a purifier that can cover up to 1095 st. ft spaces from Amazon for $99+ (available in black and white, plus a WiFi-enabled and pet version). You can also get a mini size for up to 240 sq ft. for $42.99+ (available in black and white).

Promising review: "I love Laneige's formula sooo much and this is my favorite scent - it smells SO good, exactly like matcha. I'm obsessed. I've repurchased 3 times!!!" —Haley

Get it from Amazon for $19 (available in 12 shades and a S'More Kisses set).

Each cleaner comes with a trial size of Bissell's Spot & Stain Formula, which is also available on Amazon for $10.97! 

Promising review: "Obsessed with this cleaner. I LOVE my new BISSELL Little Green. I seriously can’t stop cleaning—rugs, couch, everything is getting the spa treatment. It leaves everything smelling so fresh and clean, and it’s incredibly easy to use. Lightweight, powerful, and oddly satisfying. If you enjoy instant gratification and a spotless home, this is it." —Mare F

Get it from Amazon for $99.99 (also available in a mini and pet version).

Promising review: "Obsessed! This is my first time trying this oil diffuser and I’m seriously impressed. The clean linen scent is soft, fresh, and instantly filled my living room. I even unplugged my air freshener, this smells way better! Someone said it smells like grass… it doesn’t. At all. It’s more like a soft, airy scent that kind of reminds me of the sillage of Baccarat Rouge 540 (not the exact scent, just similar vibes). Even my husband, who’s sensitive to strong scents, liked it and no headaches! Haven’t flipped the reeds yet and it’s already doing the job. Highly recommend!" —Janelle Augustin

Get it from Amazon for $16.99+ (available in two sizes and tons of scents). 

It takes six hours to fully recharge, btw!

Promising review: "Very good portable charger! I’m obsessed because it is extremely helpful and reliable for work. My phone is always dying and I need to keep it in my bag. This portable charger is a life saver! Extremely fast charging and easy to use!" —Damaris

Get it from Amazon for $22.99+ (available in seven colors).

Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"

Promising review: "I don’t say this lightly: this product is my skin savior. I’ve repurchased it seven times now and it has earned permanent real estate in my skincare routine. I suffer from eczema, adult acne, severe allergies, and now at 38, I’m seeing the first signs of fine lines and dullness- and this essence tackles ALL of it with grace. The texture is unique: light, jelly-like, cooling, and although delicate, it delivers powerful results overnight. Anytime my skin looks stressed, inflamed, or tired, I reach for this, and the next morning I wake up with smoothed fine lines, smaller pores, and a calm, dewy glow. It’s that transformative. I’ve tried other snail mucin products out of curiosity, but none compare to COSRX’s formula. It’s clean, non-irritating, non-oily and packed with safe, allergy-conscious ingredients, which is so rare for someone like me with extremely reactive skin. This product is the definition of "if it ain’t broke, don’t fix it." If you’re someone who struggles with sensitivity, texture, redness, or aging skin, or just want that K-beauty glow, do yourself a favor and try it. I’m beyond obsessed. COSRX, never stop making this product. 🙌 ⭐️⭐️⭐️⭐️⭐️ (If I could give it 10 stars, I would!)" —Lyvonne

All of the shed hair gets stored in the middle of the brush, so just open the chamber and trash your fur baby's hair in the garbage!

Promising review: "I have a German Shepard/Golden Retriever mix. HAIR GALORE.. not to mention she is extremely spoiled and likes to lay on the couch and upolstered chairs. I used to vacuum trying to get the hair off and it was a nightmare. THEN I found this. DO NOT HESITATE to purchase. It does an amazing job and I am obsessed." —Blonde49

Get it from Amazon for $24.99+ (available in four colors and a different style).

Promising review: "All I can say is I'm obsessed. I finally bought it and I'm not disappointed. I was originally going to get the swirl by Creami until I realized I can just use this, make some lite ice cream and just pop it in a piping bag or zip lock with a piping tip and pipe the soft serve in a cone! I have used this everyday since I bought it so far mainly for my coffee in the morning. I make a mock chocolate chip frappe and OMG I'm [obsessed]! Love love love. I also bought some containers for homemade ice cream and I just transfer them to the containers after I mixed them with the Creami. To eat again I just take it out of the freezer and let sit for about 10 minutes to soften and then dig in!" —Alicia

Get it from Amazon for $249.99+ (available in silver and navy).

Promising review: "I am so unbelievably obsessed with this fan. Got it in prep for my trip to Europe this summer amidst this intense heat wave—truly do not think I could have survived without it. The output is so powerful—even at level 1—and it goes all the way up to a level 5. The charge lasts almost all day long (depending on what speed you’re using it at). If you’re traveling (especially during a heatwave), you have to get it!!!" —jw

Get it from Amazon for $16.98+ (available in eight colors).

Promising review: "Omgg this works wonders!!! 😍 So obsessed with the quality and the color black because it matches everything. 10/10 would definitely buy again." —Yvette

Get it from Amazon for $29.99 (available in three other sets).

Promising review: "I’m obsessed with these soap dispensers!! 😍✨ The green glass with the gold pump looks so elegant, and they instantly elevate my countertop. They’re sturdy, pump smoothly, and don’t feel flimsy at all. I also love that they came with the little wooden tray — it ties everything together and keeps them neat. Such a beautiful and practical upgrade compared to plain plastic bottles. 👌" —Demian Solis

Get it from Amazon for $7.99+ (available in three colors with a black or gold pump).

Promising review: "I’m so obsessed with this mug. I’m a classic “oh, wait where’s my tea/coffee?!” Kind of mom and this cup makes me feel less annoyed by that quality of mine! It keeps my drink hot for so much longer than necessary and I can customize it in the app. A friend recommended this to me and the price had me feeling a little guilty (I mean come on I could just microwave my drink right?) but after the fourth time I lost my cup and it was still hot when I found it, I stopped feeling guilty. I can read and drink my tea and not rush. Seriously my favorite mug. It’s not big enough for my morning coffee, but for mid day or evening beverages I highly recommend." —Kassie

Get it from Amazon for $77.97+ (available in two sizes and eight colors).

Shark's air styling tool comes with four attachments: an oval brush (for voluminous blowout), a paddle brush (to straighten), a styling concentrator (to dry and style), and an auto-wrap curler (to curl, of course!). 

Promising review: "I'm obsessed. I bought this after trying my friends Dyson version.... This was WAY BETTER and over half the price!! Works so well for what I wanted and I get compliments literally ALL day when I use it. The wands make my hair look shiny and so much volume!!! I use the brushes when I just want to ha e straight hair, and their also amazing. Very happy!! I bought a cheap little travel bag for it, because it does not come with a container which is odd for so may parts. Air flow is adjustable. My hair dries and styles in half the time it used to take and looks better." —kate

Get the "Straight & Wavy Hair" set from Amazon for $294.95 (available in sets with hair attachments for curly and coily hair, all hair types, and a special edition copper color).

Promising review: "I loved this shower caddy. Gives me so much space to store things and hold so well. I followed the instructions and the caddies have remained on my shower. I am obsessed." —Tiffany

Get it from Amazon for $19.99+ (available in nine colors).

Promising review: "I am so glad I got this. I am obsessed with my Kindle Paperwhite. I’ve been using it constantly since I got it. The green color is adorable, it’s super easy to use, and it’s made reading so much more enjoyable and accessible. I love how simple it is to pick it up and read anytime, anywhere. Highly recommend!" —C. Paden

Get it from Amazon for $159.99 (available in three colors and options with Kindle Unlimited and no lockscreen ads).

Promising review: "Omg I'm literally obsessed with this hat! Looks so cool on, perfect for a beach day! I bought one for myself and another for a friend." —M

Get it from Amazon for $17.99 (available in five styles).

Most reviewers recommend doing this treatment once per week. 

Promising review: "Yep. Writing a 5-star review because WOW!!! I’m obsessed. I tried the pink package. My face is SO hydrated, refreshed and GLOWING! Its effectiveness has lasted at least a week,,, I was so impressed with the results I did it again a week later before it even came close to wearing off.Even had compliments from my coworkers! Super cool. Excited to try the others!" —Corinna

Get it from Amazon for $19 (available in three other formulas).

Promising review: "I'M OBSESSED. This was a big purchase for me, I wanted to save more money and start making my own coffee. So it was a big decision and I did my RESEARCH on each Nespresso. I am so happy with my decision! I use this almost every day and it has saved me so much money, and I’m able to make my coffee the way I want, with so many different options! For those who are saying it leaks.... it’s like any beverage machine you would use, liquid can drip down into the filter that is there to catch the liquid that drips from the spout, you just have to be responsible and throw the water out lol... it takes a second to do! My only complaint is that the little track is out of place that is supposed to grab the used capsule and dispose of it, it won’t latch on to the capsule. So I just have to manually throw the used one away, which isn’t a big deal. If you’re thinking about getting one, this is a great choice!" —Hayley

Get it from Amazon for $265.95+ (available in two colors).

Promising review: "If your bothered by the original tissue box designs, this one’s for you! I’m obsessed — my tissues have never looked so stylish! 😍" —Kenitha

Get a set of two from Amazon for $15.89 (available in 10 colors).

Promising review: "I bought these in March of 2025 and I am almost hitting pan. I am absolutely obsessed with these! I used to deal with acne really bad before I was pregnant and it all turned to acne scars. After using this for around a month I noticed such a difference in my skin. Overtime my scarring started to fade and my acne really rarely comes back. My acne was more hormonal acne so in the chin area and with consistency, it was treated QUICK. It does feel a bit drying but to me that kind of feels like it’s doing its job. I just make sure to you a nice thick soothing moisturizer so balance out that feeling. It has an exfoliating and flat side in the round, I usually geared towards the bumpy exfoliating side but I don’t feel as though that is as important! It has pretty much no scent that I can smell. The best part is that it comes with a pair of tweezers to grab the pads out of the container. It’s perfect for when you need the ones closer to the bottom. The pads are super thin and moist and the tweezers still work amazing! This product is just a 10/10 for me. I couldn’t recommend this enough!" —Erin Sellers

Get a pack of 70 from Amazon for $18.90 (available in five other styles). 

Promising review: "I’m obsessed with this Stanley IceFlow 2.0 tumbler! The 40oz size is perfect for my daily hydration needs, and the double-wall insulation keeps my water ice-cold for over 20 hours. The flip straw lid is a game-changer—easy to sip from, and when closed, it’s completely leakproof, even when tossed in my bag. The handle is comfortable to hold, and it fits perfectly in my car cup holder. Super easy to clean, too. 10/10, worth every penny!" —Garrett Woot

Get a 30-ounce size from Amazon for $35+ (available in five sizes and many color options).

Promising reviews: "I am obsessed with Blissy pillow cases! So soft and helps my skin so much! I wish they made bed sheets!" —Tina

"I absolutely LOVE these silk cases, I know they are too expensive, but save up your money and get one at a time as I have! They are worth every penny!!! I have ordered many silk pillow cases, and these are by far the best of the best!!! My beautician said she only buys Blissy too. She says they are so good for your face and so soft and luxurious!!! I think so too!" —Kat83!

Get it from Amazon for $52.98+ (available in four sizes and 32 colors). 

It's also foldable and comes with a little storage bag!

Promising review: "I’m obsessed with this. I was a little nervous going in because I didn’t know the brand, but I am really glad I bought it. I suffer from headaches and the. Sometimes I just want to use something because I’ve been on my phone too long. This helps with that times10." —B Hodge

Get it from Amazon for $129.99 (also available in a different version). 

Reviewers with thin, thick, straight, wavy, curly, and coily (1a—4c) hair types say they *love* this.

Promising reviews: "Omg. I am obsessed with this. I was at my wits end with curling irons because I am constantly burning myself no matter how careful I am, and of course the damage it causes your hair isn't great either. I was a little skeptical of how the curls would turn out because my hair is pretty thick but fine, but they turn out gorgeous every single time. If you make the ringlets of your hair super tight around the band, your curls will turn out super bouncy! For me, I love that because I only wash my hair once a week- over the days, the curls slowly loosen and turn more wavy, so I have pretty, low maintenance hair all week. My hair is also notorious for not holding a curl, so the fact that I can use this once and get curly hair all week is amazing. I recommended starting with dry hair, but then using lots of water in a spray bottle on each strand you wrap. I can't believe how well this works for how cheap it was- a minor investment for a really useful product! Do keep in mind that you need a claw clip to hold the band to the top of your head, which isn't included." —Afton Simpson

"I really loved them. I have curly 4C hair and straighten it, but I wanted a curly look without more heat damage. They turned out adorable; however, don’t expect it to last longer than a few hours (for curly girls), but 10/10 would recommend." —L

Get it from Amazon for $15.98+ (available in 11 colors).

Check out a TikTok of the Ninja Crispi Air Fryer System in action. 

Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! 

Promising review: "I'm obsessed with this air fryer. It's the first one I've owned. I wanted a non toxic air fryer for as long as I could remember and this one really checks all the boxes for me. I've made steaks, chicken(both with veggies) and omelets so far. It's very easy to use and I love how easy it is to clean." —Amazon Customer

Get it from Amazon for $159+ (available in eight colors and a bundle option). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.