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Record second quarter revenues of $3.9 billion were driven by strong execution in used vehicle throughput and record fixed operations gross profit.

Management attributed the year-over-year decline in new vehicle GPU to difficult comparisons against 2025's pre-tariff consumer demand pull-forward.

Strategic focus on used vehicle volume throughput resulted in a 7% increase in same-store retail used volume, progressing toward a long-term goal of 100 units per dealership per month.

Fixed operations reached an all-time quarterly record, serving as a stable earnings foundation as affordability challenges lead consumers to repair rather than replace vehicles.

EchoPark's 17% volume growth was fueled by a strategic shift toward more affordable, higher-mileage inventory and improved non-auction sourcing, which now accounts for 42% of sales.

Management acknowledged that the increased mix of battery electric vehicles (BEVs) and higher-mileage units at EchoPark has pressured F&I GPU due to lower warranty penetration.

Powersports segment growth of 53% in revenue validates the company's diversification strategy, with recently acquired dealerships outperforming initial expectations.

Full-year new vehicle GPU guidance was raised to $2.85 thousand to $3 thousand per unit, reflecting lower downside risk despite anticipated compression in the second half.

EchoPark is targeting total GPU in the $3.1 thousand to $3.3 thousand range for 2026, supported by the introduction of new F&I products specifically for BEVs.

Management expects to deploy $8 million to $12 million in incremental brand marketing for EchoPark in Q4 to support market expansion and organic volume growth.

The company plans to open one new EchoPark location in Orlando in Q4 2026, with an additional 2 to 4 locations planned for 2027.

Strategic focus for fixed operations involves implementing 'value pricing' service offerings to recapture market share from independent repair shops and drive mid-single-digit growth.

Affordability remains a primary headwind, with management noting that 1 in 5 customer payments now exceed $1,000 per month.

Tariff-driven price increases on new vehicles are creating a significant price gap, positioning used vehicles as a more attractive value proposition for the next 12-18 months.

Compliance with FTC guidelines remains a competitive variable, as management noted some independent dealers are not yet adhering to transparent pricing rules.

Inventory levels were intentionally increased to capture volume opportunities, though management expects day-supply to normalize by September and October.

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Management clarified the $8 million reduction is a timing issue rather than a budget cut, ensuring back-end website optimization for AI-driven search is complete before launching the campaign.

The delay allows the team to be more data-driven and ensures the guest experience is fully prepared to handle the anticipated volume surge.

Management admitted the industry is currently 'overpriced' in service, leading to only 50% of customers returning to franchise dealers for repairs.

The strategy to return to mid-to-upper single-digit growth involves aggressive value pricing on high-volume service codes and leveraging AI for labor efficiency.

BEVs reached 15% of EchoPark volume, which initially lowered F&I margins due to consumer perception that EVs require less maintenance.

Management is developing specific F&I products for EVs to stabilize margins, noting that EV repair costs are actually higher than internal combustion engines due to part replacement complexity.

The M&A pipeline is described as the strongest in management's career, with significant opportunities in both franchised dealerships and the Powersports segment.

Powersports is particularly attractive due to lower acquisition multiples and the ability to apply the Sonic 'playbook' to improve F&I and used vehicle performance.