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The Siegel Group and Amazing Brands announced the appointment of Jenn Johnston as Chief Marketing Officer, adding a veteran marketing executive to the leadership teams of both companies during a period of continued expansion that includes Amazing Brands' recent acquisition of Hot Dog on a Stick.

In her new role, Johnston will lead the shared services marketing department supporting both The Siegel Group and Amazing Brands. She will oversee enterprise-wide marketing strategy, brand development, customer acquisition and retention, digital engagement, customer experience, strategic partnerships and culinary innovation, while building scalable processes and organizational structures that strengthen marketing capabilities across both organizations.

"Jenn brings an exceptional combination of strategic marketing leadership, operational experience and brand-building expertise," said Michael Crandall, Chief Business Officer of The Siegel Group and Amazing Brands. "She understands how to build scalable marketing organizations while also developing distinctive brands. As we continue growing both companies, Jenn will play a critical role in strengthening our shared services marketing platform and supporting each organization's long-term growth objectives."

Johnston brings nearly 30 years of executive leadership experience spanning marketing, operations, franchising, hospitality, consumer brands and multi-unit businesses. Most recently, she served as chief marketing officer for FAT Brands, where she led marketing strategy across a portfolio of 18 restaurant brands representing more than $2 billion in systemwide sales across more than 2,200 locations worldwide.

She has spent more than 20 years serving in executive roles โ€” including president, chief operating officer, chief brand officer and interim chief executive officer โ€” helping organizations navigate acquisitions, integrate brands, drive transformations and scale business growth. Known for her collaborative, people-first leadership style, Johnston believes the strongest brands are built by empowering great teams.

"I'm excited to join two organizations with strong entrepreneurial cultures and exceptional growth opportunities," Johnston said. "The combination of an established national real estate platform and a rapidly expanding portfolio of restaurant brands creates a unique opportunity to build a world-class marketing organization that supports both businesses while allowing each brand to maintain its own distinct identity."

In 2025, Johnston was named one of the Top 50 ICON Marketing Executives. Throughout her career, she has led award-winning brand transformation initiatives for nationally recognized restaurant concepts, negotiated enterprise marketing partnerships that generated millions of dollars in value and consistently delivered measurable improvements in sales, profitability and franchisee success.

Johnston's appointment further strengthens the executive leadership teams supporting both The Siegel Group and Amazing Brands as each organization continues executing its long-term growth strategy.

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