zerohash is moving deeper into crypto wealth management with a new product designed to make managed digital asset portfolios easier for brokerages and investment platforms to launch.

zerohash introduced Portfolio Strategies as an infrastructure layer for platforms that want to build, manage and rebalance crypto portfolios across large customer groups through a single integration. The product is being unveiled at the company's Onchain Brokerage Summit at the New York Stock Exchange.

The launch broadens zerohash's role beyond trade execution and custody into a part of the market that looks closer to managed investing. Platforms can use the product to create model portfolios, thematic baskets or rules-based strategies, while zerohash handles the operational pieces behind the scenes, including execution, sequencing, liquidity, settlement and compliance.

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The product is aimed at a gap wealth firms have been trying to solve as client demand for crypto exposure moves beyond one-off trading. Investors may want digital asset access, but brokerages still need infrastructure that can support rebalancing, disclosures and account-level coordination without forcing teams to build crypto-native systems themselves.

Dub, a copy trading platform, is the primary launch partner for the product's crypto copy trading initiative and also worked with Zerohash as an initial design partner. Zerohash said dub brought experience from equity-based portfolio products into the buildout as the companies shaped a crypto version of strategy-based investing.

"Strategy-based investing on digital assets should be as simple to execute as it is to conceptualize," zerohash founder and CEO Edward Woodford said.

The release fits into a broader push by zerohash to become embedded infrastructure for companies adding crypto, stablecoin, tokenized asset and payment features. With Portfolio Strategies, the company is betting that wealth platforms will want crypto exposure packaged more like traditional managed products, with the technical and regulatory plumbing pushed further into the background.