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“My skin glows like I made a deal I’m not supposed to talk about.” + “I’m glowing so much, I might start guiding lost ships at sea.” Reviewers are obsessed... *adds to cart*.

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

I love this stuff. Magic. The skin is givingggg. It's giving glowy goddess, hydrated girly, glass skin princess. My skin stays glowy literally all day. Adding this to my skincare routine has helped keep my skin moisturized and radiant. I'm makeup-free in the gif above, and my skin hasn't been that clear since I was in elementary school. This is a top-tier skincare addition. 

Get it from Amazon for $14.90+ (available in two sizes and also in another formula).

Promising review: "So, I decided to give the E.l.f. Halo Glow Liquid Filter a whirl, hoping to turn my skin from 'dull daily routine' to 'divine radiance'. Spoiler alert: I'm now glowing so much, I might start guiding lost ships at sea. The texture is smoother than my dance moves on a Saturday night. It’s lightweight, and blending it into my skin was easier than my decision to hit snooze every morning. It left my skin feeling like it had just had a spa day – hydrated, happy, and slightly confused about being treated so well. This liquid filter promises a glowing, soft-focus effect, and let me tell you, it delivers. I looked in the mirror and thought, 'Who is she, and how can I keep her around?' It's like having an Instagram filter in a bottle, minus the digital manipulation and existential crisis. You can wear it alone, mix it with foundation, or apply it as a highlighter. It's like the Swiss Army knife of makeup, but please don't take it camping. Considering it turns my complexion from 'meh' to 'miraculous' without requiring a small loan, I'd say it's good value for the money. Overall, the e.l.f. Halo Glow Liquid Filter is like a magic wand for your face. It gives a natural, radiant glow that says, 'I drink enough water and get eight hours of sleep' even if your lifestyle screams the opposite. Highly recommend if you want to look like you're glowing with health, or if you just enjoy pretending you have your life together." —christina l.

Get it from Amazon for $5.03+ (available in 15 shades).

Promising reviews: "Smells divine and creates a beautiful, glittery glow. With skin that is naturally a shade darker than powder, I was worried I would look orange or too fake. I was wrong. It blended well and provided a nice glow without the resemblance of an Oompa Loompa." —Heather

"This is one of those products you absolutely need for the summer. The glow it gives the skin is incredible, leaving a beautiful bronzed finish that looks natural, radiant, and healthy. I have a darker skin tone, so I chose the darkest shade, and it looks amazing. Another thing I love is the scent — it smells absolutely wonderful and leaves your skin feeling and looking great. The only thing to keep in mind is that it does transfer a bit of color, so be careful when wearing white clothing. Other than that, I think it’s totally worth it. I highly recommend it if you’re looking for that perfect summer glow!" —Em Rico

Get it from Amazon for $36 (available in two shades).

And check out the shimmering body cream version. 

*All Cosrx products are dermatologist tested, cruelty free, and have no parabens, sulfates, or phthalates.

Promising review: "I heard about this brand from TikTok and I decided to give it a try. I naturally have combination skin, but my skin tends to get stripped easily and dry throughout the day. I've tried the hyaluronic acid serum from The Ordinary, and I don't have any complaints about it, but this Cosrx was by far so much better for me. I have really sensitive skin, so adding new products to my routine scares me. I had no problems incorporating this stuff into my skincare, and I didn't get any bad reactions or breakouts from it at all. The texture is definitely slimy (but in a good way) and makes your skin feel so smooth and so glowy! After about two months of using it, my skin has much more of a glow to it and is less dry. It has already made my skin feel less tight than normal!! —Ana

Get it from Amazon for $18.50+ (also available in a two-pack).

Promising review: "This product was one of the first products I ever bought from Truly Beauty, and I have been using it for a few months now, and I can see a huge difference!!! It really does tighten and firm, and I am in love with the smell of this product. I also love how it gives you that glowy look once you apply it. Definitely recommend!!!" —Adele

Promising review: "I love the smell of this product line — it's fruity, but not too sweet. The serum is silky; it spreads and absorbs quickly into my skin. It gives me an instant glow and feels so nourishing and hydrating." —Melissa

After application, you should leave it on for six hours to allow the tan to fully develop. 

Promising reviews: "I’m very impressed with this tanner. The fine mist sprays evenly and is effortless to apply. I like to let it soak in for 10 minutes, then I’m ready for makeup. This gives a nice glow that looks naturally sunkissed!" —sholiver 2

"I saw a review of this on TikTok, but never thought that I would love this product as much as I do. I actually bought another because I can’t get my daughters to stop using it. Smells great, no color transfer on clothing, and goes on perfectly." —Suzette Beristain

Promising review: "Feels like a high-end alternative. The inclusion of 100% pure cocoa butter and ultra-hydrating lipids is excellent for dry patches. It acts as an occlusive, meaning it seals in moisture and keeps your skin feeling soft for hours, not just a few minutes. It has a warm, gourmand scent that leans into the sweetness. It’s comforting and pairs beautifully with other vanilla-based fragrances. It leaves a very noticeable 'glaze' on the skin. It isn't just a shimmer; it’s a high-shine glow that makes skin look incredibly healthy and hydrated." —Trending Me

Get it from Amazon for $8.97+ (also available in a six-pack).

OMG, Danessa, my queen. Round of applause for you, cuz you definitely AAAATE with this. I decided to treat myself and try this out since it was all over my FYP on TikTok. Ughhh, I love it, so dang much. It's super lightweight, like, so lightweight that I forget that I'm wearing makeup. I love how, with this, my skin still looks like skin. I don't love how most foundations feel, sit on my skin, or look, especially in photos, and especially in the summer. I love how this looks on camera, and that I still look natural. I have oily skin, but don't like a matte finish, so this is perfect cuz I just look radiant, like a glowy goddess; it never leaves me oily. It feels great on my skin, no irritation, it's hydrating, works great with my other makeup products, and has the most stunning finish. This one's not replaceable. 10s across the board. 

Get it from Sephora for $39 (available in 20 shades).

Promising review: "This lip oil is a dream! The lightweight, non-sticky formula delivers the perfect sheer wash of color for a natural glow. I love that it’s unscented and hydrating, making it ideal for everyday wear. Effortless, chic, and a must-have for any minimal makeup routine! 🌟 Pink cloud is my favorite, but all the colors are great!" —AMT

Get it from Amazon for $26+ (available in eight shades and a multipack).

Promising review: "This is perfect for the beach, summer, no makeup, light makeup, and full glam. It adds glow to the cheeks and lasts ALL DAY. Finally, it is impossible to mess up because it is blendable and user-friendly. PS: if you have blush blindness, this is for you." —catlover229

Get it from Sephora or Amazon for $25 (available in four shades).

Promising review: "Normally I really dislike setting sprays because I feel like they make makeup look splotch-y, BUT I wanted to try this because it had everything I would want in a setting spray — glow, hydration, and staying power. This is the ONLY setting spray I’ve tried that does everything it says it will. It truly does keep makeup in place (even on sweaty 80-degree days), gives hydration without grease, and imparts a nice, healthy-looking 'glow' to the face. I think this would work well for all skin types; it seems like a really universal formula. I swear it is magical!" —Alena Cooper

Get it from Amazon for $18+ (available in two sizes and two-packs).

Promising review: "Sol de Janeiro Body Oil is absolutely luxurious! It melts into the skin, leaving it soft, hydrated, and glowing. The tropical scent is amazing and lasts throughout the day. Definitely a must-have for smooth, radiant skin!" —Fiorella

Promising review: "These Thirst Burst Drops are such a nice addition to my skincare routine! The formula feels lightweight, refreshing, and absorbs quickly without leaving any sticky or greasy feeling behind. My skin instantly looks more hydrated, smooth, and healthy with a natural glow. I love how well it layers under moisturizer and makeup — it gives my skin a plump, dewy look without making me oily. A little goes a long way, and the texture feels cooling and soothing on the skin. After using it consistently, my skin feels softer and more hydrated throughout the day. Perfect for anyone wanting an easy boost of moisture and radiance!" —Customer

Get it from Amazon for $6+ (available in two sizes).

Promising review: "I absolutely love the smell, feel, and look of this product! It makes me want to bathe in it. I would recommend this to any and everyone, especially if you love the sun and want that post-sun glow while also treating your skin to some fun, and much-needed love. ❤️" —Jenna

Get it from Amazon (available in two other scents) or Ulta for $38.

Tower 28 is an LA-based, Asian woman-owned small biz that creates vegan and cruelty-free beauty products for all skin types.

Promising reviews: "Subtle plump, gorgeous glow. I've been waiting for a shade like 'Act Natural,' and it does not disappoint. It's the perfect sheer chocolate brown that adds depth without being too heavy. As for the plumping effect, it's a subtle tingling feeling." —Coleen

"This is the best plumper I've ever tried. It's just like the ShineOn Lip Jelly, but with the gentlest plumping sensation. It's super comfortable with the best results!" —Maggie P.

Get it from Sephora or Tower 28 for $18 (available in five shades).

Promising review: "Love this self-tanner! The mousse goes on smoothly, blends easily with the mitt, and gives such a natural, streak-free glow. No weird orange tone or harsh smell like other tanners I’ve tried. The color develops evenly and lasts for days without getting patchy. The mitt makes application so much easier, especially for hands and feet (it worked better than my blending brush did). Definitely a new favorite in my tanning routine!" —Haley Hearts Things

Get it from Amazon for $45 (available in three shades).

Promising reviews: "I used the PDRN mask overnight, and my face looked like a grape in the morning; plump and well-hydrated! Used it a second night, and my face glowed. It is messy to put on, but totally worth it. I’m older and don’t believe half of what is claimed, unless it is a prescription item, but wow. This mask worked well for me." —Amazon Shopper

"Favorite mask ever. Tried this on a whim after being stalked by IG ads. I am absolutely in love. The mask has a cooling effect when you put it on. It’s covered in serum and sticks well to the face; after about 30 minutes, it’s not slipping or sliding anymore. I woke up in the morning with a major glow. I use tons of clean, and highly rated products during the day, but nothing compares to the instant, long-lasting glow and softness this creates. It’s so luxurious. Highly recommend! Worth the $!" —Alessandra

Get a four-pack from Amazon for $19 (available in three other styles).

Visible LED devices only treat pimples, and results vary depending on the person. Read more about how to use them at the American Academy of Dermatology.

Promising review: "Absolutely love this mask! I use it every day and have noticed an immense improvement in my skin texture, glow, and the overall look of my skin. As a mom to a 2-year-old and a 2-month-old, I love popping it on for a few minutes of self-pampering while picking up toys and whatnot before going to bed myself. The cooling eye patches are to die for; they feel so good on my tired eyes. I look forward to mask time every night." —Amazon Customer

Get it from Amazon for $349.99 (available in three colors).

Promising review: "The sun drops give an absolutely beautiful glow! I have very pale skin, and this is also nice when I am not wearing tanner. The sun drops give my skin a beautiful, healthy-looking glow, and it doesn't transfer to my clothes!" —Leslie

Promising review: "I am a professional makeup artist, and our team of artists used this on the dancers in a music video over a silver cream eyeshadow. It gave an extra special glow and glam for the dancers. I would highly recommend to have in your kit!" —Pamela

Get it from Ulta for $43 (available in five shades).

Promising review: "I finally found what I was searching for. A moisturizing, illuminating, dewy skin tint. I was leery about trying it on my super sensitive skin, but so far, my skin loves it. Evens out skin tone just enough. My skin feels and appears hydrated and super glowy. I love this product. I'm on my second tube. Hope it never gets discontinued. Excited to use it in the summer for added glow." —LISA FANTASIA

Get it from Amazon for $13.88+ (available in two sizes, four shades, and in two-packs).

Promising review: "This is already my second time purchasing it, and I absolutely love it. It has a beautiful, rich texture that hydrates and soothes my skin instantly. I use it together with the matching Medicube PDRN serum and capsule cream, and they work like magic as a set. My skin has never been this glowing, smooth, and plump. It gives you that perfect glass skin look. I am definitely going to keep buying this." —Bobbie

Get it from Amazon for $18.30 (available in two other versions).

Blume is a women-owned, POC-owned small biz based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action. 

Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo" —Kaitlin A.

Get it from Blume for $52 (also available in multipacks).

Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look, and this product has helped me achieve that, plus it's a great serum, packed with goodies that your skin will thank you for! It's definitely worth it, and I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps. :)" —Andrea Velarde

Get it from Amazon for $20+ (available in three sizes and a set).

Promising reviews: "I have been obsessed with this for years. It kills me when they're out of stock. You shimmer in the light like Edward. I sometimes combine the opal/silver with the warm gold... I look like a million bucks! My friends have been instructed to bury me with this one (j/k I'm getting cremated, but you get the point)." —Tiffany O.

"Used this for a wine tasting date, wearing a backless dress, and it provided just the right shine/sparkle on my back and shoulders. And it came off with no issues in the shower. Love that it’s not too overwhelming. Will def be my go-to for my next glow up." —Asha M.

Get it from ColourPop for $18 (also available in other sizes and shades).

Promising review: "This smells delicious!!! I get compliments every time I use it. I was worried it was going to feel greasy, but it doesn’t. It soaks into the skin and leaves my skin glowing! It's pricey, but a little goes a long way." —Kaitlyn Tankesley

Get it from Amazon for $33+ (available in two sizes and two other scents).

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase them for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (available in four other formulas).

Check out a TikToker applying the foundation.

The first time I tried this foundation, I couldn't believe my eyes. I was exhaustedly doing my makeup after moving and only getting about five hours of sleep. I didn't know where any of my makeup was, and this was the first foundation I could find. When I dabbed it onto my skin, it looked like I hadn't put anything on. It literally melted right in and looked like my natural skin, but better. I kept applying more, thinking that it wasn't on my face, because I couldn't see it sitting on my skin (PERFECT shade match). I thought it had to be the lighting (and the fact that my contacts were in some box, so I hadn't put them in), and when I went to my vanity, I realized that this stuff was witchcraft. I thought it wasn't showing up on my skin, but it showed up and showed out. It was on my face, covering dark spots and all, I just couldn't tell because of how well it blends. I'm not even into foundation, really, but I love this affordable, perfectly lightweight one. The natural, perfectly glowy skin-like finish sold me. I love this stuff!

Get it from Amazon for $15 (available in two sizes and 39 shades).

Promising review: "I’m obsessed with the E.l.f. Halo Glow Powder. It sets my makeup beautifully without looking dry, and the soft glow makes my skin look naturally smooth and healthy. It blurs pores, never cakes, and lasts all day. Such an affordable product that performs like a high‑end powder." —Jacklyn

Get it from Amazon for $8+ (available in six shades).

Promising review: "This is soooo good. It is a clear balm that doesn’t dry down, but it doesn’t move and does give a glowy shine." —marlin castellanos

Promising review: "Worth the hype. I really like this bronzer. It doesn’t look orange and gives a nice sun-kissed glow that looks very natural. The product is very pigmented as well, and it did not fade throughout the day." —MizzMay

Get it from Sephora for $21+ (available in two sizes and seven shades).

Visible LED devices only treat pimples, and results vary depending on the person. Read more about how to use them at the American Academy of Dermatology.

Solawave is an LGBTQ-owned small biz based in Los Angeles. 

BuzzFeed Shopping Editor Amanda Davis loves it! Check out what she has to say: "This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine, and the difference in my hyperpigmentation is honestly mind-blowing. The tone of my face is much more even, and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!), and it will really absorb the benefits when used with the wand. I only use it once every other day (at night), and it's super relaxing. My skin is always ✨glowing✨ the next day!"

Get it from Amazon for $169 (available in three colors). 

Promising reviews: "Quite literally obsessed!!! Most natural bronzer I’ve ever used, and gives dimension to my skin quickly and effortlessly. I don’t even use my contour stick anymore." —AmyMaty

"This is the perfect product I’ve been searching for for years. So glowy, but not shiny, perfect bronze tone. Looks amazing with no other makeup or with a full face. Will be repurchasing." —Jessicanotjess

Get it from Sephora for $34 (available in six shades).

I took this with me to Colombia a few weeks ago, and not only did it make me look like an ethereal, glowy siren, it also seriously protected the heck outta me from the sun's harsh rays. It was extremelyyyy hot in Cartagena, and every single one of my friends burned...except meeeee, tehehe. Plus, since it looks so pretty on skin, I was sure to reapply every few hours to keep the glow at max. I can't wait to use this all summer. Call this sunscreen Hannah Montana, cuz it seriously delivers the best of both worlds.

Promising review: "This cream was recommended by my aesthetician, and it’s AMAZING! Just enough moisture without being greasy, but also giving that sun-kissed glow! I have extremely sensitive skin, and I’ve ordered two tubes already! Twice daily use lasts about 4–6 weeks. It’s definitely one to keep in rotation!" —DrRX

Promising review: "This buildable stick balm gives my cheeks the perfect 'flushed' glow, and I love the pink shade my lips turn. Nice for browbones also!" —Tina

Promising reviews: "FIRE. LITERALLY THE BEST. That's it... That's the post. JK, no, seriously, this product holds my makeup in place all day. Pleasant smell, not overbearing and sticky. I pair this with Milk's pore eclipse primer (came in my Ipsy bag, BOMB), and it gives my face a smooth filter-like finish. Awesome. Holy grail item." —Ariel Bersanetti

"This is by far the BEST primer I have ever used. It was recommended to me by a Sephora worker, and she was not wrong at all. This is moisturizing, perfect for humid climates, and it adds an extra glow to your makeup." —Kathy Smith

Get it from Amazon for $20+ (available in three sizes).

Promising reviews: "Natural looking. Makes you look like a glowing goddess. It is perfect. It holds my makeup in place, and the glow shows through my full coverage foundation. It does not enhance my texture (I have pitted scars). A MUST-HAVE!" —AbbeyDee

"Just the right amount of glow! You can use it alone for a pretty, sheer, hydrating look. Has become a must-have every day for me." —simplykt

Get it from Amazon, Ulta, or Sephora for $30.

Promising reviews: "This product exceeded my expectations. The color looks natural, the texture is smooth, and it mixes perfectly with my skincare products. It gives my complexion a healthy-looking glow without feeling heavy or greasy." —Yildrey Hernandez

"These bronzing drops blend so well into my skin and give a natural, healthy-looking glow under foundation and concealer. Perfect for summer, but I’ve started using them year-round because I like the finish so much. Great product!!" —Ashley

Get them from Amazon for $11 (available in two sizes and four shades).

Okay, sooo, my entire base routine for Monday–Friday is solely these concealers instead of foundation or skin tints. I use it in different shades to conceal, brighten, and contour, and it works seamlessly and blends like a dream! I got three shades because IDK how to shade-match, but they all match different areas of my face, so it actually worked out perfectly. It covers my dark spots with ease and leaves me with a natural finish, which is honestly all I ever want — 10s across the board.

Promising review: "This concealer is amazing!! I have dry skin, and no matter how much I moisturize, other concealers have always creased or flaked on me. This one feels hydrating and makes me glow. Definitely worth the money" —Leanette04

Get it from Amazon (available in 19 shades), Tower 28 (available in 28 shades), or Sephora (available in 27 shades) for $24.

Good Molecules is a small biz that specializes in skincare products!

Promising review: "I’ve been using the Good Molecules Overnight Exfoliating Treatment, and I’m honestly amazed at the results. My skin has not looked this good in decades. It feels smoother, looks brighter, and my overall complexion is so much more even. It works gently overnight without irritating my skin, and I wake up with a noticeable glow. I’ve tried so many products over the years, but this one truly stands out. Highly recommend if you want real results without harsh side effects!" —Tammy

Get it from Amazon for $5.93 (also available in multipacks).

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Plus, lip stains and finds from Sephora, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.