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And soon you’ll be raving about how much these products impressed you.

I am a contributor and former editor who has been writing for BuzzFeed Shopping since 2017, with a focus on beauty, travel, and practical products, and in addition to writing, am in the process of getting my master’s in speech-language pathology.

Check out our TruSkin vitamin C Serum deep dive for more info!

Promising review: "I am really impressed with TruSkin. I ran out of my favorite vitamin C serum a year ago and started experimenting with different serums. As a side note, I'm 64-years-old with dry and sensitive skin. After trying several different products, none of which were used up because I was just wasting my time with such ineffective products, I ran across TruSkin. Woohoo! I am able to use TruSkin every night on my face, neck, and décolletage, and it is amazing how much smoother my skin is. It has also helped lighten some of my sun spots, and the overall texture of my skin is wonderful. I don't wear much makeup (no foundation or powder at all) because I don't think I need to hide such lovely skin. Great product!" —Clearlyclaire

This brush is designed to work on all hair types, but reviewers with 2c–4c hair say it has worked especially well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing. 

Promising review: "Oh my goodness!! I'm 60 years old and just found this brush to detangle my hair. It is the most amazing brush I've ever used. It didn't pull my hair even once while brushing after washing!!! I'm so impressed that I purchased it for my granddaughters!!!" —Lisa Warren

Get it from Amazon for $9.99 (available in two sizes and dozens of colors).

Promising review: "I don't normally comment on products unless they really impress me. Let me tell you, this Wonderskin lip stain does 100%! I'm 68 years old, and my lips are just a little uneven, but this lip stain lets me fix that, and it stays on at least six hours without needing to touch it up. Just apply colorless gloss, and you're good to go! A great buy, and I will be buying more. Love it!" —Betty

Get it from Amazon for $22 (available in 18 shades).

Promising review: "I finally tried this twice and loved the subtle, elegant, high-end salon scent, and my hair looks and feels smoother, shinier, and is incredibly soft! I am 68 and don’t remember ever finding my hair so soft. I’m impressed!" —Christina Mellon

Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it "the miracle product I've been searching for."

Promising review: "Decided to purchase this and I am quite impressed! I'm 63 with a few wrinkles, have an olive complexion, more on the dry side. This cream is light and fragrance-free (definitely a plus). The foundation does not give me that heavy makeup feel. I apply foundation with fingers, not brush. I did try applying with a brush and found that I lost too much product in the brush. I am very pleased I purchased this. I like a dewy look, so I did purchase Nux Dewy Finish. It adds a nice touch to this beautiful look. The price is really great, and I like the pump dispenser for less contamination, and the cream seems to stay on well. I live in a hot and humid climate, so this will be the true test... so far, really liking it. I will definitely be a repeat purchaser." —JM

Get it from Amazon for $7.14+ (available in 28 shades).

Promising review: "I instantly noticed results the first time I used it. I am impressed. I am in my 60s, and all my life, I have had uneven skin tones on my face. The skin discoloration is fading, and my skin looks beautiful, if I may say so myself. I will continue using it, and am more than impressed." —Anna P Carroll

Promising review: "I have been using this daily for about eight months. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and have dark circles. It has brightened up my eye area. I am very surprised, as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed from the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly on Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

Get it from Amazon for $15.99+ (available in three sizes).

Promising review: "I’m almost 70 years old, and I’m so impressed with the coverage, sheerness, and natural look. I’m not usually a makeup girl, but this isn't dry, cakey, or like a mask. I’ve never used Laura Geller before, but now I have a new best friend with her! 😉" —Smartypants

Get it from Amazon for $30+ (available in nine shades).

Londontown is a small biz that sells nail products!

Promising reviews: "I am 64 and have been polishing my nails for 54 of those years. I have used every polish made. Essie, OPI, Seche Vite, Nailtique. This polish outlasts them all 10x. I wash dishes, clean, work in the garden, and not one chip after a week. My nails are thin and peel and split. Polish never lasts more than a few days on me. I don't own a dishwasher, so they are in water quite frequently. I am being 100% honest when I say I am going on day eight, and it looks like I got a professional manicure yesterday. I am sooooooo impressed. The cost of this polish is worth every penny." —Connie T

Get it from Amazon for $14.25 (available in five shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "I’ve never before reviewed a product online, but Dream Coat is too impressive to ignore! I have very thick, coarse, difficult-to-tame hair and have never found a product like this in all my 61 years of life! It has left my hair manageable, soft, and silky. It’s oblivious to my southern humidity as well! I’m able to style my hair with a straightener with ease now. Prior to Dream Coat, my thick hair didn’t respond to the straightener very well. It’s a bonus that the spray is fragrance-free, non-sticky, and acts as a heat protectant! Best product on the market!" —Cathy

Get it from Amazon for $14+ (available in two sizes).

Promising review: "This lotion alone is one of the best things I've EVER smelled! My husband loves it too, and when I pair it with Guess Bella Vita perfume, I usually get stopped by people. I'm a 59-year-old lady, but when hot guys and beautiful women stop me to tell me how good I smell, that really boosts my ego! The scent is very warm and relaxing, so I love drenching my skin before bed too. My skin is actually very impressed that it's getting much more hydration and attention these days because of this lotion. I cannot praise it enough." —Jennifer Viar Shelton

Get it from Amazon for $9.97 (available in eight scents).

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "I am completely impressed with this product. I am white with light-neutral to cool-toned skin in my 50s, and I am happy to have found an under-eye brightener that has a silky consistency that goes on smoothly, and that looks like my own skin tone, only better. Does not look like the typical yellow-toned concealer that tends to gather in fine lines and creases. It’s so much better. It really does brighten the area under the eyes. I can even use this on 'no makeup days,' and it looks natural. I love it!" —Jennifer Carol Siewert

Get it from Amazon for $6 (available in four shades). 

BuzzFeed editor Kayla Boyd tried this out and raved: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising review: "Wow, impressive. Personally, I can't believe anyone would gripe about this mascara, but who am I? (Retired professional pianist who's been wearing mascara since the age of 8 and now, 73... do the math). I've had better results with this than products costing six times as much. This goes on very well and lasts all day. I wear a LOT of mascara, and trust me, this does not cake while you're putting it on. If it does, it's because you don't know how to apply it. I do not like waterproof mascaras as they are difficult to remove. This comes right off with cold cream and a damp, warm cloth. It's a win-win for me. Just bought two more tubes." —Barbie 9

Get it from Amazon for $4.97 (available in four colors). 

Promising review: "Impressed! I'm a 60-year-old blonde with invisible lashes when I don't wear mascara. I have used voluminous by L'Oreal for decades and never found anything that worked better for my lashes. Until now! This mascara outperformed Voluminous. I am sold! Take my money!" —Jde19360

Get it from Amazon for $8.32+ (available in 12 colors).

Promising review: "I haven’t been using it long enough to determine if there will be permanent long-term improvements, but what I’ve seen so far is impressive. I’m 70, so I do have wrinkles, though not as many at my age because I’ve taken good care of my skin since I was in my teens and have never been a fan of tanning. This mask does even out the lines and makes my skin feel very soft and smooth. I have dry skin, and this does seem to add moisture." —Marji

Get a box of eight masks from Amazon for $13.97.

After brushing and flossing, you paint your teeth with the pen (each pen contains about 20 uses), wait for 30 minutes, then rinse! 

Promising reviews: "I’m a 66-year-old wine and coffee lover with yellowing teeth. I’ve tried every tooth whitening product to brighten my smile to no avail… until now. After two weeks, I am seeing amazing results. I’m very impressed. It does cause some tooth sensitivity, so follow the instructions carefully to minimize the sensitivity." —E. Addison

Get a pack of two from Amazon for $14.48.

Promising review: "I am very impressed! I am 60 years old, and have not only wrinkles/fine lines, but also 30 years of cystic acne scarring. I have done about every peel and laser there is, but sadly, my skin does not look good, so it's to the point of trying to cover up the damage. I have tried many foundations and concealers, but they always seem to highlight my issues. I tried this as a last-ditch effort (I have literally thousands of dollars of 'hope this is the one' cosmetics). WOW!!! I am very impressed; this foundation really covers up my issues but does not highlight them (if that makes sense!) My skin looks beautiful, natural, and youthful. I am thrilled not to hide when I go out in public. Thank you for a fantastic product!" —Kimberly

Get it from Amazon for $12.99+ (available in 40 shades and two sizes).

Promising review: "While I haven’t dealt with a lot of wrinkling in my nearly 52 years… I am really good about exfoliating and moisturizing. So, you can imagine my shock waking up during a snowstorm in January with a crepey neck! All of the recommendations I found were $100+, and I had decided that that was just my fate until this random product caught my eye. The reviews were good, but was I kidding myself, acting like the Gold Bond would even compare to the bougie boutique brand? It was worth a try, and I had zero expectations. But, then… it was a different consistency than I’d imagined, and my skin afterward felt… moisturized. Now, full transparency, I put it on more than once a day. I am a teeny bit obsessed with it all, and so it gets applied frequently. But it works! Really well. I know that one of the things about wrinkle cream as a whole is that once you stop using it, your skin goes back to how it was. I can’t say if that’s the case here because I’m only a month in. But, I recommend it and then some. It may not work for you, and you may hate it. But, my experience has been really pleasantly surprising!! You should give it a try! (I didn’t take a before photo because I didn’t want to see a crepey neck in a photo, and I didn’t think it would work! But, I was wrong!) Product works! So impressed!" —Amazon Customer

Promising review: "I'm 55 years old, and within the past six months or so, the skin on my face just started going south, almost out of nowhere, and I was really starting to feel down about it because all my life, I had great skin. Never had a problem with pimples, not even in my teens. But all of a sudden, I started breaking out with pimples, getting rashes and dark spots, and this wildly dry skin. It was horrible and I looked a complete mess! One day, my grandson told me that I looked like something out of a horror movie. I couldn't believe he said that, but it was true. 😆 I began trying several different creams and serums, the less expensive ones, but none of those helped and usually caused my skin to sting and burn. Saw some great reviews from other women in my age group/older, about this product, and started using it every day, twice a day. It's only been about 3–4 weeks so far, but when I tell you it works wonders, IT WORKS WONDERS!! My skin looks better than it did before all of this happened. Earlier today, as I walked past a mirror, I had to stop and do a double-take because of how nice my skin looked. Kid you not! My skin's elasticity and appearance have improved drastically! It's clear, smooth, and firm again. I'm extremely impressed with this product, and it'll be part of my daily skincare routine going forward." —Jo'Lee

Get it from Amazon for $55+ (available in two sizes).

Promising review: "IMPRESSIVE! Love the matte colors, as I'm 70 years old. This product applies smoothly and easily and lasts all day. Unlike the shimmery colors, it hides the 'age' of my eyes. Loved it so much that I ordered four more." —Amazon Customer

Get it from Amazon for $17.12+ (available in 38 shades).

Promising review: "I am really impressed with this nice concealer! Everyone said in the reviews it was really great, and I thought, well, it can’t be THAT great, but indeed it is!! You do have to turn the clicker a bunch of times in the beginning to get it started. But once the product is in the applicator, it works great! It dabs on very nicely and diffusely with the sponge. It is easily spread around with fingertips to blend in if needed. I was able to put a little of my Bare Minerals powder over it, no problem. It didn’t look cakey at the end of the day. I am 50+ years old with some hormonal pimples on my chin that my foundation powder was not covering up. I had acne as a teen and hormonal pimples and rosacea as an adult, so I have tried a lot of different concealers in my life, and this is the best concealer I have ever used. I wish I had this as a teenager, I would have been a much happier girl 🙄." —Sarah

Check out our Maybelline Instant Age Rewind Concealer review for more deets.

Get it from Amazon for $9.98 (available in 24 shades).

Promising review: "I have been using an artisan shaver for my face, and frankly, it just became too cumbersome to find blades. I bought these because I was beginning to look like Sasquatch, and at 53, I have enough issues to deal with.

"They were delivered quickly, but more importantly, I am impressed with the quality. Seriously. One dermaplaning tool was sufficient and sharp enough for my entire face. Those pesky baby hairs and some manly stray hairs were eliminated in round one, sans any blood. I managed to plane my face this time without any scratches. I love these and will happily order more." —Jaana100

Get a pack of three from Amazon for $5.94.

Promising review: "I have tried several other products on my 67-year-old face. Faithfully applying for 3–4-month periods of time, only to notice little improvement overall. I really had little expectation that this product would be any different from all the others. I was wrong! There was a noticeable improvement in the fine lines around my eyes and especially in my skin texture within the first week. In the last 2–3 months, I've continued to notice improvement, as have friends and family. I've been so impressed with this product that purchasing additional products was a given. I'm also using the turmeric facial cleanser and snail mucin eye cream. Same exceptional results. Zero breakouts. It's a pleasure to apply makeup because it goes on so smoothly, and I look so good! If you are considering giving these products a try, just DO IT!" —Becky S.

Get it from Amazon for $19.98+ (available in two sizes and multipacks).

Promising review: "I am a 57-year-old who takes skincare seriously. I do not want to spend money on high-dollar treatments at the dermatologist, but I am always looking for the perfect skin routine. I have a friend my age who, all of a sudden, had beautiful, vibrant skin, and she told me she had started using this product. Immediately, I ordered the sample size. I am so impressed and excited. It can be used in my morning or nighttime routine. I have noticed an immediate change in my large pores and texture. This seems to smooth my pores and make my skin baby-soft. The product is very thin and water-like, so beware. I pour a small amount on a cotton pad to make sure I do not lose any of it on my hands." —Deanna McNamara

Get it from Amazon for $15+ (available in two sizes and a two-pack).

Promising review: "This product was highly rated, so I thought, for the price, it’s worth a try. I am 61 and have slightly dry skin and always need certain ingredients in a moisturizer. I always have issues using a primer as they don’t work well with my moisturizers. This product is amazing!! It contains shea butter, which is deeply moisturizing, but also soaks into my skin and primes at the same time. I’m truly so impressed. I can put this on, then a few minutes later, start applying my base powder without any issues. I had zero problems with the tube or opening it. I am definitely buying it again for myself but also as a stocking stuffer for my three daughters." —Heather

Get it from Amazon for $19+ (available in two sizes).

And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. 

Promising review: "I’m a 50+ year-old woman who’s been dealing with both fine lines and dark spot marks, and I’m really impressed with the results from the CeraVe Resurfacing Retinol Serum. After using it for a few weeks, I’ve noticed my skin is smoother, my pores look smaller, and those stubborn dark spots are slowly fading. The serum has a lightweight, non-greasy texture that absorbs quickly and doesn’t irritate my sensitive skin. It helps brighten my complexion without causing dryness or redness. Plus, I don’t have to worry about clogged pores, which is a big concern for me. Overall, this is a great option for mature skin looking to address signs of aging. I’m excited to keep using it and see even more improvement! Highly recommend it for anyone in their 40s or 50s with similar skin concerns." —Joan's RV Life

Still not convinced? Check out our full CeraVe Resurfacing Retinol Serum review for more details. 

Promising reviews: "I'm 66 and have seriously dry skin on my arms and legs. I've always taken care of my face, but probably somewhat neglected the skin on my body, and have been searching for a good moisturizer. I've tried many creams and lotions, and now have finally found something that works! I was skeptical when I ordered the Vanicream because it has basic ingredients, nothing fancy. The reviews are good, so I took the chance and ordered the cream. I'm impressed! I've only used it for a few days, and my skin looks and feels so much better! It's not greasy or sticky and absorbs quickly. Unscented is a plus. I'm hoping it will only get better with continued use. It's great that it can be used on the face too! If you're on the fence, just buy it!" —nancy d

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Plus, lip stains and finds from Sephora, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.