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ING Groep (NYSE:ING) is one of the most profitable value stocks to invest in now. On June 10, ING introduced a new subscription-based banking model in the Netherlands, designed to diversify income streams and maintain market share against rising competition from digital neobanks. The strategy replaces traditional pay-per-product fees with tiered monthly packages that bundle banking, insurance, and additional services like streaming.

This model has already seen success in markets such as Belgium, Romania, and Poland, and the bank plans to expand the rollout across all its remaining European markets by mid-2027. By transitioning to this structure, ING aims to standardize its fee revenue across various regions, including those that have historically operated with little to no fees.

The initiative serves as a core component of ​ING Groep's (NYSE:ING) broader goal to grow its net fee and commission income, helping to offset the declining earnings once provided by high interest rates. With fee-based revenue accounting for 21% of total revenue in Q1 2026, the bank expects these subscriptions to become a meaningful driver of continued financial growth.

​ING Groep (NYSE:ING) is a financial services company. It provides banking, investment, and asset management services to individuals, businesses, and institutions. Its offerings include savings and current accounts, mortgages, consumer and business lending, payments, and corporate finance services across retail and wholesale banking segments.

While we acknowledge the potential of ING as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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