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Alexa, play “Do You Believe in Magic?” The Aly & AJ version, of course.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

You simply can't put a price on magic. Just kidding, you totally can, and it turns out that price is under $20! Need a potion for perfectly wavy curls without needing heat tools? What about an invisibility cloak for tire under-eyes? Or a spell to make oven messes *disappear* before your very eye? I've found some super affordable products that'll make you feel like a wizard every time you use them.

Promising review: "This eyeliner is worth the buy, do it now!!! It is very easy to apply, and once it is on, it stays in place unless you wipe it off. I love, love, love this eyeliner. —Catrinna F.

The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.

Get it from Amazon for $17.99 (available in three sizes and a combo pack).

This is a mildly abrasive cleaning paste, so use it with care and go slowly when testing on new surfaces. Simply apply it to the surface with a damp sponge or cloth, give it a few scrubs, and then rinse away with hot water.  

Promising review: "I added before and after photos of my filthy oven so you all would know this stuff is the real deal and worth it. I like that it didn't have a strong odor, and it didn't use much effort at all to clean my oven. You can really see it removing the burnt-on grease after a few circular motions." —DNICEANDFAM

Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta

Get it from Amazon for $11.89 (also available in a two-pack).

Check out a TikTok of the biotin shampoo in action. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

"This shampoo is like NOTHING I've ever tried in the past. The way my 4c hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —Jae

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.

Get it from Amazon for $14.95+ (available in eight scents and four sizes).

Promising review: "I take my wedding rings in every six months to get cleaned professionally, but they end up looking less shiny just 1–2 months afterward. This stuff is incredible! Perfect to use in between cleans and looks just as good as when the professionals do it… seriously! Would definitely recommend!" —Amy R.

Get it from Amazon for $9.48 (also available in various packs).

Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

These wipes are nonabrasive so they're safe to use on smooth surfaces like car exteriors, vinyl, baseboards, and more.

Promising review: "I have a small kitchen, and everything tends to get an oily, greasy film on it very quickly. I don't have a tile backsplash or a range hood, and my fridge is right next to my stove, so the paint on the wall and the textured fridge get pretty disgusting. The tiniest little oil splatter seems to cover my whole kitchen. When these wipes arrived yesterday, I attacked my kitchen with them. They worked amazingly well! I didn't realize how much grease was really sticking to everything until I saw how disgusting the wipes were getting. Luckily, they're huge, so I was able to cover a lot before I needed a new one. I have very sensitive skin, and these didn't dry my hands out at all. I also get severe migraines, which are easily triggered by chemical smells, and these have a nice, lemony scent that didn't trigger me at all. 10 stars!" —Michele West

Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith 

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

Fill it up with vinegar and water (there are helpful fill lines inside for each!), microwave for 5–8 minutes, then remove after two additional minutes and wipe away any mess!

Promising review: "This little device is great and it's super simple. Fill to the lines with vinegar and water, nuke for seven minutes, let it sit for two minutes, then wipe clean. My embarrassingly super-gross microwave wiped completely clean with a couple of paper towels. I highly recommend this." —UglyPetty

Get it from Amazon for $8.99+ (available in four colors).

Promising reviews: "This is a sheer coverage and buildable foundation perfect for beginners." —Fee fee mcgee

"I’ve tried so many tinted moisturizers, and hated every single one. I was very surprised when I used this one, and it went on flawlessly. I used to love a heavy matte foundation with powder to finish it. However being a teacher, I need to just be able to get ready for work and go and I needed something that would stay on all day especially on hot days. This tinted moisturizer is easy to apply, it only takes a minute, you can top with powder if you need to, but it literally has great coverage it stays on all day and I believe that it’s actually making my skin look better because of the hyaluronic acid, I’ve been using it for almost a year now and my skin looks great." —Allison K.

Get it from Amazon for $5.47+ (available in eight shades and also in packs of two).

Apply this daily two to three times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Promising review: "This product is amazing!! Truly a miracle product. I had an AWFUL keloid bump forming near my nose piercing about six weeks after getting it done, and it was just getting bigger and more irritated by the day; nothing was helping. I bought this stuff and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then the second week, it started totally disappearing, so make sure to give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick! Also smells pretty good, definitely no bothersome or overwhelming scent, which is appreciated in a product that I’m applying on the nose area." —Jordan Caprigno

Get it from Amazon for $12.85 (also available in multipacks).

According to reviewers, this cream will add a slight bit of volume to thin, fine hair or enhance the waves in those with thick, curly hair.

Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product one time so far, and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610

Get it from Amazon for $6.99 (also available in a pack of two).

This requires two AA batteries (not included).

Promising review: "This makes the creamiest froth ever! I am completely blown away by the results of this device. I had no idea that I could make froth at home like this. This changes my whole cappuccino experience!!!" —Wells Family

Get it from Amazon for $8.99+ (available in 12 colors).

You can place one in the detergent tray and run a normal cycle. An additional tablet can be added to the bottom of the dishwasher for a deeper clean. You can also use it while cleaning dishes by placing a tablet in the bottom of your dishwasher when running a normal cycle.

Promising review: "Definitely worth trying! I moved into a new place and discovered the hard way that the previous tenant was a disgusting slob — and I mean GROSS. About six weeks in, some random grease clog happened somewhere in our plumbing/something went wrong, and my sink and dishwasher began emptying (unbeknownst to me at first) into my downstairs neighbor's kitchen. Long story short, everything was replaced and repaired, but my dishwasher smelled horribly rotten and seemed to just make dishes dirtier. Oily and stinky, somehow, no matter how much prewash/soap/good old scrub the dishwasher on your knees I did. It was beyond useless; it was making my kitchen stink. My landlord was unconcerned at this point because the problems had *technically* been fixed. (Yeah, one of those). THIS PRODUCT WAS WORTH, FOR ME, 3X WHAT I PAID. One tablet worked wonders, and a second was probably not needed, but I did one anyway, and I'm just absolutely amazed. It's better than it was when I moved in. If only this could fix up the rest of my apartment for me!!?!" —Mirwonderful

Get a pack of six tablets from Amazon for $9.43.

Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

Oh, and laying your edges is not a necessity and isn't everyone's cup of tea! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T

"My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi

Bask and Lather is a Black woman-owned biz that specializes in natural products made from 100% organic ingredients.

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror." —Angela Leonard

To use on carpet, apply the spray and let it sit for up to 5 minutes before blotting away with a damp cloth. For use on clothing, let the spray sit for up to 5 minutes and then wash it as usual.

Promising review: "Amazing cleaning power in one small bottle. When my friend told me she'd heard of this product from her wine group, I realized immediately that this is something I can use even for non-wine-related spills. And immediately upon receiving this stain remover, I had the opportunity to spritz a spray on my placemat where someone had accidentally gotten some gel marker pen ink smeared all over it. With just a few quick sprays, I was able to wash the placemat, and it came out of the wash looking clean and fabulous! Food stains have also come out of the placemat just as easily, and I'm just delighted to have such a powerful cleanser available for those unplanned moments when the next stains occur. Highly recommended!" —Cynthia Sue Larson

Wine Away is a woman-owned business that was founded by Staci Wanichek (the CEO) and her mom, Cheryl, over 20 years ago.

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Promising review: "I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry, thick-callused heels for only three minutes, and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Get it from Amazon for $12.99+ (available in two formulas and a pack of two).

Check out a TikTok of the plug-in fly trap in action. 

Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. 

Get the device and two refill cards from Amazon for $12.99 (also available in a two-pack; you can also pick up refill packs separately for $6.97+).

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get it Amazon for $9.95 (also available in various pack sizes).

Just spray and wipe — or leave it on for up to two minutes for caked-on messes.

Promising review: "Wow! A degreaser that actually works! I love the foam, which starts to work immediately on my stove top as well as cookware and other kitchen surfaces." —P. Webb

Get it from Amazon for $7.99+ (available in two sizes and a two-pack).

Promising review: "This stuff is no joke. I like to use one product for my full face for a quick makeup routine, as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn’t be more serious! It has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much and then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!" —oscar Julian zapotitla

Get it from Amazon for $4.50+ (available in nine shades).

BuzzFeed Shopping contributor Danielle Healy is a fan (she took the photos above!), saying: "I recently moved into a new apartment, so lately I've been cleaning A LOT. Shortly after moving in, my partner and I went to store something on the top of the kitchen cabinets, only to find them caked in a thick layer of grime 🤢. After going at it with a regular multipurpose cleaner (with little success), we broke out the scour paste as a last-ditch effort, and OH BOY, did this miracle product deliver (pics above). If it can handle that grossness, it's going to have no problem with day-to-day messes like soap scum and burnt-on food. Plus, it smells delightful and comes in minimal, low-waste packaging!"

Humble Suds is a small Etsy shop based in Denver, Colorado.

Get it from Humble Suds on Etsy for $15.95+ (available in two sizes and two jar styles).

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising reviews: "My hair when wet tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair and this product doesn’t weigh it down at all. This stuff works like magic and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary S.

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

This uses plasma flameless arc technology to create an electric spark that can ignite flammable materials, so no butane or flame is involved!

Promising reviews: "I absolutely love this product. Now I’m able to light candles where the candle wax has melted down and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable, and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. Very durable and a great value for the price. I definitely recommend this." —Cassandra S. 

"Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently." —Nijada

Get it from Amazon for $12.62+ (available in nine colors and in two packs). 

Promising review: "I would use hair spray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m glad I did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby

Get it from Amazon for $9.45+ (available in five shades).

Start by sliding the gadget over the entire roll of paper, pull the paper through the opening to your desired length, then place the gadget at the top of the roll so that the notch with the blade is at the top. Then, apply light pressure and move the gadget down across the entire length of the roll. 

Promising review: "I was so excited to try this, and it actually works! I am terrible at cutting straight, and this product was incredible. It cut straight across a long roll in no time." —TOOdamnFRANK

Little Elf is a small biz that sells gift-wrapping accessories.

Editor's note: BuzzFeed does not support discriminatory or hateful speech in any form. We stand by the LGBTQ+ community and all fans who found a home in the Harry Potter series and will work to provide a safe space for fans. If you, like us, feel impassioned about trans rights, learn more or donate here.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.