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Makeup, hair, and skincare products so good, you just can’t resist coming back.

I am a contributor who has been writing for the BuzzFeed Shopping team since 2021, covering just about everything: home goods, beauty, fashion, gift guides, practical life hacks, tech, travel, personal wellness, and big sales events.

Promising review: "I've been using this concealer on and off since high school. I am 36, and it's never failed me. Its not cakey at all, I mostly use it to even out my skin tone and to conceal the dark circles under my eyes. I don't use foundation on a daily basis; this honestly has me covered. I'm pretty lightly complected, and the shade 100 is perfect for me. Oh, and it lasts so long, even with daily use." —Marina

Get it from Amazon for $9.98+ (available in dozens of shades).

Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

Promising review: "I had the older model of this when I was in high school and loved it. This new version is AMAZING. I like that you can get different attachments for it and I will definitely be doing that soon. It makes my hair look like I got it done at a salon. The only thing that I’m not a fan about is the placement of the power switch and that it spins to switch modes. It’s awesome how many settings it has, but not so awesome when I’m using it and as I twist the whole brush, the switch spins too. Overall, I love it.

Value for money: This is an inexpensive, but powerful, hair styling tool. I was confident in the product because I’ve used the older one before, so when I saw it for the price it was, I HAD TO GET IT. 

Works well: Makes my hair look like I just got a cut and blow out at a salon. I feel so pretty when I use it. 

Heat settings: They upped their game from the older model and now have more settings." —Lexi

Get it from Amazon for $46.27+ (available in two styles and four colors).

There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

Promising review: "This stuff last forever and it’s a miracle in powder form! I use it about 2–3 ties a month with apple cider vinegar, and I can really feel it pulling everything out. My skin feels so smooth after and I can’t tell it really deeply cleanses my pores. I’ve been using it since high school and will probably keep using it until my death bed lol." —Alexis DeAnda

Get it from Amazon for $12.95+ (available in three sizes).

Check out more details about this popular clay mask.

Promising review: "Listen, I started getting this lipstick in high school when my friend got it and called it her well (*oral* activities lipstick ☠️ for lack of better terms) and she wasn't kidding about it. Now you don't wanna apply it to thick and you want to wait til it's completely dry before eating/drinking anything or it will come off, but when applied properly and allowed to dry, it has literally lasted me over 24 hours. sometimes i will put on a second layer if i want my lipstick slightly darker but it can feel weird and a bit flakey if you apply the second layer too *late* or if you have sensory issues you may not like it but usually with one average coat (I don't actually have to try that hard to make it a thin coat) I can't even tell it's there. Also this color is my fave bc I def have an alternative/goth/emo/dark kinda style but black lipstick is too much of a commitment, so this makes the PERFECT shade! I always get compliments on this when (and the shade seductress) any time I wear this lipstick and will never not refer it to someone. It's way out of every other drugstore brand's lipstick's league lol (first two pics are with a darker filter and the lipstick layered to look a bit darker but can look a bit lighter with different lipliner and only applying one thin layer; third pic is much brighter lighting for reference; last pics i'm wearing the shade i mentioned earlier: seductress)!!!" —Barbie

Get it from Amazon for $9.82+ (available in a variety of shades and multipacks).

Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

Promising review: "Best product for severely chapped knuckles. My high school auto tech teacher recommended this to me. Been using it ever since, and that was years ago." —JG

Get it from Amazon for $8.89+ (available in three sizes and in packs of two).

Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

Promising reviews: "This actually works!! I struggle with hyperpigmentation. Bruises, bug bites, and scrapes all leave marks on my skin but this product helps them fade away! I’ve been using this product since high school and while it takes time to work, this product definitely has an effect over time!" —Lana

"Pregnancy lifesaver! I’m in my third trimester. I have used a combination of bio oil and shea butter and coco butter with bees wax my entire pregnancy and I have no stretch marks. I’m sure using the bio oil alone would have done the job. I used bio oil in high school to remove the stretch marks from my hips and breast and it worked great, so I trusted it in this growing time as well! Never lets me down!" —Miranda Doughty

Get it from Amazon for $10.26+ (available in three sizes).

One of my best friends in high school, who also a bit of a makeup queen, first introduced me to this palette, and I was instantly hooked. It's remained a consistent go-to throughout the years, particularly as someone who prefers more subtle, natural-looking eye makeup. Whether it's date night, brunch with the gals, or a wedding, this palette works wonderfully!

Promising review: "Yes, 1,000 times yes! Such beautiful shades. 😍 They blend out so nicely! It the perfect everyday palette. I’ve been using Tarte's eyeshadows since I was 14 and they’ve never disappointed!" —Maddy81106

Promising review: "Love these! Box comes with 12 nose and 12 face (square shaped) strips. I prefer to use after showering so my pores are open. Wet nose with water and apply strip. Press down with a towel to make sure it conforms to nose shape . Leave on for 10–15 minutes and then peel off. Minimal pain on removal and pulls out hundreds of clogged pore heads. I've been using these for years since high school and they still work great!" —Laurel

Get a box of 24 from Amazon for $14.53 (also available in a 14-pack).

Promising review: "My favorite lotion since high school (I’m 40) but this is the BEST price thru amazon. It’s $3 more at Walmart for a smaller bottle!!" —HotShuz4Me

Get it from Amazon for $4.82+ (available in two sizes and a three-pack).

Promising review: "A must-have! This product I have used from early high school into college and continue to do so. It does wonders for my hair. It makes it extra sleek, shiny, soft, and moisturized. I have bought this several times. A bottle can last me a little over a year. I usually use 2–3 pumps of oil 2x a week. I recommend this product to everyone!!" —Maia

Get it from Amazon for $20+ (available in three sizes and a value set).

Promising review: "I've used these patches ever since high school. They really work and are magic. But the invisible day time patches also!" —Megan Creekmore

Get 36 patches from Amazon for $12.99 (also available in larger pack sizes).

Promising reviews: "i’ve liked this product since middle school but this setting spray will lock in your makeup like crazy!!" —yayilovelily

"I’ve gone to school, raves, shows, etc in this and my makeup doesn’t budge!!! I literally walked home in 90-degree weather for an HOUR with a full beat and my makeup held this is such a good setting spray!!" —Itrllyaprincess

Get it from Sephora for $18+ (available in two sizes).

Promising review: "Absolutely love this mascara. It's been my go to since high school. It's amazing and makes my lashes look so long and very affordable." —Kindle Customer

Get it from Amazon for $4.97+ (available in four shades and in three-packs).

And check out our full Essence Lash Princess Mascara review for more details.

Promising review: "Still wearing the same Maybelline mascara since junior high school in the late 60s! Tried others, but none worth paying more for, so I stick to Maybelline. Some of the other mascaras dry up and specks fall off the eyelashes into the eye. Maybelline has never done that." —BizzeeB

"I have been using this mascara since I began wearing makeup in middle school. I’ve tried plenty of others but always come back to this tried and true. My lashes always look amazing when I use it. They look like falsies a lot of the time. High price results for drug store price." —Cat.Galanos

Get it from Amazon for $6.82+ (available in four sizes, various shades, and in multipacks).

Promising review: "This is my favorite eyeliner! I've been using it for years now and just purchased the brown one to try. It's very pigmented, dries really fast, and the tip is super sharp and great for beginners. I've had no issues with smudging and it lasts all day. The brown one is a great color (pretty dark and more warm toned), the perfect shade for brown eyeliner tbh. I used to use the black shade for huge winged liner/designs in high school, and now use it for much more subtle thin lines. It's incredibly versatile! I really can't recommend this eyeliner enough lol" —c

Get it from Amazon for $9.99 (available in 10 shades and in two-packs).

Promising review: "I’ve been using this Revlon eyeliner and color since high school and let’s just say I’m out of college and I’m still using it. I’ve showered, swam with beluga whales and taken naps with this eyeliner on and it stays!! I’ve tried others just because I was curious BUT! I keep coming back to my favorite which is this one. And the price is incredible too so hello. I attached the beluga whale photo as proof and no it didn’t run so it didn’t hurt the whale don’t worry." —Ashley R.

Get it from Amazon for $7.97+ (available in 16 shades and in two-packs).

Promising review: "Holy grail for my sensitive skin. Love using this to take off my makeup, been using it since high school." —Lydia Tarantino

Get it from Amazon for $3.82+ (available in two sizes and in two-packs).

I distinctly remember how obsessed my best friend was with Aquaphor when we were kids. Her entire family swore by this stuff for dry hands and lips. It felt like someone was always using Aquaphor whenever I went over to her house. 😂 My friend didn't even use chapstick, just Aquaphor — and to this day, that's still true. Not sure why it took me so long to get on the Aquaphor bandwagon, but now that I am, there's truly no going back.

Promising review: "I started using Aquaphor when I was in elementary school and had an unknown (at the time) skin rash on my face. Turns out it was an allergic reaction to baking soda in my toothpaste. This stuff was the ONLY thing that stopped the rash from frequently occurring and soothed it once it did start. Ever since then, for almost two decades, I have used this religiously. Its great for dry lips; apply it on your face before going out in the cold; use it to moisturize your hands; on skin rashes/irritated skin; cuts (nothing deep); around your nose when you have a cold; ect! I even use it on my cats nose (she has metastatic cancer and has nasal discharge that causes irritation). I mean, it's literally that one item you just have to have on you. I carry it in my bag everywhere I go. This size container will last way longer than you could ever expect. I had my first container for nearly 10 years before it ran out; I know thats too longer, but it still did the job after all those years!" —Rachel Thompson

Promising review: "My ride or die since high school. I walked into my aunt’s house where I was getting ready for a family dinner. I have fair skin and was super flush from rushing. My aunt walked into the bathroom after I applied it and her jaw dropped. She asked “what did you put on your face?! You were so red!” A coworker also told me she had no idea I wore anything until she saw it rubbed off on my face mask. It truly blends to your skin and evens everything out without looking like you’re wearing makeup at all. I won’t ever use anything else!!" —Katie Welte

Get it from Amazon for $10.97 (available in six styles and in multipacks). 

The hypoallergenic formula is fragrance- and sulfate-free and safe to use from head-to-toe.

Promising review: "Since high school I have been using Dove sensitive skin. I literally cant use anything else. Every other soap dries out my skin and makes me itchy. Dove keeps my skin moisturized, soft and smooth. If I cant get a dove bar or if I run out of soap, I have to run to the store and buy it first before I can shower. My skin thanks you Dove!!!" —blazeaglory

Get a two-pack from Amazon for $9.75+ (available in various multipacks).

Promising reviews: "I love this stuff. I've been using it since high school and just absolutely love it. Would definitely recommend." —Seraimes

"I've been exclusively using Burt's Bees (original) since high school. It feels great/cool going on, smells nice and minty, and I don't need to reapply an hour later because it keeps my lips hydrated. I'm also a brass player, and it moisturizes my lips without making them slippery, so I can still get a good sound!" —FishyBirdMLS

Get a four-pack from Amazon for $10.48+ (available in five flavor packs).

Promising review: "Easiest, nicest smelling and most effective cuticle oil I've ever used. Been using this same stuff since high school and dont plan on switching any time soon" —Kerri

Get it from Amazon for $8.99 (available in eight scents).

The box comes with enough strips for 20 regular treatments, plus two one-hour express treatments.

Promising review: "Have purchased before and will continue to repurchase! Ive been using crest whitening strips since high school and i love them so much! Best professional whitening at home! Just be careful using back to back because it can make your teeth sensitive overtime!" —Markayia Foster

Promising reviews: "I've loved this powder and used it since high-school! Its lasts me FOREVER and works sooooo good. Its super affordable too which is a plus! I recommend 100%. You really dont need alot with this one. My only complaint is the holes might be a tad too big because I'll open it and there will be SO much product up top. So i have to pop it off and pour it back in, which only takes a sec but then it gets everywhere in the process and blah blah. Other than that, PERFECT!" —BobsBurgers

"I’m 36 and have been using this powder since high school! I love it so much. It’s light while providing good coverage. You absolutely cannot beat the price either !" —Jessica DeLuzio

Get it from Amazon for $6.74 (available in four shades and in two-packs).

Promising review: "this blush has been a staple of mine since highschool 🤍 my fav ever!!! i always get puff since it suits my skin tone well and it gives me a natural blushing tone that makes me look like i’m glowing from within. these lasts so long too, a little goes a long way. even the packaging is the cutest!!!" —Brigitte R.

Get it from Glossier for $24 (available in up to 10 shades).

Promising review: "This product has been around for a long time and has remained a consistent moisturizer for me since I was a teenager and now 50 years old." —Christine M

Get it from Amazon for $19+ (available in two sizes).

Promising reviews: "I've been using these wipes since I was a teenager. I've tried other things but nothing works as well" —Littlehawk_

"The best makeup remover wipes ever! I’ve been using these since I started wearing makeup as a teenager, now I’m in my 30’s. These wipes are the best for sensitive skin." —Ms. Janelle Nicholson

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* Makeup Products Reviewers Actually Go Back To Time And Time Again

* Beauty Products That'll Make You Think, "Why Didn't I Start Buying This Years Ago?"

* Beauty Products That Can Outlast Whatever Sweat Your Body Throws At Them

Plus, lip stains and finds from Sephora, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and/or clarity.