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There are lots of good deals, but if you’ve got limited time, here are the ones you definitely don’t want to miss.

I'm a deputy editorial director on the BuzzFeed Shopping team (I've been a shopping editor so long, I remember when Prime Day was just one day), who has spent the better part of a decade finding, vetting, and writing about products (and deals!), from no-nonsense toilet cleaners to the best mascaras to genius ideas that'll win your next gift exchange.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Awesome headphones. I've owned Beats, JBL, Technics, and several others, including an earlier version of these from 10 years ago. I've had ear buds, on-ear, and over-the-ear headphones. I spent hours researching and actually purchased and returned 5 other brands before purchasing these. These are perfect. The best sound quality, ease of use, and very comfortable. Noise canceling is very good. I enjoy tight bass and spatial range of sound..listening to all different genres of music...rock, jazz, classical. These headphones bring out the subtle nuances and provide a very enjoyable quality of sound and comfort.  Controls took some getting used to, but work perfectly to increase/decrease volume, rewind/fast forward. Hands-free calls are quiet, and the mic is excellent. Includes hard case. Fairly compact but I just stash them in my backpack when traveling. Have flown all over the country as well as to Europe and South American and these are my go-to headphones. Highly recommended." —Steven

Price: $198 (originally $399.99, available in four colors) — and shop all the Sony deals here

Check out this TikTok comparing them to AirPods.

Promising review: "I’ve been using these Powerbeats earbuds daily for workouts and calls, and they’ve exceeded my expectations. The sound quality is crisp with deep bass, and the ear hook design keeps them secure even during intense exercise. Battery life is impressive — I can go days without recharging. Pairing with my devices was seamless, and the Bluetooth connection is reliable. Overall, a solid choice if you’re looking for durable, high-performance wireless earbuds." —Sherif Bahgat

Price: $179.95 (originally $249.95; available in four colors) — and shop all the Beats deals here

Promising review: "I used this for my trip to Cabo and loved it! It goes on clear, and I don’t find it super greasy. It worked great protecting my skin while I was at the pool all day." —Kenzie

Price: $19.80 (originally $33), and see more Shiseido deals here

Includes: sparkling water maker, two 60L CO2 cylinders, three 1-liter dishwasher-safe BPA-free reusable carbonating bottles, and two 40 ml flavor drops. 

Promising review: "I love carbonated water but hated buying the bottles and cans and getting flat or low carbonated water...so I tried this. SUPER EASY! Just fill the bottle with cold water, insert it into the machine and press the 'carbonator' button on the top and get your water! I like mine super carbonated, so I press the button 5 times. It's easy, don't have to plug in anything or worry about batteries. Now, I drink a lot more water these days. Nice to get the drops for free :-)" —LadyBee1959

Price: $79.99 (originally $149.99; available in two colors) — and shop all the SodaStream deals here

Promising review: "Bought this product on sale, and it was worth the investment. It blends better than any other blender that I have had. Its multiple options allow for anything from smoothies to purees. I love that I can make soup with this blender. It has plenty of power and a large enough volume to make plenty for a small household. It is also easy to clean! If it is on sale, and you need a better blender, I definitely recommend it. Otherwise, it is very expensive at full price." —Daniel & Amanda

Price: $374.95+ (originally $629.95; 40% off deals reserved for Prime Members, non-Prime members can get the 38% off deal) — and shop all the Vitamix deals here!

Promising review: "When I first got this air fryer, my husband told me that I had wasted my money. He doesn't say that any longer. The air fryer is a wonderful addition to our kitchen. I make things that I had never made before, and I have adapted many recipes so that I can cook them in it. It really comes in handy on hot days. I am very happy that I bought it, and so is my husband." —Just Terri

Price: $79.99 (originally $149.99) — and shop all the Instant Pot deals here

Promising review: "REALLY love this lip oil. If you want something hydrating with a tint of color, this is your jam. My lips are always soft and get a color splash along with it. Pricey? Yeah, I will give you that. But I only advocate for products that do their job and do it well, so this is one of them :). If you find one that does it better and costs less, you let me know." —Mandy Margeaux

Price: $18.20 (originally $26; available in eight shades) — and shop all the Summer Fridays deals

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $124.99 (originally $159.99) — and shop all the Kindle deals here

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price $28.80 (originally $44) — and shop all the Sol De Janeiro deals here

Promising review: "I purchased this to make ice cream for my child who can't have dairy. A pint of dairy free ice cream around where I live generally cost about $5. I can make a full 24 oz container of ice cream for less than that. It also widens the variety of ice cream/frozen treats available to him. I can also make a higher protein version for his brother. I recommend this product to anyone who has any dietary restrictions/ special dietary needs that enjoys ice cream/frozen treats. The ONE thing I dislike about it is that it sounds like a jet engine taking off as it runs. It's loud. Nothing I can't deal with but it's not convenient to use if anyone is asleep." —JessicaSB

Price: $169.99 (originally $219.99; non-Prime members can get it for $189.96) — and shop all the Ninja deals here

Promising review: "Magic potion. Where has this been all my life? This stuff is amazing! At 31, I am trying to take care of my skin more as I noticed my face looks "tired." I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterward. My husband has even noticed a difference after using a week and has said things like, "Your face is glowing," "Your face looks radiant," "You look different, younger," and "Whatever you are doing is working." Bottom line, if you're in search of an anti-aging serum, stop looking and buy this." —J.D.M.

Promising review: "I should have started using this years ago! I’m in my mid-30s, and I’ve tried everything, including much more expensive brands, Korean skincare, Japanese skincare, etc., but I’ve always had breakouts and problems with texture. This is by far the best vitamin C product I’ve tried. I’ve tried multiple vitamin C serums in the past, but they always broke me out or had a slimy or gritty texture. This serum has a smooth texture, soaks in quickly, does not pill with other products, and has noticeably cleared up my skin." —Amazon Customer

Price: $19.99 (originally $38.99; this is a Prime-exclusive deal, non-Prime members can get it for $34.99. Also available in a smaller size) — and shop all the TruSkin deals here

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here.

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $59.96 — and shop all the Sonicare deals here

Promising review: "The dual nozzle is what makes it worth it. One setting for general use, one for a more targeted clean. Both do the job well. Water pressure is adjustable, which matters. Start low… learned that the hard way. Big difference compared to toilet paper. You just feel cleaner. Also cuts down how much paper you use, which is a plus. Over time, it probably pays for itself." —SFRGR

Price: $59 (originally $99; available in four colors) — and shop all the Tushy deals here

Promising review: "This comforter is the perfect weight! Not too thick, not too thin and super soft. It looks and feels so cozy, it makes it hard to get out of bed! The oversized king drapes almost to the floor (my king mattress sits on a high base). No more fighting for a blanket with my partner! We both can burrito ourselves comfortably and even the cats get a corner without rolling off. It fluffed out easily from the packaging. And the color was true to the picture. Any wrinkles smooth out after a few light tugs." —Fifus 

Price: $31.34 (originally $54.99; available in sizes twin–super king and 13 colors) — and shop all Bedsure deals here

Promising reviews: "This lip gloss glides on so well! It has a nice pigment, and I love that there are the 30% and 70%, which cater to different preferences. I got three of the 30% and one of the 70% because I like a more natural look. The packaging is also really cute! Korean lippies are the best!" —Sunny

"Feels like butter spun into silk on your lips. I have 70% currant, and I love it so much. I will be purchasing more shades! 😍" —Karli

Price: $11.99 (originally $17; available in 21 colors) and shop all Fwee deals here

Promising review: "Great guitar; a huge step up in quality from cheaper options. Holds a tune for a long time and looks fantastic. Frets are smooth at the end and positioned well on the neck. High-quality materials and everything so far is very durable." —I'm Over Engineered

Price: $114.99 (originally $149.99; available in four colors) — and shop all the Fender deals here

Get the powder for $15 (originally $25; non-Prime members can get it for $20) and the sleeping mask for $16.10 (originally $23, non-Prime members can get it for $18.40) — and shop all the Laneige deals here

Promising review for the Cicapair Soothing Color Correcting Treatment SPF 30: "Shockingly good! Tbh I’ve tried a lot of redness correctors and was FULLY prepared to be disappointed. I can’t believe this worked so perfectly AND it’s SPF 30 but doesn’t smell like sunblock!" —J. Mrgich

Promising review for the Cicapair Sensitive Skin Repair Cream: "I have redness around my nose and it goes through periods of feeling sore and dry. This does the trick during those times. It calms the soreness and tones down the redness. It’s soothing and light weight. I do like it, although it feels a bit expensive for the size of the product." —J.L

Price: $17.50 for the travel-size Cicapair Soothing Color Correcting Treatment SPF 30 (originally $25), $36.40 for the full-size Cicapair Sensitive Skin Repair Cream (originally $52), and check out more Dr. Jart+ deals here.

Promising review: "There are cheaper blenders, but I don't think there are any better ones. I owned another Braun for over 20 years, and lost it in a divorce. This one is just as good. Also, the accessories make it worth the extra money. The chopper and the whisk are valuable tools that add to the things you can do with your blender, and the variable speed is super easy to use. Just push a little harder on the speed control, and it speeds up. I am super happy with this product." —SoPadreDon

Price: $71.20 (originally $109.95; non-Prime members can get it for $74.95) — and shop all the Braun deals here

Psst! Tons of other Tarte products are on sale, including the Tarte Shape Tape concealer and the Maracuja Juicy Lip Plump.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black; this is a Prime-exclusive deal, non-Prime members can get it for $23.80)

Promising review: "BIIIIGGG upgrade from my series 5 LOL. The watch interface picture is clear and noticeably bigger than the 38mm. The screen and watch itself look and feel just like any other Apple Watch- if you want to have a more “sleek” look, I’d definitely recommend buying other watch bands to complement this vibe. Many of the new features are easy to use. Battery life is the biggest improvement for me- I can wear my watch to sleep to get sleep scores and don’t typically have to charge it for at least 2 days (depending on how active I am/ how much I use my watch). Would recommend this watch as an upgrade from a previous series that may not have many of the same features, or for someone looking to get an Apple Watch for their ecosystem. I use my watch daily and find it a valuable addition to get and track health-related things. I got mine on sale for $299 and feel it was a good deal for a regular GPS and small sized watch." —emma

Price: $279 (originally $399; available in four colors; the 46mm case is 28% off, down to $309) — and shop the Apple deals here

Promising review: "I got these knives on sale for a great price. I wasn't sure what to expect. They are incredibly sharp! I love that they are different colors. It makes chopping things a lot more enjoyable! We have a garden and I can a lot of food, so I am constantly using knives to chop things. These have made it so much easier to chop buckets of food and store it for later! Even the scissors are really sharp and do a great job. These have made canning and putting up our food from the garden so much easier! Thank you for making good quality knives affordable!!!" —Misty Young

Price: $19.99 (originally $49.99) — and shop all the Astercook deals here

Promising review: "Love these paper towels. They are soft and thick and wipe up messes or pans after cooking to get rid of grease and garbage before the sink. I like the ability to choose the size needed and not waste a whole towel for small things. They are lint-free, too." —Hannah E.

Price: $24.79 (originally $30.99), and see more Bounty deals here

Promising review: "I'm not one to write reviews; however, this small cooler/lunch box deserves one. It's totally worth paying the extra money. I filled it up with sushi rolls for a concert, and it stayed very cold for over 10 hours. The cold packs I placed inside were still frozen after all that time! It is also roomy, a nice soft material, and very stylish, and the shoulder strap option makes it more functional. I love it!" —Leticia Hampton

Price: $60+ (originally $100+; available in three sizes and 10 on-sale colors) — and shop all the Stanley deals here

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s going on 4 months now, and let me say this device is worth every penny!! I have had professional laser done and had I known this device actually worked and I took my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product though is you have to be consistent with it and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face and I’ve also had amazing results as well. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Get it from Amazon for $244 (originally $349) — and shop all the Ulike deals here

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Price: $279 (originally $399) — and shop all the Ulike deals here

I bought a similar Zojirushi rice cooker earlier this year (the 3-cup size, which 21% off, the best price in over a year by a few bucks), and it's the BEST thing I've bought this year! Perfect rice — basmati, jasmine, sushi, etc — every time, with minimal effort. These babies are worth the splurge and will save you money in the long run if you're prone to takeout.

Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl

Price: $189.99 for the 5.5-cup size (typically $245)

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Here's BuzzFeed Shopping editor and parent Natalie Brown: Granted, we needed the other stroller when our kiddo was a newborn and couldn't quite sit up by himself, but once he got to the point that he could, we left the other stroller at grandma's house to use there. The one-handed fold is SUCH a game-changer — like yes, convenient for travel, but don't you want that convenience literally all the time, including when you want to go for a walk around the neighborhood? I def do, and we take more walks because of it. The seat fully reclines for on-the-go naps, the basket underneath is surprisingly spacious, and the wheels have handled (easy) hikes on dirt paths just as well as sidewalks.

Promising review: "We love this stroller for travel and everyday errands! It performed excellently on our recent trip to Florida. Baby was comfortable, and it folded easily with one hand for the airplane boarding process. The only con is that there is no snack tray; however, there are universal snack trays available for purchase on Amazon." —Tess

Price: $144.39 for Prime members ($151 for non-Prime members; originally $189.99; four colorways on sale) — they also have the best price in over a year on the Graco Pramette travel system!

Check out a TikTok of the Graco TriRide 3-in-1 convertible car seat in action.

For parents especially concerned with safety features, multiple reviewers shared images of large crashes in the reviews where their child and this car seat were unharmed.

Promising review: "I purchased this car seat during the Prime Day sale and couldn't be happier with my decision. It fits my 1-year-old perfectly and feels super secure and well-padded. The installation was straightforward, and I love that it will grow with my child through different stages, such a great long-term investment. The quality is exactly what I expect from Graco, and getting it at a discounted price made it even better. Highly recommend for any parent looking for a safe, comfortable, and versatile car seat!" —Linda Delgado

Price: $149.99 (typically $199.99) — shop Graco's deals here

Buzzfeed Shopping writer, Emma Lord, actually owns this "holy grail" lippy and says: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." 

Check out this TikTok of someone using it on their lips AND cheeks!

Promising review: "You know it’s good when you *have* to buy another before you run out of your last because you just cannot live without it… I’ve been through at least five tubes. Gorgeous shade for my olive skin, builds nicely, and let me tell you, other than my signature red lip, I’ve never gotten more compliments on a lip color than this in my life, although subtle, people just love it. Someone even asked me if I had lip filler done cause they thought my lips looked so enhanced 😂 it’s silky smooth and good all year round." ———

Price: $17.50 (originally $25; also available in Pink Honey and Nude Honey in the same listing for the same discount) — and shop all the Clinique deals here

Read more about what massage guns can (and can’t) do, plus how to use them, at Cleveland Clinic.

Promising review: "Wow, this is amazing!!! Feels great and gives relief from pain!! Quiet and easy to use. Very durable and worth the money!! Love that it’s portable and charges quickly! Took my neck pain away after using it for just a few minutes. Will be using every day!!" —Nevaeh

Price: $99.99 (originally $159.99; available in three colors).

Promising review: "I've been really happy with the Breville Barista Express espresso machine. The stylish design and built-in grinder make me feel like a true coffee connoisseur. The quick heat-up time and adjustable grind size make it easy to customize my perfect shot. And the programmable shot volume ensures consistent espresso shots every time. Plus, the bonus of being able to claim the title of 'at-home barista' is a definite plus. Highly recommend this machine to any coffee lover out there!" —Ashleigh Johnson

Price: $499.95 (originally $699.95; available in two colors) — explore Breville's deals here.

Promising review: "As someone with two dogs and a cat, this vacuum keeps up with them. If you know anything about German shepherds, then you know they shed 😅 I vacuum every three to four days and needed a heavy-duty vacuum that could also be used on hardwood floors. This vacuum does a phenomenal job of collecting all the pet hair." —Angelica

Price: $119.98 (originally $199.99 — and shop the rest of Bissell's Prime Day deals here)

It comes with the following attachments: Wave+Curl diffuser, styling concentrator, flyaway attachment, gentle air attachment, and a wide-tooth comb.

Promising review: "This hairdryer has changed my haircare routine! I love all of the attachments and the memory feature. The color looks great in my bathroom, and this hairdryer dries my hair faster than my old Drybar one. It's less damaging and smooths my frizzy, wavy hair. This was worth every penny, and I can tell it will last many, many years." —Morgan Onstott

Price: $327.99 (originally $449.99; available in three colors) — and shop the rest of the Dyson deals, including 30% off the Dyson Airwrap i.d.

Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen

Promising review: "These had great reviews but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft, but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

Price: $39.87 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades and three sizes).

Note: Many reviewers suggest sizing up if you prefer a looser fit, since these don't have much stretch. 

Promising review: "These are adorable! They fit perfectly with just an inch of wiggle room at the top, so I would imagine will fit even better after they’re washed. I feel like such a hoochie mama in these! Haha, they’re short but cover just enough for the bum to not hang out. Great quality, worth the price. Get 'em, girl!!!" —Landon Salcido

Price: $28.49+ (typically $54.99, and often $75 at Levi's; available in sizes 23–34, plus sizes 16–24, and 24 styles — discount varies depending on the size/style) 

Check out the rest of the Levi's deals. 

Promising review: "I’ve used multiple other electronic shavers, and nothing, I mean nothing compares to this one. This will literally leave you babyfaced, where as some other ones will leave a stubble. Will definitely be using this a whole lot more on the future!" —Nosey Rosey

Promising review: "Best thing since sliced bread! I wish they would have made this 40 years ago! I literally have tried to cut or snag myself with this and still can't. This makes grooming those hard to see/reach areas sooooooo much easier." —James W.

Price: $37.96 (originally $49.99) and shop all the Philips Norelco deals here

Promising review: "I absolutely love Cascade Platinum dishwasher pods! I’ve been using them for months, and they get my dishes unbelievably clean every time. I just pop a pod in the dishwasher, run the normal cycle, and my dishes come out spotless, no residue, no film, no stuck-on food.

The pods dissolve completely even on quick washes, and I’ve noticed my glasses and silverware look shinier than ever. I also like that they’re easy to use, and I don’t have to measure detergent or deal with messy liquid.

Overall, these are the best dishwasher pods I’ve tried and are worth every penny. —Sana F.

Price: $15.28 (originally $22.94; also available in the Fresh scent), and check out all of Cascade deals here

Promising review: "WOW what a Game Changer! I am on my feet walking anywhere from 12 to 16 hours a day. Recently I started experiencing sharp pains with every step, on the bottom of my heel, especially after sitting down and standing up again. I wore these insoles all day at work, pounding pavement without a thought of having heel pain. I'm absolutely shocked at how well these worked. The cushioned soles held up all day and even put a little pep in my step. I have high arches, and these provided excellent arch support and a squishy yet firm place to absorb the shock of my heels, COMPLETELY ELIMINATING my heel pain. It’s unbelievable. They are very well made and I can say these are absolutely worth every single penny." —Michele

Price: $21.06+ (originally $35.98; available in women's sizes 6–17.5, men's sizes 4–15.5, and in four other colors/styles) — and shop all the Valsole deals here

Promising review: "I am so amazed by this fan! I take this EVERYWHERE: traveling, hiking, sporting events, running, biking, and I’ve even slept with it on! I like that it’s charged by USB and has three speeds that definitely deliver cool air. It can be adjusted to your neck size. To clean it, wipe it down with a damp cloth and wipe it dry. It’s lightweight too." —Garnet & Black

Price: $24.69+ (typically $39.99; the best deal is on the pure black colorway; available in four colors)

It's made of 16-gauge stainless steel powder-coated with a black finish.

Promising review: "I have had my eye on this product for quite some time. Finally bit the bullet when I saw it was on sale. It is worth every penny. We use this firepit every weekend, and I can't wait to purchase some of the extra accessories. Not only does it look beautiful in our backyard, but it's easy to move with two people, it works, and we get so many compliments!!" —Honest reviewer

Price: $237+ (originally $395+; available in three styles)

Promising review: "Super functional and fast charging. Great for traveling and it's mighty for its size. The display is a really cool feature, as it shows the wattage and the single device you’re charging. It’s also really cute — I got the orange one to match my orange phone!" —Gigi B

Price: $25.99 (originally $39.99; available in four colors)

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Price: $28.50 (originally $38; available in 14 shades) — and don't miss the rest of Naked Sunday's Prime Day deals here

Promising review: "Bought this set for a trip to Cancun. It held up so good! You can see it's barely even scuffed at all. Zipper held up great; the inside isn't ripped at all like my last set. It's all still in great condition. I absolutely hate when reviews for luggage are written before taking it anywhere because that is when they fail...after the trip, on the flight. All of these pictures are from after my trip. I'm super happy with this set." —Tina

Price: $103.99+ (originally $149 — available in 15 other colors at various discounts) and see more Coolife deals here.

Promising reviews: "I can't say enough good things about these sheets. I was waking up at night HOT all the time, and thinking it was a physical thing for me personally. I was reading online and stumbled on these and thought, 'Hmmm...wonder if my uber-expensive sheets are actually making me hot at night??' I ordered these, and I'm sleeping like a baby now. No more night sweats. Ordering some for my son as well. Game changer! High quality and exceptional price." —J. Marshall

"I read from other reviews these sheets were soft, so I wasn't too surprised when I received them, and man, are they soft and so comfortable. We have Egyptian cotton sheets that were expensive, and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold, and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

Price: $28.97 (for the queen size; typically $36.97; available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns) — and shop all the Mellanni deals here

Promising review: "The Amazon Smart Plug 2-Pack is fantastic! Setup was incredibly simple — I had both plugs up and running in just a few minutes using the Alexa app. They connect seamlessly with Alexa, so I can control lamps and appliances with just my voice or through routines. These smart plugs work reliably and have opened up so many possibilities around the house. I love being able to schedule lights, automate fans, and even control things when I’m away from home. They’re compact, unobtrusive, and haven’t caused any connectivity issues. Super affordable for a 2-pack and extremely user-friendly. Perfect for anyone looking to start or expand their smart home setup!" —Olivia Hasenkamp

Price: $12.99 (originally $24.99) — and shop all Amazon Smart Home deals here

Promising review: "Genius and just as smooth as the videos show. Hard to believe but looks and work just as advertised. Very convenient, very sturdy. Does a good job keeping things cold, and folds up nicely so I can store in my truck without taking up much space. Glad we bought it." —DK

Price: $139.99 (originally $199.99; available in three colors)

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

After working from home for the last three years, I've realized how much I value the air quality in my apartment. I live in an older building (think turn-of-the-century old), and there are lots of little holes and crevices where dirt, dust, and allergens can creep in. Coupled with the terrible air quality we've experienced in NYC because of wildfires in Canada a few months ago, the air in my home often triggers a sore throat, congestion, and sneezing fits in the morning. I have two air purifiers already, but I realized that buying replacement filters is ANNOYING and surprisingly expensive. The fact that this Shark air purifier can clean the air and doesn't need a filter replacement for five years is just *chef's kiss*. I keep this in the small office off the kitchen to help filter out odors from cooking, and it does a fantastic job. It also comes with a scented cartridge designed to keep your home smelling fresh. (Unfortunately, the scent gives me a headache, so I don't often have it running, but it does smell lovely!)

Price: $139+ (originally $179.99+; available in eight colors/styles) – and shop all the Shark deals here

Check out a TikTok of the laundry spray in action.

My colleague Emma Lord is a huge fan: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Promising review: "We are IN LOVE. This rolls like a dream and looks so sleek. I love that there are so many different ways to set it up. The basket has plenty of storage space. When you fold it up to put it in the car it is a little bulky, but that doesn’t bother me. It is super easy to fold and change out the different parts. Overall the value is amazing and I am very pleased." —Bella

Price: $565.22 (originally $699.99) — shop all the MomCozy deals here

Promising review: "We put these fire sticks on all of our smart TVs. We were tired of the slowness of our smart TVs response invoking the various streaming apps. These things work great, and the response is instantaneous! I highly recommend using them instead of putting up with slow smart TVs. Plus, the remotes are consistent now for all of our TV’s and easy to use compared to the old smart TVs remotes." —Jeff W

Price: $24.99 (originally $49.99) — and shop all the deals on Amazon Devices here

Promising review: "Soup? Done. Chili? Done. Beans? Done. Grains? Done. Banana bread? Done. Yogurt? Done. Slow-cooked soul food so good, you need to go to confession after eating it? Done! Breakfast Lunch or Dinner? DONE! I cannot overstate the usefulness of this appliance. I make soup or marinara or beans just about every day. EASY operation. Looks gorgeous, does not leak, and the size....well, choose according to your needs. I got the 6 QT and it's just right for two hungry people. Larger families, I suggest the 8 QT." —PeterTheReviewer

Price: $69.99 (originally $139.99, non-Prime members can get a few bucks off; also available in a three-quart size, but not on sale) — and shop all the Instant Pot deals here

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $16.09 (originally $22.99) and see more Mise En Scene deals here

Promising review: "I love this bag. I travel weekly, and a sturdy carry-on bag is imperative. It's the perfect size for carry-on. The split compartments are perfect for keeping things organized. There are also 3 zippered compartments, a pocket, and a bag for shoes. The wheels spin wonderfully and it's easy to wheel up inclines. The top handle is sturdy and retractable. My backpack slips over it easily. It also comes with a side handle, making it easy to place in the overhead bin and retrieve. It also has a top handle. It includes a TSA-compliant lock for security. This is a rugged bag and the best bag I have ever purchased. I highly recommend it." —islandgirl62

Price: $220+ (originally $275+; available in nine colors) — and shop all Away deals here

This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Debby Gold

Price: $9.12 (originally $15; available in 13 shades and packs of two, which are 36% off)

Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre

"These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah

Price: $14.24 (typically $29.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors) — and shop all the Sunzel deals here

Promising review: "This is a very good hand mixer. Powerful, lightweight and easy to handle. Nice looking with great mixing ability. Easy to store and handy when I don’t want to dig out my heavy KitchenAid [standing] mixer." —Penny B.

Price: $44.99 (originally $59.99; available in nine colors) — and shop all the KitchenAid deals here

I bought this set a few Prime Days ago and it's one of my favorite Prime Day purchases ever. I LOVE these containers.

Promising review: "For nearly all of my adult life, I was simply getting Gladware or Ziplock, letting them slowly deteriorate over the course of a few months, recycling them (or losing them), lather rinse repeat. It finally occurred to me to splurge on some good ones. I'm not one to review things very often, let alone food storage containers, but here we are. I've been so impressed and satisfied with these in just a few months that I feel compelled to tell y'all about them. They're super airtight, the plastic is crystal clear, and they've each been through the wash a dozen times with no particular sign of wear and tear yet. Usually by this point, the Ziplocs are cloudy, warped, have holes, etc. But these guys, they just keep ticking. We've put soup directly in them, frozen them, you name it. Worth the extra few bucks to keep a few more items out of the landfill." —Eric Beneau

Price: $79.99 (typically $109.99; smaller sets are also on sale) — and shop all the Rubbermaid deals here

Promising review: "This hair oil is a total game-changer! My hair feels softer, shinier, and healthier after just a few uses. It smells amazing and doesn’t feel greasy at all. I’ve tried so many oils, but this one is by far the best I’ve ever had. My ends look nourished and frizz is way more manageable. Highly recommend it for anyone looking to give their hair some real love!" —Lisset perrier

Promiisng review: "I use the olaplex 7 oil and I simply love it!!! I use it on my ends every night and wear my hair in a long 4c hair in a shoulder-length bob. My ends stay moisturized in winter weather, and my hair is continuously shiny. I give this product a gold star ⭐️" —carolynneb

Price: $21 (originally $30) — and shop all the Olaplex deals here

Promising review: "Yup, saw it on TikTok and had to buy it. My car's upholstery was so dirty from my dogs and years of NOT getting it deep cleaned. This is a game changer. I should've taken a before and after because it was awesome. Not to mention how satisfying it is seeing the dirty water get sucked back into the tank. Easy to prep. Easy to use. Easy to clean. I definitely recommend. This will be perfect for other things in the house as well because if it can tackle MY car with two big dogs, it's gold." —Taylor L.

Price: $94.99 (originally $129.99; non-Prime members can get it for $123.99) — and shop all the Bissell deals here

Promising review: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer S

Price: $20.28 (originally $29) — and shop all of the Tatcha deals here

Promising review: "I like these bronzing drops — they give a really nice, subtle glow without looking orange or fake. A little goes a long way, so you can build up the color slowly. The formula mixes easily with moisturizer or foundation, but you do have to blend carefully, or it can look a bit patchy. Overall, great for a natural, sun-kissed look." —Amazon Customer

Price: $21.45 (originally $39), and see other Drunk Elephant deals here.

Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; available in 25 colors) — and shop all the Urban Decay deals here

Promising review: "Where has this been all my cat-loving life? Sticky rollers work fine for clothes, but this is the only product that has ever COMPLETELY removed all the cat hair from my bed. I have a long-haired 20-pound tabby and if you run your hands up his back a few times and fling the hair everywhere, it looks like it's snowing — he never stops shedding no matter what I do. After using the ChomChom, I can put on a black dress and roll around on my bed and not get a single hair on me. It's absolutely amazing. Everyone is getting one for Christmas, even if they don't have a pet. I don't care, it's THAT good." —Stephanie

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19) — and shop all the Biodance deals here

Promising review (for the scrub): "As everyone else with keratosis pilaris knows, it's not easy to find a good body scrub that will effectively clean out our keratin-clogged hair follicles and reduce red bumps. After only a handful of showers where I applied the FAB KP Bump Eraser, I noticed that my red bumps were virtually gone! Just to confirm, I quit using it and lo and behold, they came back. I would very very very highly recommend this product to anyone struggling with red bumps on their arms, legs, or anywhere else, especially after shaving. (use this scrub before shaving for full benefits)" —A

Get the ingrown hair pads for $29.25 (originally $39), a two-ounce size of the body scrub for $8.40 (originally $12), and shop all the First Aid Beauty deals here.

Reviewers are mixed on how much sensitivity they cause — some have none, some space out their treatments to reduce sensitivity, and some say they get some temporary sensitivity. Some reviewers suggest cutting the strips in half so the treatment is just on the front of the teeth to help (and hey, that means you get twice the strips!). 

Promising review: "I haven't used Crest Whitestrips in over 5 years. Since then, my teeth have stayed really white, and I frequently get compliments or questions about how I got my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked at how much these have improved! Before, the strips were really flimsy, hard to remove from the package, and really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased it, I have only used it about four times, and I can already notice a difference. Other people have noticed, too. I think these are well worth the money and work as well as a professional treatment. I have had friends who have done professional treatments, and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (originally $45.99) — and shop all the Crest deals here

The set comes with translucent magnetic pieces to build 3D creations all day. Recommended for ages 3 and up. And! Magna-Tiles is a small business!

Here's BuzzFeed Shopping editor Heather Braga: "My 3-year-old is a BIG fan of Magna-Tiles and, honestly, so am I. They're really fun to play with! There's so much you can build with them! You can choose to follow the guidebooks that come with the sets or go rogue and make your own masterpiece. We're also loving the glittery Magna-Tiles castle (which is also 30% off AND it comes with a dragon!) My favorite thing about them is how easy they are to clean up. While we *also* love Lego, they are a serious pain to clean. The Magna-Tiles take seconds to clean up because you can quickly stack them all magnetically then put them away. I'm aiming to make my life even EASIER by getting this Magna-Tile storage bin (which also comes with a cool play mat)."

Promising reviews: "These magnets are great for independent toddler play! My 3-year-old loves building and creating with these. I suggest you buy a larger set. We have a set with over 100 pieces, but I bought this set as a Christmas gift! He is always wishing he had more pieces to finish his masterpieces." —Kayla M

Price: $34.99 for a 32-piece set (originally $49.99) — and shop all the Magna-Tiles deals here

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.