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Intuit Inc. (NASDAQ:INTU) is one of the best NASDAQ stocks with high upside potential. On June 15, Intuit selected the agency Mother as its new creative and strategic partner. This collaboration aims to evolve Intuit’s brand identity for the AI era, shifting its messaging away from technical promises toward emotionally resonant storytelling that connects more deeply with its small business customers and the broader communities it serves.

The partnership is timed to support the scaling of Intuit Intelligence, the company’s agentic platform that integrates AI agents and human expertise to automate business tasks for over 10 million users. Mother will play a key role in communicating this story, helping to solidify QuickBooks and the broader Intuit Inc. (NASDAQ:INTU) platform as essential tools that empower business owners to operate and grow with greater confidence.

This long-term agreement encompasses several upcoming projects, with the first major campaign expected to debut this fall. The collaboration will also extend into high-profile initiatives, including Intuit’s role as an official founding partner of the LA28 Olympic and Paralympic Games.

Intuit Inc. (NASDAQ:INTU) is a global financial technology platform behind TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, serving about 100 million customers worldwide.

While we acknowledge the potential of INTU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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