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I Don't Know What Kind Of Magic Created These 34 Game-Changing Products
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Just want to tell the witch who created sweat-activated dry shampoo, “Thank you for your service.” As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough You can check out Vaseline's radiant body oils and lotions for more options! Promising review: "Omg! It’s better than I thought. I am a black woman that suffers from dry skin in the winter season, but this oil is amazing, smooth, light, and smells good. This oil is great for helping skin glow with a light glimmer of glitter. I would say this is a must-buy for women of color. Yeah thank me later, sis." —Amazon Customer Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic. Promising review: "I will keep buying this product!!!!! The scent is sooo nice, I love it. Even before you get into the bath, you feel relaxed." —samantha Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts Get it from Amazon for $9.98+ (available in two sizes). Londontown is a small business that specializes in nail care products. Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples Cliganic is a small business that specializes in all-natural personal care products. Check out a TikTok of the mosquito-repelling bracelets in action. Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian Check out a TikTok of the lip exfoliator in action. Promising review: "The Ordinary PHA 5% Exfoliating Lip Serum works really well as a gentle overnight treatment. It smooths out rough texture without irritation, and the formula feels lightweight but very hydrating. By morning, the lips feel softer, more even, and less flaky. It’s a great option if you want mild exfoliation without the harsh feel of traditional scrubs." —Amazon Customer Promising review: "This set of shoe washing bags turned out much better than I expected. The material is thick, so the shoes don't move around, and the soft inserts provide a truly deep clean from all sides. I especially liked the self-locking zipper, which prevents anything from opening during the wash cycle or getting tangled with other items. I tried washing sneakers and lightweight trainers both times. The results were excellent, leaving the shoes looking like new. After drying, the bags retained their shape and looked like new, so they'll definitely last a long time. A great accessory that saves time and takes care of your shoes." —Amazon Customer Get a set of two from Amazon for $19.99 (available in five colors). Check out a TikTok of the Therabreath toothpaste in action. Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!" Get a pack of two from Amazon for $13.99. Promising review: "I absolutely love this corner lamp! It was very easy to assemble and fits perfectly into the corner without taking up much space. The design is sleek and modern, and it instantly elevated the look of my room. The lighting is bright but not harsh, creating a warm and cozy atmosphere. I especially appreciate how evenly it illuminates the space — perfect for relaxing in the evening or adding ambiance without overhead lights. It feels sturdy and well-made, especially for the price. I’ve received several compliments on it already and would definitely purchase again." —Keeli Get it from Amazon for $34.99+ (also available in a two-pack). Patchology is a small business that specializes in themed beauty products. Promising review: "Super hydrating for my feet! You can usually see when my feet are dry, but when I use this, they stay hydrated for a week after use! Love these!" —Michelle Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle "I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james Psst — parents really love this as a "calm down" moment for their kiddos! Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night light." —RgHound Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $8 (available in three shades). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton Promising review: "It locks onto my KitchenAid mixer bowl securely and doesn't budge, even at medium speeds. I love that I can add ingredients without stopping the mixer. The engineering is spot-on!" —Coy Get it from Amazon for $9.16+ (available in five colors). Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner Get it from Amazon for $9.90+ (available in two sizes). I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Get it from Amazon for $25 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). K18 is a small business that specializes in hair products. To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it." Promising review: "My hairstylist recommended this product for my hair, and it was such a superior product to anything else I have used. It is expensive, and I have long hair, so it is doubly expensive, but so worth it. As I aged, my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, and with no frizz. I cannot say enough good things about K18." —Dawne Read more about how temperature therapy can help with migraine prevention at Mayo Clinic. I get eyeball headaches like nobody's business, so I was very excited to try these out! My impulse is usually to put an ice pack on my head, but it's just too cold for me to stand it (and too inconvenient). These are super lightweight, easily stick to your forehead, and cool SO FAST it feels like witchcraft. I truly can't comprehend how all the cold comes from such a tiny patch!! It is just the right amount of cold to help numb the pain without distracting me while I'm trying to get work done, and the cold really does last for hours. I often still take a pain reliever when I get headaches, but they take forever to work on me, and these are an absolute godsend while I'm waiting. Get a pack of four from Amazon for $8.33. Promising review: "I have the worst habit of losing my remotes in my bed. But these have been a lifesaver, and I love that these free up space from my nightstand too! They have a super strong adhesive that works with any surface! I have a textured wall, and these have no problem staying put regardless of the size or bulkiness of the remotes!" —Brandice Moore Get a four-pack from Amazon for $9.50 (available in six styles). Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of the Disney x Touchland Power Mist in action. Promising review: "The perfect accessory for my last Disney trip. Not only is it adorable and add a bit of that Mickey flair, it is reusable (so I can just pop in another one of my favorite Touchland hand sanitizers), the initial spray is delightful and fresh, and the little key ring allows me to attach it right to my park bag, providing a simple ease and access to spray our hands after each ride around the parks. Super cute and highly recommended!" —Shelby Piper Get it from Amazon for $20 (and check out Touchland's Amazon storefront for more options). Check out a TikTok of the Prepara Salad Pod in action. Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams GlitterCyber is an Etsy shop established in 2023 that specializes in personalized tumbler and decor gifts. Promising review: "I gave this to my best friend with our song on it and she happy cried. So so happy I got this!" —Jade Sons Get it from GlitterCyber on Etsy for $21.95 (available in white and black). Febu is a small business that specializes in earth-friendly, non-toxic home products. Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred Get a set of five from Amazon for $14.95 (available in 14 very pretty sets). Promising review: "Tired of traditional 'cool' pillows that feel like a brick? Tired of soft pillows that wake you up in sweat? Look no more! I am a very hot-natured, hot-sleeping person. I can not sleep without a fan on high blowing on me. This pillow is legitimately cool and comfortable. Somehow soft but still supportive. Very, very happy with my purchase and the price!" —Robert Get it from Amazon for $32.99+ (available in two styles and Standard, Queen, and King sizes). Hanni is a small business that specializes in personal care products. Promising review: "Love love love! Holy grail shower product. This saves me money on soap because the lather it produces takes just a couple of pumps for my whole body. The exfoliation is epic, and I can finally reach my entire back. Also dries very quickly and is such a cute pattern! I will definitely be purchasing them as gifts." —Tirza Sosah Fullstar is a small business established in 2017 that specializes in kitchen gadgets. Check out a TikTok of the veggie chopper in action. Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer Get it from Amazon for $26.99+ (available in six styles and in six colors). Here's what BuzzFeeder Maitland Quitmeyer has to say about it: I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here. Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a TikTok of the eye drops in action. Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall Get it from Amazon for $9.93 (available in four colors and in two packs). Lin Decor Macrame Store is an Etsy shop established in 2021 that specializes in macrame goods. Promising review: "I love decorating my home with my books!! This was just perfect, and I’m getting another one!" —Danielle Get it from Lin Decor Macrame Store on Etsy for $46.86+ (available in six books to 16 books and five colors; this item ships for free!). BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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