BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Nothing will keep you more loyal than your favorite makeup products.

Promising reviews: "Flawless, Natural, and Long-Lasting — My Go-To Base for Everyday Glow! I absolutely love this product! It’s super easy to apply and blends beautifully into the skin — no streaks, no cakey finish, just a smooth, natural glow.

I have combination skin and some melasma, and this foundation does an amazing job at covering uneven tones and softening the look of pores and fine lines without feeling heavy. It stays put all day and doesn’t crack or separate, even in the Texas heat!

If you’re looking for something that looks like skin but better, this is it. Lightweight, buildable, and perfect for anyone who wants coverage without losing that natural finish. Definitely a staple in my makeup bag!" —Dany Filippini

"Love this foundation. Lightweight, covers redness, has great coverage, and can be layered for more coverage. Wears well all day. I have purchased this many times and will buy it again when I’m out." —Amy

Get it from Amazon for $15+ (available in two sizes and 40 shades). 

I recently received this lip balm, and I refuse to be without it. I'm not even exaggerating. Whenever I realize I've left my apartment without it, I go back and get it — it's that good. My favorite thing about this lip balm is the metal applicator. I've never seen anything like it! It's cooling to the touch and glides on so smoothly, leaving no residue behind. As a lip product connoisseur, this is by far my favorite because not only does it leave my lips hydrated as heck, but it also adds a tint of color, so I don't need to go over it with lipstick or a colored gloss! 

Promising reviews: "I actually went out and bought another one of these within a week of me first trying it out, lol. My coworker recommended it to me after I had told her how I was having trouble finding a lip product that would keep my lips hydrated throughout the day and not just for a few hours. My lips would peel a lot and get dry and crack regardless of the weather in Houston, but since I've started using this, I have not had these issues...I can be honest and say I was skeptical because I've used many products before that didn't do much, but this is one worth the money and one I feel confident in recommending to others." —Tyesha

"I use Butter Mochi daily. I love that it is not sticky, but still makes my lips glossy. I have tried many different lip balms/glosses, and this is the one that moisturizes my lips the longest. I've already repurchased it four times." —Megan

Get it from Amazon or Eadem for $24 (available in up to eight shades).

Promising review: "I am absolutely obsessed with this product!!! Def my go too! I actually just wanted to try the reformulated product, and it felt so good on my lips that I had to go back and buy it again. This is way better than the old version because I felt that it was sticky, but this is long-lasting, not sticky, and the color is also so pretty." —jennyj06

Get it from Sephora for $42 (available in 16 shades/finishes).

Promising reviews: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me, they are usually too sparkly or weirdly colored. I tried a $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW

"I love this! I have re-purchased it many times. It is my go-to, and I never go without it in my makeup routine. I’ve also recommended this to all of my friends and actually purchased it for them as gifts. That’s how much I love it. In the summer months, I mix two shades, and it looks great. People ask me if I’ve just gotten back from vacation." —Beth

Get it from Amazon for $14.97 (available in four shades and multi-packs).

Promising reviews: "I am highly sensitive to just about every eyeshadow I’ve tried. I’m also lazy as heck and hate putting eyeshadow on. The Julep stick is THAT GIRL. I’ve had zero reactions (even when falling asleep in my makeup), and the color payoff is amazing. It’s so easy to glide on and smudge with the sponge side or with your finger. So buildable. Never creases. Even great to smudge a bit on my lower lash line to look like I know what I’m doing there, too. So happy to find this!" —Sarah C.

"This goes on smoothly and blends easily with no drag. The matte color is great for hooded eyelids. I have bought this product many times because it performs as well as name brands that cost three times as much. I have 'hypersensitive' eyes and have had zero problems with this eyeshadow. I highly recommend." —Les

Get it from Amazon for $20 (available in 37 shades).

Promising reviews: "This is my third tube of Thank Me Later eyeshadow primer. Nothing else I’ve used compares to this product. Eyeshadow stays put and does not crease. Love this product!" —Olivia P.

"I stopped wearing eyeshadow for about two years because I couldn’t get it to stop creasing and just gave up. I tried Mac’s Paint Pot and the Urban Decay eye primer, and neither of them worked for me. I’ve used this eye primer for a week with both matte eyeshadow and glitter looks, and it’s been wonderful!!! I have dry skin but VERY oily eyelids, and I always get eyelid creases that steal the shadow and make it look bad. I’m very, very, very impressed and so happy to be wearing eyeshadow again! I put a tiny amount on my finger, spread it on my whole eyelid, wait a minute for it to dry, tap out any creasing, powder it, and then put the shadow on." —Tim

Promising review: "I’m not a stranger to this contour; this is my fifth stick from this brand. I’ve tried a lot of formulas, and I always go back to this one. The blendability and staying power are unmatched, and the color Coco is just perfection. Great as a one-and-done bronzer, and I love to use this as a contour for my mauvey blushes. The color and undertone are perfect for medium to medium-tan skin tones. I’m so in love! This will be my go-to for this summer." —thatjedininja

Get a full-size product from Sephora or Westman Atelier for $48 (available in eight shades and also in select mini sizes).

Promising reviews: "SO glad I found these. I used to spend $20 on one makeup sponge, but decided to give these a try for the price, and WOW, they are just as good, if not better. This is my new go-to moving forward." —Gringalaura

"I love these makeup sponges and have repurchased them many times! They’re soft, expand perfectly when damp, and blend foundation, concealer, and any cream makeup products so well. My makeup always goes on very smoothly and evenly. The set comes with several sponges, so you always have a clean one ready. The price is amazing, especially since they often go on sale, and the quality is the best I've found among others I've tried. They’re easy to wash, dry quickly, and don’t tear easily, even after many uses. Highly recommend." —Amazon Customer

Get a pack of six from Amazon for $9.95.

Promising reviews: "This is smooth, blends well with foundation, and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look. Since it's colorless, it doesn't look like foundation. The price is great, and I've yet to see it in a store. I like that I can control how much to apply, and a little goes a long way. It appears to wash off well. Will be buying it again." —MB

"I have ordered this many times now, and I will continue to. I’ve tried tons of different primers, and this one never disappoints. You can’t beat the price. It works just as well as the more expensive brands, if not better. I’m 55 and have super dry skin. This works great with my moisturizer." —Alicia Seaton

Get it from Amazon for $10 (also available in luminous, acne-fighting, and matte versions).

Promising reviews: "I absolutely love this marshmallow-scented makeup setting spray! It’s become my go-to, and I use it all the time. It works beautifully on my sensitive skin without causing irritation, and it really helps my makeup stay put, even if I get a little sweaty throughout the day, so its quality is top tier! It’s easy to apply and leaves you with the perfect glow!

I also love how it extends the wear of my makeup just enough to keep me looking fresh a little longer each day. On top of that, the sweet marshmallow scent makes it feel like a little treat every time I use it. Definitely a must-have for anyone who wants makeup that lasts and feels gentle on the skin!" —Arelly Isabel Salinas

"It's comparable to a more expensive brand, and this is the one I choose at the end of the day! Ordered many times!" —Amazon Customer

Get it from Amazon for $8.50+ (available in Matte, Dewy, Radiant, Marshmellow, and Plump finishes, in regular and jumbo sizes, and in various packs).

One/Size is a queer, Filipino-owned business founded by makeup artist Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising review: "This is my third time repurchasing this powder, and I absolutely love it! It’s the best! I work in a restaurant and am constantly doing various tasks, including washing dishes, holding food, and being near fryers and steamers. After my nine-hour shift, my base looks flawless. There’s no change, and I adore this powder. It doesn’t affect my skin either; I don’t break out, and I have sensitive combination skin." —JeffBuckley

Get it from Sephora for $19+ (available in two sizes and seven shades).

Promising review: "This is my second time buying this product, and I absolutely love it. It lasts a long time, looks great, gets tons of compliments, washes off easily, and can be applied with just a fingertip. I do use an eyeshadow primer under it." —Kaci

Get it from Ulta or Half Magic for $32.50 (available in four colors).

Promising reviews: "Forever, I would use hairspray to hold my eyebrows, and throughout the day, I would sweat through it, and it wouldn’t last. This product is awesome; I’ve had it on my brows for a nine-hour shift, and they are still in place! Also, I'm glad to say it doesn’t dry out or get flaky, and it doesn't feel uncomfortable on the skin. I use brow powder, and this does NOT affect the look of the powder or smudge it. I will FOREVER buy this product." —Shelby

"This is one of my essential products, I’ve purchased it many times and use it almost every single day." —Gabriela 🎀

Get it from Amazon for $9.45+ (available in five shades, including clear). 

Promising reviews: "This mascara is ridiculous! Normally, you see something at this price point and think to yourself, 'low price, low quality product,' but that is absolutely not the case here. Every time I’ve tried to deviate and try other brands, it's been disappointing because I’ve grown to love this one so much. It doesn’t clump, it stays put all day, lifts, and adds volume and length without looking unnatural. It doesn’t stink, as some of them do; it’s cruelty-free, and the tube seriously lasts forever. I hope they never change their formula. If you haven’t tried this yet, all I can say is go for it, it lives up to the hype." —Amazon Customer

"This is the fifth tube of this mascara that I've purchased. It looks amazing on my lashes. I'm totally loyal to this product." —Laura Watson

Get it from Amazon for $4.97 (available in four colors and a three-pack). 

Promising review: "My favorite mascara, I’ve now bought four tubes in a row, which is saying something for a girl who likes to bounce around and try all the new things. Easy to remove, but doesn’t leave flakes all day. Separates and lifts my lashes well and isn’t chunky!" —Sierra F.

Learn more about the importance of adequate sun protection by reading the AAD’s Guidelines/Sunscreen FAQ’s and BuzzFeed’s post on Sunscreen Myths.

Promising reviews: "Today I bought my fourth tube! That should tell you lot as it is! I absolutely love this tinted sunscreen. I’m a busy mom, so it helps me feel put together in the morning!" —SageyLove

"I tend to get overstimulated with the feeling of foundation on my face. Plus, my skin is pretty sensitive, so I have been looking for something lightweight that you can barely feel on your face. THIS IS IT. It has that barely there feel and still provides coverage. It leaves the skin beautiful and dewy. Plus, it doesn’t break me out the way previous foundations have." —alyssamarieput

Get it from Amazon or Sephora for $32 (available in up to 17 shades)

Promising reviews: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend, and while it provides good coverage, it doesn't feel or look heavy. I've added it to my daily routine following moisturizer, even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6

"This is at least my sixth tube. This concealer is so good. Very pigmented and creamy, covering under-eye circles. Great product to use when baking your undereyes since it doesn't get dry and crackly." —Erin_mm

Get it from Amazon for $9.97+ (available in 24 shades).

Promising review: "The Colorfix sticks are amazing! They are very sparkly and pigmented. They help you achieve an easy, sophisticated eye shadow look. I have purchased six of them so far. I love all of DMB's products. They make high-quality makeup products." —Toneisha B.

Get it from Sephora or Danessa Myricks Beauty for $38 (available in up to 11 color combinations).

The set comes with two double-ended pens. Each pen has one side with the wing stamp and the other with a traditional liquid eyeliner tip.

The Flick Stick comes from a New Zealand-based brand and small biz Lovoir Beauty. 

Promising reviews: "Eyeliner was the most tedious part of my makeup routine, but the Flick Stick makes me look forward to doing my liner without having the stress of messing it up with my shaky hands." —Zehra Ali

"I have been using the product line for over three years. This might be my sixth order of the same product. Easy to use and gives the perfect wings!!" —Pooja

Get it from Amazon for $17.99 (available in three sizes and also in a combo pack).

Promising reviews: "Stila is, hands down, one of the BEST liners! I was so scared of liquid liners for a while until I tried this one! I’ll never go back to pencil liners! Easy to apply, fine tip, but easy to layer for a thicker look. It stays alllll day and doesn’t end up on my upper lid or below my eye at the end of the day. Also, the liner lasts forever. It's got a ton of product in it!" —Suing Family

"I love this eyeliner. I'm on my third one. I will never buy another liquid liner brand. It stays out all day long, and it's so easy to apply." —Kat D.

Get it from Amazon for $24 (available in nine colors). 

Promising review: "Tube lasted through five boyfriends and three cities. I LOVE Cloud Paint. If I had to only have one product in my makeup bag, this would be it. I just finished my tube of Storm after a shockingly long time (don’t come for me), and I immediately repurchased it because I cannot go out without this. It makes me look so cute and sunburnt, which I adore. I use it as a cheek and lip color, and it’s perfect. Buy!!!!!!" —Samantha

Get it from Glossier or Sephora for $24 (available in up to 10 shades).

Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

"I love this product! This is the fourth one I have bought so far. It’s easy to use and lasts most of the day. Color will be stronger depending on how long the stain was left on. I personally like the XOXO color the best, it’s more natural than some of the other bolder colors. Highly recommend this product!" —C. Raburn

Get it from Amazon for $22+ (available in 26 shades).

Check out this TikTok of someone using it on their ENTIRE lip.

Promising review: "This product is 100% worth the hype. I have repurchased many times. I mostly use it as a lip liner and wear lipstick or lip gloss on top. It is a very subtle lining that looks natural and stays on for hours. Highly recommend." —Isabelle

Get it from Ulta or Amazon for $14 (available in 18 shades and multi-packs).

Promising review: "Mirror, mirror on the wall, which cover-up is best of all? I've been using concealers since I was in my teens, and I am now in my '60s. This is the best of all! It is creamy but does not settle in the creases and stays on longer than most. The other ones that stay on all day are so dry and accentuate the wrinkles, but this one does not — it is wonderful! This is the third time I've purchased this product, and I will continue to do so as long as they make it. Thank you, Tarte." —Gail H.

Get it from Amazon or Tarte for $32 (available in four shades).

Promising reviews: "I complimented a woman on her skin, and she told me about this product. I ordered it and, when I saw the ingredients, I was doubly pleased. Squalane is part of it, and I have been using that to maintain skin for many years. I went to a party the other evening and was complimented on how good my skin looks. It can be worn by itself or under makeup. Looks glowing and natural and feels good." —Sandra E. Chatelain

"I love this stuff. I’m on my third bottle. I used to use a popular tinted primer that gave the same glow, but it was discontinued, so I thought I’d give this a try. I am so glad I did! No need for foundation. I put this on, add concealer around the base of my nose, and am good to go. Blush is optional. I highly recommend it! 💕" —Redheaded Reader

Get it from Amazon for $18+ (available in two sizes, four shades, and multi-packs).

Promising reviews: "I have purchased three of these because they are so amazing! If you don’t want to purchase it because of the price, know that they last forever. The shine and grail are perfection. The brightness shines through and perfectly correlates with blush. This is a fabulous selection. Definitely buying again!" —Olivia D.

"I use it every day. It’s so pretty. I have repurchased this product about five times. I love it so much." —Maizyanne

Get it from Sephora or Rare Beauty for $28 (available in up to 10 shades and select mini sizes). 

Promising reviews: "Better than Clinique! I bought this one on a whim, but I never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

"Fourth time I’ve bought this. Great alternative! Love it!" —A. Thomason

Get it from Amazon for $5.99 (also available in pink and nude shades, and various two- and three-packs)

Promising reviews: "I have used eyebrow products since I started using makeup. I used to buy the Anastasia Beverly Hills Brow Wiz religiously, but during a budget overhaul, I had to find a replacement. I tried a few since then, and this one is absolutely the best. It feels and looks like the Brow Wiz... And it's HALF of the price. Literally just as good a product AND it's less expensive. My only regret is not buying this sooner!" —Jamie V.

"This is my fourth pen. Love this thing. Was so glad to find it on Amazon!" —Mustang Sally

Get it from Amazon for $11.49+ (available in 12 shades).

Promising reviews: "I liked Anastasia products, but they dried out before I was halfway through the jar, even though I use them quickly and keep the lid on tight. Milani is much better, with a creamy texture that doesn't dry out and takes very little, and it's best used with a double-ended brush and a spoolie to apply and smooth. I follow that up with Beauty Junkies Brow Fix. It has a built-in spoolie that applies gel smoothly. I wait a few seconds and press down on my brows to tame and set them in place. Both products remain flexible but work well together to add color (Milani) and set (Beauty Junkies Brow Fix). They will wash off readily with soap/cleanser and water. A great combo!" —Indy Cindy

"Third time buying this. It works and does the job." —Maria Diaz

Get it from Amazon for $8.99+ (available in four shades).

Promising review: "Beautiful pigment, such ease of use. It's like pretty eye makeup for the non-makeup artists like myself. I love these. They're pretty smudge-resistant and stay on for a long time, even without a primer. It's so good. I've already bought three more." —deb

Get it from Jones Road for $20+ (available in two sizes and 15 shades; also available in sets of three and six)

* To Say Reviewers Are Obsessed With These 34 Beauty Products Would Be An Understatement

* Things That Should Be Nominated At The "Best Beauty Product Ever" Awards

* Products That’ll Help Your Makeup Actually Stick To Your Face During The Sweatiest Months Of The Year

* Just 25 SPF Beauty Products You Need If You’re *Very* Serious About Sun Protection

Plus, lip stains, easy-to-use makeup items and finds from Amazon, Sephora, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.