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Super Group (SGHC) Limited (SGHC) (NYSE:SGHC) is one of the best e-gaming and sports betting stocks to buy now. The company’s freshest operating story is Betway’s push deeper into Nigeria, one of Africa’s largest consumer and sports markets. On June 12, Betway announced a new partnership with Nigerian music executive and Mavin Records founder Don Jazzy, naming him the brand’s official ambassador in Nigeria.

The deal is more than a celebrity marketing footnote because Africa has become central to Super Group’s growth profile. In the first quarter of 2026, Super Group changed its reportable segments from Betway and Spin to Africa and International, reflecting a greater emphasis on regional performance and market-specific execution. Africa generated $267 million in first-quarter revenue, up from $201 million a year earlier, and represented 44% of reportable segment revenue.

That gives the Don Jazzy partnership a clearer investor context. Super Group is using localized brand-building to strengthen Betway in markets where sports betting and iGaming adoption remain structurally attractive. The risk is that regulated online gambling remains highly competitive and marketing-heavy, but SGHC’s Africa momentum gives the company a differentiated growth lane outside the crowded U.S. betting market.

Super Group (SGHC) Limited SGHC (NYSE:SGHC) is the holding company for Betway, an online sports betting and gaming brand, and Spin, a multi-brand online casino business.

While we acknowledge the potential of SGHC as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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