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The semi-matte blurring effect is what makes this a ’holy grail lipstick.’

Lourdes Avila Uribe is a senior staff writer at HuffPost covering shopping trends, lifestyle and new products.

It’s available in up to nine different hues, ranging from a nude beige and barely-there pink to deep brown-red and cool berry tones. This luxurious lipstick is made with nourishing ingredients like soothing antioxidants and rapeseed oil to moisturize parched lips.

“I’ve honestly stopped buying any other lipsticks since I found Bisou Balm. My lips are asymmetrical and most lipsticks just draw attention to that, but this stuff has a blurring effect that mattifies the texture and makes it look almost like you’ve been airbrushed, erasing any need for precision when applying it (which is great, because I’m rarely even looking in a mirror when I put it on),” Aiken said.

She also mentioned that even though the colors look very vibrant, they go on pretty sheer. “Just keep layering if you want a bolder look,” she recommended. The one caveat, she noted, is that she doesn’t think it’s necessarily hydrating: “I would say that’s actually the one flaw in the name — you shouldn’t expect it to feel like a balm.”

Aiken always wears her favorite moisturizing balm underneath the Violette_FR lipstick, and finds that, “I only really need to reapply after I eat or drink something that rubs it off!”

“I feel like I’ve been searching for the perfect lipstick my whole life, and this line might be it. The color is nice, but the real reason I enjoy them so much is because of the look and the feel. It truly does look blurring and give that just bitten look to your lips. It also feels very nice, not sticky.” —NicoleCloe

“I am not someone who regularly writes reviews, but this is hands down the best lipstick I have ever purchased- and this is coming from someone who has all kinds of lip products from regular to high end luxury lipsticks. The packaging and feel of the product feels so luxurious. This is definitely a perfect minimal no make up - makeup look. The formula is sheer and truly leaves you with a flush of color *just bitten lips * Will definitely purchase over and over!” —aykai

“I have 4 of the colors but my favorite is the rose latte. It’s the perfect nude pink. I love that it’s matte but not drying and the pigment lasts a long time. I LOVE THIS LINE!” —av83

“Holy grail perfect lippie! This is the BEST lipstick I’ve ever used. I have dry lips and this doesn’t feel or look drying at all. It blurs my lip lines and looks amaazing!! The shade Calisson is literally the perfect sheer peachy pink nude for me. It’s also super buildable!! I’m not a fan of really glossy lips so this soft matte formula is a dream come true. It’s really unique in the sense that although it’s matte, it also has a balmy texture!! The scent is basically exactly the same as MAC lipsticks. Please do not ever discontinue this product!!!” —ylrehs

“This is the perfect no- lipstick lipstick! It gives colour and makes the lips look larger and softer but feels weightless and has staying power as well. I like that one can build the colour up but it never seems to look heavy- and that one can go outside the natural line of the lip to exaggerate without this looking obvious.” —Fiona B.

“My search has ended! This is the perfect shade and it feels amazing! So soft and velvety! Not sticky. Love the smell!” —Bethany

“I am obsessed with Bisou Balm. The color is phenomenal and the texture is unreal. I love how long lasting the formula is. I’ll definitely be buying more.” —Aubrey C.