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Lourdes Avila Uribe is a senior staff writer at HuffPost covering shopping trends, lifestyle and new products.

It’s really all in the name, because this mascara actually does give you a youthful, bubble-like look. The formula is buildable, smooth and pumps up the lashes quickly and with ease, adding tons of volume without becoming a sticky mess. The spiral comb brush is designed with deeply cut bristles to inflate and separate the lashes, and really does look and feel superior to and more innovative than other mascaras I have tried.

I find that this is less clumpy than the original Colossal lash formula. Because it’s designed to create more individual separation and definition per eyelash, each precious lash (of which I have very few) looks thick and lush. The result is super-thick, sky-high feathery lashes that make my eyes look more open and awake (a must for a tired mom). I’ve always been self-conscious of how unalive I look without mascara, and it’s nice to know that I can swipe this one quickly with one foot out the door and a baby hanging off me and still look vaguely presentable.

I wear this mascara to the office, evenings out (rare), while running errands, to the playground, while traveling and beyond, and find that it lasts all day long with pretty much zero fallout. It comes off easily with micellar water or oil cleanser, and I don’t have to spend extra time tugging off eye makeup or damaging my already fragile lashes. I get compliments often, and most people can’t believe it’s a drugstore brand and that I’m not hiding extensions.

It comes in four shades: Blackest Black, Very Black, Brownish Black and Waterproof Very Black. My personal preference is Blackest Black in a washable formula.

“The BEST!!! Makes my lashes look long, lush, and curled, and really opened up my eyes. Don’t waste your money on other products!” —Pretty Woman

“I love, love, love this mascara. It does everything it’s advertised to do it separates and lengthens my lashes and is very easy to remove. It doesn’t flake or smudge and stayed perfect for hours. I’m going to “ditch“ the expensive Lancome mascara I’ve been using for years. This is my new mascara from now on.” —S. Jones

“Best mascara ever. It does everything it advertises, and it’s buildable. Two swipes were all I needed for a natural, full look. It beats all other mascaras that I’ve purchased for three and four times the price. It doesn’t flake and get into my eyes or fall on my cheeks. It’s the greatest.” —Patsy

“Maybelline Colossal Bubble Mascara delivers great volume and length while keeping lashes separated and soft. The buildable formula goes on smoothly, doesn’t clump, and the Blackest Black color really makes eyes pop. It’s easy to remove and perfect for everyday wear or layering for a bolder look.” —Stephanie

“OMG!!! I can’t believe how satisfied I’am with this colossal bubble mascara, I was very hesitant to get them, but I just had to find out what all of the hype was about, so I decided to take a chance because I’ve been trying different types of faux lashes and its too time consuming when I’m in a hurry, so when I got the notification today 12/13/25 I was so excited. I went straight to the mascara when I received my box of items. And I immediately saw the difference in my eyelash with the first pass and then I applied the second pass, no clumping, easy to apply and all I can say is, if you’re sitting on the fence with hesitation like I was, stop waiting and get it because I AM SOLD , you will not be disappointed. Im no makeup artist or anything, im just the average person looking to get some definition on my eyes because as you can see I have literally no noticeable eyelashes. This will definitely be my go to mascara from this day forward. Oh yea and it was easy to remove. So...bottom line is PLEASE BELIEVE THE HYPE” —Sheila T.

“I was pleasantly surprised and impressed by this mascara’s length, volume, and appearance. Rivals bigger brands at a cost that won’t hurt your bank account. Definitely a must try!” —Michelle Lea

“I’ve purchased quite a few of these. I love the Maybelline Bubble mascara! I have tried so many mascaras some cheaper priced annd others higher priced and this one was definitely at the top. It really makes my eyes pop. I love the cost also.” —Anita