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It’s so natural-looking and easy to blend.

Tessa Flores is a Staff Writer for HuffPost covering a number of shopping topics and lifestyle trends.

From the first application, I was pretty in love with how seamlessly and easily it blended out, with absolutely no patchiness or clown-like result. With just a few swipes on the desired points of my face, and a very low-effort buff using a large blush brush, the Flush Balm left an obvious pop of color that was also sheer enough to look like my skin, only better and more alive. Another huge plus was the dewy and very hydrated finish — a very welcome departure from formulas that are chalky, putty-like, or unnaturally matte and impossible to diffuse.

“I have dry skin, so sometimes even ‘cream blushes’ are chalky on me, or clump on little bits of dead skin (not confidence-boosting!),” Aiken said. “But this little guy goes on so smoothly and blends in so naturally that I never have to worry about having a blush disaster (and I love that you can swipe it on your lips for some natural color, too).

Merit Flush Balm comes in 13 shades, which include both cool and warm-toned options, ranging from bright pinks to deep berries to classic reds and soft peaches and more neutral taupes or browns to complement any skin tone. Aiken said she owns the shade Beverly Hills (a soft peachy pink), and Persimmon, a soft orange-red that she calls “a little bolder but not as scary as it looks.” I have the newly launched Lusitano shade, which is advertised as a soft peach, but has a more coral hue and looks absolutely stunning on.

“I love how easy this blush cream balm is. Sheer, light and creamy, with a buildable colour, gives me a beautiful healthy glow, and fuss free gorgeous natural colour to my lips. Definitely the only non-negotiable make-up item in my hand bag.” —Catalina H.

“These flush balm blushes are very moisturizing. I prefer to use this on days when I do no makeup looks or extreme minimal makeup when I want a really skin-like finish. This did dry down to a satiny powder feel with a radiant look but more satin matte feel. Stunning color too. I love this warm taupy color rich and perfect for this time of year. I have similar formulas that I just don’t reach for as much. I’m sure some of my esthetic is changing over time but regardless this has been my top cream blush used since purchased.” —Susanne A.

“These are absolutely my new favorite additions to my everyday makeup routine! I personally have acne-prone sensitive skin and these blushes work perfectly for me. It’s so easy to apply and blend. It feels so good and lightweight leaving you with the most beautiful glow! It’s literally perfect for the makeup no makeup days.” —Kiara L.