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From practical “needs” to delightfully fun “wants”, and everything in-between.

I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.

Promising review: "Lovely and smushy! My daughter loves to squeeze it when she’s nervous! Great for anxiety." —Yadirak

Get it from Amazon for $9.98 (also available in two other shapes and larger packs). 

Promising review: "I love WD-40 products and use them for everything. I spray on shovels to keep dirt or snow from sticking, spray around windows and thresholds to deter bugs, clean Sharpies off wood and walls, and, of course, stop squeaky doors. These small direct-point application pens are great. Keep one in the glove box, my kitchen 'junk' drawer, and the house toolbox." —BBP623

Get a three-pack from Amazon for $18.78.

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $14.95 (also available individually and in a four-pack).

Promising review: "When my granddaughter comes, I always buy her a craft for how to sit and do. She absolutely loves this. Kept her busy for hours and very inexpensive." —Arlene  

Get it from Amazon for $8.99+ (available in 10 designs).

Promising review: "I absolutely love this!! It fits perfectly in my space, my kids actually put their shoes in it now instead of just throwing them by the door. It's nice to look at, it's sturdy, the drawers open and shut easily, and we can fit so many pairs of shoes in there!!" —Kristin Guthrie 

Get it from Amazon for $99.99+ (available in 11 styles and four sizes).

Promising review: "I love my lil Smiski keychain <3. He's pretty big, which I love, and really good quality. The clasp isn't flimsy either, and I got the other design for my friend for Christmas :). She really loved it!" —Izzy8568 

Get it from Urban Outfitters for $24 (available in two poses). 

Aromas include lemon, rose, jasmine, and more. 

Promising reviews: "My sister and I spent a solid 15 minutes girl giggling and decorating our toilet bowls… I have no idea how well these hold up, but the initial joy was worth it. They seem to be good consistency and stamped easily. The fragrances are pleasant and fresh." —Christin

"This toilet gel stamp kit is a convenient way to keep my bathroom smelling fresh between cleanings. The fragrance is strong enough to mask odors without being overpowering. For the price, you get great value with 60 applications. They stick well and last through multiple flushes. This is still an easy, affordable way to maintain a cleaner-smelling toilet. Would recommend for anyone wanting a low-maintenance freshness boost!" —SimpleStyleMe

Get it from Amazon for $14.99 (available in two sets).

Promising review: "My old polyester pillows were flat as pancakes. This down alternative pillow keeps its shape and is sooooooo soft. I'm mainly a side sleeper, but I toss and turn a lot. This is perfect for any sleep position. I've noticed a huge difference in my quality of sleep. I'm falling asleep faster (so not tossing and turning so much) and I wake up feeling rested with no neck or shoulder pain. I would advise letting the pillows sit for a while once out of the bag to give them some time to puff up and air out. These are totally worth the money. Just wish I would've found them sooner." —Jordan Noland

Get a set of two from Amazon for $59.99+ (available in two sizes). 

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner? I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer 

Check out these other fun versions of sticker-by-number if flowers aren't your thing. 

Promising review: "I’m a young adult who spends a lot of time in the hospital due to bad health issues. Most of the time, it’s nerve-wracking and very boring. I ordered this little book to take with me for next time, and I was very happy with it! It kept me busy and calmed my nerves. It was easy to do and therapeutic. I like the variety of pictures!" —Cherry  

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

Promising review: "These are great! I was worried the quality may be a bit 'cheap' looking, but it actually looked great and filled the decor requirement I was looking for." —Jackie Thiesen

Get it from Amazon for $19.99+ (available in two styles and three colors).

Promising review: "Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store-bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously, the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer, I’m mad I’m just now finding this stuff lol!" —_kayla_carter

Promising review: "I bought this for my 17-year-old daughter and me to put together, and we had so much fun! The blocks are great quality, and it's super easy to assemble. I would recommend it to anyone 10 and up, as it has smaller pieces. Definitely recommend if you want an affordable activity to do one night that can also serve as decor!!" —duffy

Promising review: "They're ridiculously good. They have a lovely, perfectly sweet caramelized crust. With added Himalayan salt. Crackery, buttery crunch. I can definitely see them being incredible with a pungent cheese spread and hot honey or something similar. Perfect for a unique addition to a charcuterie board. They came packaged really well. Not one was broken. I will absolutely be purchasing more, but the 30 count. The 10 count won't last me long." —SaraK

Get them from Amazon for $19.99+ (available in three flavors and two pack sizes). 

Promising review: "This mascara is the bomb! Every single time!! Works great! Makes lashes look long and beautiful in this black color. I just love this mascara! If you don't have many lashes, this works superbly in making people think you do! And works well for those with lots of lashes. They all stand out. Look a lot like fake lashes, or you can go light. AND THE BEST PART. The price is pretty awesome for such a great product! Highly recommend." —Mary 

Get it from Amazon for $10.82 (available in 11 colors). 

Note that this doesn't heat the milk up, though, the way the Nespresso frother does. 

If you've never had vanilla sweet foam, let me blow your mind — I used to be a barista, and it's sooo easy to make. All you need is a little bit of heavy cream, a splash of vanilla, and a splash of 2% milk. Froth it up until thick, then just pour over your favorite cup of joe. You're welcome. 

Promising reviews: "Wish I would have found this little gadget sooner! Love it. I use a keto creamer that doesn’t blend well with my coffee. Not an issue anymore!!" —Kim

"This is such a fun and super easy frother. I have a Nespresso frother but it is a real pain to take out and also to clean. This is so simple, just put in the milk (in a separate glass) and press the button, and you have fresh froth for your coffee in just seconds. The only difference is that this does not warm the milk, but that's fine for me. It's great for a quick cup of coffee, or, instead of whipped cream in my hot chocolate, I use freshly frothed whole milk. I am really super impressed with this little hand-held frother. And the stand keeps the frother in perfect condition. Just rinse with water, and it's all ready for the next cup of coffee." —karenann8 

Get it from Amazon for $9.99+ (available in four styles and 37 colors).

Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I don't have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of Gold Bond in action. 

Promising review:  "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I’m really impressed. Has smoothed out the crepe paper look. Try it!" —S. Livingston

"This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising reviews: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker 

"I saw this product on TikTok. My feet were sort of rough, and I used it as directed, and after four applications, my feet were baby smooth. Now I didn’t soak my feet properly the first three times, but the fourth time I did, and it made a big difference." —Coresa

Get it from Amazon for $14.99 (also available in an extra-strength formula).

It comes with a 10-ounce bottle of cooktop cleaner, a cleaning pad, and a scraper.

All you need is a quarter-size amount directly on the cooktop, that you rub in with the included cleaning pad. Then just give it a good wipe. It comes with a scraper tool, too, for burnt-on messes that need extra elbow grease to remove. 

Promising review: "I had tried four different cleaners before discovering this one and I wish I would have found it sooner! All of that caked-on liquid that runs out of the pans and burns into the stove top while you’re cooking?? This removes all of it. It doesn’t scratch your glass top stove top and it leaves it looking brand new. I won’t ever buy another cleaner — this is it for me!" —Christine

Get it from Amazon for $16.98 (also available in two other styles).

It comes with a USB cable and is portable, so you can take it wherever you need some guiding light or use it when you're camping. 

Promising review: "I keep this light next to my coffee maker so that I can get up at dark:30 and make coffee without turning on lights and signaling to everyone that I'm awake (this is how I preserve my quiet coffee time, LOL). The light turns on with a single, long touch, and works like a charm!! Wish I would have bought it sooner." —shaeleymae

Get it from Amazon for $13.99 (available in two sizes).

Promising reviews: "Like a cloud ☁️ These are the most comfortable shoes I have worn; it feels like a pillow hugging your foot. The same day they were delivered, I ordered another pair in a different color. I'm a healthcare worker, and these are perfect for standing and being on your feet a lot. Walking feels very smooth and low-impact. I never leave reviews on anything, but these are amazing." —Ian Durham

Get them from Amazon for $69.99 (available in sizes 5.5–11 and eight colors).

Promising review: "These are the most comfortable and cute sandals ever, like, Crocs did their big one with these!! I wore boots to a concert, which absolutely left my feet in horrible pain, but I had plans to walk around the city the next day with my friends — my feet were beyond comfortable in the sandals. I love wearing them, and I get compliments whenever I go out in them. <3" —Athena Mendoza 

Get it from Amazon for $39.95+ (available in sizes 4-11 and 18 colors). 

Promising review: "You won't regret buying this! This product is a game-changer. It assembles in a snap without tools and the heights are adjustable – which is so handy! Having everything in one place and organized makes the morning makeup routine a breeze. Only wish I'd bought it sooner!" —Jeannine T.

Promising reviews: "This duvet insert exceeded my expectations. Light enough for Florida summers and Florida winters. I should have purchased one sooner." —Afi Sanaa 

"The 100% cotton shell feels soft and breathable, and the quilted design keeps the fill evenly distributed for consistent warmth. It’s lightweight enough for warmer nights but still cozy during cooler weather — ideal for all-season use." —LukeSkyWalker

Get it from Amazon for $42.49+ (available in six sizes and two colors).

Each set comes with a fitted sheet, flat sheet, and two pillowcases (one for Twin). 

Promising review: I’ve been meaning to buy 100% cotton sheets because I’m a very hot sleeper, and after ordering these, I wish I did sooner. Immediate difference in my sleep quality. These sheets are very cool, soft, and so so comfortable. My only complaint is that I wish they were a little more opaque because you can see the design on my mattress through the sheets. [Editor's note: A mattress pad would fix that problem, which is common for white sheets.] However, they don’t feel thin whatsoever, and I love the color and look they give to my bed." —Nina 

Get it from Amazon for $42.99+ (available in sizes Twin–California King, in two-packs, and in a variety of colors).

You may need a few applications at first if your bathroom has stubborn grime. Once your shower is clear, just spray this once a week to keep it sparkling. 

Promising review: "I was skeptical at first, but this product exceeded my expectations! I've used it once a week for the last couple of months, and my shower has remained impeccably clean without any need for scrubbing. My bathroom counter had a weird black residue that regular cleaners and scrubbing couldn't remove. After the first application, most of the residue came off with light scrubbing, and after the second application, all of it was gone. I wish I'd discovered this spray sooner!" —Claire W.

"I debated getting this and read so many reviews. I bit the bullet and bought it. No regrets! Absolutely love it. Let it sit for hours, and it wiped away with so much ease. I didn’t have to scrub anything. 10/10." —Stephanie Mueller

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

Frolic Creations is an Orlando-based small business.

Promising review: "Soooo cute!! They are adorable, wash well, and are extremely satisfying to squish. If you are asking yourself…”Do I need this??” YES. The answer is yes." —Haley

Get it from Frolic Creations on Etsy for $16.

FryAway is a woman-owned and Latine-owned small business started by Laura Lady, who loves both cooking and being kind to the planet. They donate 1% of revenue to nonprofits focused on water conservation.

Promising review:" I used to HATE cooking with oil because I never knew what to do with it when I was finished. Not anymore! This stuff works amazingly well, is easy to use, and allows me to trash oil without a big mess! It just takes a little scoop and a short amount of time for it to set into a gel, and then it all scoops out of the pan so easily! I’m just sad I didn’t find this product sooner!" —TheBjamin

Get it from Amazon for $8.99+ (available in three styles).

Promising reviews: "I have seen these on every CleanTok page and I finally caved. I honestly wish I had sooner because these are AMAZING. I don't know how they do it, but these things grab up every last bit of dust and dirt off those hard to reach/annoying places. They are also so easy to clean and maintain, so they are built to last you for a while." —Christine O'Gara

"I rarely review products, but this little sponge literally changed my life! It picks up EVERYthing in one swipe! Hard water marks on your bathroom mirror, no problem! Hair clippings on your sink and counter, one swipe and they are gone! Dusty blinds? Swoosh, swoosh, swipe! And ala-presto ka-bam, like magic, they are perfect and dust-free! I just need one of these for my floors! I love, love, love how the sponge picks up everything and with a little running water, all the dust, hair, muck, and guck just rinsed away! This will not disappoint! Thank you!" —DayDreamer

Get it from Amazon for $9.99 (available in six color packs).

Promising review: "Finally!!! These undies are comfortable and versatile. They are wide enough to cover ladies with larger anatomy, which is so hard to find! They don't ride up the front or the back. I wanted them to wear under my workout leggings for dance and aerial practice, and I just wanted to do upside-down splits in peace. Success!!" —Skuldtabolt

Get a set of six from Amazon for $21.23+ (available in women's sizes XS–4X and 11 color packs).

MioEco is a small business that provides practical and stylish products made of sustainably produced organic materials for a lower environmental impact.

Promising reviews: "I bought these to replace paper towels, and I don't regret it. These are great for use in the kitchen. I will purchase more." —Shannon I

"Wish I'd known about these sooner! I tried a few others, none better than a washcloth, which is obviously subpar for cleaning kitchen counters, etc. Then I saw rave reviews for this waffled item. They’re great; fully absorbent, rinse well quickly, and hold up to a number of washings and no shrinkage. I’ve only had them less than a month but am a full convert. We haven’t used a paper towel since." —Californiamom

Get a 10-pack from Amazon for $22.99+ (also available in packs of 20 or 24).

Promising review: "So I decided to put these to the ultimate test for 4th of July underneath my white, semi-sheer swimsuit. I wore them out in the Florida heat in the ocean all day, and they did not budge or peel off. I thought for sure these would take skin off by the time I got home because I just couldn't believe they stayed on the entire day (humidity is real). I was able to remove them with ease. I washed them with warm water and soap and let them dry, and the next day, they were super sticky, like they were brand new out of the package again. Buying these forever." —Marisa

Get it from Amazon for $28.50 (available in three sizes, four colors, and two styles).

BuzzFeed editor Natalie Brown swears by these pasties! Check out her Nippies review to learn more.

Silver Buffalo is a small business that specializes in fandom-themed homeware and gifts. 

Promising reviews: "Super good quality. Very, very, very soft. Super good artwork, but keep in mind the blanket is thin." —Michael Warren

"This blanket is SO soft and SO detail oriented. This blanket is both light weight and cozy at the same time (very helpful when sleeping because it feels so soft for the skin). Both the front and back of the blanket have the design. I’d love if it was a bit bigger, but honestly I’m so satisfied. This blanket does not at all shed! The design is so cute and intricate, I’d definitely recommend it as a gift to someone. Quality over quantity for sure !!" —Amazon Customer

Get it from Amazon for $19.99 (available in 30+ other pop culture–themed styles).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.