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I have been a BuzzFeed Shopping writer since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor.

Promising review: "I’ve been using this collagen cream for a few weeks now, and wow — my face has never felt this hydrated! The texture is rich but not heavy, and it sinks into the skin beautifully without leaving any greasy residue. Perfect for both day and night. I have combination skin, and this cream somehow manages to hydrate the dry areas while keeping the oily zones balanced. My skin looks more plump and smooth, and I’ve even noticed a subtle glow in the mornings — like I actually got a full night’s sleep! The collagen boost feels like it’s doing real work — my face feels firmer, and those fine lines around my mouth and forehead are looking softer already. It also layers really well under makeup, which is a huge plus." —Amazon Customer

This stuff has some bite! If you experience a tingling sensation, that's totally normal. You're getting sparkly clean (I know from experience).

Promising review: "I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing. Then I use my chosen product to style it row by row, and it gives me bouncy curls that help cover more scalp while separating effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in five colors). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I've been buying these for months. And I'm very satisfied with them. I use them to scrub my face when washing because they're so gentle. And I dry with them as well. They don't leave lint on your skin, and they don't tear. I like the option of being able to use the smooth side vs. the textured side. After using these to dry my face instead of using a bath towel, it's made such a difference in my complexion. I do cut the drying cloths in half (because they are a good size) to stretch the amount. Which gives more of your money's worth." —breezy80

Get a pack of 50 from Amazon for $17.95 (available in four sizes).

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase them for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and it's pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother, and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (available in four other styles).

Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy, which I love. Since it has retinal, I only put it on at night and use a vitamin C serum in the morning. I love this product! You can feel and see a difference after one use." —AJ

Promising review: "I bought this on a whim to try to get my newly curling dark brown brows under control. Many other 'clear' products I’ve tried leave a white residue. I’d been using the brown Patrick Ta Major Brow, which works and is fine, but it’s expensive and takes a little longer to prepare and apply. This Nyx product is so fast and easy — swipe and go, leaves virtually no residue, keeps the brows lying straight, and is a fraction of the cost of many Sephora products I’ve tried." —E Morris

Get it from Amazon for $9.95 (also available in five other shades).

Promising review: "Witchcraft in a bottle. I don't normally write reviews, but I am legitimately amazed by this product. I have been struggling with breakouts pretty badly lately and have spent tons of money on different products to help clear my skin. This is the ONLY one that made a REAL difference. I received the product right after I developed the worst cystic nodule I have ever had (and subsequently tried and failed to drain). It was so bad that I didn't even leave the house except for work. I used this product before bed the night it arrived, and the nodule was SIGNIFICANTLY improved the very next morning. I have never seen anything like it. After a few short days, the nodule has almost completely disappeared (and is easily concealed under a bit of makeup) and the rest of my face has almost completely cleared." —Randi

Get it from Amazon for $19.90+ (available in four styles).

Reviewers with straighter hair types say the foam helps create voluminous waves, while those with thicker, wavier hair types say it adds a bit more definition and shine. This is no longer in my shopping cart — it's being delivered to my door.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

Get it from Amazon for $9.99+ (available in two styles).

Promising review: "The way this product has literally made a dramatic difference in my skin in 48 hours????? I’m shocked!! If you have problems with your skin breaking down and getting more breakouts, this product is a miracle worker!!! This is a MUST HAVE in every home!!! I have never been so satisfied with a purchase! Thank you! All the nurses on my team have been informed!!! I want us all to be beautiful!" —Camille Rogers

Get it from Amazon for $16.99+ (available in four colors).

Promising review: "These toner pads have genuinely made my skin look smoother, brighter, and more refreshed. They’re super easy to use and feel really gentle while still giving noticeable results. My skin feels cleaner and softer after using them, and I’ve especially noticed improvement in texture and overall glow. I also love that the pads are really saturated without dripping everywhere, and they don’t irritate my skin. They’ve become such an easy part of my routine, especially on days when I want my skin to look extra fresh and glowy. Definitely one of the better skincare purchases I’ve made lately." —Amazon Customer

Get a pack of 70 from Amazon for $18.90 (available in six other styles). 

I own this! I got it after finding it in a BuzzFeed article (yeah, they get me too), and it quickly became a necessity in my skincare routine. I tend to not wear makeup, so anything I put on my skin, even for aesthetic, has to have a purpose. I also need the simplest skincare system possible, or I won't do it, which has made this multi-use balm a real gift in my life! It feels so, so good and leaves my skin looking fresh. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me and will def try the others!" —Kristy 

Get it from Amazon for $15.99+ (available in seven other formulas). 

Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto

Get it from Amazon for $20.99+ (available in 14 shades).

Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement in my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs

Promising review: "I have adult cystic acne and I needed something that covers well but looks…natural. This did the job without globbing it on! I am using a primer, a little concealer, Fenty foundation, a powder, and a spray. They really worked well together, even though they were all different brands. I know the before and after pics ain't cute, but wanted to show how well it really works." —Panini

Get it from Ulta for $20 (originally $40).

Promising review: "I started using this Korean skincare product with blemishes, acne, dark spots, and overall tired‑looking skin. On day one, my skin looked dull and uneven. After one month, I can clearly see a difference — my skin looks brighter, smoother, and more even‑toned. Some of my dark spots have lightened, and my breakouts have calmed down a lot. It’s not a dramatic overnight change, but it’s definitely real, steady improvement, and I’m excited to keep going." —chelo

It's designed to work for all hair types — lots of reviewers with everything from straight to curly hair have uploaded their gorg results! 

Promising review: "I have long, dark dyed hair, and my ends get really dry. I used this a few times this week and I can already see a difference. My hair feels softer, smoother, and easier to brush. The frizz is less noticeable, and my hair looks healthier overall. I like that it doesn’t make my hair greasy or heavy. I usually leave it on for about 15–20 minutes before washing. It’s a nice treatment if your hair is damaged from coloring." —Ielyzaveta

Get it from Olaplex for $34+ (available in two sizes).

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Get it from Amazon for $38 (available in 14 shades).

This is even Bluetooth-friendly, so you can create custom styling options. You'll get the main unit, a tapered barrel, a longer barrel, a fast dryer, a dryer + flyaway attachment, a large round volumizing brush, a soft smoothing brush, a filter cleaning brush, and a case. 

Promising review: "Frugal, busy working mom with 'average' highlighted hair decided to spring for this as a Christmas present to myself. And wow, has it delivered. Dries my hair significantly faster and is so easy to use, with multiple attachments, depending on my time available. Provides long-lasting voluminous blowout that allows me to go three to four days without washing (with dry shampoo and a fourth-day ponytail). But I also use it for quick drying of my six-year-old daughter’s sensitive hair, and rough-drying our dog. 😆 If you’re on the fence, I’m here to tell you this kit is worth adding to your beauty routine toolbox." —Laura

Promising reviews: "Wonderful face moisturizer. Love this product!! I’m 71 and this gel makes my skin feel so moisturized and clean!" —Sally Adelblue

"I have been using this mask for years and I love it. I usually leave it on as an overnight treatment, and wake up with glowing skin the next day. But I've recently found another use for it: sunburn!" —Kathryn

Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack, so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"

Promising review: "Better than Clinique! I bought this one on a whim, but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $5.99 (also available in two other shades and in two-packs). 

This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.

Promising reviews: "This is the first lip oil I've ever used. Usually, I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it were bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Get it from Amazon for $15 (available in 11 shades, in packs of 2 and 3, and in a jumbo size). 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents). 

Promising review: "I’m not a big makeup foundation wearer, but I ordered my first bottle of the skin tint serum a year ago and have never looked back. It’s light but covers, blends, and melts in so naturally, it’s ridiculous. Shade matches perfectly every time! I get compliments on my skin all the time! Love love!" —Melissa A. 

Get it from Ilia for $48 (available in 30 shades).

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

The AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

This is the most important piece of skincare in my life. It's so small and lightweight that I treat it like ChapStick — I have one in my medicine cabinet *and* in every one of my bags. Which is a great thing, since sunscreen is such a crucial part of our skincare routine. This makes it easy to reapply regularly. There's no mess or product to smooth out; it just gives your face a dewy, hydrated glow. AND that's the other reason this is my #1 — it's the best moisturizer. I can't believe how hydrated my skin feels when I use this, and I'm always delighted by how good it looks. Seriously, this is top-tier makeup, sun care, and moisturizer all in one.

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen, and this was just exactly what was needed!! I'm a medium-toned black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin, and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin; like you're not wearing anything at all." —Martina

P.S. Reviewers also love using this as a blush! 

Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point, what’s there not to like?" —Rachael

Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily but provides a lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money

Get it from Amazon for $12.78+ (available in five shades and a two-pack).

Dermora is a small business that specializes in eye masks and foot peels. 

Promising review: "I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise, I found they really did what they said they did. The puffiness under my eyes was substantially reduced, and my skin felt much softer and more moisturized. They're a great addition to your self-care." —janiem

Get 15 pairs from Amazon for $13.25 (available in four set styles).

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing, going on. Gets absorbed quickly, for a lotion rich in oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent, for me anyway, is like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha

Promising reviews: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

I've spent the last year trying to fall in love with a lip balm and tried *dozens* before (get this), nursing helped me find this brand. I saw a bunch of people recommend lanolin-rich nipple balm for their dry lips and, in turn, saw that Lanolips made some for your lips (which, let's be real, was preferable). I have several flavors now, and the glazed donut is my favorite. I also use this daily on my cuticles! I love, love this stuff. It smells great, looks pretty on my otherwise makeup-free face, and feels nourishing every time I put it on.

Promising review: "Lanolips lip balm is hands down my favorite lip balm ever. I've tried the coconut and strawberry, and both have a light scent that isn't cloyingly sweet or overwhelming. The opening is larger than usual (which is necessary due to the thickness of the product), but it's so big that I end up scraping off product I just applied, so I have to use my finger to spread it out. I guess an unintended benefit of applying it with my finger is that my cuticles look better this winter than they ever have because I've been rubbing the excess into my fingertips." —Three Needles

Get it from Amazon for $13.50 (available in 11 flavors).

Every once in a while, I come across a beauty product that I know is a new staple from the moment I try it on. When I first put this on my lips, the little narrator inside my head said, "Oh, this is it." And the narrator me was RIGHT! It goes on so smoothly, it feels like a spa treatment. No kidding. I prefer to only wear sunscreen and a bold lip — that's my whole makeup routine. Which means the lipstick matters. I hate having a balm underneath drying lipstick, but I like a bold color. This is an all-in-one product that doesn't dry out and can be applied several times without feeling bulky or looking chipped. It's a gift to our lips.

Promising review: "Best lipstick/balm I've ever owned. Beautiful colors. Feels natural on my lips. My new go-to everyday lipstick." —Lisa O.

Get it from Jouer Cosmetics for $28 (or subscribe and save) or from Amazon for $29 (available in seven colors).

* Newsflash: K-Beauty Isn’t *Just* Skincare — Here Are 25 Excellent Korean Makeup And Hair Products

* Reviewers Over 50 Swear By These 31 Beauty Products (And You Probably Will Too)

* Makeup Products That Literally Leave You Glowing, According To Reviewers

* To Say Reviewers Are Obsessed With These 34 Beauty Products Would Be An Understatement

Plus, easy-to-use makeup items and finds from Amazon and Sephora.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.