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Because a good day start with comfy underwear.

I am a contributor who has been writing for the BuzzFeed Shopping team since 2021, covering just about everything: home goods, beauty, fashion, gift guides, practical life hacks, tech, travel, personal wellness, and big sales events.

Unless otherwise specified, all sizes in this post are listed in women's.

Lace-waist briefs have always been my preferred underwear cut, but these ones are the G.O.A.T. I first gave them a try back in 2019 (pretty much on a whim), but since receiving that first pair, I've never looked back! I don't know if it's the organic cotton or what, but these are genuinely the softest, most breathable underwear I've ever worn. They were a noticeable upgrade to similar styles from Victoria's Secret and Aerie, which is why I end up re-purchasing a few pairs from Pact every couple of months. I did try their mid-rise hipster style as well, and while I didn't love the cut on my body, I can confirm they were just as magically soft and breathable.

Promising review: "I never owned underwear that was so breathable and stylish at the same time! Usually, one has to sacrifice comfort for style. These panties are so soft and pretty!" —Mary B.

Get it from Pact for $18 (available in sizes XXS–3XL and in eight colors; or get three for $45).

Promising review: "Excellent fit. Comfortable fit, they are not too tight around the leg opening and are easy to get on." —PC12345

Get a five-pack from Lane Bryant for $37.50 (available in sizes 14/16–38/40 and two color packs).

Promising review: “I’ve been wearing the Vevmon Cotton High-Waisted Underwear for a few weeks, and they have quickly become a favorite in my wardrobe. The soft cotton material feels comfortable and breathable throughout the day, while the high-waisted design provides excellent coverage and support. It sits snugly without digging in or rolling down, which makes it perfect for both everyday wear and under fitted clothing. The underwear also holds its shape after washing and maintains its softness. One thing to note is that the sizing may run slightly small, so it’s a good idea to check the size chart before ordering.

Pros: Soft and breathable cotton, high-waisted for full coverage, comfortable fit, holds shape after washing. Cons: Sizing can run small for some, limited color options.

Overall, these are comfortable, supportive, and practical high-waisted underwear that I would recommend for everyday use.” —Nv 

Get a five-pack from Amazon for $14.99+ for a pack of five (available in sizes S–3XL and five color combinations).

Promising reviews: "I have been on a journey for the perfect thing for idk how long, and I’ve finally found them! Perfect fit with great coverage, doesn’t dig, and breathable." —Taylor J.

"My new favorite thong!! fits so well and the fabric is sooo soft, I wish I discovered this sooner." —Misha A.

Get it from Cuup for $5.97+ (originally $20; available in sizes XS–3X and in 40 colors/prints).

Promising reviews: "I love these, they are super cute, and my husband likes the way they frame the booty. Seamless, soft, and true to size. Absolutely in love!!" —Kaylee R.

"Maybe the best pair of underwear I've ever owned. Silky, stretchy, and don't ride up in unwanted places! Color doesn't fade after months of wear. Still very comfortable." —Yvonne Wicks

Get a six-pack from Amazon for $14.99 (available in sizes S–XL and six color combinations). 

Psst. Don't forget the matching bralette!

Promising review: "Woxer women’s boxer briefs are soft, stretchy, and feel great all day. They don’t ride up or roll down, and the waistband is comfortable. They’re breathable, cute, and perfect for everyday wear. Totally worth buying!" —Amazon Customer

Get it from Amazon for $22+ (available in sizes XS–3XL, 12 colors, and three-packs)

Promising reviews: "Best underwear. These are so comfortable. The fabric doesn’t show under tighter clothing. I wear size 12, and the large fits perfectly." —klouw16

"The softest, stretchiest, most comfortable underwear! If you hate the feeling of a tight waistband on your undies, these are for you. 5’1, 125 pounds, size small." —Mandy

Get it from Aerie for $8.95 (available in sizes XXS–XXL and in four colors; or get six pairs for $30).

Promising review: "Perfect in every sense. These are made with the softest material you have ever felt AND keep organic cotton on your intimate parts. It goes up to your belly button and covers your cheeks without leaving any marks, even on tight clothing." —Elena F.

Get it from Eby for $19 (available in sizes XS–4X and 14 colors/prints; or get five pairs for $12 each).

Promising reviews: "Super comfy and breathable! These high-waisted briefs offer great coverage, stay in place all day, and wash well. Perfect everyday underwear—highly recommend!" —Jessica

"This is my third order. The best underwear that I have ever had. So comfortable." —Eve Reisinger

Get a five-pack from Amazon for $19.73+ (available in sizes XS–7XL and 10 color options)

Promising reviews: "These are extremely comfy and sexy at the same time. They stay in place and don’t ride up or down and don’t give you a wedgie. I will be buying more! True to size as well." —Shawnie Smith

"Great soft, silky material, comfortable, and super cute. Can't beat the price, either. 👌" —Melissa

Get it from Amazon for $13.49+ (available in sizes S–XXL and five color combos).

Promising review: "The material is a soft cotton feel with just enough stretch. Going to be very nice on the skin on both the hottest and coldest days. Comes up over the backside and up to the belly button area in general, not covering. Just a slight peek style. I will be buying more in this style." —Murlepa OF

Get it from Torrid for $14.90 (available in sizes M–6X and seven colors/patterns)

Promising review: “Comfort and butter soft! These are the perfect undies for any occasion. They feel like you aren’t wearing any. They are seamless and fit perfectly around any body. They don’t slip or move. They don't leave marks or dig in. You can wear them with a dress, slacks, to bed, or in the gym. They are machine washable and keep their size, and the material is quality and stretchy. Buy them, you won’t be disappointed.” —Amazon Customer 

Get a five-pack from Amazon for $19.99+ (available in sizes XS–XL and 12 color combinations).

Promising review: “Life-changing period underwear! These period underwear are absolutely amazing! They are incredibly comfortable, fit perfectly, and provide excellent protection. I was really impressed with how absorbent they are — they kept me feeling dry and secure all day without any leaks.

The material is soft, breathable, and feels just like regular underwear, which makes them so much more comfortable than using pads alone. They’re also easy to wash and reuse, making them a great eco-friendly option. These have truly been a game changer for my cycle, and I highly recommend them to anyone looking for a comfortable and reliable alternative!” —Kaelyn Hetzler 

Get a three-pack from Amazon for $19.99+ (available in sizes XS–5XL and nine color combinations).

Oh, and BTW, they also come in a zero absorbency level if you just want a soft, comfy pair of no-show bikini panties.

Promising reviews: "These are the most comfortable underwear I've ever worn. Period (pun intended). Or no period for that matter. They don't ride or bunch, and honestly, I forget I'm wearing them. I'll be getting more." —Tonya D.

"So comfy. I was looking for a discreet backup option to my cup. I had tried other period underwear before, and they were so bulky and uncomfortable. These are so soft, they don’t dig into my legs, they are discreet under leggings, and they provide just the right amount of protection. Highly recommend these!! —Tara

Get it from Knix for $22+ (available in sizes XS–4XL, four absorbency levels, and in nine colors).

Promising review: “These are actually amazing and super comfortable. I have just the right amount of stretch without being loose. They look adorable, and you can't see them through your pants. I will be ordering more." —Evalynn4158

Get a six-pack from Amazon for $11.66+ (available in sizes XS–XXL and eight color combinations).

Promising review: “These underwear are extremely comfortable and breathable. I now own the briefs, boy shorts, and thongs. I tried several brands of underwear (Aerie, Calvin Klein, etc.), and these were by far my favorite. I work outdoors in Florida, and they stay cool and dry quickly! I have not experienced any uncomfortable chafing in these. Definitely recommend for hiking, working out, etc." —Jess

Get a pack of six from Amazon for $16.97 (available in sizes S–XXL, 5–9, and bikini, boyshort, and thong styles).

Promising reviews: "Might seem pricey, but these are amazing. Forgiving stretch for my curves, no-show under my leggings, and don’t feel like I have to adjust a wedgie every 20 minutes like some thongs do." —Kathryn Noonan

“Most comfortable? Yes! They really are comfortable! Forgot I was wearing them.” —Dragonfly 

Get a pack of three from Amazon for $49.99+ (available in one size that fits sizes 4–14 and six color combinations).

Promising reviews: "Buying every color! These are the most comfortable high-waisted, medium-compact thongs I’ve ever owned, and I own Skims, Good American, and Spanx. They are super soft. 15/10 would recommend!!" —Samantha Wroe

"These seamless thong panties are incredibly comfortable. The fabric is soft, lightweight, and stretchy, and they feel like you are barely wearing anything at all. They do not dig in or roll, and they stay in place all day. They truly are no-show. I have worn them under leggings, dresses, and tighter pants, and there are zero lines. They give such a smooth look and make outfits feel so much more polished. I also love that they help with odor control, which makes a noticeable difference throughout the day. Overall, these are comfortable, practical, and exactly what I was looking for. I will definitely be purchasing more." —Tyler and Alex Reese

Get a six-pack from Amazon for $24.98 (available in sizes XS–4XL and 10 color combinations).

Promising reviews: “So comfy with zero wedgies! These undies are not only sexy, but they are also extremely comfortable for everyday wear. I don't get wedgies like with similar types of underwear, which is why this is my second order. They are true to size and fit me perfectly. I can even wear them with leggings without the lines being any more obvious than less sexy undies. I am low-key obsessed! They are well-made and of high quality at an affordable price. If you are looking to upgrade your unmentionables, these are the undies for you!” —Christianna T. 

"Very comfortable, pretty, and no panty line. Great coverage and breathable. Durable and great value for the money. Sure glad I found these." —Erin Sheila Christian Edwards

Get a pack of five from Amazon for $13.99+ (available in sizes S–5XL and three color combinations).

Promising reviews: “Just get them, you won’t regret! Everything from the thoughtful packaging and thank you card to the fit and feel of these panties is just lovely. These stay in place and never ride up. I wear these to the gym under my yoga pants, and they don’t show through. These panties are true to size and so soft, the lace is silky and so comfortable. These panties will definitely bump your confidence up a few notches.” —Lece Roe 

"Super comfortable. My butt looks perfect. The fit is everything. Makes me feel chic. No roll and breathable. And the note that came with it was everything." —Kim

Get a five-pack from Amazon for $13.97+ (available in sizes XS–3XL and 10 color combinations).

Promising review: “Holy grail of underpants!!! WOW!! I grabbed a set for a cold-weather vacation to wear under fleeced leggings, hoping (but not expecting) that they’d stay in place without getting wedgies or bunching up in the crotch (as some boy short styles are apt to do), while covering the badonkadonk and giving an extra layer of warmth. WHAT?!! I can sincerely report that these are the most comfortable underwear I’ve ever worn. I’m now buying a few more sets and throwing all of my old ones away. They are super well made, the cotton is on the thicker side but nice and stretchy. They felt a little stiff out of the box, but once I washed them, they were soft as a dream. Absolutely worth the price. I’m 170ish, shaped a little boxy from the waist down, and bought an XL. Go ahead and buy them, life is too short for ill-fitting britches!!!!” —MaritimeMama 

Get a five-pack from Amazon for $26.99+ (available in sizes S–5XL, seven color combinations, and select two-packs).

Promising reviews: I've tried as many merino wool thongs out on the market as I can — and Smartwool's tops them all in style, comfort, fit, and especially durability! These don't rip or wear easily, and threads don't fall loose, even after a year of regular use. They're also understatedly sexy! Please make more colors!" —Sarah

"This is the second year in a row that I have purchased several merino wool thongs for the sole purpose of long-distance running. I used them for my first marathon and now for my second (and all my runs and workouts in between). They're the best underwear for those long, hot, sweaty, or cold, dry days, as they're moisture-wicking, they don't slide in the crotch area, don't ride up or down as you run, and you can't feel them while being active, like with normal thongs — IYKYK it can be very uncomfortable. I put everyone onto these." —Karla

Get it from Smartwool for $34 (available in sizes S–XL and in black).

Promising reviews: "As a lifelong wearer of thongs, since having two kids in under two years, I needed some undies that were a little more comfy to wear with jeans but still made me feel cute. I literally squealed when I put these on because I genuinely still felt cute in them!!! Will be buying more for sure." —Sam G

"Loved the fit. Super comfortable and breathable." —jaqueline n

Get a pair from Old Navy for $7.99 (available in sizes XS–2X and seven colors).

Promising reviews: "My new favorite undies! These are so soft and comfortable. They are no-show with leggings and no wedgies! 😁" —calimom

“Best underwear I’ve gotten! Very breathable, cute, and superrr comfortable. I usually hate when my underwear rolls down/up, but this one does not. I forget that I even have them on, that’s how comfortable they are. Will be ordering more for sure!!” —Camila 

Get a pack of six from Amazon for $12.99+ (available in size XS–3XL and 10 color combinations).

Promising reviews: “Currently 27 weeks pregnant and THESE ARE 100% THE MOST COMFORTABLE PANTIES I’VE FOUND!!! Soft, breathable, DO NOT roll down, do not squeeze the belly. For reference, I am 212 pounds, 5’3”, and bought the XXL. I could cry, I’m so happy with these." —Courtney

"Very comfortable, very cool. The material is extremely soft. Has held up well with washing. Will buy again." —mare

Get a five-pack from Amazon for $29.99+ for a pack of five (available in sizes S–3XL and 12 color combinations).

Promising review: “Everyday comfort you can actually feel! These Fruit of the Loom Beyondsoft panties live up to their name. The fabric is genuinely soft and lightweight, with just the right amount of stretch so they move with you instead of digging in or riding up. They hold their shape after repeated washes and don’t shrink or fade, which is rare at this price point.

They’re exactly what you want for everyday wear. Comfortable, breathable, and affordable enough to stock up on. If you’re looking for reliable basics that feel great all day long, these are a no-brainer. The length, look, and fit are great and, as expected, and ride height is appropriate as well.” —Michelle Kim

Get a six-pack from Amazon for $13.93+ (available in sizes 5–10 straight and 9–13 plus, in four styles, various color combinations, and packs of 6, 10, or 12)

Promising review: “Favorite undies! Super comfy and silky!!!! I have texture issues that make me feel uncomfortable throughout the day. These are so lightweight and seamless, I barely feel them! Great quality!!! And for the price, it’s definitely a steal!” —Aly 

Get a six-pack from Amazon for $8.98+ (available in sizes XS–XL and six color combinations).

Promising review: “These thongs are everything I’ve been looking for — breathable, soft, and they actually stay in place. The cotton fabric feels amazing on the skin and is perfect for everyday wear, even during workouts. I love that they’re low-profile under leggings and dresses — totally invisible and no digging in. The color variety is great for mixing and matching with anything in your closet, and after repeated washes, they’ve held up beautifully with no stretching out or pilling. If you want something that’s functional and super comfy, this set is it. A total staple in my drawer now!" —Kevin Driscoll

Get a six-pack from Amazon for $8.99 for a pack of six (available in sizes S–XL and six color combinations).

Promising review: “Great fit, comfy! I love these! Received my five-pack last week. The fit is unbelievable, doesn’t ride up in the back, and the front doesn’t roll down on my stomach. They feel so good on. I just ordered another five-pack in different colors. Definitely recommend!” —lane 

Get a five-pack from Amazon for $19.99+ for a pack of five (available in sizes S–XXL and five color combinations).

Promising review: "Love love love. Comfortable and cute. It’s hard to find the hipster style in my size; they usually only have high-rise. So happy I found these!" —Stephanie h.

Get a five-pack from Lane Bryant for $35.50 (available in sizes 10/12–26/28 and in nine color packs).

Promising review: “Sexy look, comfortable and breathable fit! I would definitely buy again. At this price, I don’t know why anyone would not buy this pack because it is such a great value. I love the different colors that come in each pack, they are durable and stretchy cotton, and they are machine washable with no shrinkage." —Ashley Segner

Get a six-pack from Amazon for $9.99+ (available in sizes S–XXL and four color combinations).

Promising reviews: "These are simply THE BEST! So soft and comfortable, and they don’t bunch up like shorter ones can, and don’t cause wedgies. Love the colors and bought a second set! They don’t show panty lines through jeans or slacks because they hug the body. Wish they were a tad higher waisted, but I still love them." —Adrienne

“Finally, no chafing or riding up! I have tried a bunch of brands of boxer-brief-type underwear, including ones made for women and men, desperately trying to find something that fits a curvy bottom, doesn't roll on thick thighs, and protects me from chafing in summer. At long last, I have found the holy grail of underwear. First, they are SO SOFT. I've become a fan of bamboo fabric for softness and breathability. Second, they are true to size with a good bit of stretchiness, so they can accommodate a variety of body shapes. I've worn them all day in heat and humidity, and they have stayed put on my thighs, and I don't feel swampy. They breathe well. The elastic waist is pretty much at my true waist, which is what I want when wearing this style. I wear this style of underwear under skirts and when hiking. I'm going to buy them in more colors because I think I will wear these fairly often.” —H. Billings 

Get a pack of five from Amazon for $39.99 (available in sizes S–3XL and seven color combinations).

Promising review: “I was on the edge of two different sizes, and so I got the larger one. Worst-case scenario, I could return them or do some alterations myself. I didn't have to do that. THEY ARE SO COMFORTABLE!!!!! Covers enough everywhere, and I'm a little bit more curvy than others. Also, they do sit a bit higher on your waist than in the picture. They remind me of ‘high-cut’ briefs for women. Each pair scrunches down to the size of the palm of my hand and is way lighter than normal cotton underwear. I had to stop myself from logging back into Amazon and ordering several more pairs! I have no doubt these will perform as expected. No doubt. I can also see how they will dry quickly. Very pleased.” —Cierra J. Kearns 

Get a two-pack from Amazon for $38 (available in sizes XS–XL and two color combinations).

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Reviews for this post have been edited for length and/or clarity.