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Stellantis focuses on Jeep, Ram, Peugeot, and Fiat brands in strategy reshuffle
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The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational. Stellantis (STLA) unveiled a five-year, 60 billion euro ($70 billion) strategic plan on Thursday focusing on just four of its brands: Jeep, Ram, Peugeot, and Fiat. The plan, dubbed FaSTLAne 2030, was presented at the company’s capital markets day at its headquarters in Auburn Hills, Mich. CEO Antonio Filosa called it “the result of months of disciplined work across the company,” designed to “drive long-term profitable growth.” The most consequential shift is the focus on Jeep, Ram, Peugeot, and Fiat — the four “global” brands — that will receive 70% of brand and product investment, alongside the Pro One commercial vehicle unit. Stellantis stock was down 4% in midday trade on; however, when the company unveiled updated financial targets, the stock got a lift and rose into the green. Stellantis projects the following targets: Revenue growth from 154 billion euros ($180 billion) in 2025 to 190 billion euros ($222 billion) by 2030. Adjusted operating income margin of 7% by 2030, with significant improvements in the near term. Positive industrial free cash flow in 2027, increasing to 6 billion euros ($7 billion) in 2030. Cost-reduction run rate of 6 billion euros ($7 billion) by 2028 (compared to 2025), further increasing through 2030. Filosa earlier laid out a long-term plan that would see the Big Three automaker target more than 60 new vehicles by 2030, 25% revenue growth in North America, and an 8% to 10% adjusted operating margin in the region. On the flip side, Chrysler, Dodge, Citroën, Opel, and Alfa Romeo will see less investment and have “regional” status. Maserati, the Italian luxury marque that many thought would get sold off or wound down, will get two new larger vehicles in its portfolio, with an updated roadmap coming this December. About 24 billion euros ($28 billion), or 40% of total R&D and capital spending, will go to three global platforms, including a new architecture called STLA One, plus a family of AI-enabled software stacks: STLA Brain, STLA SmartCockpit, and STLA AutoDrive. All three are slated to launch in 2027. Of the 36 billion euros ($42 billion) earmarked for brands and products, 60% is heading to North America. Stellantis plans to add seven new products priced under $40,000, including two under $30,000, by 2030 to address affordability issues. The overall plan depends heavily on partnerships. Stellantis is deepening ties with China’s Leapmotor (51% Stellantis-owned) or European vehicles and with Dongfeng for Chinese vehicles. It’s also exploring a partnership with Jaguar Land Rover for US products. Stellantis is promising to compress vehicle development cycles to 24 months from up to 40 today, deliver 6 billion euros (about $7 billion) of annual cost cuts by 2028, as noted above through its Value Creation Program, and shave more than 800,000 units of European capacity while “aiming to preserve manufacturing jobs.” Pras Subramanian is Lead Auto Reporter for Yahoo Finance. You can follow him on X and on Instagram. Click here for the latest technology news that will impact the stock market Read the latest financial and business news from Yahoo Finance
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