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House of Doge is pushing Dogecoin deeper into creator monetization through a new partnership with IP Strategy Holdings (NASDAQ: $IPST) and Brag House Holdings (NASDAQ: $TBH) to build an onchain intellectual property registration and commercialization system.

The project connects three pieces of infrastructure: IP Strategy as the U.S.-facing registration portal, Story as the blockchain layer for IP registration and licensing, and House of Doge as the Dogecoin-based monetization engine. The companies said the goal is to let creators, athletes, artists and content owners register IP onchain, prove ownership and build clearer paths to licensing, royalties and fan-driven commerce.

The partnership adds another business line to House of Doge’s effort to push DOGE (CRYPTO: $DOGE) beyond meme-market recognition and into payments, real-world assets and cultural commerce. For IP Strategy, it extends the company’s focus on programmable intellectual property after becoming the first Nasdaq-listed company to hold $IP tokens as a primary reserve asset and operate a Story validator.

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Marco Margiotta, CEO of House of Doge, said the collaboration is meant to create “real, accessible monetization pathways” for creators and rights holders, with Dogecoin serving as a bridge between ownership and economic participation.

IP Strategy CEO Justin Stiefel framed the product around verifiable ownership and compliant monetization, saying IPST customers will be able to register and protect rights onchain while connecting to Dogecoin’s global holder base.

The platform is also being pitched as a compliance and trust layer for brands and rights owners. Planned features include immutable records of agreements and transactions, auditable proof of payment and performance, and a marketplace connecting IP, name-image-likeness and content owners with brand partners.

The harder test will be whether the partnership can turn Dogecoin’s broad recognition into recurring commercial activity. Meme awareness is already there. The next phase depends on whether creators and brands see enough value to use DOGE-linked rails for rights, payments and fan engagement.

IP Strategy Holdings Inc. (NASDAQ: IPST) is currently trading at $5.7 U.S. per share.