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Achieved third consecutive quarter of net income and operating income, signaling the successful stabilization of the business following the legacy MLM exit.

Lowered the EBITDA breakeven point from over $900 million in 2022 to approximately $180 million, creating significant operating leverage for growth investments.

Pivoted to a 'nutrition-first' strategy to target a $164 billion market opportunity, which is more than 12x the size of the digital fitness category.

Transitioned to an asset-light 'virtual CPG' model by outsourcing manufacturing, sales, and logistics to maintain financial flexibility and scale rapidly.

Leveraging high aided brand awareness of P90X, Insanity, and Shakeology to secure retail placement, freed from previous MLM pricing and commission constraints.

Adopted a nutrition-led customer acquisition framework, finding that leading with supplements results in lower acquisition costs and higher cross-sell potential for digital fitness.

Implemented a Shopify-based e-commerce platform to improve conversion rates, site navigation, and average order value through better bundling and one-click checkout.

Q2 2026 guidance anticipates revenue between $46 million and $51 million, with a projected shift toward a larger percentage of nutrition revenue by year-end.

Expects Q3 2026 to be the first quarter for clean year-over-year comparisons as legacy MLM revenue remnants fully cycle out of the financial results.

Anticipates initial retail traction in the second half of 2026, with substantial financial yield expected in 2027 as national planogram resets occur.

Planning a Southern California test market for P90X and Insanity energy drinks in August to provide performance data for national retail meetings in late 2026.

Evaluating the use of purchase order financing and accounts receivable factoring to optimize working capital as the retail business scales.

Announced major retail partnerships with Vitamin Shoppe (640+ stores) and Sprouts Farmers Market (80+ stores) for Shakeology's first-ever retail presence.

Secured a distribution agreement with KeHE, providing potential access to a network of 30,000 grocery and online retail channels.

Launched the '10-minute GLP-1 fitness formula' to target the growing market of individuals using weight-loss medications who need to preserve muscle mass.

Introduced a new 7-serving Shakeology form factor at a $34.95 price point to better align with retail consumer expectations versus the legacy $129 bulk pack.

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Management noted that P90X supplements are primarily driving reactivation of the existing database and attracting new traffic through earned media.

The 10-minute body initiative is the primary driver for new subscriber acquisition due to its low-price, high-volume $10 per month entry point.

Management expects wholesale nutrition margins to be in the mid-40s range, slightly lower than the current 48% to 50% for direct-to-consumer nutrition.

The strategic focus is on increasing total gross profit dollars through volume, even if the weighted average margin percentage shifts slightly due to the wholesale mix.

Management explained that the nutrition market is an 'ocean' compared to the fitness 'lake,' allowing for more efficient customer catchment.

Advertising nutrition first lowers Customer Acquisition Cost (CAC) because it appeals to a broader audience, many of whom then opt-in to digital fitness trials as an add-on.

Most major retailers set their spring 2027 planograms in March, with critical selection meetings occurring in October and November of 2026.

The company is timing its Southern California tests to provide 'proxy' data for these national meetings to secure widespread distribution for 2027.