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Colgate-Palmolive Company (NYSE:CL) is one of the

10 Best Stocks to Buy in Falling Markets According to Wall Street Analysts.

On May 4, 2026, Morgan Stanley raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $100 from $95 while maintaining an Overweight rating on the shares. The firm said it believes Colgate-Palmolive is back on track for 3%-4% organic sales growth and added that it is becoming increasingly bullish on the company’s near- and long-term outlook.

JPMorgan also raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $96 from $95 and maintained an Overweight rating following the Q1 report. The firm said Colgate remains well-positioned to outperform peers due to its greater exposure to faster-growing emerging markets.

Photo from Colgate website

Similarly, Goldman Sachs raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $100 from $98 and kept a Buy rating on the shares. The firm cited the company’s stronger-than-expected Q1 results, highlighting better-than-expected organic sales growth, gross margin performance, and operating margins despite a 10% increase in advertising spending during the quarter.

Colgate-Palmolive Company (NYSE:CL) manufactures and sells consumer products globally.

While we acknowledge the potential of CL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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