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If the Shape Tape concealer isn’t already in your routine, you’re holding yourself back from a major upgrade.

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Promising review: "I've bought numerous concealers in the past from various brands that have worked well... or so I thought until I tried Shape Tape. I now know why this product has always been rated as the best, because it truly is! I won't be using any other concealer in the future. So happy I finally bought it! Will be back!" —Deanna S.

Promising review: "Nothing rivals this lip product. I've spent entirely too much money on all the lip plump products from Tarte, and I have zero regrets! I love the color options and how hydrating it is. In my experience, it stays on my lips for quite a long time, despite being a gloss-like product. I love, love, love it, and will be buying more!" —Sheyenne A.

Check out the lip oil version and lip liner, too!

Promising review: "I had heard about this mascara for a long time and finally tried it. What had I been waiting for?! This mascara is AMAZING! I love it! It goes on quickly and stays on, even when I work out in a sauna. I love it! I will never use anything else." —Stephanie M.

Promising review: "I can’t believe they don’t sell this in Sephora or Ulta stores anymore! This is my favorite palette of all time, and I would argue that it is comparable to the Mario palettes and has been around way longer. I love this so so much and will repurchase ALWAYS. You need this palette in your routine! Never stop making this, Tarte!!!!" —Steph

Promising review: "Love, love, love this blush! Beautiful colors, easy application, and a little goes a long way. Buildable and blendable." —Kelly T.

Price: $36 (available in two finishes and 16 shades)

Promising review: "I’ve been using the Tarte Creaseless SPF 30, and I absolutely love how practical it is. It’s a lightweight mineral powder that leaves my skin looking smooth and natural without feeling heavy, or settling into fine lines. What I love the most is that it not only sets my makeup, but also provides sun protection, making it perfect for touch-ups throughout the day. If you’re looking for a fresh, soft finish with an added skincare benefit, this is definitely a must-have in your routine." —Barbara d.

Promising reviews: "This is my favorite foundation and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this and they love it!" —Savannah H.

"I first bought this foundation a couple of months ago, and recently reordered it in a darker shade for trip to Mexico because my skin will tan. I’ve paid far more for other foundations, but have never loved one more! I’ve had people ask what is different with my skin. I pull out my Tarte foundation!!" —Brenda S.

Promising review: "I am obsessed with this skin tint! If you’re looking for something that looks like your skin but better, this is it. It’s incredibly hydrating and gives such a beautiful, natural glow without feeling heavy or greasy. It’s perfect for everyday wear when you want a fresh, effortless finish. Highly recommend!" —wendy f.

Promising review: "I have tried so many concealers, color correctors, and highlighters over the years, searching for one that actually neutralized my dark circles, yet stayed creamy until I set it with powder. They all either creased, pilled, smeared, or just looked awful. This color corrector does everything I want! I’m going to make sure I always have it in my house." —Jaclyn B.

Promising review: "This double-ended guy is amazing! It stays put all day, and both sides glide on nice and smooth. 10/10." —Ashley D.

Promising review: "This is literally the best thing I ever bought from Tarte!! It's so perfect, and makes very natural looking freckles. I especially loved how there's five different sized points to really make them look super natural. Other freckle stamps look too perfect and don't stay, but this is super natural, and really long wearing! It wears perfect for a full day plus! Thank you Tarte, for giving us an amazing product like this that you can't really find anywhere else. It's definitely worth the price a million times over!! A hundred stars! Also, it's a stamp, so it lasts a very long time. I've had it for two months and use it every day, and it doesn't seem to be running out any time soon." —Tova B.

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Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.