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I am a contributor who has been writing for Buzzfeed Shopping for five years by finding fashion, beauty, and home products to help you ~romanticize~ your life.

Upon a friend's recommendation, I tried this product, and after the first use, I wasn't blown away, but as I continued using it, I fell in love with it. So much so that I quite literally chased down the gift set in 2021, and I am so glad I did. At home, I think I have at least five different flavors of these, and I use them EVERY SINGLE DAY. I never thought a lip mask would actually change my life, but this one did, and I cannot live without it.

Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok because you never know who is getting paid for a review. But I’m dead serious, this stuff works. I have the driest, chapped lips, and I have anxiety, so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive, but it looks like it will last me for months." —Caitlin Mallette ⚡️

Get it from Amazon for $19.20+ (available in 13 flavors and sets).

I am a Glowscreen stan, I use this almost every day, and the amount of compliments I receive while wearing this is unreal. Like I said above, once I have this on, I feel like a glowing goddess, and it makes me want to do a mini photoshoot. So I hope it inspires you as much as it inspires me.

Promising review: "This product lives up to the hype! It gives a beautiful natural glow that can be worn alone or under makeup and is a great primer, while also protecting your skin! It is a must-have, I’m so glad I tried it! Supergoop fan for life!" —JenRich77

Get it from Sephora for $19+ (available in three sizes and four shades).

Promising review: "I ordered this product after a colleague had recommended it. I had developed some acne and scarring from wearing a face mask. Most of the acne was around my cheek area. Once masks weren’t required anymore, I was a bit embarrassed by my skin’s condition. I’ve only ever used face wash and didn’t know the importance of moisturizing. This has helped clear up my skin and even it out. I’ve been using it for about four months now and only have very minimal scarring left. The price is worth it. I have actually been using it daily and use about 3–4 drops a day. Still have over half the bottle left. Definitely a good investment. It has a light fragrance and will help your skin look dewy without feeling oily." —Lupita Luna

Promising review: "I've bought expensive ones to remove eyebags, starting with the most popular, and everyone who actually removes them leaves a white residue. This one DOES NOT! I put it on at night, and I don’t wake up with any bags. I put it on in the morning, and I haven’t had an issue with white residue! I will be buying this product again!" —nAFCNEpatriots

Promising review: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM, the oil magically vanishes into the ball, never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt, only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list on Amazon, and once they had it back in stock, they charged my card and sent it my way!" —Veronica Cooper

Promising review: "No matter what I do or what expensive and high-rated product I try, my flyaways are an annoying constant. This product has completely rid me of my daily top-of-head flyaway frizz! I wish I had discovered this product years ago! It smooths my hair out and truly lasts all day. Be careful, as a tiny bit goes a long way!" —RachelOK

Get it from Amazon for $6.88+ (available in four styles and multipacks). 

Promising review: "I had seen this product recommended in an article online, and came to Amazon to read reviews. Most seemed so positive that I purchased it, and I am very glad that I did! My hair used to be really shiny. Then I had purple hair for a year, followed by blue for six months (not the entire head. My hair is dark brown, so my stylist highlighted it and then put the purple/blue on top so certain sections popped). When I decided that everyone and their mother was coloring their hair funky colors, I was done. Well, my stylist had the bleach the bejeebers out of my hair to remove all of the funky colors. Ever since, my hair has been dry, crispy, and definitely not shiny. This stuff really makes a difference! I used it maybe 10–14 days ago, and I just redid it tonight. After shampooing, I towel-dried my hair and then put a big blob throughout my long-ish hair and clipped it up. I left it on for quite a while, just puttering around and getting chores done. Then I rinsed it, and my hair feels soft and looks much shinier. I will keep using this as long as I need to (it will take a few years to grow out all the damage while maintaining length). I'm really glad that I read that article and bought the product. I've used more expensive products (I'm looking at you, Olaplex), and I prefer this. I've been using it daily for and few weeks now, leaving it on for no more than a minute, and I still love its effects. I'd use it even if I suddenly had major money." —Shannon Fraser

Promising review: "I ADORE THIS PRODUCT! My hair is one of the few things I splurge my money on. As a college student, I need to pick and choose what's worth spending a pretty penny on, but honestly, with how little product I use of this after every hair wash, it’s not even that expensive. Before I started to use this product, I had many noticeable split ends. I like to straighten my hair once a week and wash my hair twice a week. After having used this product for the recommended five consecutive times on the back of the bottle, my hair feels UNREAL. It is silky soft, shines, and I’ve been receiving compliments on it ever since. Totally recommend it. I already got all the girls in my family to start using it. And no, this isn’t sponsored. (I wish!)" —Rachael411

Promising review: "I have every skin issue you can think of. Rosacea, acne (hormonal, cystic, Whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands on many different products, trying to find one that would at least make a dent. I’ve had many procedures and many trips to the dermatologist. Nothing I’ve ever used or done has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has covered all my bases gently and effectively. I’ve been trying to turn my skin around for YEARS!! This was the product that did it. If I could give it 100 stars, I would. It has seriously changed my life!!!" —hc

Get it from Amazon for $15+ (available in three sizes and a set). 

I AM OBSESSED WITH THESE! I've been using them non-stop for a few months, and they actually work! These worked on my tired undereye after one use, and I was so mind-blown. I am a huge fan of these, and I've been recommending them to all my friends.

Promising review: "I was very skeptical of these, but they are amazing. They are wet, but they were all absorbed by my skin, and I can actually feel the difference in my face. I have always hated my under-eye area and never found anything that would cover or make my dark under-eyes look better...but these DO!!!! Will definitely be buying again." —Janette

Get 24 pairs from Amazon for $19.95+ (available in three sizes, three styles, and in sets).

Promising review: "This is my #1 toner. It's just a simple, soothing toner that I feel comfortable applying day and night. I've gotten everyone in my home to use it (normal + combo skin), so we go through several bottles of this thing. It's got a hint of a chlorine-like smell, but it's nothing overwhelming, and you definitely get used to it. What I love most is that it just has three simple ingredients! No frills, just a solid, go-to toner." —Zuzubear3

Get it from Sephora for $12+ (available in three sizes).

Promising review: "I really enjoy this product. I still love adding products to enhance my natural wave. What I like most about the air-dry cream is that it doesn’t leave my hair as crunchy as a mousse may. It leaves my hair soft and smells lovely. It’s a great product to use when trying to not use heat style tools as much." —Ktdee

Get it from Sephora for $15+ (available in two sizes).

Promising review: "This mascara is AMAZING! My eyelashes are pale and medium length. This mascara made them so much longer and prevented them from clumping together. I want to try the other one(s) by Essence, but I highly recommend this one. Awesome for the price." —Kelsie

Get it from Amazon for $4.97+ (available in four shades and a pack of three).

And check out our full Essence Lash Princess Mascara review for more details.

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little so the salt texture was visible, scrubbed it all over my face so there was plenty of product, then used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for sensitive skin sufferers like me." —LuckLocust

Get it from Amazon for $13+ (also available in a pack of two). 

Promising review: "So I have Keratosis Pilaris or goose-like bumps on my bum and have always been super self-conscious about it. I’ve used this product 5-8 times, and they are seriously like GONE. It’s soooo smooth now, and I’m super happy. It says to use it once a week, but I’ve just been using it every time I shower (which is almost every day, lol). I only use a dime-sized amount, and it’s able to cover my bum and some of my legs. I would definitely recommend this to anyone with pesky bumps on their body. Also, this product has no scent, which is a plus for anyone who has sensitive skin!!" —Ang M

Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with frequent breakage, unmanageability, and moisture issues. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Promising review: "I used this for three days and by the fourth day, I was floored. I noticed my skin had a 'tighter' look and even younger. I wasn't expecting results like that. I also noticed that two freckles that have become blotches with age are almost completely faded. That was definitely unexpected. My boyfriend actually commented on my face looking tighter, and he had no idea I was using any new products, nor had I asked him if he had noticed my face looking any different. He is now ordering Bio-Oil. I am floored by this product, and I am a huge skeptic of any beauty care items that claim to be miracle makeovers. This is pretty darn close!" —Bevin 

Get it from Amazon for $11.04+ (also available in larger sizes and multipacks).

Read our Maybelline Instant Age Rewind Concealer review!

Here's an excerpt: "I still don’t know how a $7 tube of concealer (I use the Neutralizer shade) beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still provides solid coverage without a cakey feel. When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically, what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!" —Kayla Suazo, Former BuzzFeeder

Get it from Amazon for $9.98+ (available in 24 shades).

I own quite a few of these, and they are my preferred liquid lipstick formula. They are actually lightweight, do not feel super drying, and leave your lips looking soooo pretty. I should also mention they are uber pigmented. 10/10 would recommend, especially for summer. I've worn these for 12+ hours, and they survived meals and drinks. 

Promising review: "I have been looking for something like this my whole life. The color is vibrant and easy to apply. It dries slowly enough that you have time to clean up the edges if your hands are a little shaky. It has a very faint fragrance, but not bad at all. It feels extremely lightweight and only very slightly drying, which is easily remedied with lip balm. It didn’t stay perfect all day, and did transfer a little to cups, but the biggest highlight is that it fades evenly, so at the end of the day, I don’t have to exfoliate my lips to get it off. This product is the perfect compromise if you want something that will last longer than standard lipstick, but don’t want to fight to remove it." —Alex 

Get them from Amazon for $14.99 (available in 19 shades). 

I recently tried this product for the first time, and since I picked it up, I've never put it down. I love how it makes my lips feel. It actually feels hydrating and moisturizing. 10/10 would recommend. 

Promising review: "This is probably the best lip balm I’ve ever used. I use it at night, and my lips are still soft in the morning — I even think they look a little fuller. Plus, it smells fantastic. Honestly, the little extra luxuriousness from this makes it worth it for me." —B

I found out about this brand because Suho of Exo is the brand ambassador ( and I'm a huge fan of his). So, I decided to give this product a go, and I really like it. It makes my skin look and feel clean while removing any makeup. It's also super lightweight and deffo go be heavy in rotation all summer long.

Promising review: "This is easily the best oil cleanser I’ve used to date, great price and very effective. I had what I thought was an iron-clad full face of makeup on, slapped this on, and it all melted in a matter of seconds. I had been to the gym and walked in the rain in this makeup earlier in the day, and it was still mostly normal. This cleanser took it right off and felt wonderful! " —Moss

Promising review: "After using, the neck area does look more defined. These masks are large enough to give good coverage and stay in place really well." —Anonymous

Promising review: "This lip tint was super pretty and applied super well in one go! I wore it for about eight hours, and it lasted the entire day. It also has a decent flavor to it as well if you're someone who licks their lips a lot, as I do." —Morgan

Get it from Ulta for $12.99 (available in 20 shades). 

This has become one of my recent go-to products. As someone with redness issues, I find that this helps calm my skin. It feels pleasant and soothing, and I love that it doesn't have a scent. 

Promising review: "I’ve always had redness on my face, especially cheeks, but it has worsened over the last couple of years. I have tried many skincare and cosmetic products to both treat and camouflage this redness, and this is the first product that has visibly reduced it. And quickly, within a few minutes of application each morning and evening, my skin calms and appears less red. The product itself does not have a fragrance, dries down quickly so you can move on to the next step of your regimen, is at a great price point, and has a nice cooling gel texture that feels good on the skin, and you only need one to two pumps. This bottle will likely last me several months with twice-daily use." —aznatalie

Promising review: "I had seen a couple of different ads for the Arencia cleansers on Instagram, and was really sold on the mochi aspect as someone with dry and sensitive skin, when I imagine mochi I imagine supple and soft, and after using this for the last week I can already tell the difference in my skin, and it is phenomenal." —Dae P. 

Promising review: "Feels so light on the skin, not heavy at all, and very moisturizing. Definitely gives you the glazed donut look too!" —Hailey

Promising review: "I honestly lost count of how many bottles of this I’ve gone through — that’s how good it is! This d’Alba spray-serum is my holy-grail mist. The fine spray feels so refreshing, and it gives my skin that nourished, glowy look without feeling greasy. I use it before makeup, after skincare, and even during the day when my skin feels dry — it just makes everything look smoother and more hydrated. The scent is also really light and luxurious. I’ve tried other mists, but I always come back to this one. Truly my all-time favorite!" —@bea.edit

Get it from Amazon for $13.99+ (also available in a larger size and as a multi-pack).

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Plus, eye makeup, new releases, reader favorites, and finds from Walmart.

Reviews for this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.