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In this case, following the crowd just makes sense.

I've spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.49 (also available in Strawberry Acai and in bundle packs).

Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands Lululemon, Vuori, Athleta, etc. and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren

"The stitching and logo placement is similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time and for a fraction of the price, this entire line feels way better." —Fiona

Get them from Amazon for $25.60+ (available in women's sizes XXS–XXL, two inseams, and a variety of colors). 

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Check out a TikTok of the Anua cleansing oil in action.

Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3–4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing." —rexichor

"Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." —Linette González

Check out a TikTok of the icon juice glasses in action.

Promising review: "You can’t go wrong with the Icon glassware. Perfect sized, beautiful, and having some weight to it, I love to gift these as housewarming gifts to friends and family." —EmPars

Get it from Anthropologie for $16 (available in seven styles and even more here).

Best invention ever? Possibly. Each bottle lasts for 12 weeks' worth of treatments. This is wonderful at keeping your shower clean, but if your shower isn't...spotless right now, you can use it a few times in a row to get it back to sparkling before using it once a week for maintenance! 

Promising review: "100% sure this is sorcery because it works so well. This product is magic! I just did my first use and it cleaned out so much gunk out of my shower, I didn’t even know it was there! (Photo of my grout half-sprayed for proof) It was quick, it was easy, and now my whole bathroom smells like a vanilla cupcake! I am VERY satisfied with this product." —Amazon Customer

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available as a three-pack).

Promising reviews: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTockAlice

"INCREDIBLE BEAUTY PRODUCT!! Works like magic! I am 66 years old and after using this moisturizer for only four days, I have not needed to use foundation makeup. This Medix retinol cream is a serious game changer!" —NC Trussell

Get it from Amazon for $19.99 (also available in multipacks).

BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!"

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

Get a set of two from Amazon for $11.99+ (available in four sizes, a variety of colors, and in sets of four or individually).

Promising review: "I’ve been on the hunt to buy a down pillow like the ones I slept on at the top-rated Loews Hotel in Philly. This is that pillow! I’ve bought pillows online many times but nothing compared. This is the first pillow I’ve ever bought that didn’t hurt my neck or make me regret spending the money. I will absolutely be ordering another set! Absolutely the comfiest pillow, you won’t regret it. I never write reviews but just had to because I know the search for pillows is difficult when you can’t feel them. I promise you won’t regret it!" —Amazon Customer

Get a set of two from Amazon for $59.99+ (available in three styles).

Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Promising review: "Love it! It is the perfect bag, holds a lot of stuff. The style is sleek and appealing to the eye. The fit of the crossbody is comfortable and doesn’t tug on your neck like some others do! I recommend this bag for everyday use!!" —Tinkerbell304

Get it from Urban Outfitters for $52+ (available in eight colors) or Amazon for $56+ (available in 14 colors).

Promising reviews: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L

"What is this miracle in a jar?! The way my skin is so smooth right after the first use is [wild]. I will buy these for the rest of my life as long as I am breathing. This is now my FAVORITE skin product besides my sunscreen. Love, love, loooove" —Ryan M.

Get a 70-pack from Amazon for $18.90 (available in six other styles).

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

iJoy is a small business that specializes in headphones and tech accessories. 

BuzzFeed Shopping writer Emma Lord says: "I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point."

Promising review: "I love LOVE these headphones. They are comfortable to wear for long periods of time, the sound is great, and the noise cancellation is good too. I even wore these on an airplane for three hours and they cancelled out the plane noise and I was able to watch shows on my tablet with really good sound. Battery life is awesome too. Highly recommend!" —Nicole

Get it from Amazon for $22.98+ (available in five colors). 

These come with a wireless charging case that provides up to 55 hours of total playtime (with the earbuds able to play for 15+ hours on a single charge!). 

I was one of those people still walking around with a cord dangling from my ears because I could never find a wireless pair that worked for me. Enter these life-changing earbuds! I tried all the different silicone ear tips included and got *the* perfect fit. I use them for both listening to music/podcasts and talking on the phone. The sound quality is amazing and I have to charge these MAYBE once a week depending on how much I use them. I'm never going back to AirPods... or dangly wires.

Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Kate Arnold

Get it from Amazon for $19.99+ (available in six colors).

I recently started using the 40-oz version and all I can say is, I wish I had converted sooner. This bottle is the only *true* leakproof option I've found. It's surprisingly light and easy to carry, it fits perfectly in my car cupholder, and it keeps drinks freezing cold for literal hours on end. I'm also impressed by how easy it is to disassemble and clean, which is a big selling point for me!

BuzzFeed Shopping Editor Maitland Quitmeyer says: "I have the Simple Modern one, too, and it's great for being at home and drinking water at the perfect temp. *But* if you're worried about leaking AT ALL (or prefer a metal + silicone combo straw to plastic), the Brumate Era is 100% wizardry, sorcery, and magic. It claims to keep ice for over 24 hours — I've had cold water stay COLD for ages in this bottle! The tapered base is also cupholder-friendly, and the whole darn thing is dishwasher safe, too! Let me tell you, this is my new favorite water bottle. I can lock the lid with a quick twist and throw it LITERALLY SIDEWAYS in any tote and not even think *twice* about it leaking at all! And...if you've seen some of those videos about hidden mold in certain lids...know that this disassembles incredibly easily, so you can just toss the pieces in the dishwasher."

Get the 40-ounce size from Amazon for $44.99 (available in three sizes and 23 colors) or straight from Brumate for $44.99 (available in three sizes and 21 colors!). 

Promising review: "I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $14.48+ (also available in packs of four or individually).

For tough stains, it's recommended to spray, then massage the affected area with a soft brush. Wait at least eight hours, then launder with the warmest water the fabric care instructions allow. 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

BuzzFeeder Emma Lord says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Get it from Amazon for $9.99+ (available in various sizes).

Check out a TikTok of the brightener in action. 

BuzzFeed Shopping editor Heather Braga had this to say: "The color-adaptive formula is designed so that one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me."

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades).

You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "This product does what it says it does! And it's very reasonably priced. My eyes are often irritated and puffy from allergies, and this product is so cool and soothing! I especially love the effect in the mornings as it 'wakes' my eyes. Also very moisturizing. I've noticed that my under-eye area looks much smoother, and under-eye darkness has definitely faded a bit. You only need a small bit of product. The price is so reasonable that you can certainly afford to try it...I think you'll be glad you did. I'll continue to purchase this as I consider it nothing short of a miracle!" —mlwtennessee

Get it from Amazon for $5.97 (also available in multipacks).

When you’re done, press the button, open the remover, empty it out, and it's ready to use again! See it in action on TikTok! 

Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in three colors). 

Cliganic is a small business that specializes in all-natural personal care products. 

Check out a TikTok of the mosquito-repelling bracelets in action. 

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Get a 10-pack from Amazon for $9.99 (also available in larger multipacks). 

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it in so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Get it from Amazon for $22.99+ (available in women's sizes XS–3XL and 38 colors). 

Read why BuzzFeed Shopping writer Emma Lord uses this all the time: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart."

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in pink honey and nude honey).

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Insert your preferred blade and lock it into place, add your veggie, close the lid, and chop your heart out!

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the foo,d and it has a generous container." —Amazon Customer

Get it from Amazon for $24.99+ (available in seven sizes and four colors). 

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

"This cream is my absolute favorite splurge. I truly cannot live without it. The scent is heavenly, the texture is rich, and it makes my skin feel soft and pampered. We all need a little self-care, and for me, this is 100% worth it". —AnnG71

Get it from Amazon for $24+ (available in four sizes and in bundle packs).

Check out a TikTok of this mask in action.

Most reviewers recommend doing this treatment once per week. 

Promising review: "I am not too big on skincare, but I have been following this mask's hype on digital platforms. A couple of months back, I ordered since the price tag is not bad. I live in Arizona, and it gets really dry here; this mask worked like magic. Helped me combat the dryness. The best part is you don't have to use it daily (unless you want baby skin). I use it once every week and it keeps my skin plumped the whole week. I take this with me during travel and put it while I am on the plane to not have jetlagged skin after. This review is coming from a toddler mom and a full-time worker, so you can imagine how much limited time I have for myself." —Ms. W

Get a four-pack from Amazon for $19 (also available in three other styles).

Check out a TikTok of the nail glue in action. 

Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Promising review: "I have really thick, dark, straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 Gisou hair oil, and I can gladly say that this product works waaaaaay better than those expensive oils. I trust Korean skincare and I know the quality is better, so obviously hair care has to be better too right? This makes my hair soooo soft and it takes away all of the frizz from my hair. It smells really good and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair, but also on dry hair. It is just an amazing hair oil and I will never use anything else but this." —Brianna

Get it from Amazon for $18.99+ (available in two sizes and six other formulas).

BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. 

Promising review: "I love this crossbody belt bag. I have it in pink and black. Holds my phone, wallet, keys, ChapStick, and any acorns my toddler hands me. Release clip makes it easy to take off. Feels like such sturdy material, too. I don’t use a traditional purse, so this is my favorite bag." —Jana Sutton

Get it from Amazon for $13.98 (available in many colors). 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $19.99+ (available in women's sizes XS–XXL and 13 sets). 

This is designed for curly hair types. Reviewers with everything from 3a to 4c hair types say it worked for them!

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $4.22 (also available as a two-pack).

Touchland is a small business that specializes in hand sanitizers. 

My colleague Emma Lord loves it: "I have been a fan of Touchland sanitizers for years, because they smell SO good, feel great on my skin, and most importantly, never, EVER leak in my bag. I can say with glittery certainty that this new edition takes the CAKE. It has the perfect subtle vanilla sweetness without being overpowering (which is important to me, because most of the time I'm spraying this right before a meal with pals or after being on the train — aka, very public spaces)."

Get it from Ulta or Touchland for $12 (available in various other scents) or as a three-pack from Amazon for $36 (available in various other scents too!).

Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist-length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa

Get the 2.0 model from Amazon for $50.36+ (available in several colors/styles).

Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it for $37.71. 

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $25 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).

Reviews in this post have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.