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Just call me your shopping Paul Revere, I’ll always let you know what to add to cart.

Hanalei is a small business that specializes in lip and body care products. 

Promising review: "It keeps your lips kissable and soft!!!! I love love love this product. I’ve been using it for the past few years and it’s by far one of the BEST lip moisturizing products I’ve ever used!!!! If you want soft, nourishing lip treatment, well, this is the product for you!!! Hey, hurry up before I order them all! 🥰" —P. Washington

Get it from Amazon for $16.75 (available in clear and four colors). 

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. It can be especially helpful for oily skin. 

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $5+ (available in four sizes and a two-pack). 

Promising review: "This mascara is the bomb! Every single time!! Works great! Makes lashes look long and beautiful in this black color. I just love this mascara! If you don't have many lashes, this works superbly in making people think you do! And works well for those with lots of lashes. They all stand out. Look a lot like fake lashes, or you can go light. AND THE BEST PART. The price is pretty awesome for such a great product! Highly recommend." —Mary 

Get it from Amazon for $10.82 (available in 11 colors). 

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.97 (available in six styles). 

Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $12.95+ (available in a steel or rose quartz rollerball). 

Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I don't have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of Gold Bond in action. 

Promising review:  "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I’m really impressed. Has smoothed out the crepe paper look. Try it!" —S. Livingston

"This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in six shades) 

Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona 

Check out our Instagram post to see just how grippy it really is. Yup, that's me in the video and photo above! 

My review: This is my HOLY GRAIL primer! I use it every time I have a big event or just need my makeup to last more than an hour. As an acne-prone girly, I've tried so many primers to find one that doesn't irritate my skin and actually leaves it looking relatively smooth. This one has yet to let me down! Make sure to wait 30 seconds before applying your foundation to ensure it has fully set, since it does go on a little tacky. Also, ALWAYS PAT IN for best results. I have made the mistake of rubbing it in like other primers, and it doesn't leave the same smooth finish, or it will clump up a little. The cooling gel is also so nice because it makes your skin feel hydrated and helps your makeup not flake off. It is water-based, so I recommend checking your foundation ingredients to ensure it is compatible. The rule of thumb is: Water-based primer goes with water-based foundation, and silicone-based primer goes with silicone-based foundation. 

Promising reviews: "I got hooked on a little sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison

Get it from Amazon for $7+ (available in three sizes).

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $14.95 (also available individually and in a four-pack).

Wonderskin is a small business that specializes in makeup and skincare products. 

Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport

Get it from Amazon for $22 (available in 32 shades). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from everyday friction and irritation from elements like wind burns. Will be repurchasing." —Tricia D. 

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

It works for all curl types from 2a–4c. 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.22 (also available in a two-pack). 

Promising reviews: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker 

"I saw this product on TikTok. My feet were sort of rough, and I used it as directed, and after four applications, my feet were baby smooth. Now I didn’t soak my feet properly the first three times, but the fourth time I did, and it made a big difference." —Coresa

Get it from Amazon for $14.99 (also available in an extra-strength formula).

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Promising review: "Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It’s definitely worth spending your money on this serum." —me

Get it from Amazon for $16.99+ (available in two sizes). 

This is not an instant solution and takes daily application to see a difference. Depending on your nails, it can take days, weeks, or months for satisfying results — the photos above are a year apart. 

Promising review: "I have used Kerasal for three days, and fungal [damage] is 95% gone! A very easy-to-use dispenser that eliminates mess during application. You can apply yourself effortlessly. Gonna tell other family members with toenail problems about this! I would give it 10 stars if there were room!!!" —Dennis Downing

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I've been trying to find a new moisturizer with SPF that doesn't bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn't pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Just a little cleanser, buff, and moisturizer for the smoothest skin you've been dreaming of. 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I'm so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I've been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $23 (available in three styles). 

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue behind, but I think overall it is amazing. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (also available in two other styles).

My review: I LOOOOOVVE THIS SETTING SPRAY!! I am a ride-or-die fan of OneSize because it actually works. Especially as a concert/festival goer, I need my makeup to look like how I arrived, even after hours of sweating, intense dancing, and sometimes tears. It also isn't like other setting sprays that leave your face soaking wet, where your makeup ends up just melting off. This sprays "dry," so it doesn't feel like you are adding another layer of product. I also love it for days I use only liquid products, as it absorbs extra oil, so I don't look like a glazed donut. It's almost like a spray-on translucent powder! 

Promising review: "I have extremely oily skin to the point that if I wear makeup, by the end of the day, I’m able to easily swipe my fingers across my face and my makeup comes right off. I naturally sweat profusely regardless of the weather, but summertime is worse. This setting spray is the only one that actually locks my makeup in place. This is a holy grail item that I will never go without now. Spend the money because it is worth every penny. Oily girls, buy this. Sweaty girls, this is the product you want." —LaurenNicola 

Get it from Sephora for $34 (also available in a mini size).

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. And read more about how rosemary oil could be helpful for encouraging hair growth at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Here's what Buzzfeed Shopping writer Gabriela Manjarrez has to say: "I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly; it's like your skin is saying, "Gimme gimme gimme!!"

Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Get it from Amazon for $19.40 (also available in a two-pack). 

* Beauty Products That Reviewers Say They’ll Be Using “Forever”

* K-Beauty Products With Jaw-Dropping Result Photos

* Beauty Products That'll Help With Upkeep Without Costing A Fortune

* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

* If You Think You're Terrible At Makeup, These 24 Products May Change Your Mind

*  Beauty Products So Good At Their Jobs You’ll Try Them Out The Moment You Open Them

* Beauty Products Reviewers Over 50 Wished They’d Known About Sooner

* Beauty Products Under $20 That Are So Good, Reviewers Say They Use Them Every Day

Plus, waterproof mascaras, and finds from Amazon, Sephora, Ulta, and Walmart.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mariel Guzman is a resident writer on the Buzzfeed Shopping team whose love for shopping (and doomscrolling on TikTok) helps her curate lists of the most trending lifestyle, home, beauty, and fashion products.