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24 Beauty Products With Before And After Photos That’ll Make Your Jaw Drop
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. I suggest you save this post for whenever you’re in the mood to be both shocked, and impressed by teeth whitening results. Promising review: "Whenever someone I know has a sunburn, I become that super annoying product-pusher friend. I tell everyone about the sun soother! Really, Burt’s Bees should pay me. It rubs into the skin like lotion so you don’t feel greasy and you can immediately put on clothes after application. A little goes a long way! It smells good without being overpowering (and I’m picky about scents!). Most importantly, it works! I’ve had everything from slight burn to looks-like-a-lobster-feels-like-fire and this sun soother has eliminated the pain/itch and drastically reduced the eventual peel. Even if it does peel later on, it’s minimal compared to what it would be and look like if I had not used this sun soother. I don’t burn easily and love this product; my husband is as fair as they come and it’s his favorite sunburn solution as well. Highly recommend!" —Jessie Patterson Get it from Amazon for $9.76 (also available in a three-pack). You'll get one lip plumper and one minty sleeping mask for your lips. Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz Check out BuzzFeed's Makeup Eraser review for more deetz! Get it from Amazon for $20+ (available in 13 colors/patterns). Promising reviews: "I want to start off by saying I’ve been to professional salons and had my eyebrows 'tinted' before — two separate salons and the results were awful. No sign of tint on my brows. The salons say 'I’m not a good candidate for brow tint'. But this tint is AMAZING. I’m literally shocked at the results. Only bad thing I could say about this is that I wish the tint lasted longer. But it lasted about two days, what more can I ask for." —T "I was paying $60 every 2–3 weeks to get my eyebrows tinted so this stuff has saved me so much money. Never going to get my eyebrows tinted again." —Iris Get it from Amazon for $15.99+ (available in two shades). Promising reviews: "I've tried many eyebrow products over the years, but this eyebrow pen is by far the best! It's incredibly user-friendly, making it easy to create precise, natural-looking brows in just minutes. The color blends perfectly with my natural brows, giving me a polished and effortless look. I've received so many compliments since I started using it! Simply put, this has become my new favorite eyebrow pen, and I can't imagine going back to anything else. Highly recommend!" —Holly Beth "This brow pen is a game changer! Just look at the comparison [above]! It creates the most realistic looking brows and my favorite part, it’s waterproof! I wore it all day and it didn’t budge. I have oily skin AND I went to the gym and it still didn’t move. Highly recommend!" —Adriane Liana Get it from Amazon for $14.97 (available in eight shades). Promising review: "Y'all. This stuff smells like heaven. Somehow this scent is appropriate for summer and winter at the same time. It absorbs quickly with no sticky feelings afterward. The one thing that might deter some people from buying it is that there is a shimmer to it. Once I've used it on my hands, I notice that in sunlight, my skin has a bit of a glimmer. I personally love this and can't wait to use this lotion during the summer. I think it's 100% worth the high price tag. When I can summon up the will to spend the money, I'll be buying the body wash, spray, and full-sized lotion as well but for now, the mini lotion stays in my purse." —Elizabeth Get it from Amazon for $24+ (available in four sizes, two-packs, and refill-packs). Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage Get it from Amazon for $11.99 (available in three styles and in two- and three-packs). Good Molecules is a small biz that creates simple, effective skincare products using science-backed ingredients. Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K.Grant Get it from Amazon for $5.97 (available in two- and three-packs). After mixing the powder and activator, just apply the mask on your face and you'll start to feel it working instantly! Promising review: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought, 'What the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts, and when I wear makeup, it blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm in month two and recommend it to anyone with skin problems. My only caution is that it smells funky (who cares) and is a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me from here on out!" —Charlie B Get a box of eight masks from Amazon for $14.80. Add a hydrating serum to serve as a primer over your skin as you derma roll to increase absorption. The rolling will allow the serum to sink deep into your skin giving you allllll its benefits. Make sure you learn how to derma roll properly before trying! Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo Get it from Amazon for $6.99+ (available in two colors). DrTung's is a US-based small biz that specializes in oral care products. Promising review: "I had a tool similar to this years ago, but it was plastic and shaped a little differently and I just didn’t see much of a result so I didn’t stick with using it. But this tongue scraper is by far above and beyond anything I have used in the past. The immediate results were disgusting, which in this case is a good thing ;-). I’m very happy with the speed of shipping, quality of product, and the way in which this handy little tool performs. An added plus is the cute travel bag which comes with your purchase. Solid purchase!" —Lyra18 Get it from Amazon for $9.99 (available in multipacks). Promising review: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L. Get a 36-pack from Amazon for $12.99 (available in a 72-pack). Promising review: "This is by far my favorite nail-care product! The pen makes application easy, and I love the subtle scent (hard to describe but undeniably delicious!) My nails feel strong and healthy, and it's also helped with growth. When opening the pen for the first time, make sure to click carefully. I got impatient and started unscrewing it, which caused oil to spill everywhere! That was definitely my fault though, just remember to be patient when clicking the pen for the first time. Overall a 10/10 product, would recommend!" —Liah Get it from Amazon for $8.99 (available in eight scents). Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the sponge it comes with, I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba Get it from Amazon for $7.99+ (available in 21 shades and in three-packs). Promising reviews: "This is a really nice first step in my morning routine. It's helped minimize my hormonal acne because the PHAs gently exfoliate. I don't recommend using other acids with this. I like that it comes with little tweezers so you can pick up a pad in a sanitary way." —Scrump "When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker, so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking, but when I don’t, these pads help exfoliate and help with the dark marks. Thanks Anua!" —Jessyca Renee Get a jar of 70 pads from Amazon for $22 (available in four other styles). Mad Rabbit is a Black-owned small biz that specializes in all-natural products to heal, protect, and enhance tattoos. Promising reviews: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward "This stuff is the best! My girlfriend bought this before but I didn’t like the scent she had, but the spreadability of this was to die for. When I found out they had different scents I was so excited. I want to get more tattoos just so I can put it all over my body. 🤣" —Iris Kotico Get it from Amazon for $16+ (available in three scents and a bundle). Promising review: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well boy oh boy, this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards Get a two-pack from Amazon for $14.48 (available in single-, and four-packs). Blume is a woman-owned, POC-owned small biz based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin care. Check out a TikTok of the Meltdown Acne Oil in action. Pair it with the gel cream for ~outta this world results~! Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further, but this stuff clears my skin, makes it glow, and hydrates it. Beyond, beyond obsessed. THANK YOU, BLUME! xoxo" —Kaitlin A. Get it from Blume (available in multipacks) for $52+ or Amazon (available in two sizes) for $28+. Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day and actually use it for my entire face and my neck. My skin feels so soft and lines are disappearing." —Melissa Get it from Amazon for $15.99+ (available in three sizes, two styles, and in a two-pack). Promising reviews: "Magic in a tiny tube. Has lasted over a month so far and my 30-year-old skin is clear for the first time in my life. Nothing else has worked, and I've tried it all. I wish I could give this 10 stars." —LC "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again, but for now I have clean and clear skin. Thanks Differin!" —Karthick Ravi Get it from Amazon for $13.46+ (available in a two-pack). Promising reviews: "This stuff is AMAZING. Slap a small amount on at the end of your skin routine and automatically have hydrated skin ALL DAY. My skin used to be super dry, cracked, and really red constantly, but after I got this…it all went away. It’s liquid gold. Do your skin a favor and get it!! The tube lasts me a solid four months, so it's definitely worth it." —Marisa "I had an IPL photo-facial followed by a SkinPen microneedling session and my face was tomato red, hot, and dry. Now, I’ve loved this cream for a while. I wish I could write a sonnet about it. It heals popped pimples, irritated skin, cuts, scrapes, burns, you name it. So after the stuff the doctor gave me wasn’t doing much, I took matters into my own hands and applied some of this Cicaplast Balm. Within two hours I looked like a normal human being. I cannot praise this miracle product enough. I’m pretty sure it’s crafted with angel tears and unicorn magic. I’m blown away." —Sage Pennington Get it from Amazon for $18.99+ (available in three styles and in two-packs). Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon Get it from Amazon for $4.99 (available in a two-pack). Promising review: "I recently purchased blonde hair extensions, and I couldn't be happier with my decision. The density of the hair is impressively consistent from the roots to the ends, giving a natural and voluminous look. The finish is absolutely beautiful with a soft, silky texture that feels incredibly luxurious. What truly sets these extensions apart is how seamlessly they blend with my balayage. The added root shade perfectly matches my natural hair color, creating a flawless, undetectable blend. Additionally, the durability of these extensions is outstanding – they withstand styling and daily wear without any signs of damage or shedding. Overall, these hair extensions have exceeded my expectations in every way. They have transformed my look, adding length and volume with an elegant, natural appearance. I highly recommend them to anyone looking to enhance their hairstyle with high-quality extensions." —Sarah B. Get them from Laced Hair for $279.95+ (available in 16- and 20-inch lengths and more colors here). Promising reviews: "I really like this cream. It’s lightweight but very hydrating, and my skin feels smoother and plumper. It absorbs fast and doesn’t feel sticky. Such a great addition to my daily routine." —Angeles Passarelli "I love this product and have already ordered more. I use it morning and night as part of my routine. It absorbs well and leaves my skin feeling hydrated without a heavy finish. After consistent use, I see a visible difference in how smooth and refreshed my skin looks. I plan to keep this in my daily skincare routine." —Customer X The reviews for this post have been edited for length and clarity. * *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware * Beauty Products That Reviewers Say They’ll Be Using “Forever” * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, waterproof mascaras, and finds from Amazon, Sephora, Ulta, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Jordan Grigsby is a freelancer and former BuzzFeed Shopping writer, who is a horror movie/show, Disney, Marvel, Halloween, and candle-obsessed ray of sunshine that loves glitter, pink, wine, traveling, all things beauty and fashion, and shopping, of course!
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