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Strategy is again stirring expectations of another large bitcoin purchase after Executive Chairman Michael Saylor shared one of his now-familiar treasury signals over the weekend. In a post that said “Think Even Bigger,” Saylor paired the message with a company dashboard showing 780,897 BTC on Strategy’s balance sheet, a total acquisition cost of about $59.02 billion, and an average purchase price of $75,577 per bitcoin.

What gives the signal more shape is that it comes only days after Strategy disclosed another major buy. In an SEC filing dated April 13, the company said it acquired 13,927 BTC between April 6 and April 12 for roughly $1.0 billion, funded through sales of its STRC preferred stock. 

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That purchase brought total holdings to 780,897 BTC, leaving Strategy within reach of the next big symbolic milestone as the market watches for whether Saylor’s latest post leads to another filing.  

The setup also says something about how Strategy’s bitcoin cycle is now being read by investors. Saylor’s posts are not formal announcements, but they have increasingly functioned as soft signals ahead of treasury updates, especially when the company still has liquidity, capital-market access and a balance sheet built around scaling bitcoin exposure over time. 

The dashboard shared with the post also showed about $2.25 billion in USD reserves and 10% net leverage, reinforcing the idea that Strategy still has room to keep pressing its position if conditions line up.  

For now, there is no new purchase on the books beyond last week’s filing. But the market has learned not to ignore the pattern. Strategy’s latest signal arrives at a point when bitcoin is trading closer to the company’s average cost basis again, and that tends to sharpen focus on whether the firm is preparing to add more size rather than simply sit on the position it has already built. 

Strategy Inc. (NASDAQ: $MSTR) stock is currently trading at $166.52 U.S. per share. Bitcoin (CRYPTO: $BTC) is currently trading at $75,622 U.S. per digital token.