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Booking Holdings Inc. (NASDAQ:BKNG) is included among the 10 Fastest Growing Dividend Stocks to Buy Now.

On April 10, Naved Khan of B. Riley adjusted the firm’s price recommendation on Booking Holdings Inc. (NASDAQ:BKNG) to $272 from $6,800. It maintained a Buy rating on the shares. The change reflects the company’s 25-to-1 stock split.

On April 9, Tigress Financial raised its price target on Booking Holdings to $260 from $244 and maintained a Strong Buy rating. The firm said Booking is leading an AI-driven global travel rebound, supported by “resilient” demand and a “meaningful” World Cup tailwind. Tigress told investors that the company’s agentic AI tools and planners are reshaping travel loyalty and strengthening its position in the market. It added that these tools could help the company benefit from a World Cup-driven surge in travel demand this summer. The firm also said Booking Holdings’ Genius-AI flywheel supports an “unbreakable loyalty moat” and drives “significant” growth.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and restaurant reservation services. The company operates through five main consumer brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

While we acknowledge the potential of BKNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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