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24 K-Beauty Products With Jaw-Dropping Result Photos
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Good luck not giving into the K-beauty hype after looking through these pics. All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates. Read more about tea tree oil and acne at Mayo Clinic. Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin, but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart Get it from Amazon for $11.20 (also available in a bigger size). Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress-free. Promising review: "I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out, and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." —Monisa A. Get it from Amazon and Krave Beauty for $16 (also available as a two-pack). Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2b hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful! Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments on how silky smooth my hair looks. I put it on while my hair is wet, then again when I style, if my hair gets frizzy from my flat-iron, and to tame flyaways. It's my favorite hair product I own." —Amy Wilt Get it from Amazon for $18.99 (available in two sizes, a mist style, and six other formulas). Promising review: "This eye cream makes my eyes so soft; it has this luxurious feel that is better than any high-end product I have tried, and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy, which I love. Since it has retinal, I only put it on at night and use a vitamin C serum in the morning. I love this product! You can feel and see a difference after one use." —AJ Get it from Amazon for $16.99 (also available as a two-pack). It can also help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration. Promising review: "Within 10 minutes, my under-eye bags and discoloration were considerably better. I didn't think this would work, but I just screamed at my boyfriend, 'I'm screwed because I'm going to need to never run out of this stuff.' Such a difference. I'm highly satisfied and upset I didn't purchase more to give to the ladies in my life as a holiday present. There's always next year, though!" —Heather Get it from Amazon for $11.99 (also available as a collagen stick, a peptide stick, and multipacks). Check out this TikTok of Mikayla Nogueira's review of this foundation. Promising reviews: "I love love LOVE this foundation! I’m throwing out every other foundation I own! I have pink undertones from redness, and I’ve always struggled to find a foundation that matched me well that didn’t leave a yellow-looking finish. This was it!!!! I was really skeptical at first, but figured, hey, why not try it! It gives such a natural look. It’s not cakey and doesn’t separate on my skin like other foundations I’ve used. I tried it with and without primer, and it looked awesome either way! I used it with their setting spray and color me impressed! This is now my forever foundation!" —Sharon "Flight attendant here. Travel-friendly. I'm a fair neutral skin tone, and it's not too pink, not too warm. It's the perfect neutral color. Looks like skin! I just ordered the pink version that's supposed to be more matte just to try a different consistency because this does so well on my skin. If you are using a drugstore foundation, trash it and order this. Those warm tones after time that happen with affordable foundations DO NOT HAPPEN with this formula. Will continue to order forever. Goes on in a thin layer. 10/10!" —Sav Get it from Amazon for $10+ (available in two sizes, 40 shades, a matte finish, and a dewy finish). To use, mix the powder and activator and apply it to your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic. (It's called the "Zombie Pack" for a reason!) But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin. Promising review: "I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin1004 zombie mask, and at this price, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? Don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it's super funny. A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell that I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure, both price and results-wise." —Dana Dane Get a box with eight masks from Amazon for $13.97 (also available as a two-pack). Promising reviews: "OK. This is magic. Do you know how much money I have spent trying to find products that control oil and keep my makeup on my face longer than an hour? Lots of money, maybe thousands of dollars. I put this on after all my makeup, including setting spray, and after a 12-hour shift of running around and sweating and putting on and taking off masks and face shields, my makeup looks fresh at the end of the day with minimal oil. This is magic. Greatest product in my life and a little bit goes a long way." —Sarah "I'm writing this review for my black and brown girls. This powder is actually translucent and doesn't make you look like a ghost. I use it as intended, to control my oily T-zone, and it works beautifully. I'm very pleased with the product overall. I was worried that it would make my skin look dry, but it doesn’t. The product is tiny, BUT a little goes a long way, and so I think it will last me a long time." —SG Promising review: "Guys. Guys. MAGIC IN A BOTTLE. I was slightly hesitant to buy this because of the price point, but I know it was highly praised on TikTok. I kid you not; I have not had a SINGLE whitehead since I started using this. I have EXTREMELY sensitive skin, and this toner has been amazing. My skin has quite literally never been clearer. I have tried so many freakin' products to try and get my skin clear, and this one is absolutely my new holy grail. I cannot recommend this enough if you have oily, acne-prone, super-sensitive skin. I cannot express how happy I am at how affordable it is!" —morgan For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely. Promising review: "I've suffered from full coverage acne since I was 8 or 9 years old (I know. A freakishly young age to start.). I've used every product known to man. Proactive, Neutrogena, Clearasil, medication from dermatologists...the list goes on, and I'm sure most people have experienced the same. BUT THESE WORK. HOLY SHT THESE WORK. They suck everything out in ONE GOSH DARN NIGHT. I buy a whole bunch at a time and go through probably five packets a month, and I've never been happier, and I've never had such clear skin. All you have to do is wash your face and stick the dots on before bed. I stick them wherever I see the red starting, feel that 'oh it's a big one' pain under my skin, or where whiteheads have already started." —Danielle Get a pack of 72 from Amazon for $12.19 (available in four other pack sizes). SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Promising review: "Magic in a freaking bottle. I love this product. I was hesitant to buy and start a new addition to my skincare routine, but I said F it and bought it on a whim. WELL I AM SO GLAD I DID. Pores, wrinkles, and fine lines are minimized, hydration on point, and it smells AMAZING. Yes, the texture is water-based, and when I woke up the next day — WOW I WAS GLOWING!!! It's been a few weeks on this now, and I have to say I will continue to buy it. I rinse with water and then put a dropper full on each cheek and rub it all over my face, and follow it with sunscreen. FREAKING GLOWWWWWWWINGGGGGG. I am obsessed with this product, and just the scent alone throws me into an amazing start to my day. Heaven in a bottle. YUM!!!!!!!" —Clayt Get it from Amazon for $19.98+ (available in four sizes and two styles). This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates. I have been using this lip oil for three months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences! Promising review: "I love K-beauty, and this is one of my favorite lip oils. It makes my lips softer and looking cherry plump. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. At first, I thought that the bottle seemed small, but after applying it two to three times/day for a month, I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu Get it from Amazon for $15 (available in 10 colors and in sets). Promising review: "I've had huge melasma spots on the side of my neck where the sun hits me in the car for probably 20 years. Idk what magic is in this, but I've been using this serum for maybe a week and a half, and my melasma has already faded significantly. I didn't even know that was a thing and thought I'd have it for the rest of my life. I'm so impressed at how fast this is making a difference. HIGHLY recommend if you need to fade any spots." —Lomo BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores. As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍 Promising review: "This stuff is the holy grail of pore unclogging products!!!! I have never in my life seen my skin look this clean and clear. I have tried EVERYTHING to get rid of my skin congestion, and this stuff is like a power washer for your face! I remove my makeup with a makeup balm, rinse, dry my face, rub the oil all over my face for about two minutes, use a warm washcloth to remove the oil, and follow with my regular face wash. Boom. Glowing, gorgeous skin with itty bitty clean pores. I’ll buy this stuff forever!!!" —Susan Clark Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done! Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis, and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms up and smooths out along your skin, removing makeup easily as well as penetrating the oils on your face. It is easy to wash off and doesn't sting my eyes. It removes ALL my makeup. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close." —Amazon Customer Read more about how biotin could help with the fullness of hair at Cleveland Clinic. Promising review: "Okay, this is an honest review. I was SUPER skeptical because I've always been a spray dry shampoo girly, and I thought I was going to die on that hill. We've all been there... in a pinch and out of our dry shampoo, and resorted to random powders and suffered the consequences, and had to end up washing out hair while already running late. I have super fine hair, and it gets oily in the blink of an eye — even six hours post-shower. I tried this product skeptically, but I am impressed! Literally three dabs and my hair is happy, shiny, and volumized as if I just used a blow dryer! No drowning myself in a Batiste cloud! I'm adding this to my routine forever." —Chloe Plummer Get it from Amazon for $13.59+ (available in three sizes and four shades). Promising reviews: "I seriously am a believer in this whole line! I have turned family members, coworkers, and friends into using this product!!! I would always get cystic acne on my face. Since using the serum and essence, I hardly have breakouts, I have clearer skin, and less scarring! I LOVE this stuff and will buy this forever. :) Oh, and the smell is amazing!!!" —Tiffany "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! For the past few years, I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated, and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated, and glowing! I’m sold! If I could give it 10 stars, I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer! Promising review: "I have pretty bad eczema and sensitive skin, so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face, and I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." —MintyKiss Get it from Amazon for $16.80 (also available as a two-pack). This snail cream is cruelty-free and non-comedogenic. (So no need to worry about clogged pores!) Promising review: "This cream is the freaking holy grail in a jar. Oh my GAWD. It really reduces inflammation on my skin, and it looks so much better the morning after. It's a pretty thick cream, so don't use too much and massage it onto your fresh, just-washed face. I use it only at night (but you can use it during the day and night, whatever works for you), and OMG. Just OMG. Try it." —Leslie Get it from Amazon for $19.98+ (available in four sizes). Behold, yet another product that has made me love products with snail mucin. I've been using this product for five months, and it's like this cream has taken an eraser and rubbed it over my acne scars to reveal the clear-looking skin that I didn't know I could achieve. A true game-changer! Promising review: "I am obsessed with this stuff, I would bathe in it if I could!! I have really sensitive skin to weather changes and tend to get flaky skin on my face, but I've used this for two years now, and I have had the most moisturized baby smooth face since. Seriously, buy it, put it on before bed, and the next morning you can absolutely tell the difference. I’m like a freaking walking ad for it. My face is brighter and more moisturized." —Leah Get it from Amazon for $12+ (available in four sizes). The picture on the left (shown above) is of a reviewer with severe rosacea and the picture on the right is of the results after only four times of applying less than a dime-sized amount of the cream to their face! Read more about choosing skincare products if you have rosacea at the American Academy of Dermatology. Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order on Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling and helping clear up my rosacea skin irritation!" —Amazon Customer Get it from Amazon for $12+ (available in three sizes). I *highly* recommend watching this TikTok, where the creator's 45-year-old mom (who looks unbelievably youthful) is using this device along with her other skincare products (mostly from Medicube, a Korean brand) to help them soak in for maximum effect! Psst: You can get the other products mentioned in that vid on Amazon too if you're interested in replicating her routine: the Deep Vita C pads, The Lab's hyaluronic acid toner, the Deep Vita C serum, the peptide eye cream, and the collagen jelly cream. The reviewer whose before/after is shown above used the device once a day for almost two months, and is wearing no makeup in either pic. Promising review: "Best splurge! This device definitely helped me with product absorption, and I have seen such a huge difference in my face since starting to use it. I no longer have flaky, dull skin, and my pores definitely look a lot better since they're more hydrated now. When I wake up in the morning after using this device, my face feels light instead of heavy from the previous night's skincare. I definitely think it's worth the $$$ if your skin doesn't easily absorb your products like mine (I have sensitive, dehydrated skin and only use a toner, serum, and moisturizer for my routine)." —K BTW, some people use it as a daily lip balm or lip protectant over their lipstick, too! Laneige is an Asian-owned brand that has been in the beauty game for years. (Seriously, since the 90s!) The luxury brand prides itself on being affordable, too, and has many fan-favorite products because of it. Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok, because you never know who is getting paid for a review. But I’m dead serious, this stuff works. I have the driest, chapped lips, and I have anxiety, so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive, but it looks like it will last me for months." —Caitlin Mallette Get it from Amazon for $24 (available in 11 formulas). Check out this TikTok of these drops being used for a natural makeup look! Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine. Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look, and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde Get it from Amazon for $20+ (available in four sizes). * *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware * Helpful Products For People Who Think They Suck At Makeup * Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart. Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.
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