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Life is better with this flossing toothbrush as your copilot.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey and nude honey!). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Get a pack of two from Amazon for $13.99. 

The color-adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I didn’t just have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the double-sided cutting board in action. 

Promising review: "This cutting board is perfect! One side is for meat, the other for fruits and vegetables. There is no need for two separate boards. It's very stylish, made of sturdy materials, and easy to clean. It's so pretty I just leave it on the counter, but it does have a handle for hanging." —Jowana Lamb 

Get it from Amazon for $19.99+ (available in two sizes). 

Promising review: "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere, and that is exactly what this is! Love love love!" —DeeDra Billings

"BEST LOTION EVER!!! I bought this after seeing an influencer using it. It smells so good and feels great. I put it on at night and wake up still feeling and smelling great. It is smooth and keeps your skin moisturized! Will be buying again ASAP!"—Desiree Spots 

Check out a TikTok of the Monday Dry Shampoo in action. 

Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.49 (also available in Strawberry Acai). 

Check out a TikTok of the moonrise alarm clock in action. 

Promising review: "This thing is the real deal. My daughters love it! They needed a way to wake up more naturally on school days — this alarm can be set to begin brightening 10 minutes before their alarm, and it’s helped a lot! Plus, they adore the beautiful moon nightlight with shooting stars — I do, too! This one seemed too good to be true when I ordered it, but it’s definitely lived up to the hype." —Emlefty11

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Check out a TikTok featuring the Tree Hut hand soaps. 

Promising review: "Really great hand wash! I really can’t believe it is so inexpensive. Enjoy." —Shar XO 

Promising review: "I didn’t understand how this tool was going to work, but I saw a TikTok where someone used it as part of their everyday cleaning routine, and my curiosity got the best of me! And wow, oh wow, am I glad I did! The area has to be big enough to pull it back and forth, so it’s ideal for couches and beds, and other furniture. It is so easy to empty too, and oh so satisfying to see what you picked up with it! Now I want to try the handheld version for clothing!" —Kindle Customer

Get it from Amazon for $24.99+ (available in three colors). 

Check out a TikTok of the cloud knife in action. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $6.49. 

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

Get it from Amazon for $24.99+ (available in six styles and in five colors). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.  

Check out a TikTok of the Kitsch clip in action. 

Promising review: "Love this clip! I can wear it while driving without it hurting. It's cute for a messy twist or half-up, half-down. I have thin hair, so the small was great. If you have thick hair, get the larger one." —october_mommy

Get it from Amazon for $6.39+ (available in three sizes and five colors). 

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $89+ (available in two sizes and three shapes). 

Check out a TikTok of the Dawn Powerwash Spray to see it in action! 

Here's what BuzzFeeder Elizabeth Lilly has to say about this spray: "I live in an apartment without a dishwasher, and I honestly use that as an excuse to order takeout food instead of cooking. But, as soon as I got my hands on a bottle of this stuff (regular Dawn is my go-to dish soap, BTW), I put it to use on both a saucepan I used to make homemade enchilada sauce *and* the casserole dish I baked those enchiladas, which had a ton of caked-on food. It really does work like I say it does! Like, scary well." 

Get the starter pack from Amazon for $8.44.  

Here's what BuzzFeeder Maitland Quitmeyer has to say about it: I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here.

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

Check out a TikTok of the CeraVe Balancing Air Foam Wash in action. 

Promising review: "I have super oily skin, and this face wash is amazing. Totally controls the oil on my face. I love this face wash. I already use CeraVe products, but this face wash is by far the best for controlling oil on my face." —TW 

Promising review: "TikTok was right — these actually work. As someone who suffers from dust allergies, I have no idea how I didn't get an air purifier before. Love this product, it's easy to connect and remote manage via the app." —Gil Hirak

Get it from Amazon for $89.99+ (available in black and white). 

Check out a TikTok of the Ninja Crispi Air Fryer System in action. 

Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! 

Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." —Jennifer 

Get it from Amazon for $179.99+ (available in seven colors). 

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Get it from Amazon for $21.99+ (available in five colors). 

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I have VERY narrow kitchen drawers in my NYC one-bedroom apartment kitchen — only one of which I can fully pull out — and buying this organizer for it has transformed it. I'm able to safely reach in and grab whatever I need (like a manual can opener for tuna salad or a mini whisk for a hot chocolate) without having to sift tools around." 

Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz

Get it from Amazon for $11.03+ (available in three styles).

Check out a TikTok of the reading pillow in action. 

Promising review: "I’m loving my new pillow. It has been the best money I have spent on an item. I’m a reader and love that this pillow gives me good support. It stays firm. It’s a good-sized pillow. It gives good support for your shoulders and neck. It doesn’t weigh too much, and it is thick. It doesn’t make you hot at night when you’re asleep or when you’re just reading. I love that you can use it in so many different ways. I have even used it to hold my laptop when I’m working." —Malone

Get it from Amazon for $33.99+ (available in three colors). 

Check out a TikTok of the magnetic fridge shelf in action. 

Promising review: "OMG. This was a worthy investment. I can't tell you how many people ask about these baskets when they visit my house. If you are into the farmhouse vibes, these are the perfect addition. I hate storing things on my counter, but I love that I can always keep fresh fruit and veggies from the store or garden readily available. The kids love that it is easy to get to, and I am incredibly surprised by how strong the magnet is. I have another one in the coffee nook on the other side of the fridge that holds the coffee pods and seasonings. Love how this has saved me space." —HereIAm 

Get it from Amazon for $25.63+ (available in six colors). 

Check out a TikTok of the Bella toaster in action. 

Psst — if you're looking to save space in your kitchen and don't want to sacrifice on aesthetic, check out Bella's matching line of compact, affordable kitchen appliances! 

Promising review: "The narrow width of this toaster helps free up real estate on my small countertop, plus it accommodates two slices of toast, English muffins, or bagels as well as a regular-width toaster. It comes in a beautiful teal color, which I love. And the three toast levels ensure you don’t burn food, and the quality of the toast is just right — from light to brown. I highly recommend it!" —Joyce Hill

Get it from Amazon for $21.99+ (available in two sizes and five styles). 

Dae is a small business that specializes in haircare and styling products. 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid

Hover Cover is a small business that specializes in microwave covers for home kitchen use. 

Check out a TikTok of the microwave cover in action. 

Promising review: "If you live in a small space like I do, this will seriously change your life. No longer do I have to struggle to find somewhere to put my cover if I'm heating up a cup of coffee. Just attach it to the roof of your microwave. Hopefully, you have a flat surface; check before you buy. There is a slight learning curve as to where to put it or the force or lack thereof needed, but after a couple of times, it's second nature. Love, love, love this product. I'm probably going to get some for Christmas presents next year, it's one of those items that you wouldn't necessarily buy for yourself, but it will change your life." —Rachel

Get it from Amazon for $20.95 (also available in two-packs).

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower, and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.35. 

Check out a TikTok of the weekly meal planning pad in action. 

Sweetzer and Orange is a small business specializing in planners, stationery, and educational products. 

Promising review: "The magnet is great, sticks to the fridge very well, does not slide or move. Perfect for planning meals and adding needed grocery items to the right side. Then you just tear off the right side and head to the store. This has made our family meal planning so much easier!" —SandyBeach

Get it from Amazon for $8.99 (available in two styles). 

Check out a TikTok of the sandwich cutter in action. 

Promising review: "I’ve tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that’s made a perfect one. My kid’s sandwiches have remained completely sealed and mess free while eating. I bought this one to prepare peanut butter and jelly’s for a four day trip across country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later and it’s all stayed sealed. I absolutely recommend.' —Elizabeth Monroe

Get it from Amazon for $7.68+ (available in twelve colors). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "Miracle worker. My eyes were red for two days from my eyelash extensions because of irritation, and I tried two eye drops from the drugstore. Neither worked!! I ordered these from Amazon because of the reviews, and they worked within 30 seconds. I was genuinely so impressed. Highly recommend, and they are also super hydrating." —GB

* TikTok Products That Are Just So Darn Convenient And Clever

* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

* PSA: Amazon Has An “Internet Famous” Section And These 36 Items Are Some Of The Shining Stars

* I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* "Sometimes TikTok Doesn't Lie": 30 Products Reviewers Found On TikTok That Are *Actually* Worth The Hype

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.